ADMIN. PHONE. design technology Year 11: Graphic Products: Controlled Assessment Task CONTENTS Admin Slide 2Contents Slide 3About the CAT Slide 4Structuring

ADMIN.PHONE

designtechnology

designtechnology

Year 11: Graphic Products: Controlled Assessment Task

CONTENTS

AdminSlide 2 ContentsSlide 3 About the CATSlide 4 Structuring annotationsSlide 5 Word bank (terminology)Slide 6 Assess. criteria for Criterion 1Slide 7 Assess. criteria for Criterion 2Slide 8 Assess. criteria for Criterion 3Slide 9 Assess. criteria for Criterion 4Slide 10 Assess. criteria for Criterion 5

Criterion 1Slide 12 Guidance: Task AnalysisSlide 13 Example: Task AnalysisSlide 14 Task AnalysisSlide 15 Guidance: Product Analysis 1Slide 16 Guidance: Product Analysis 2Slide 17 Example: Product AnalysisSlide 18 Example: Product AnalysisSlide 19 Example: Product AnalysisSlide 20 Product Analysis 1Slide 21 Product Analysis 2Slide 22 Product Analysis 3Slide 23 Guidance: User ProfileSlide 24 Example: User ProfileSlide 25 User ProfileSlide 26 Guidance: Design CriteriaSlide 27 Example: Design CriteriaSlide 28 Design Criteria

Criterion 2Slide 30 Guidance: Initial IdeasSlide 31 Example: Initial IdeasSlide 32 Example: Initial IdeasSlide 33 Example: Initial IdeasSlide 34 Guidance DevelopmentSlide 35 Example: DevelopmentSlide 36 Example: DevelopmentSlide 37 Example: DevelopmentSlide 38 Example: DevelopmentSlide 39 Guidance Manu. spec.Slide 40 Example: Manu. specSlide 41 Manu. Spec

Criterion 3Slide 43 Guidance: MakingSlide 44 Example: Record of making 1Slide 45 Example: Record of making 2Slide 46 Record of making 1Slide 47 Record of making 2Slide 48 Guidance: QA & QCSlide 49 Guidance: FlowchartSlide 50 Example: FlowchartSlide 51 Flowchart

Criterion 4Slide 53 Guidance: Testing & Eval.Slide 53 Example: Sum. evaluationSlide 55 Example: Sum. evaluationSlide 56 Sum. EvaluationSlide 57 Sum. Evaluation

Criterion 5Evidence throughout folder

Resources available to youUse the Technology website to help you with each section of your Controlled Assessment Task.

www.canon-slade.bolton.sch.uk/tech.htm

GCSE courseThe GCSE course consists of two units. Unit 1 involves the completion of a two hour written examination which will test your subject knowledge in the following areas: materials and components, design and market influences, paper engineering and manufacturing processes. Unit 2, often referred to as the Controlled Assessment Task (CAT), involves the completion of a single design and make activity.

The theme for the Controlled Assessment Task (CAT) is governed by a series of briefs set by the examination board. To complete Unit 2 successfully, you must produce a 3D outcome and a supporting design folder of no more than 20 concise A3 sheets. The mark allocation for Unit 2 is displayed below:

The Controlled Assessment Task is divided up into five areas for assessment. Criterion 1 refers to the investigation of the design context, in essence the ‘research’. Criterion 2 refers the designing and how you develop your chosen idea. Criterion 3 refers to the making, the 3D outcome. Criterion 4 refers to how you test and evaluate your work, not only at the end but throughout the whole design process. And finally, criterion 5 looks at the quality of your communication skills, your spelling, grammar and punctuation. Each one of these five criterions is then divided into three, four or five levels, each with its own mark band and corresponding descriptions.

About the GCSE Course

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ANALYLITICAL ANNOTATIONS FOR CRITERION 1 & 2 designtechnology

Materials

The product is made from …………

The component parts are made from …………

Dimensions

The product measures …………

Manufacture

The product has been printed using …………

The product have been cut using …………

The product has been formed using …………

The product has has been joined using …………

The product is printed using …………

The printing effects used to enhance this product are ……

Scale of production

The product has been produced using ………… production

Function

The product’s primary function is to …………

The product’s secondary functions are …………

Aesthetics

The product uses ………… fonts

The product uses ………… colours

The product uses images of …………

The layout of the surface graphics is …………

Social, cultural, environmental issues

The materials used to produce this product are …………

The products impact on society is …………

The product impacts on cultures by …………

…for these reasons…

…because…

…since…

…as…

1. STATEMENT 2. CONJUNCTIONS 3. REASON(S)

For the reasons, visit:

www.canon-slade.bolton.sch.uk/tech.htm

And follow the links to:

Materials

Manufacturing

Construction

Environment

Aesthetics

Design Issues

and

Packaging

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WOOD BANK designtechnology

FUNCTION

ProtectPreservePromotePackaging for transportationInformStabilityOpenCloseDisplayAssembleTextCallStackErgonomicsAnthropometricsDialHoldWarnNavigateGenreFlat pack

MANUFACTURE

Off-set LithographyFlexographyScreen PrintingDigital PrintingGravureLaser PrinterInkjet printerLaser cutterCNC milling machineProfile cutterVersa cammDrillLaminationEncapsulationEmbossingInjection mouldingVac formingSpot coloursCMYKQuality controlSublimation printer

AESTHEICS

San serif fontSerif fontImpactHarmonious coloursPrimary coloursModernTraditionalSleekFormBrandingShapeStyleContrasting coloursImageryLayoutBalanceTextureLogoOrganicCorporateClean

SOC/CULT/ECO

Cultural issuesDifferent religionsSigns and symbols with meaningsImagery of other culturesOffensiveMisunderstandingSocial issuesParental controlBenefits societyFairtradeImproves quality of lifeEnvironmental issuesWasteReuseRecycleReduceRefillRenewable materialsBiodegradable materialsLifecycle of the productLife expectancy of the product

CAD CAM

Laser cuttingProgrammeRed lines - cutBlack lines - scoreX and Y axisProfile cutterOPASRegistration marksComputer Aided DesignComputer Aided ManufactureComputer Numerical ControlCNC Milling MachineDTP Desk Top PublishingCNCCADCAMVersa CammKiss cutAdvantages of CAD CAMDisadvantages of CAD CAMAccuracy

SCALE OF PROD.

One offHighly skilled workforceLabour intensiveTime consumingHand toolsBatchMachinesSemi-skilled workforceMassLow-skilled workforceIn-line manufacturingContinuousHuge investment in machinesOne off - one producedBatch - 2 to several thousandMass - thousands to millionsContinuous - never stopsDown timeFlexible manufacturingCell productionHigh volume

MATERIALS

Thermoplastic (PP, PMMA, etc.)Grey boardCorrugated boardSolidwhite boardPaperRecycled boardWasteFinishReduceVinylAcetatePlywoodJelutongLaminateEncapsulatePrimeLacquerSprayCellulose sprayWet & drySanding seal

INFORMATION

IngredientsWeightNutritional contentE logoName of the product Address detailsManufacturer’s nameBarcodeTraffic light symbolsLogoRecord labelFeaturesTrack namesRelease dateEco logosPackaging logosPriceWebsite detailsFace book and twitter detailsCopyrightTerms and conditions

QUALITY CONTROL

Check material stockCheck dimensionsRegistration marksColour barsBleed areaCheck spellingCheck alignmentCheck fitCheck quality of printTrim marksQCQAQuality ControlQuality AssuranceCustomer loyaltyCheck orientationCheck finishCheck functionTest with target audienceTest against design criteriaTest with peers

