ADI (Semiconductor and SW Innovation Wireless Handset Profit

8/12/2019 ADI (Semiconductor and SW Innovation Wireless Handset Profit

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The World Leader in High Performance Signal Processing Solutions

Semiconductor and SW InnovationWireless Handset Profits

Zhemin Li

Director of Asia Wireless Application CenterAnalog Devices, Inc.


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2

Wireless Industry in Transition

Communications Consumer

Phone Multimedia

Regional Global


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3

Underlying Technology Changes inResponse to These Market Trends

Multimode

GSM/EDGE

WCDMA

Multi-band

Work Everywhere

VoiceStereo

High-res Images

Video

Digital TVMessaging

BroadbandApplications

Flexible Software


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4

Analog Devices: Semiconductor Innovations


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5

Every Cellular Phone Call Made Anywherein the World Passes Through an ADI Chip

Alcatel

Andrew

Ericsson

Fujitsu

Hitachi

Huawei

Japan Radio Corp (JRC)

Hitachi Kokusai

Kyocera

Lucent

Mitsubishi

Motorola

NEC

Nokia

Nortel

Panasonic

Powerwave

Putian

Samsung

Sanyo

Siemens

UTStarcom

Xinwei

ZTE


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6

ADIs Analog & DSP, RF TechnologyEnables Handset Evolution

0 1 0 1 1 0 0 1

Message:

Lets meetfor

dinnerafter

work atJoes.

GSM

01011001 01001101 01011001GPRS

010110010101100101011001 010110010100100101011001 10110010101100101011001

EDGE


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ADI Innovations Drive Growth & Profits


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ADI Expertise from Microphone to Antenna

RF

StereoConverters

Power Management

DSPVoice


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SoftFoneFacilitates New PhoneFeatures With Software Changes

01100101011110001011010010100101011010010110100

10101101001011010010110101010101011010101101011

10100101100101101011010010110101010010110101010

11010110100101101011010010110100101110100101101

00110010110111000011011001010111100010110100101

00101011010010110100101011010010110100101101010

10101011010101101011101001011001011010110100101

10101010010110101010110101101001011010110100101

10100101110100101101001100101101110000110110010

10111100010110100101001010110100101101001010110

10010110100101101010101010110101011010111010010

11001011010110100101101010100101101010101101011

01001011010110100101101001011101001011010011001

01101110000110110010101111000101101001010010101

10100101101001010110100101101001011010101010101

10101011010111010010110010110101101001011010101TD-SCDMA

WCDMA

GSM

GPRS

EDGE

Email Camera

Image Compression

Streaming Video

Streaming Audio

Games

Graphics

Java

Polyphonic Ring Tones

MMS


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Our Chips Enable Award-winning Products

2004 Consumer Electronics Show

Winner- Best of Innovations -Danger hiptop

2004 3GSM World Congress

Winner- Best Mobile Applicationor Service - Corporate Market -Vodafone Mobile Connect Card

2004 PC Magazine

Editors Choice Award- RIMBlackBerry 7100t

2003 3GSM World Congress

Winner- Best Mobile Handset -

Sharp GX-10


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Wireless Technology in Transition

UMTScdma2000

W-CDMAFOMA

TD-SCDMA

W-CDMAcdma2000


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01100101011110001011010010100101011010010110100101011010

01011010010110101010101011010101101011101001011001011010

11010010110101010010110101010110101101001011010110100101

10100101110100101101001100101101110000110110010101111000

10110100101001010110100101101001010110100101101001011010

10101010110101011010111010010110010110101101001011010101

00101101010101101011010010110101101001011010010111010010

11010011001011011100001101100101011110001011010010100101

01101001011010010101101001011010010110101010101011010101

10101110100101100101101011010010110101010010110101010110

10110100101101011010010110100101110100101101001100101101

11000011011001010111100010110100101001010110100101101001

01011010010110100101101010101010110101011010111010010110

01011010110100101101010100101101010101101011010010110101

10100101101001011101001011010011001011011100001110110110

HSDPA

HSUPA

cdma2000

1XEV-DO

1XEV-DV

Multimedia

TD-SCDMA

Software-Defined Base Band


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Advantages of Software-Defined Base Band


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3G Handset Requires 2G Features & More

1G

Cost

Size

Power

2/2.5G 3G


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ADI Announced SoftFonePlatformsfor TD-SCDMA and WCDMA in November 2004


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TD-SCDMA Single Mode LCR Mobile PhoneChipset

Color

Display

Keypad

FLASH

NOR

NAND

Normal

Page Mode

Burst Mode

USB

OthelloW-Tx

(AD6541)Mixed-Signal +

Power

Management

StratosL

Blackfin Based

Digital

Baseband

MonacoLCR

RAM

SRAM

PSRAM

MMC SD BTUSIM USC

Camera

Module

OthelloW-Rx

(AD6547)

PA

Filter

Switch

2H 5PRODUCT


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TD-SCDMA SoftFone-LCR Dual Model (TD-SCDMA/GPRS) Mobile Phone Chipset

Color

Display

Keypad

FLASH

NOR

NAND

Normal

Page Mode

Burst Mode

USB

Dual Mode

Mixed-Signal +

Power

Management

StratosT

Blackfin Based

Digital

Baseband

MonacoLCR

RAM

SRAM

PSRAM

SDRAM

MMC SD BTSIM USC Camera

Module

PAs

Filters

Switches

TDD Direct

Conversion

OthelloL CR (2)

GPRS Direct

Conversion

Othel loG

Replace OthelloE with

OthelloG for GSM/GPRS


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SoftFone-W Dual Model (WCDMA + EDGE)Mobile Phone Chipset

Color

Display

Keypad

FLASH

NOR

NAND

Normal

Page Mode

Burst Mode

USB

Dual Mode

Mixed-Signal +

Power

Management

StratosW

Blackfin Based

Digital

Baseband

MONZA

RAM

SRAM

PSRAM

SDRAM

MMC SD BTSIM USC Camera

Module

PAs

Filters

Switches

Direct

Conversion

OthelloW (2)

Direct

Conversion

Othel loE

Replace OthelloE with

OthelloG for GSM/GPRS


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ADI OthelloRadios

GPRS2002GSM

2001

EDGE2003-

2004

3G&2G2005-

2006


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Othello W Rx + Othello W TxW-CDMA and LCR solutions

Small 2 Chip 3G Radio Key Benefits High Performance Good sensitivity, Excellent Tx modulation, ACLR

Low current 38mA Rx,


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ADI SoftFone3G Multimedia Processing

DTV

MPEG4

Megapixels

Surround

MP

3


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SoftFoneBrings Consumer ElectronicsExperience to Communications


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Traditionally, More Functionality RequiresMore Chips, More Power, Higher Costs

TD-SCDMA

WCDMA

GSM

GPRS

EDGE

Email

Camera

Image Compression

Streaming Video

Streaming Audio

Games

GraphicsJava Polyphonic Ring Tones

MMS


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ADI Blackfin DSP Processor SupportsCommunications and Multimedia

TD-SCDMA

WCDMA

GSM

GPRS

EDGE

Email Camera

Image Compression

Streaming Video

Streaming Audio

Games

Graphics

Java

Polyphonic Ring Tones

MMS


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Semiconductor Innovation isthe Path to Growth and Profits

Documents

ADI (Semiconductor and SW Innovation Wireless Handset Profit