CASE

Live Streaming

Case Setup

C l i e n t M e d i a a g e n c y A d s e r v i n g & r e p o r t i n g

Case background

Advertisers are focused on making their advertising material as innovative as possible

to stand out

Recent research show that rich media banners with video positively impact campaign

performance in terms of user engagement

High speed broadband internet allows marketers to take advantage of the benefits live

video streaming provides

Adform Scheduler enables advertisers to automatically change material according to

predefined schedules

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The Challenge

On January 21, 2011 Novozymes held a conference in Copenhagen to present their

2010 results and forecasts for 2011 and 2012

Novozymes wanted to broadcast the conference live to stakeholders and their

investors

The conference itself only took 40 minutes, but Novozymes wanted to advertise it

beforehand and also make it possible for the target group to view a recorded version

subsequently

sales@adform.com www.adform.com

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44

CASE

sales@adform.com www.adform.com

The Solution

The conference was filmed and broadcasted directly into banners served by Adform on

the largest Danish business portals

Adform powerful ad serving engine allowed live video to be broadcasted directly from

Qbrick’s servers to the banners

Creative material scheduling allowed for a smooth transition between campaign

phases:

Before the conference: Banners that announce the upcoming event

During the conference: Banners with live streaming video

After the conference: Banners with video recorded from the conference

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The Result

Extremely engaging solution

Live streaming attracted twice as many unique viewers

Campaign CTR% increased more than 72% during the live streaming phase

Material scheduling effectively changed creative material before each campaign phase

eliminating manual work.

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CASE

sales@adform.com www.adform.com

The Conclusion

Live video

positively impacts

campaign

performance

Live video streaming

significantly increased

campaign CTR% and

boosted the number

of unique viewers

11 12 Material scheduling

saves time

Automatic banner

change according to a

defined timeline,

made possible by

Adform scheduler,

saves time by

eliminating manual

work

13 Quick and reliable

integration process

A dedicated team of

Adform professionals

made sure the

integration process

was executed on time

and with high

precision

CT

R %

10:00 11:00 12:00 13:00 14:00 0,00%

0,10%

0,20%

0,30%

0,40%

0,50%

0,60%

0,70%

0,80%

The conference was broadcasted live from

until

12:05 12:40

“Adform managed the campaign with ease and professionalism and delivered a service beyond expectations.

It is our belief that the campaign would not have been

a success without their guidance and we can

recommend Adform as a reliable ad serving partner”

Thomas Stefansen,

Qbrick Denmark