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2017 AN EVEREST GROUP VIEWPOINT
w w w . e v e r e s t g r p . c o m
This report has been licensed for exclusive use and distribution by Optum.
EGR-2016-12-V-2010
Addressing Payer Costs through a Comprehensive Model
A Blueprint for Achieving Breakthrough Cost Savings
Jimit Arora, Partner
Abhishek Singh, Practice Director
Nitish Mittal, Senior Analyst
Copyright © 2017, Everest Global, Inc. All rights reserved.
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Executive Summary
Payers leave a lot of value on the table when they manage IT, process, and medical
costs separately. Everest Group research shows that payers can achieve breakthrough
cost savings improvements by grouping and managing medical and operational
costs together. This viewpoint offers a plan for payers to convert their entire spectrum
of costs into a utility-based model that enables breakthrough cost savings.
After outlining the key industry imperatives payer CXOs need to focus on, we then
evaluate various outsourcing models that can help address the imperatives’ inherent
challenges. From there, we offer a case-based analysis of the cost structure of a
health plan with one million members and dissect the cost savings that result from
three different sourcing models. One of the models, comprehensive outsourcing
(which combines operations and medical cost takeout), achieves significantly better
results than the other models. The remainder of the paper addresses the key tenets of
this model and its impacts.
Structure
This viewpoint is organized in four sections, described below.
Section 1: Industry context, enterprise imperatives, and actions
Key industry drivers impacting payers
Implications and imperatives for payers
Section 2: Unravelling the cost conundrum
Medical cost components that are addressable through outsourcing
Baseline PMPM servicing cost addressable through outsourcing
Section 3: Addressing the cost conundrum through outsourcing
Value drivers of various outsourcing models
Which models are best and why
Section 4: Achieving breakthrough cost takeout
Cost reduction implications for each model
Outsourcing at zero cost: myth or reality?
Conclusion: Selecting the right model to avoid value leakage
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Industry Context, Enterprise Imperatives, and Actions
✓ Key industry drivers impacting payers
✓ Implications and imperatives for payers
Payers in the United States are experiencing a significant shift in business and
operating conditions, led by a combination of push- and pull-based drivers.
Changing regulatory environment increasing administrative burden
As the U.S. government becomes more involved and assertive on everything from
premium hike approvals to subsidies and corporate mergers, payers are facing
unpredictable times.
With the new administration, patient-centered health care reforms will likely
continue, with the end goal of choice, quality, and affordability
However, recent initiatives have been unprofitable, and the government has only
partially yielded to the requests for premium increases. As a result:
– Aetna, Humana, Cigna, UnitedHealthcare, and BCBS of Tennessee have
started drawing back their HIX plans
– Blue Cross Blue Shield of Nebraska announced its exit from HIX because of a
US$64 million loss and the subsequent argument over premium increases
The DoJ questioning of the Aetna-Humana and Anthem-Cigna deals has further
impacted large national plans’ tactical moves
Imperatives for payers:
Focus on cost containment as the key lever to combat regulatory uncertainty
Keep existing operations compliant
Carefully pursue growth initiatives that align with the evolving regulatory climate
E X H I B I T 1
Overview of industry
dynamics
Source: Everest Group
Enterprise actionsEnterprise
imperativesIndustry drivers
Changing regulatory
environment and
increasing
administrative burden
Declining viability of
existing product lines
Growing consumerism
Revenue
expansion
Customer acquisition & retention
New approach to products and
service lines
Maximizing value per member
Expense
drive-down
Streamline member servicing /
SG&A costs
Address MLR issues
1
2
3
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Declining viability of existing product lines
Driving down expenses and finding new growth avenues have become imperatives
for payers given the challenges they face.
HIX have not lived up to the hype; insurers are bleeding money on these plans
due to limited member interest, high risk exposure, and adverse selection
– UHG reported over $700 million in HIX losses (2015) and has announced
plans to drop out of many HIX markets
– Anthem reported that their profits for FY2015 dropped by 64% due in large
part to a huge loss in the HIX market
– Cigna also reported that it is not making money from the individual market
– Aetna has announced its exit from 11 of 15 state exchanges in 2017
Medicare/Medicaid plans also are facing margin issues as reimbursements
decline and the obligation for care quality (STAR ratings) shifts to both payers and
providers
E X H I B I T 2
Lackluster HIX enrollment
and demographics
Source: Everest Group
Imperatives for payers:
Grow enrollment numbers and per-member revenue through value-added
services
Drive breakthrough cost savings by addressing both operational and medical
costs
8
15.710
23
2013 2016
HIX enrollment
millionGovernment ProjectionsActual
As the new administration seeks to repeal and replace the ACA, any changes must
account for the challenges that leading commercial payers have noted. Most C-suite
executives indicate that such a repeal will make health insurance companies more
competitive and more influential, which should bode well for large national payers’
wallets. Broad-based changes are likely to be equally, if not more, unpopular than
the perceived problems with the ACA. Most of the market has invested considerable
resources in reinventing their fundamental business models and rolling back the
clock is not really an option.