CONSTRUCTION

GuillotinedPerforationRotary cutterAssembledDie cuttingGluingCreasedScoredAdhesiveFasteningsImpositionDrilledScrewedCounter sinkDouble-sided tapeSpray mountPVAMulti purpose glueHeat pressTransferFolded

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UNIT 2: Criterion 1: Investigating the Design Context

Criterion 1: Investigating the design context

7-8marks

• Discrimination shown when selecting and acquiring relevant research that will promote originality in designing• Excellent understanding and analysis of the design context• Detailed analysis of relevant existing products or systems undertaken related to design intentions• Comprehensive analysis of relevant and focused research undertaken• Clear and specific design criteria identified, reflecting the analysis undertaken• Target market identified and the intended consumer/user profiled

5-6 marks

• Good analysis of relevant products or systems undertaken• Good analysis of relevant research and context• Design criteria which reflects the analysis undertaken• Target market for product has been identified• Good understanding and analysis of the design context

3-4marks

• Some analysis of related products or systems undertaken• Made a superficial analysis of most of the research material and the context• Design criteria reflects most of the analysis undertaken• Some consideration has been taken of the likely consumer/user • Basic understanding and analysis of the design context

0-2marks

• Minimal analysis of other products or systems undertaken• Provided little evidence of research and analysis of context• Design criteria is very general and lacking in any detail• Limited understanding of the target market/user evident• Limited understanding or analysis of design context

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UNIT 2: Criterion 2: Development of the Design Proposal (including modelling)

Criterion 2: Development of the design proposal (including modeling)

26-32 marks

• Imaginative and innovative ideas have been developed, demonstrating creativity, flair and originality. Further developments made to take account of ongoing research• A coherent and appropriate design strategy, with clear evidence of a planned approach, adopted throughout• The implications of a wide range of issues including social, moral, environmental and sustainability, are taken into consideration and inform the development of the design proposals• Excellent development work through experimentation with a wide variety of techniques and modeling (including CAD where appropriate) in order to produce a final design solution• Appropriate materials/ingredients and components selected with full regard to their working properties• Fully detailed and justified product/manufacturing specification taking full account of the analysis undertaken

19-25 marks

• Imaginative ideas demonstrating a degree of creativity, which are further developed to take account of ongoing research• An appropriate design strategy, with evidence of planning, adopted for most aspects• Development of design proposals take into account the main aspects relating to a variety of social, moral, environmental and sustainability issues• Good development work achieved through working with a variety of techniques and modeling (including CAD where appropriate)• Appropriate materials/ingredients and components selected with regard to their working properties• Product/manufacturing specification is complete and reflects key aspects of the analysis undertaken

12-18 marks

• Design ideas show some degree of creativity and further development• An appropriate design strategy, with some evidence of planning, adopted for some aspects• Developments of design solutions are influenced to some extent by factors relating to social, moral, environmental and sustainability issues• Adequate development work achieved through working with a range of techniques and modeling (including CAD where appropriate)• Materials/ingredients and components selected with some regard to their working properties• Product/manufacturing specification reflects most aspects of the analysis

6-11 marks

• Ideas show some variation in approach or concept• A limited design strategy, with minimal planning, is evident• Some consideration taken of social, moral, environmental and sustainability issue in development of design solutions• Development work is lacking in detail but makes reference to a number of techniques and modeling (including CAD where appropriate)• Materials/ingredients and components selected with limited regard to their working properties• Limited product/manufacturing specification which reflects most obvious features of analysis

0-5 marks

• Ideas are lacking in imagination with minimal development or further research• Little evidence of a logical approach being adopted, with no indication of planning• Development work shows little consideration of social, moral, environmental and sustainability issues• Basic development work undertaken using a limited range of techniques• Materials/ingredients and components selected with little regard to their working properties• Produced a simple product/manufacturing specification which is general in nature

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UNIT 2: Criterion 3: Making

Criterion 3: Making

26-32 marks

• Final outcome(s) shows a high level of making/modeling/finishing skills and accuracy• Selected and used appropriate tools, materials and/or technologies including, where appropriate, CAM correctly, skillfully and safely• Worked independently to produce a rigorous and demanding outcome• Quality controls are evident throughout the project and it is clear how accuracy has been achieved• The outcome has the potential to be commercially viable and is suitable for the target market

19-25 marks

• Final outcome shows very good level of making/modeling/finishing skills• Selected and used appropriate tools, materials and/or technologies including,where appropriate, CAM correctly and safely• Outcome demonstrates a high level of demand• Quality control checks applied in the manufacture of the product• The outcome is suitable for the target market and could be commercially viable with further development

12-18 marks

• Final outcome shows good level of making/modeling/finishing skills• Used appropriate materials, components, equipment and processes correctly and safely (including CAM)• Parts of outcome show high levels of demand• Applied quality control checks broadly but superficially• The outcome requires further development in order to be suitable for the target market

6-11 marks

• Final outcome is largely complete and represents a basic level of making/ modeling/finishing skills• Used materials, components and equipment correctly and safely (including CAM if appropriate)• Some aspects of outcome are demanding • Some evidence of limited quality control applied throughout the process• The outcome has some weaknesses which limit its suitability for the target market

0-5 marks

• Final outcome is incomplete or represents an undemanding level of making/ modeling/finishing skills• Used materials, components and equipment safely under close supervision• Worked with some assistance to produce outcome of limited demand• There is limited evidence of any quality control and levels of accuracy are minimal• The outcome has significant weaknesses which limit its suitability for the target market

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UNIT 2: Criterion 4: Testing and Evaluation

Criterion 4: Testing and evaluation

9-12 marks

• Detailed testing and evaluation as appropriate throughout the designing and making process taking account of client/user or third party opinion• All aspects of the final outcome have been tested against the design criteria and/or the product/manufacturing specification• Evaluate and justify the need for modifications to the product and consideration given as to how the outcome might need to be modified for commercial production

6-8 marks

• Appropriate testing and evaluation evident throughout the designing and making process• Most aspects of the final outcome have been tested against the design criteria and/ or the product/manufacturing specification• Evaluate and justify the need for improvements or modifications to the product

3-5 marks

• Evidence of some testing and evaluation leading to the production of the final outcome• Some evidence of testing against the design criteria and/or the product/ manufacturing specification• Some improvements or modifications to product suggested

0-2 marks

• Minimal testing and evaluation throughout the designing and making process• Limited or no testing of final outcome against the design criteria and/or the product/manufacturing specification• Limited mention of some improvements or modifications that could be made to the product

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UNIT 2: Criterion 5: Communication

Criterion 5: Communication

5-6 marks

• Design folder is focused, concise and relevant and demonstrates an appropriate selection of material for inclusion• All decisions communicated in a clear and coherent manner with appropriate use of technical language• The text is legible, easily understood and shows a good grasp of grammar, punctuation and spelling

3-4 marks

• Design folder shows some skill in choice of material for inclusion but includes some irrelevant content• Most decisions communicated with some clarity and with some use of technical language• There are a small number of errors in grammar, punctuation and spelling

0-2 marks

• Design folder shows excessive duplication of information and a lack of brevity and focus resulting in irrelevant content• Ideas and decisions communicated at a simplistic level with a limited grasp of the concepts involved and a limited use of technical vocabulary• Numerous errors in grammar, punctuation and spelling

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CRITERION 1RESEARCH

What to do first…Like all your previous projects, the process of analysing the task or brief

is going to be the starting point for your Controlled Assessment Task. Only when this is complete will you know what to do next.

