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17/07/2014
1
ADHESION OF WINE PRODUCERS TO
ECO-PROWINE PROGRAM
Gianni Trioli, Vinidea (Italy)
4 of june 2014
MAIN PRINCIPLES
Though to be accessible to small-medium wineries
Low cost (free for pilot wineries);
80/20 rule: indicates the major improvement tracks
Evaluation tools tailored on full cycle enterprises (grapegrowing – winemaking – packaging), but usable by others (vinegrowers, cooperative, négoce ...)
No certification by third parties
Label indicates the adhesion to the project and the continuous improvement process
EU dimension
17/07/2014
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FIRST STEP
QUICK ASSESSMENT
On-line tool
Registration / Free
Limited number of questions
First general overview : specific
consumptions, position over benchmark
Decision on the opportunity to join the
program
SECOND STEP
DETAILED ASSESSMENT
Fee payment (not for pilot wineries)
On-line tool
Full questionnaire (about 100 questions), including
economic and social issues
Indicators on most inputs vs. Benchmark
Environmental indicators (AIR, WATER, SOIL)
Global indicator vs. benchmark
Positive rating for label
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SECOND STEP
THIRD STEP
IMPROVEMENT PLAN
Identification of most critical points
Research of possible improvement
strategies
Good practice showcase on project website
Coaching service by partners (only pilot
wineries)
Implementation of good practices
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FOURTH STEP
LABEL REQUEST
Formal request by winery
Validation by project partners
Deep analysis of data provided
Revision of wrong data
On-line control of most relevant data
Random on-site visits
FIFTH STEP
PROMOTION
Winery specific page on www.ecoprowine.eu
Use of the label on winery documentation
Join communication and promotion to buyers,
traders, opinion leaders
Proselytism toward other wineries
Increased recognition at EU level
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Answer to the highest possible number of questions (when no answer, an high value from benchmark is automatically used)
Obtain a score of Global Indicatos above the minimum value from benchmark
Answer positively to some economic and social questions
Answer validation requests from project partner (provide copy of documents, details and explanation on declared values, etc.)
Host potential random audits w. Collaborative attitude
Receive official approval and IPR right of use agreement
Download the label file(s) with the specific winery code
How to obtain and use the label ?
FIRST EVALUATION X1 < μ1+σ1Threshold
for label
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� Winery assessment is done every 2 years� The right of use of the label is confirmed only if the winery
demonstrates further improvement of its sustainability level� After 2 years, the winery is invited to repeat the detailed
assessment� After validation of data provided, to keep the label the winery
must:o Obtain a value of global indicator which is at least 10% lower o Lower than the new benchmark thresholdo Have improved in at least 3 out of 6 indicators (water FP, carbon FP,
global cost, air, water, soil) o Have improved in at least one of the economic and social issues
� If one of these conditions is not satisfied, the right of label use is not confirmed
How to mantain the label ?
FIRST EVALUATION X1 < μ1+σ1
FOLLOWING EVALUATION X2 < 0.9 X1 ; X2 < μ2+σ2
Thresholdfor label
Thresholdfor label
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� To obtain the label, the reference benchmark is built on the data of 2 years before
For instance, if the winery evaluation is done at June 2014,
o the data used for the evaluation are referred to the previous vintage (May 2012 - April 2013)
o The benchmark for threshold will derive from data of the vintage May 2011-April 2012)
� For the first period, the values are obtained from the analysis done on the pilot winery group, and referring to the period May 2011-April 2012
Reference period & benchmarking
PILOT WINERIES
� Dutieso Sign a Voluntary Agreement o Perform detailed assessment for vintage May 2011 – April 2012
(data for benchmark, questionnaire)o Check the web tool to identify bugs and malfunctioningo Perform detailed assessment for vintage May 2012 – April 2013 (on-
line)o Implement good practices finalized to sustainability level
improvemento Perform again detailed assessment for Vintage May 2013 – April
2014 to quantify their improvement
� Advantages o No chargeso First in EU to use the labelo Coaching service from partners
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PILOT WINERIES
• 105 wineries from different EU countries
• Pilot winery group still open, with preference for:• France
• Portugal
• Estern Europe
THANK YOU
gianni . t r io l i@vin idea. i t