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Growing consumerism
Growing consumerism is impacting payers’ current and future strategy. On one
hand, there is a noticeable (though slow) shift toward a defined contribution model
from a defined benefits model in the groups business. On the other hand, consumers
are becoming more assertive in their expectations given the growth of available
information and the proliferation of mobile devices.
About 75% patients in the U.S. currently use some form of digital healthcare
service
Four out of every five U.S. consumers think it is important for payers to provide
tools that help consumers to plan expenses and select plan coverage levels
Even if 25% (a conservative estimate) of employer-based plans move from defined
benefits to defined contribution, end consumers will be responsible for direct
decisions impacting about US$340 billion of premium revenue by 2020
Pressure to continue developing a patient-centered healthcare system – with
increased focus on choice and price transparency measures – is likely to continue
under the new administration.
Imperatives for payers:
Develop personalized products (beyond just insurance coverage) driven by patient
preferences and medical history
Introduce technology to enable omnichannel consumer engagement and
underlying operational efficiency
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✓ Medical cost components that are addressable through outsourcing
✓ Baseline PMPM servicing cost addressable through outsourcing
Payers have conventionally operated on narrower margins in comparison to other
subverticals in the healthcare and life sciences market, averaging about 3-5%. Given
that cost is a constant pressure, payers must consider all components of their cost
structure when looking for savings.
Unravelling the Cost Conundrum
E X H I B I T 3
Payer’s cost base
breakdown
Source: Everest Group
Understanding the addressable components of cost
Medical cost
Medical cost is the single largest spend component for payers. Managing medical
cost is an essential cog of a payer’s strategy to ensure affordability (for members) and
profitability/competitiveness (for the payer). By regulation, it is required to be at least
80%-85% (depending on the plan size). However, medical cost takeout is largely
overlooked from the outsourcing perspective primarily because medical cost
components are considered core to the business. However, there are avenues to
address it through initiatives related to upstream processes and data-driven insights
that could garner significant savings.
Profit margins in the
healthcare industry
Pharma: 12-15%
Hospitals: 8-10%
Payer: 3-5%
Payers with
about 1 million
members have a top
line of $2.5-3 billion,
with medical costs
typically in the
$2-2.5 billion range
Medical
costs
80-85% 15-20%
Admin and
IT costs
Ability to create
breakthrough value by
focusing on medical costs
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Administrative and IT costs
Payers spend another 12-16 cents of every dollar on administrative and IT expenses.
The current focus on cost takeout largely comprises “run-the-business” elements of
claims management, underwriting, sales & marketing, and technology systems &
hardware.
E X H I B I T 5
Addressing admin and
IT costs through
outsourcing
Source: Everest Group
Cost
type
Components addressable through
IT/BPS outsourcing
Components NOT addressable
through IT/BPS outsourcing
Admin Provider support
Enrollment services
Claims processing and policy
administration
Benefits coordination
Wellness programs
Medical management
Consumer services / marketing
support
PBM network and information
management
Sales
Public health activities
Government administration
Real estate
Facilities management
Statutory taxes
IT IT consulting / blueprinting / SI
Infrastructure – hardware, services
Backup, disaster recovery & business
continuity
Support/maintenance
Employee training
Software services
Helpdesk
Workplace services
Business analysis
NA
E X H I B I T 4
Addressing medical costs
through outsourcing
Source: Everest Group
Components addressable through
IT/BPS outsourcing
Components NOT addressable through
IT/BPS outsourcing
Payment analytics
Subrogation
Pre/post-pay waste & error
Fraud and abuse
Utilization management
Cross-claim analyses
Provider monitoring and education
Drug/pharmaceutical costs
Inpatient/outpatient costs
Physician services
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E X H I B I T 6
Operating expense
breakdown as a share
of revenue – 2015;
percent of total
Source: Everest Group, SEC filings
Our research indicates that a payer’s SG&A costs typically decrease in correlation
with the plan size (enrolled members) (see Exhibit 6). This happens for a variety of
reasons:
Smaller payers are more regionally/LoB-concentrated, with tighter integration
and lower overheads
Despite economies of scale, large payers wear multiple hats (multiple LoBs,
geographically spread support functions) leading to increased SG&A costs
26%
24%
19%
16%
16%
15%
13%
13%
9%
8%
66%
62%
69%
82%
77%
76%
82%
80%
83%
86%
8%
15%
12%
2%
7%
9%
5%
7%
7%
6%
UHG
Cigna
Aetna
Horizon BCBS
Anthem
Centene
Humana
HealthNet
Molina
WellCare
SG&A (Admin & IT) Medical costs Others
Key finding: For mid-tier plans (one million members and under), cost components
that can potentially be addressed through outsourcing range from $8 to $9 PMPM.