Task Analysis1. Graphically highlight all the words you feel are important.

2. For each keyword highlighted, construct a number of questions using: who, when, why, what, where and how? (fig. 1)

3. If carried out well, the Task Analysis should identify what you know and what you don’t know. Of the things you don’t know, you should identify methods of finding this information out, weather you intend

to use a book, the internet or visit a shop. This process of investigation is commonly referred to as ‘research’.

fig. 1

…sensitive to sustainability issues.

How can the sustainability issues concerning CD packaging be improved? I intend to look at the six Rs. Using recycled materials, reducing the amount of materials, reusing the product, refilling the packaging, refusing to use certain materials and issues concerning the repair of damaged packaging. I will ask my target audience which concept is most important to them.

What sustainability issues concern CD packaging? The plastic used is a non renewable resource and the paper will naturally come from trees. There is research to suggest that CDs are only used once due to developments in technology. I will research further into these issues by using the internet.

Criterion 1: Investigating the Design Context (Task Analysis)

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Environmental issues are becoming more and more important in our throw away society. Companies are taxed on the waste that they produce that is

not recycled.

Design Task

‘RECYCLAPHONE’ a company who are environmentally aware and specialise in recycling and marketing mobile phones need to promote their product.

Design, prototype and package a block foam mobile phone. The phone must be packaged for its safety and security and be presented with promotional

material ready for launch to the public.

What are the environmental issues around the phone? The materials it uses and how its manufactured.

How will the environmental issues be dealt with? By using eco friendly materials to manufacture the phone.

What kind of companies? Manufacturers.

Why are companies taxed on their waste which is not recycled? To promote companies to recycle their waste.

What is the waste? Materials they don’t use when making their products then throw away.

How can this waste be dealt with? By recycling it.

Why do we recycle the waste? So that we can save materials by not just throwing it away, but reusing it.

What kind of waste used in phone making can be recycled? Things like plastic and metal used for the phone case.

Why are they called this? It is a mixture of the words recycle and phone as the company focus on recycling materials for their phones.

How are they environmentally aware? They specialise in recycling materials for their phones.

Why are they environmentally aware? Because the materials they use to make phones will not last forever so materials need to be recycled.

Why do they need to market and promote the product? So that people will know of the existence of the product and then will tell other people about it, so RECYCLAPHONE will then sell more phones.

How will they promote and market the product? By doing point of sales displays, advertisements and having eye catching packaging on the product to attract peoples attention to it.

What is a block foam mobile phone? A prototype phone modelled out of foam.

Why do we use this? As I wouldn’t be able to make an actual phone out of plastic/metal.

How will it be packaged for safety? By having some padding in the package and something to hold the phone in place so that it doesn’t rattle around the package and break.

Why does it need to be packaged for safety? So that when someone buys the phone they get the phone in a good working condition.

How will it be secure? By having some kind of lock on the package to keep people out until it has been bought.

What promotional material will there be? I will make the packaging for the phone and do a point of sales display.

Why does it need promotional material? To promote the phone to the public so that it will get more people buying the product.

Criterion 1: Exemplar Task Analysis

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TASK 1ContextEnvironmental issues are becoming more and more important in our throw away society. Companies are taxed on the waste that they produce that is not recycled.Design Task‘RECYCLAPHONE’ a company who are environmentally aware and specialise in recycling and marketing mobile phones need to promote their product. Design, prototype and packaging a block foam mobile phone. The phone must be packaged for its safety and security and be presented with promotional material ready for launch to the public.

TASK 2ContextPromotion is important for a new product or an event.Design TaskA group of students in your school have formed a band and want to complete a set of publicity material for their future events. The set must include at least a four fold CD case with CD and relevant information and an item, which incorporates a smart material.

TASK 3ContextBooks that contain movement are now found in most book stores. They can be a source of pleasure to the readers.Design TaskDesign and make a book containing kinetic spreads that will enlighten its readers. The book must be produced in A5 size, either in landscape or portrait.

TASK 4ContextConfectionary items are sold by the wholesaler in a package called an outer. Often this outer doubles as a point of purchase display.Design TaskA luxury chocolate manufacturer feels the need to break into the cheaper counter confectionary line. It plans to market a confectionary item to be named by you. It will cost 20p and will be a solid geometric shape; it will be marketed directly on the shop counter from a point of purchase box. Design and make the wrapper, the point of purchase box and model the product in a suitable material to fit the wrapper. All the items need to be full size.

CORPORATE TITLE HERE

What to do next…When you have completed the Task Analysis, you should have identified areas for investigation (research). This investigation should

include analysing some existing products (Product Analysis) and investigating the potential market for for the product (User Profile).

Product Analysis1. If possible, dissemble an existing product and take several photographs of it (avoid getting some thing off the internet).

2. Start to analyse and annotate the product using the headings found on the slides.

3. When annotating, never provide just a statement. E.g. The CD sleeve has been printed using Off-set Lithography. Always provide a statement followed by a suggestion or a reason. E.g. The CD sleeve has been printed using Off-set Lithography because this is very fast and the quality is very good.

4. How do you know what to suggest or how do you know what reason to provide? Well in the past, you could always ask your teacher (as a source of research), not anymore! That’s the ‘investigation’ part of the task. You have to find out.

5. Most of the information you need can be found on the school website, www.canon-slade.bolton.sch.uk/tech.htm. If you can’t find it there, then you can use the coursework books in school or even go to the library. IMPORTANT. Any sources used should be noted on each slide.

6. Remember, make the sheets concise. Maximum point size of 12; Always use sub headings for your annotations; always use bullet points (get straight to the point), think about the visual impact of each sheet after all you are design students! Finally, check your spelling, grammar and punctuation.

Criterion 1: Investigating the Design Context (Product Analysis)

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http://www.canon-slade.bolton.sch.uk/tech.htm

Function• Comment on what you feel are the principle functions of the product.• How well does the design of the product achieve these principles?• What could be done to improve them?• What about the ergonomics of the product?

Aesthetics (11)What does the product look like? Consider:• The colours used: colour psychology and colour combinations. Why

has the designer chosen these colours?• The layout: how is the information positioned in relation to each other?

Is it balanced, cluttered or confusing?• The style: try to describe the product’s style. Is it traditional, old

fashioned, sleek, classical, modern, grunge, calming, decorative, distressed, industrial or minimal?

• The imagery used: comment on the style and choice of the imagery used. Why has the designer chosen them?

• The texture used: comment on the textures used. Is it rough in one part and smooth on another, if so, why?

• The proportions used: Is the product symmetrical or asymmetrical?

Information (14 & 10.5)• What information is included on the product and WHY? • Be comprehensive. Look for: titles, barcodes, signs and symbols,

address details, logos, diagrams, eco logos, keys, diagrams, etc.

Dimensions• Measure all aspects/components of the product in millimetres.

Scale of Production (8.5)• Has the product been manufactured using one off, batch or mass

production? WHY?

Materials (7)• Which materials have been used to produce the product?• You must state why the designers have chosen that particular material.

Manufacturing (8)• Printing: which method of printing has been used and WHY? • Colours: how many colours have been used and how can you tell? • Printing effects: which printing effects have been applied and WHY?• Construction Methods: how has the product been put together?• Plastic foming: how has the product been made? How can you tell?

User Profile• Who is the product aimed at?• What do they think of the product?• What do they think about it’s function, aesthetics, materials, size, etc?

