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Addressing the Digital Education
Revolution Opportunity
Jason Trump
Education Industry Manager
Education Holds The Keys To Today’s Success And Tomorrow’s Transformation
Why?
• Competing in a global economy requires new skills and critical thinking.
• A quality educational system is key for governments to make social and economic progress.
• Student learning styles and engagement are radically different and require new approaches.
• Learning is a lifelong process that must be available to everyone for a lifetime.
VS.
Another Perspective on the Digital Divide
Of course technology by itself is not the answer. It needs to be part of an integrated, holistic approach that includes teacher training, relevant curricula, parental involvement, and programs… that provide basic needs such as nutrition and healthcare.
Quoted from 2008 Forbes magazine article written by Bill Gates
“”
Microsoft's Education Vision
Empowering peopleto realise their social and economic potential by
enabling access to quality education experiences for all
through technology
Our Vision Is Only Achieved Through Partnerships
MicrosoftPartners
Educators
Educationinstitutions
Educationalexperts
LocalCommunities
Governments
Australian Education Marketplace
9,623 Schools48 Universities & Related108 TAFE Institutions3,348,146 School Students1,641300 TAFE Students945,743 University Students235,696 School Teachers51,455 University Academics
~6 Million
Students
• Schooling Sector
– Dominated by the Digital Education Revolution
– Increased collaboration between schools, systems and states
– Growing crisis in teacher numbers, and ICT literacy
– School regeneration initiatives
• University Sector
– Increased differentiation and specialisation by institutions
– Greater collaboration between institutions and industry
– Growing international competition
– Weakness in student enrolments in some faculties
• TAFE/VET Sector
– Emergence of Trade Schools in Secondary Schools
– Focus on demonstrated competency vs pure excellence
– Competition from the Commercial VET/RTO sector
Macro Education Trends by Sector
1. Staffing : Work Force Planning : Skills Shortage : Retention : Recruitment : Leadership
2. Governance and IT Strategic Planning : Enterprise Decision Making
3. AAA : Identity and Access Management
4. Service Management: Support : Delivery : Service Catalog Expectation Management
5. Information Management : Data Management : Archiving and Storage
6. Funding and Resourcing
7. e-Research Support
8. Administrative Systems: Integration : ERP Upgrades: Legacy Systems
9. Business Continuity and Disaster Recovery
10. Security
11. Procurement : Licensing : Quality of Vendor Support
12. Green IT
13. Portfolio and Project Management
Top Issues for 2008
Source: http://www.caudit.edu.au/index.php/news/?id=67
Primary/Secondary Schools
1. Student & Teacher 1-to-1 Learning• Devices
• Curriculum
2. School ICT Infrastructure Upgrades
3. Portals, Administration & Learning Platforms• Student & Parent Portals
• Learning Management
• “Single view of the student”
Higher Education
1. Collaborative Campus Technologies• Integrated Email, Calendars
• Unified communications
• Real-time communications
• Collaborative Portals
• Mobility
2. Identity & Access Management
3. Data Centre Upgrades• Virtualisation
• Systems Management
• Data Management
Top 3 Major Market Opportunities for Partners in FY09
Microsoft Response:
Australian Education Alliance Agreement
National Licensing Framework Agreement
Academic Programs – MSDN-AA HS, IT
Academy
Learning Gateway & Live@edu
PiL Digital Literacy Curriculum
Online Safety Curriculum
Australian Federal & State Government Initiatives
AUD$1.2B Secondary Schools
Computer Fund
Broadband Connections for
Australian Schools
Online Curriculum Tools and Resources
ICT Literacy for Teachers
Online Learning & Parent Portal Access
Digital Education Revolution: Round 1 Grants Funding
• Grants went to schools with 8:1 ratio or higher.
• Target ratio for funded schools is 2:1
• NSW DET received 48% of the total funding
• VIC DET next largest public education at 13%
• Others State DOE’s received little funding
• CathEd received 19%
• Independent Schools 10%
Queensland Department of Education, Training and The Arts
Connected Learning Community
Business of Schools
1-to-1 LearningSmart Classrooms Initiative
Computers for Schools & Teachers
Rollout of 1-to-1 over 2 years
OneSchool
Integrated School Administration Platform
OnePortal & Intranets for Schools
Collaborative environment based on SharePoint and the Learning Gateway framework
Managed Operating Environment
Sustainable Windows-based School ICT environment
Tomorrow’s Schools
Modern schools that support 21st Century Learning
Dynamic ICT Infrastructure
21st Century Schools
Teaching,Learning
& Research
ConnectedLearning
Communities
DynamicICT
Infrastructure
Business Of
Education
Connected Education Framework
Australian Education Campaigns for FY09
1-to-1 Learning
Collaborative Campus
Connected Learning Community
Dynamic ICT Infrastructure
Students
Raise awareness with brochure and presentations to schools
Customer & Partner Events
Guide to Getting Started
Partner Solutions
Telesales
#1 Priority Campaign: 1-to-1 Learning
Partners Opportunities
OEM’s • Notebook, TabletPC, Ultra Mobile PC and NetBook’s• School Infrastructure Servers• IT Lifecycle services and support
ISV’s • School Administration (Financials, Student Admin etc)• Learning Platforms• Student, Teacher and Parent Portals• Innovative Teaching, Learning & Research Applications
SI’s • School Infrastructure Upgrades (Network, Servers)• Student and Teacher Notebook Program rollout and management• Deployment & Support Services• Financing
Training • Professional Development for Teachers and IT Administrators• Certification of teachers and students
Publishers • Digital learning objects• Electronic text-books
LAR’s • National Licensing Framework Agreements• Student Licensing
Consulting • Change Management• Capacity Planning
Telco/Hosting • Software + Services hosting, including Live@edu augmentation• Filtering and Internet access services
Partner Opportunities for a Digital Education Revolution
Tips for Partners
• Think Big!
• Think Through!
• Deepen your education expertise
• Use the language of education
• Reduce ‘techno-babble’
• Pay attention to the small details
• Partner for scale
Microsoft’s Australian Education Team Is Here to Help
Education Director
Neil Jackson
National Sales lead
Mark Kenny
Education AM/ATS resources in each
State
Industry Manager
Jason Trump
Partner Engagement
Marie O’Donovan
Live @EDU TS Adam Bradley
Academic PM
TBH
Marketing
Donna Magauran
PIL
Felicia Brown
Matthew Barnfield
University AM
Shane Churchward
HED ATS
Meet with the team at APC or email us:
Neil Jackson – [email protected]
Mark Kenny – [email protected]
Donna Magauran – [email protected]
Marie O’Donovan – [email protected]
Jason Trump – [email protected]
Working Together in FY09
What We Can Give You
• Global knowledge, resources and experience across education
• Leverage Toolkits and Frameworks
– Connected Education Framework
– Education Blueprint (IO Model)
– Learning Gateway & SLK
• Partner readiness
• Live@edu Airlift
• Education Partner Summit
• Opportunity to co-engage on Microsoft campaigns and events
• Education marketing collateral and case studies
• Feature in our quarterly newsletter
• Profiling on our websites
How You Can Help Us
• Join Microsoft’s Partner Advisory Council for Education (PACE)
• Promote your solution offerings to your PAM and the education sales team
• Case Studies and customer evidence for your key solutions
• Participate in partner readiness
• Build joint customer campaigns with your partner account manager
• Openly discuss your opportunities, wins & competitive losses
• Microsoft platform commitment
Education Partner Networking @ APC 2008
• Thursday evening
4.45pm – 6.00pm
X bar
• This is immediately prior to the gala dinner, so please come ready to go straight to the buses!