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Company...
Adlabs Films
Presented by:
Arpit sharmaRoll no: 17
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The Industry...Entertainment Industry
Entertainment and Media Industry A Growth Story Unfolds
Current Market Size : Rs. 437 Billion
Project Size (2011) : Rs. 1 Trillion
Key Drivers:
Country's economic growth and increase in disposable income.
Liberalized attitude of Govt.
Advancement in technology.
Liberalized foreign investment regime.
Privatization and growth of the radio industry.
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The Industry...
Indian entertainment industry have four major segments :
Television :Current Market Size : Rs. 191 Billion
Project Size (2011) : Rs. 519 BillionFilmed Entertainment :
Current Market Size : Rs. 85 Billion
Project Size (2011) : Rs. 175 Billion
Print Media :Current Market Size : Rs. 128 Billion
Project Size (2011) : Rs. 232 Billion
Radio :Current Market Size : Rs. 5 Billion
Project Size (2011) : Rs. 17 Billion
Entertainment Industry
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Film Industry..
Advancements on all fronts including technology, themes of themovies, finance, exhibition & marketing.
Strong impetus from the growth of multiplex culture.
Benefiting from corporatization & globalization. World's biggest movie
industry and produces around 1000 movies each year.
The major reason for this high growth rate is that the industry isincreasingly getting more corporatised, highlighted by :
public issues of several film productions and distribution
companies long term contracts between film producers and corporates,
resulting into increased efficiency
Indian
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The Company...
Founded by Vasanji Mamania and Manmohan Shetty in 1978.
Entered into main stream cinema in 1989.
Engaged in production, distribution and exhibition of films.
ADAG holds 51% stake. Films Production Business : 100% subsidiary Entertainment One
India Ltd.
Post Production services Prime Focus.
Adlabs
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The Company...
Sales in 2006 Rs. 298 cr
Employees - 425
Film Processing contributes 60% of the business
70% Market Share in 35mm negative film processing 60% Market Share in 35mm colour processing
Makes 75 prints per day
Earns a gross margin of 40% and 2% on trading of raw films
Adlabs : Facts and Figures
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Movies
Distribution
Television
Services Cinemas
Radio: Big 92.7 FM
The Company...Working Areas
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The Events...
Adlabs ,association with TASI conducts Anifest India 2007 -Design Contest for Students. Contest aimed to studentcommunity, an attempt to provide a real world experience tostudents while helping the animation industry encourage newtalent.
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ADLABS Films...Movies
And many more...
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4 Ps
Product Commercially successful and critically acclaimed
eg.- Gangajal, Munna bhai MBBS,Sarkar
Regional film industry in south eg.. Tamil & Telugu
Animated films eg.film on apparel brand characters Gini & Jony
Tie up with MTV
youth oriented films Mainstream Hollywood
eg. Deal with Hyde Park Entertainment
3D Animated films eg. Sultan the Warrior
Product
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4 Ps
Place Presence in bollywood, regional and international films Entered into international distribution market for hindi films
with Krish in 2006
Intend to have presence in 70 cities by the end of March 2008 Has a 50-50 joint venture with Mukta Arts for digital
distribution Operates 100 screens spreads across 29 properties in 22
cities
Largest cinema chain in India having 31000 seats and 2crcustomers. Located in Film City, Goregaon where most production in
Mumbai takes place
Place
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Ansoffs Model
Growth Strategies
Documentary movies
New screen to stop piracy
Advertisement
VOD HD
Educational CD's
Mobile Gaming
IMAX
3D
Dome Normal
International Presence Regional distribution system
3D films
Animation movies.
Current Product New Product
Current
Market
NewMarket
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Competitors...
Film Production : Films from this company get highest values
Film Studios : YRF recently opened a state-of-the-art, fully integratedFilm Studio having three Sound Stages,only complete soundproof,air-conditioned Studio in India. Audio Wing houses the most advancedaudio and video recording and post-production facilities.
Film Distribution :
India : YRF has its own offices in territories covering almost allparts of India
Overseas : YRF has its own offces in major countries
Home Productions : Yash Raj Films Home Entertainment has also launched DVD and
VCD titles for the Indian market.
Yash Raj Music : Has its own DRM (digital rights management)
Yashraj Films
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Recommendation
Capture overseas market: Increase the number of prints launched from 200 to 400.
Market new and old classical hits to international audience withproper subtitles and effective dubbing.
Venture into Europe and Canada in film distribution. LaunchHigh definition DVD's for new Movies.
Launch Music Wing for catering complete entertainment industry.
Online DVD's rental subscription services at Rs.30 for oldclassical and Rs.40 for New films.
Make Copy protected CD,DVD for Anti-piracy measures.
Increase No. from 100 screen to 250 in coming two years.
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