Good and bad points• Draw up a table of positive and negative aspects of the product.• These points should form the basis for your ‘design criteria’.

Safety• Is the product safe to use? Are there any areas for improvement?• Are there any lose parts or sharp edges?• Does the product display any safety standards, such as the kite mark?

Social, moral, environmental and sustainability issues (10)• What considerations have the designers and manufacturers made

regarding the social, moral, environmental and sustainability implication of the product?

For example:- Is there a parental advisory sticker on the CD sleeve because the lyrics

may cause offence?- Is the card or board recyclable or does the company make contributions

to the cost of recycling? - What impact has the product had on society?- What is the life expectancy of the product?- Has the product had a positive or negative impact on society?- Are the materials used renewable or non renewable?- Are there more sustainable alternatives available?

Criterion 1: Investigating the Design Context (Product Analysis)

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InformationThe phone doesn’t have much information on it other than the Orange logo and the phones name. This is to keep the phone look neat by not having lots of information all over it.

Scale of ProductionIt would be mass produced as most electrical products are and it can be a few thousand made to a few million

FunctionThe functions of the phone are to ring people, send texts, take photographs, play music and check email. The product does these functions well as they are easy to use and work properly. The ergonomics are done well because the phone fits easily into most hands and the qwerty keyboard is easy to use even though the keys are so small.

Manufacture

PrintingThe logo and the buttons would have been screen printed as this is a way of printing onto plastic.

Colours usedThe main colours used are black and silver, there are a couple other colours for the buttons and the orange logo. I can tell this just by looking at the phone.

Aesthetics ColourThe colours are black with a silver lining around the phone. This is to make it look sleek by making it simple.

LayoutThe layout is neat with all the buttons symmetrical.

StyleThe style is sleek and modern. This has been achieved using black as the colour and the form of the product.

ImageryNo imagery has been used on it other than the Orange logo as it is a phone and it is supposed to be plain

MaterialsThe plastic used to make the phone is likely to be ABS. They have used this material because it is tough, rigid, lightweight, scratch and impact resistant. It is available in a variety of colours and can be injection moulded into complex shapes.

DimensionsHeight – 196mmLength – 60mmWidth – 10mm

Social, cultural and environmental issuesSocial issuesThe issues are that it might be seen as something which is stopping us using traditional methods of communication such as sending mail because it is much easier to send texts.

Cultural issuesThe issues are that people might use their phones too much now and just spend too much of their life texting people, this may be bad because it lowers the amount of time we actually spend with other people.

Environmental issuesThe issues are that the materials used to make the product aren't sustainable as it uses plastics and a touch screen, which are both bad for the environment when being made and are not sustainable.

Criterion 1: Exemplar Product Analysis (phone)

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Construction MethodsThe product would be put together with snap fittings, this is where the main parts of the component have injection moulded parts which fit together so that the parts of the product, the back and the front, just go into each other.

ManufactureThe product has been made with injection moulding. I can tell this because most plastic products are injection moulded and it is a complex shape which would need to be injection moulded

Social, cultural and environmental issuesA social and cultural issue is that the text on the box is just in English, so as there are a lot of people who don't speak English in this country they will have difficulty reading the box. An environmental issue is that they have used too much card when making the box as it is over packaged. All the box needs to fit in is the phone, the charger and a manual, but the box could easily fit all these in many times.

InformationThe phone box has information on it, such as the O2 logo, the phones name, Bluetooth, Windows Mobile, CE (it meets EU standards) and the Java logos. It uses the environmental logo, WEEE Wheelie bin logo, showing that you shouldn’t throw the product in the bin because it contains materials that when thrown into general waste will pollute and damage the environment. Also, it has a list of the technical specifications of the phone on one side of the box to inform the buyer of how good the technology is in the phone.

Scale of ProductionIt would be mass produced as it is used to package an electrical product and most electrical products are mass produced. It can be a few thousand made to a few million.

FunctionThe boxes functions are to protect the phone from damage, to promote the phone by having a box to catch your attention and to put all the information somewhere. Also, to package the phone for transportation .

Manufacture

PrintingThe printing used would have been offset lithography, they have used this because it has a very good quality, it is speedy and is the most cost effective all-round method of printing.

Colours usedThe main colour on the box is blue, this is used as it is O2’s main colour as they use an ocean theme on their products. The colour blue is used to show peace, calmness and intelligence.

Printing effectsThe printing effects used are a matte finish on the box, this makes the box very smooth and nice to touch, the disadvantages are that it scratches and smudges easily so it will reduce in quality over time.

Construction MethodsThe box would be die cut by using a die with creasing blades and cutting blades. The foam inside will also be cut out in this way.

Aesthetics

ColourThe colours are dark blues and black to look like it is deep underwater.

StyleThe style is modern and fun as it looks like the phone is swimming through the sea.

ImageryThe imagery used is the picture of the phone swimming , they have used this as O2 have a theme of water.

MaterialsThe materials used would be solid white board. They have used this because it has a high quality finish, can be printed on both sides and is very solid, they have made it more sturdy by using two pieces of board.


Solid White Board

Criterion 1: Exemplar Product Analysis (packaging)

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InformationThe computer box has information on it, such as the Apple logo, the product name, pictures of the back and front of the computer, a list of specifications of the computer to inform the buyer of what is inside the computer. The barcode, the WEEE Wheelie bin logo (Don’t throw it in the wheelie bin), the CE logo (it meets EU standards) and the mobius loop (encouraging to recycle the box).

Scale of ProductionIt would be mass produced as it is used to package an electrical product and most electrical products are mass produced. It can be a few thousand made to a few million.

FunctionThe boxes functions are to protect the computer from damage, to promote the computer by having a box to catch your attention and to put all the information somewhere. Also, to package the computer for transportation .

MaterialsThe materials used would be corrugated board for the inner box and then a high quality paper wrapped around the board to print on. They did this so that the outside of the box would be nice and smooth and the inner box will still be strong and sturdy.


Social, cultural and environmental issuesThe social issues are that the computer is very expensive for the hardware it has, as most Apple products are quite expensive, so a problem it might have is that people could buy a product with the same hardware for much less.Environmental issues are that they could easily over package the computer, but they have not done this as the box is very small and is just big enough to fit the computer, cords and manuals in it.

Aesthetics

ColourThe box has three main colours on it, white, grey and black, white for the background, grey for pictures and black for text.

LayoutThe layout of the box is very neat, with everything straight and the pictures of the computer are taken so that it is completely straight and not slanted at all.

StyleIt is a very modern, minimalist design. The box has little information on it but still conveys a lot about the computer.

ImageryThe imagery used are pictures of the computer, to show off how small it is, the Apple logo and some symbols of some of the features of the computer.

Manufacture

PrintingThe printing method used would be off-set lithography, they would have used this because it is a cost effective method of printing when mass producing, it is speedy and it has a very good quality.

Colours usedThe main colours used are white for the background, black text and grey extras. They’ve used white as it is a colour to portray a clean, honest, pure product.

Printing effectsA matte varnish has been used on the paper to make it smooth. A disadvantage of using this is that it scratches off easily and looks messy after a while of being used.

Construction MethodsThe box would be die cut by using a die with creasing blades and cutting blades. The foam inside will also be cut out in this way.

