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http://www.adform.com/site/files/business-center/Cases/Adform_Live_Streaming_Case_Study.pdf
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CASE
Live Streaming
Case Setup
C l i e n t M e d i a a g e n c y A d s e r v i n g & r e p o r t i n g
Case background
Advertisers are focused on making their advertising material as innovative as possible
to stand out
Recent research show that rich media banners with video positively impact campaign
performance in terms of user engagement
High speed broadband internet allows marketers to take advantage of the benefits live
video streaming provides
Adform Scheduler enables advertisers to automatically change material according to
predefined schedules
11
22
33
The Challenge
On January 21, 2011 Novozymes held a conference in Copenhagen to present their
2010 results and forecasts for 2011 and 2012
Novozymes wanted to broadcast the conference live to stakeholders and their
investors
The conference itself only took 40 minutes, but Novozymes wanted to advertise it
beforehand and also make it possible for the target group to view a recorded version
subsequently
[email protected] www.adform.com
11
22
33
44
CASE
[email protected] www.adform.com
The Solution
The conference was filmed and broadcasted directly into banners served by Adform on
the largest Danish business portals
Adform powerful ad serving engine allowed live video to be broadcasted directly from
Qbrick’s servers to the banners
Creative material scheduling allowed for a smooth transition between campaign
phases:
Before the conference: Banners that announce the upcoming event
During the conference: Banners with live streaming video
After the conference: Banners with video recorded from the conference
11
22
22
The Result
Extremely engaging solution
Live streaming attracted twice as many unique viewers
Campaign CTR% increased more than 72% during the live streaming phase
Material scheduling effectively changed creative material before each campaign phase
eliminating manual work.
11
22
22
CASE
[email protected] www.adform.com
The Conclusion
Live video
positively impacts
campaign
performance
Live video streaming
significantly increased
campaign CTR% and
boosted the number
of unique viewers
11 12 Material scheduling
saves time
Automatic banner
change according to a
defined timeline,
made possible by
Adform scheduler,
saves time by
eliminating manual
work
13 Quick and reliable
integration process
A dedicated team of
Adform professionals
made sure the
integration process
was executed on time
and with high
precision
CT
R %
10:00 11:00 12:00 13:00 14:00 0,00%
0,10%
0,20%
0,30%
0,40%
0,50%
0,60%
0,70%
0,80%
The conference was broadcasted live from
until
12:05 12:40
“Adform managed the campaign with ease and professionalism and delivered a service beyond expectations.
It is our belief that the campaign would not have been
a success without their guidance and we can
recommend Adform as a reliable ad serving partner”
Thomas Stefansen,
Qbrick Denmark