Criterion 1: Exemplar Product Analysis (packaging)

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Information

PHOTO HERE

PHOTO HERE

PHOTO HERE

CORPORATE TITLE HEREScale of Production

IMAGE OF PRINTING

Function

PHOTOHEREAesthetics

• Colour

• Layout

• Style

• Imagery

Materials

IMAGE OFMATERIALS

Dimensions

Social, cultural and environmental issues

Manufacture

• Printing

• Colours used

• Printing effects

• Construction Methods

• Plastic forming methods

Information

PHOTO HERE

PHOTO HERE

PHOTO HERE


IMAGE OF PRINTING

Function

PHOTOHEREAesthetics

• Colour

• Layout

• Style

• Imagery

Materials

IMAGE OFMATERIALS

Dimensions


Manufacture

• Printing

• Colours used




Information

PHOTO HERE

PHOTO HERE

PHOTO HERE


IMAGE OF PRINTING

Function

PHOTOHEREAesthetics

• Colour

• Layout

• Style

• Imagery

Materials

IMAGE OFMATERIALS

Dimensions


Manufacture

• Printing

• Colours used




How do I investigate the potential market?Even the most successful products produced aren’t aimed at everyone

in the world (the market). You need to identify who the ‘target audience’ is for your product(s) and what are their needs (profiling them). To find this out, you’ll have to ask them!

User ProfileFirstly, design a series of questions to ask your target audience. These

could range from, how they want the product to look (aesthetics); what information to include and how they’d like the product to perform (function).

Try and use closed questions. These are much easier to produce results from. E.g. Which combination of colours do you think would

best suit the image of a school rock band? A) Primary colours B) Dark colours C) Harmonious colours or D) Bright colours.

Analyse the results from your profiling. What are your findings? Remember these findings should influence the content of the ‘design

criteria and ultimately, your design ideas.

Criterion 1: Investigating the Design Context (User Profile)

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1. What shape would you prefer your phone’s design to be based on? Organic, Geometric or Irregular

2. What colours do you look for in a product? Contrasting, Harmonious, Dark, Bright

3. What model phone would you rather have? Touch Screen, Slide, Flip, Touch-Slide Hybrid

4. What would you rather have your phone specialise in? Communications Functions, Media Functions, Gaming Functions or Business Functions

5. What texture do you prefer? Smooth, Grainy, Rough

6. Which of these most heavily influences your life? Music, Film, Books, Games

7. What is more important in a phone? Speed, Detailed Graphics, Simple to Work

8. Would you prefer a phone that really shows off how eco friendly it is? Or is eco friendly but looks just like any other phone?

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Music Film Books Games

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Criterion 1: Exemplar Questionnaire, results and analysis of the results

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CORPORATE TITLE HERE: USER PROFILE

What is the design criteria?The design criteria describes the restrictions and possibilities for the intended product. It is normally presented in a bullet point list and focuses on a number of areas, such as: the appearance of the product (aesthetics) and what the product needs to do (function).

What to do. 1. The list should be in bullet point format.

2. Each point should be accompanied by a small sentence explaining the importance of the point.

3. All ideas and developments should aim to meet the design criteria.

4. Include points to describe all of the following:

Function: What the product has to do.

Aesthetics:A description of how it should look, considering: colour, font styles, imagery and layout.

Dimensions: Details of sizes.

Information:What information needs to be included, such as: logos, titles, lyrics, track names, etc.

Criterion 1: Investigating the Design Context

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My phone and box may meet the following points:

Function

The phone must:To ring peopleSend textsTake photosPlay musicCheck emailApp capabilities

Be totally recyclable

The box must :Promote the phoneto increase sales

Protect the phonein case the box gets dropped and the phone will still be intact

Package the phone for transportationso it will be easier to distribute it by the phone being in a box

Aesthetics

The product may be black or a very dark colourThis is to give the impression that the phone is modern and sleek

The phone will be ‘based’ on a rectangular formatThis is the best shape for the screens shape

I’d like the phone to be modern and sleek in appearanceEven though the phone is an eco phone - I don’t necessarily want it to shout ‘eco’

Dimensions

Phone sizeThe product will measure approx. 80 x 40 x 15

I will need to consider the hand and finger sizes of my target audienceThis is important as they are going to be the people using the product - the product needs to be comfortable and to able to function with ease

PackagingThe packaging size will ultimately be decided by the size of the phone - however, I want to keep the amount of material needed to packaging the product down to an absolute minimum.

Information

The phone may include:

•The name of the manufacturer

•Interface with icons

•Signs an symbols

The packaging may include:

•The name of the product


•A barcode

•The WEEE logo

•The mobius loop

•The CE logo

•Address details

•The website

•The product features

Criterion 1: Exemplar Design criteria

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My ????? may meet the following points:

Function

Point 1

Justifying sentence

Point 2

Justifying sentence

Point 3

Justifying sentence

Point 4

Justifying sentence

Point 5

Justifying sentence

Point 6

Justifying sentence

Etc.

Aesthetics

Point 1

Justifying sentence

Point 2

Justifying sentence

Point 3

Justifying sentence

Point 4

Justifying sentence

Point 5

Justifying sentence

Point 6

Justifying sentence

Etc.

Dimensions

Point 1

Justifying sentence

Point 2

Justifying sentence

Point 3

Justifying sentence

Point 4

Justifying sentence

Point 5

Justifying sentence

Point 6

Justifying sentence

Etc.

Information

Point 1

Justifying sentence

Point 2

Justifying sentence

Point 3

Justifying sentence

Point 4

Justifying sentence

Point 5

Justifying sentence

Point 6

Justifying sentence

Etc.

CORPORATE TITLE HERE: DESIGN CRITERIA

CRITERION 2IDEAS & DEV.

Initial IdeasThe first part of this section is to generate a wide range of ‘initial ideas’. These should be your initial thoughts to solving the design problem – speed is key in this section, otherwise you might forget a really good idea whilst you are spending an eternity just getting your 30 degree lines just right.

Be as creative and original as us can. Look for inspiration from the design books, posters and magazines in the classroom. If you’re still struggling, try generating a spider diagram using words associated with the design brief, such as, the name of the band or the theme of your pop-up book (see example on page 25).

What to do1. Produce a range of original and creative ideas

2. Try using a ‘word map’ to help broaden your ideas.

3. All the ideas must aim to meet your design criteria.

4. Test all your ideas against this design criteria.

5. Consult your target audience, what are their thought on the ideas?

6. Show off your graphical communication skills, consider using:• One point perspective• Two point perspective• Isometric crating• Schematic drawings• Enlargements• Cross-sections• Exploded view• Rendering or hatching techniques• Thick and thin line technique

What to do cont.7. Demonstrate a good grasp of grammar, punctuation and spelling.

8. Show off your technical language of the subject in your annotations.

9. Use arrows to indicate particular areas of importance.

10. Make sure each sheet in concise with little white space.

11. When designing always consider:• the social, moral, environmental and sustainability of each idea• the aesthetics (colour, font styles, layout and imagery)• the function (how it works)• the materials (what are the properties of the materials)

How do I show off my technical language?Analyse and annotate all your ideas. Use exactly the same headings you used to compile a concise and detailed product analysis.

The headings should include:• Function• Ergonomics• Aesthetics• Information• Dimensions• Materials• Target Audience’s thoughts• Safety• Social, moral, environmental and sustainability issues• Testing against the design criteria

Criterion 2: Development of the Design Proposal (including modelling) (Initial ideas)

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Criterion 2: Exemplar Initial ideas: Recyclable phone

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Criterion 2: Exemplar Initial ideas: Phone’s packaging

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Criterion 2: Exemplar Initial ideas: POS Display

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Criterion 2: Development of the Design Proposal (including modelling) (Development)

What should I be doing in the development section? Cont.Show off your graphical communication skills:

• Isometric crating, one and two point perspective• Schematic drawings, Enlargements and Cross-sections• Exploded views, rendering, hatching• Thick and thin line technique and 3rd angle orthographic projection• CAD: Photoshop, 2D Design, Illustrator, Office, SolidWorks, etc.

How do I show off my technical language?Analyse and annotate all your ideas. Use exactly the same headings you used to compile a concise and detailed product analysis.

The headings should include:• Function• Ergonomics• Aesthetics• Information• Dimensions• Materials• Target Audience’s thoughts• Safety• Social, moral, environmental and sustainability issues• Testing against the design criteria

What is the development stage?Once your target audience has decided on an initial idea, you can begin to develop it further. This is when your design should start to really take shape. The development section is the largest and most important part of the Design Process (it’s where all the experimentation and working out takes place).

What should I be doing in the development section?1. Still aim for originality & creativity in your developments.

2. Your development should include sketches, CAD, and models.

3. Model and prototype, using card, paper, Styrofoam, etc.

4. Always photograph your models and include them in your folder.

5. When designing always consider:• the social, moral, environmental & sustainability of each

development• the aesthetics (colour, font styles, layout and imagery)• the function (how it works)• the materials (what are the properties of the materials)• the parts needed (how will each part help)

6. Make sure each sheet in concise with little white space.

7. Analyse and annotate all your ideas.

8. Use exactly the same headings you used in your product analysis.

9. All the developments must aim to meet your design criteria.

10. Test your ideas against this design criteria & with your target audience, what are their thoughts.

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Criterion 2: Exemplar Development: Recyclable Phone

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Criterion 2: Exemplar Development: Packaging

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Criterion 1: Exemplar Development: Surface graphics for the packaging

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Criterion 2: Exemplar Development: POS Display

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Criterion 2: Development of the Design Proposal (including modelling) (Manufacturing Spec)

What’s a product/ / manufacturing speciation?The manufacturing specification comes at the end of the development phase, but before you start making the final outcomes. Like the ‘design criteria’, it should be presented in a series of bullet point statements and should explain exactly how to make the final product, hence the name ‘manufacturing specification’.

Include points to describe all of the following:

Materials: what will each part be made from & how much material is needed?Dimensions:: precise measurements for each part in millimeters?Tolerances: the maximum and minimum size each part can be.Quality Control: what needs to be checked & how and when to check it.Construction: explain exactly how each part will be made.Cost: how much will each part cost and detail any other costs involved.

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Materials Dimensions Manufacture QC Fabrication & Finish

• The outer packaging will be made from 280gsm solid white board

• This provides a good surface to print onto and it can be cut and folded

• The inner packaging will be made from white-faced corrugated board

• This is a rigid material which has good impact resistance - protecting the product inside

• The packaging must hold the phone which measures 50 x 80 x 10

• This is the product the packaging is design to hold, protect and promote

• The outer packaging will be printed using a laser printer and cut using a profile cutter

• This provide a good quality print and an accurate cut

• The inner packaging will be laser cut

• This is a relatively quick and accurate method of cutting thick materials

• I will check the spelling of the surface graphics

• It looks very unprofessional if words are spelt incorrectly

• I will check the quality of the printed surface graphics

• I want the product to look like a quality product

• I will check the design and dimensions of the net

• To ensure it cuts correctly and fits the phone

• I will assemble the net using a multi-purpose adhesive

• This is strong when dry but does not set instantly

• I may apply a transparent plastic laminated to the surface of the outer packaging

• This will protect and possibly enhance the appearance of the product


• The outer packaging will be made from 280gsm solid white board

• This provides a good surface to print onto and it can be cut and folded

• The inner packaging will be made from recycled paper pulp

• This is a rigid material which can be moulded to fit the phone and offers good impact resistance

• The packaging must hold the phone which measures 50 x 80 x 10

• This is the product the packaging is design to hold preserve and promote

• The wrapper would be printed using offset-lithography

• It is fast and provides very good quality

• The inner packaging would be cut using a die

• This is a relatively quick process for cutting and folding at the same time

• The out packaging would be compression moulded

• This is a method used to mould relatively simple shape

• Colour bars would be included

• This would enable colour consistency in the printed job

• A bleed area would be included

• This would provide a tolerance for the trimming process

• Registration marks would be used

• This would ensure each plate is aligned when printing

• The surface of the board would be varnished

• This would protect and enhance the presentation of the packaging

• The outer packaging would be assembled using a multi-purpose adhesive

• This is strong when dry but does not set instantly

In school

Commercially

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Criterion 2: Exemplar Manufacturing Specification for the phone’s packaging

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CORPORATE TITLE HERE


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In school

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CRITERION 3MAKING

MakingMost of the marks for this section are achieved by making a 3D outcome. You should be aiming to show a high level of making and modelling skills. For example: is the product folded correctly; do the edges line up; has it been neatly cut; does it fit together and are there any gaps? However, some of the marks for this section can be picked up in your portfolio.

How can I pickup marks for making in my portfolio?Record the making process using photographs and annotations. For example:

What tools have you used and why?Craft knife, safety rule, slot punch, etc.Which materials have you used and why?Able to print on to it, rigid, flexible or can be easily cut.What technologies have you used and why?Laser cutter, OPAS, milling machine, 3D Printer (Very important – you must explain the process of using

them)

How do I build Quality Control checks into my making?Nearly all products produced on a commercial level will need checks in place to ensure a quality product is produced every time. Refer to the next two slides for guidance.

Help?You are awarded marks for working independently and how you have solved designing and manufacturing problems. Think about what you have done in year 10 and in year 9.

FinallyDoes the final product look professional and is it suitable for the target audience (how do you know have you asked them)?

Criterion 2: Making

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ModificationsI had to cut the the stand several times - as there were no settings provided for grey board - and a the first attempts the laser hadn’t cut through the material.

CAD CAMTo manufacturer the POS display - I drew out the profiles for both parts using 2D Design Tools. I colour the lines to be cut RED, and the lines to be scored - I coloured these BLACK. On the PC connected to the laser cutter - I programmed the SPEED and POWER of the laser to cut and score through the various materials.

MaterialsI used corrugated board for the face sections to the POS - because it is rigid and thick. I used grey board for the stand as this is rigid and appearance wasn’t that important.

Criterion 3: Exemplar Record of Making

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CAD CAMThe inner packaging was produced by drawing a series of identical profiles and laser cut. The material used was corrugated board because it it thick and offers some protection to the product inside.

ManufactureI laminated the printout on to the laser cut corrugated board. I then laminated a film over the printed surface to offer protection and to enhance the product.

Tools and processesOnce the machine had finished cutting and scoring the board - I checked to see if the blade had cut all the way through the material

Testing TA or DCInitial consultation with the TA was very positive - however, I am still to test the product for the summative evaluation.


MaterialsI used Solid white board to print the outer packaging. This material has a good surface to print onto and it can also be recycled.

Tools and equipmentI set the print out up in a ‘profile cutter’. Using the Net which I drew in 2D Design tools - I then programmed the machine to cut the RED lines and to score the BLACK line.

CAD CAMI have used the process of CAD CAM to design and manufacture the outer packaging.The machine used to cut the NET was called a ‘profile cutter’

Environmental issuesDue to the shape of the NET cut from the card - there is some waste material - I tried to use this waste material in the production of the tickets and backstage pass.

QCI checked to make sure the registration marks where present and level

QCOnce the machine had finished cutting and scoring the board - I checked to see if the blade had cut all the way through the material

Testing TA or DCI checked to see if all the information was visible on the packaging and compared it with my design criteria.

Testing TA or DCI checked to see if all the information was visible on the packaging and compared it with my design criteria.

MaterialsTo make the finished model - I used Jelutong. This is a hardwood with a very close grain - allowing it to look like other materials when finished with spray paint.

CAD CAMI cut a logo and a button for the phone using a profile cutter. I drew the logo and button in a program called 2D Design Tools. I then turn the profile line to RED and then programmed the machine to performa kiss-cut on the PVC vinyl. I applied the vinyl using some application tape and a pair of tweezers.

QCEach time the surface was sprayed with the primer - I checked the quality of the surface for any rough parts.

QCTo ensure a quality product - I cut the model from its frame and carefully sanded down the edges using glass paper.

Testing TA or DCI got my TA to check the feel and dimensions for a final time - before I started to finish the surface of the model.

Testing TA or DCI got my TA to check the feel and dimensions for a final time - before I started to finish the surface of the model.

CAD CAMTo make the model - I first designed it using CAD in a program call SolidWorks. I then saved the design as an STL file. This was then opened on the PC controlling the CNC milling machine. Whilst the file was open on this machine - I programmed the machine - altering settings for the size of the material, the tool size, depth of cut and the pass over rate.The CNC milling then milled out the design from the block of jeluting. The machine has a self-centre vice. This enable me to flip the material and machine the other half of the design - marking a completed product

Tools and equipmentTo create a very smooth finish to the surface - I used a solution called - sanding seal. This filled the grain gaps of the wood. The process of applying this solution, drying it and then sand the wood was repeated 2 to 3 times.

Criterion 3: Exemplar Record of Making

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Tools and equipmentOnce I was satisfied with the finish provided by the sanding seal - I then spray the surface of the timber with a ‘filler primer’. This filled in some of the remaining gaps as well as providing a base coat for the colour. This process was repeated twice.

Tools and equipmentOnce the surface had been primed - I then sprayed two coats of black and then two coats of lacquer - to enhance and protect the surface finsih.

ManufactureTo make the screen - I copied an image of the apple iphone’s interface from the internet. I then scaled it to fit the size of my phone. I laminated a piece of film to the surface of the screen - to give a shinny appearance I attacted the screen to the model using some double-sided tape.



Eco issueSome waste was produced at various stages of the manufacturing. If I was to produce an alternative model - I may consider RP.

CORPORATE TITLE HERE (RECORDING MAKING 1)

PHOTOHERE

Materials used

Environmental issues

Testing TA or DCTesting TA or DC

Tools and equipment used

Modifications made

CAD CAM PHOTOHERE

PHOTOHERE

PHOTOHERE

PHOTOHERE

PHOTOHERE

PHOTOHERE

PHOTOHERE

Materials used

Materials used

Materials used

Materials used






QC

QC

QC

QC




PHOTOHERE

CAD CAM


Modifications made

Modifications made


QC


CORPORATE TITLE HERE (RECORDING MAKING 2)

PHOTOHERE

Materials used




Modifications made

CAD CAM PHOTOHERE

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PHOTOHERE

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PHOTOHERE

PHOTO HERE

Materials used

Materials used

Materials used

Materials used






QC

QC

QC

QC




PHOTOHERE

CAD CAM


Modifications made

Modifications made


QC


What is QA (Quality Assurance)?Companies have long realised that cost is not the only influencing factor for manufacturer and consumer choice. Factors such as: build quality, consumer service, performance and quality of design dictate why one product is chosen over another. The term ‘Quality Assurance’ relates to all aspects of the manufacturing process, from the early stages of design right through to the delivery of the product.

What is QC (Quality Control)?Quality Control is a small part of Quality Assurance. It involves a series of checks, which take place on a product during the manufacturing process. The checks are carried out to ensure that each product meets the required standards. These checks are a crucial part of the manufacturing process and can take place at anytime. Possible checks may include:

1. Checking the size of the product or component2. Checking for spelling mistakes3. Checking the consistency of the colour 4. Checking the registration of the colours.

How can I show that I’ve considered QA and QC in my project?One method of showing QA would be to design a flowchart building in quality control checks throughout the manufacturing stages.

What is a flowchart and why use them?Flowcharts allow us to present a sequence of activities in a clear and informative manner; such as the manufacturing of a product to ensure quality control checks are made. Like many forms of communication, a need for standardisation is required in order for others to interpret the information. Flowcharts use a series of shapes to help communicate the information.

Standardisation in flowcharts

The lozenge shape illustrates the start & finish of the flowchart.

The rectangle contains a process or task.

The diamond shape represents a decision to be made.

The parallelogram represents a point of input or a point of output.

This shape represents a point of adjustment.

Criterion 2: Making (Quality Assurance and Quality Control - 1)

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Example 1The example shown is very basic and could be more detailed (and effective). It does not take into account how much water to use and how long to leave the tea bag in the water. To obtain this information, the flowchart needs feedback loops.

Feedback loopsIf a decision is needed to be made which results in a yes or no response then a feedback loop is added. Depending on the response, the flow may carry on or follow the path of the loop. If this is the case, then an adjustment must be made before asking the question again.

An example of a more detailed and effective flowchart is given in example 2.

Criterion 2: Making (Quality Assurance and Quality Control - 2)

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2. Draw out inner profiles using 2D Design tools

3.Turn the cut lines to RED

4. Set up laser cuter to cut corrugated board

5. Focus the bed of the laser cutter on the A3 pieces of corrugated board

Are the inner profilesthe correct size - and

correct number?

Check document settings

1. Setup A3 document in 2D Design Tools

Is the document A3?

Change the size / add more profiles

Are all the lines thecorrect colours?

Change the colour of the line

7. Remove cut profiles from the bed of the laser cutter

9. Set up A3 document in 2D Design tools - include the 3 reg. marks

10. Measure the size of the inner packaging

11. Draw out the NET for the for the outer sleeve in 2D Design Tools

Are all the profilesAccurately aligned?

Check setting / cut againHas the laser cut all

the way through the material?

Remove and reapply profiles

Are the 3 reg. marksvisible?

Check settings of document

8. Assemble the profiles together using spray mount

START

STOP

N

N

N

N

N

N

Y

Y

Y

Y

Y

Y

Y

6. Laser cut the corrugated board Is the NET the correct

Size to fit the innerpackaging?

Adjust the size of the NET

N

Y

12. Setup document in PhotoShop to the correct dimensions

16. Turn all the cut lines to RED and all the score lines to BLACK.

17. Print the design to board without the NET

Is all the requiredinformation included?

Insert information

14. Design surface graphics

N

Y

Is the NET visible? Go back to stage 17

N

Y

13. Insert guides to the correct position for each panel

15. Insert all the required information

Are all the lines the correct colour? Alter colour of lines

N

Y

18. Mount the print out on to a sacrificial piece of board

19. Load board into the profile cutter and set the OPAS to to read the reg. marks

21. Glue the NET together using multi-purpose adhesive

Have all the reg. MarksBeen read?

Check settings and position of reg. marks

N

Y

Does it fit? Go back to stage 10

N

Y

20. Cut and score NET in using 2D Design tools and the profile cutter

Have all the lines beencut and scored? Cut and score again

N

Y

22. Slide the outer sleeve on the inner packaging

Criterion 3: Exemplar Flowchart for the phone’s packaging

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CORPORATE TITLE HERE: FLOWCHART

CRITERION 4EVAL. & TEST.

Formative testing and evaluatingFormative evaluating forms throughout the design process. Every time you make a decision or judgement about your work it should be in relation to the contents of your design criteria, manufacturing specification or your target audience's thoughts.

Summative testing and evaluatingSummative evaluating occurs at the end of the design process (summarising). It specifically judges how well the final product meets the design criteria or the manufacturing specification.

For a detailed summative evaluation:• always write in third person (Don’t write: I think or I like);• always include sketches detailing how to impove the product;• answer every point listed in the design criteria or manufacturing

specification;• always include the opinion of a third party - ideally the client or

someone from the target audience;• compile a questionnaire to ask your target audience;• use photographs to support and describe aspects of the product;• refer to your modifications list to help explain why aspects of the

product were changed.

Evaluating how the product could be manufactured in industryAt the end of the summative evaluation, consider how the product could be made (manufactured) on an industrial scale. Clearly their would need to be some modifications in order of this to occur. Simply, list these modifications and then comment how it would be produced commercially. For example: Which method of commercial printing would be used and why; how would the product be constructed commercially or which plastic manufacturing method would be used to produce the product and why.

TestingThe testing procedure is an essential part of the design process. All products will have to undergo many tests before they are manufactured and released onto the market. We can break the testing procedure into two areas: physical testing and consumer testing (or asking the target audience), both should occur throughout the design process.

Physical testingA physical test would be carried out to ensure the product is fit for purpose, meeting all the points listed on in the design criteria and the manufacturing specification. For example, a POS Display will have to be tested to ensure:

• it has good stability;• it can be disassembled for postage;• it is strong and rigid.

Consumer testingIt is also important to gather opinions from the product’s intended users (the target audience). In industry, consumer tests are carried out on a selection of the target audience to obtain essential opinions.

These tests normally involve a questionnaire or a simple ranking test. Consumers are asked if the product meets their needs and why. This helps the design team to improve the product’s function and aesthetics.

How do I test and evaluate my ideas and artefacts?Evaluating is the process of critically and objectively questioning how well the design ideas or the final product meets the design criteria or the manufacturing specification. Testing and evaluating IS NOT a section which simply occurs at the end of the design process. Good testing and evaluating should appear at various stages throughout the design folder. We can break the evaluation process into two areas: formative testing and evaluating and summative testing and evaluating.

Criterion 4: Testing and evaluating (Summative and Formative)

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I asked a series of questions relating to my original design criteria - to 20 people who fell into my target audience category.

I used a series of closed question - containing a sliding scale:

1. How well do you feel the model of the phone portrays the functions listed in the design criteria?

One (Poor) Two (room for improvement Three (satisfactory) Four (good) Five (excellent)

2. How well do you feel the surface graphics of the packaging promote the phone and the eco concept?


3. How well do you feel the packaging protects the phone packaged inside?


4. How well do you think the shape packaging helps with packaging for transportation?


5. How well do you feel the phone meets the points listed under ‘aesthetics’?


6. How well do you feel I have consider the ergonomics and anthropometrics of my target audience?


7. How well do you feel I have included the ‘information’ listed in my original design criteria?


Criterion 3: Exemplar Summative Evaluation

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How well do you feel the model of the phone portrays the functions listed in the design criteria?

1

2

3

4

5

How well do you feel the surface graphics of the packaging promote the phone and the eco concept?

123

4

5

How well do you feel the packaging protects the phone packaged inside?

1

2

3

4

5

How well do you think the shape packaging helps with packaging for transportation?

1

2

3

4

5

How well do you feel the phone meets the points listed under ‘aesthetics’?

1

23

4

5

How well do you feel I have consider the ergonomics and anthropometrics of my target audience?

123

45

How well do you feel I have included the ‘information’ listed in my original design criteria?

12

3

45

ConclusionA third of the target audience felt I have ensured most of the functions on the model had been portrayed to a high level. However, some people felt it was a difficult criterion to meet – as I had only made a model.

ConclusionThe response in meeting this criterion was very high. The feedback for the surface graphics was very positive – with most target audience members scoring me ‘ excellent and good.

ConclusionMost target audience members felt the packaging provided very good protection for the product inside – however, some felt the top section was lacking in protect – and this is where the screen will be.

ConclusionAgain, the feedback was excellent for this point. Keeping the shape of the packaging to a cuboid helped the product sit side-by-side in transportation.

ConclusionMost of the target audience felt the device looked modern and fitted the geometric form – however, some argued the phone should look a bit more different – given it has an eco element.

ConclusionThe majority of the target audience liked the feel of the device in their hand. However. For a small number – they felt the device was a fraction too small.

ConclusionThe response to this question was a little mixed – as a number of points I had listed in my original design criteria aren’t present on the surface graphics of the packaging. This was a conscience decision – as I wanted a clean and uncluttered layout.

Criterion 3: Exemplar Summative Evaluation

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Function

The phone must:To ring people, send text, take photos, play music, check email, app capabilities and be totally recyclableFrom asking my target audience - it is clear the vast majority of them felt I have fu;filled this point on my design criteria. However, some people felt it was difficult to achieve and to comment on as the product was only a model.

The box must :Promote the phoneThe target audience was very impressed with the surface graphics - and commented that they communicated the ‘eco’ message - by the use of colour and imagery. I was pleased with the results - however, having looked at the POS design were I applied a little twist to the design - I now feel this could have enhanced the packaging more.

Protect the phoneThe target audience were very impressed with the use of a corrugated board inner packaging - which protected and held the device securely. However, the did comment on the thin layer of solidwhite board protecting the top opening of the inner packaging. I could solve this problem by including a layer of corrugated board on the inside of the outer sleeve.

Package the phone for transportationI was please I had fulfilled this criteria. Using a standard shape for the packaging allows the packaging boxes to stand and stack easily - minimising movement in transportation.

Aesthetics

The product may be black or a very dark colour

The phone will be ‘based’ on a rectangular format

I’d like the phone to be modern and sleek in appearance

The majority of the target audience really liked the appearance of the device - commenting on how it fits with some of the successful brands and device currently on the market. This was one of the decisions I went with - do I making it over the top - making a big statement that the device is eco friendly. Or do I tone the design down - to look like a modern, top end product. I took the decision with the later - however some of my target audience weren’t happy about this.

Dimensions

Phone sizeThe product will measure approx. 80 x 40 x 15

I will need to consider the hand and finger sizes of my target audienceThis is important as they are going to be the people using the product - the product needs to be comfortable and to able to function with ease

PackagingThe packaging size will ultimately be decided by the size of the phone - however, I want to keep the amount of material needed to packaging the product down to an absolute minimum.

Overall, the target audince felt I had carefully considered the ergonomics and anthropometrics of the device. However some flet it was touching on the small side. If I was to modify the design - it would be increase the surface area of the screen - which would provide bigger navigation buttons and better graphics.

Information

The phone may include:


•Interface with icons

•Signs an symbols

The packaging may include:

•The name of the product


•A barcode

•The WEEE logo

•The mobius loop

•The CE logo

•Address details

•The website

•The product features

My target audience gave me a mixed response for the last category. It is clear why - as I haven’t included all the information I originally intended to include. As I was designing the surface graphics, it became clear that I was clustering up the design with too much information. I want the device to sit with the chosen brand (apple) - who have a clean, minimalist approach to their packaging. Instead, I prioritised the information - allowing the consumer to find the missing information on the website.

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Documents

ADMIN. PHONE. design technology Year 11: Graphic Products: Controlled Assessment Task CONTENTS Admin Slide 2Contents Slide 3About the CAT Slide 4Structuring