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✓ Value drivers of various outsourcing models
✓ Which models are best and why
Payers need to be fully aware of financial challenges, the evolving regulatory
environment, and changing consumer profiles – and their impacts on business
demand – as they consider outsourcing objectives and partnerships.
Change-the-business: Bring in best-in-class service partners to ensure initiatives
are faster and better than the competition. Rely on partners to address the growing
focus on digitalization and other new strategic initiatives (HIX, population health,
etc.) that are technology-native and outside of the payer’s core competency
Compliance: Select providers that have a dual pedigree – healthcare and
technology. All recent healthcare reforms (HIPAA, HITECH, ARRA, ICD, etc.) have
forced the industry further down the technology path, focusing importance on
transforming systems of transaction as well as systems of record
Run-the-business: Opt for service providers that have the experience and scale
to partner in key operational and financial engineering initiatives that will result in
increased efficiency and predictability in costs over time
Getting the sourcing model right
Payers need to consider their sourcing needs in light of the reality of their business
environment. Ideally, these needs can best be addressed by closely scrutinizing their
existing sourcing model and evolving to a right-fit sourcing model based on the
maturity curve defined below.
Addressing the Cost Conundrum through Outsourcing
E X H I B I T 7
Sourcing model options
for payers
Source: Everest Group
Integrated technology, operations, and
medical cost heads
Addresses the full spectrum of medical
costs across case/disease/condition
management areas
Option 3
Comprehensive outsourcing
(BPaaS + payment integrity
+ care management)
Building blocks
Option 1
BPaaS
ITaaS
BPO
SI/consulting
Co-owned governance layer
Rebadging client employees
Option 2
BPaaS + payment integrity
Integrated technology,
operations, and medical cost
(pre adjudication and pre/post
payment functions)
Increasing le
vel of m
aturity
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E X H I B I T 8
Value drivers addressed
in each sourcing model
Source: Everest Group
Option 1
BPaaS
Option 2
BPaaS + payment
integrity
Option 3
BPaaS + payment
integrity + care
management
Cost reduction
Efficiency
Standardization
Enhanced compliance
Access to new
skills/tech
Transparency and
predictability
Time-to-value
Simplified governance
Ability to ramp
up/down based on
business needs
Cost reduction
Efficiency
Standardization
Enhanced compliance
Access to new
skills/tech
Transparency and
predictability
Time-to-value
Simplified governance
Ability to ramp
up/down based on
business needs
Breakthrough cost
impact
Medical cost
reduction
Zero/negative TCO
Cost reduction
Efficiency
Standardization
Enhanced compliance
Access to new
skills/tech
Transparency and
predictability
Time-to-value
Simplified governance
Ability to ramp
up/down based on
business needs
Breakthrough cost
impact
Medical cost
reduction
Zero/negative TCO
Full-spectrum medical
cost impact
Option 1: BPaaS
The growing need to recover the value left on the table by standalone ITO/BPO and
an unpredictable business environment is pushing payers to evolve their sourcing
model through the following tenets:
Integrated sourcing seeks to address multiple functions together to address
issues related to silo-based environments, multi-vendor complexities, and trigger-
based sourcing
The utility-based model integrates IT and functional requirements into a
consumption-based utility and links them directly to an addressable aspect of
organizational metrics such as Per Member Per Month (PMPM) costs
Stronger contractual adherence driven by the service providers’ integration
within the client environment and the related linking of outcomes to business KPIs
As the sample blueprint depicted in Exhibit 9 illustrates, this model is leveraged best
in a construct that combines multiple functions, software platforms, applications, and
infrastructure.
Additional value drivers
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Value drivers addressed
Delivers productivity gains by easing governance and vendor management
Makes cost structure/components transparent, and more flexible and agile to the
changing organizational objectives
Enables organizations to avoid sunk costs by converting capital spend into
operating expense and helps address capital allocation issues (especially from a
quarterly earnings and financial reporting scrutiny perspective)
Value drivers not addressed
While BPaaS is an excellent value proposition to address SG&A costs, it does not
address medical costs – the single biggest cost element. The ability to create
breakthrough cost takeout is limited by the exclusion of as medical costs (80-85%
of payer costs) from the model
E X H I B I T 9
Typical BPaaS solution
blueprint
Source: Everest Group
Product configuration
IT infrastructure layer
Horizontal business process services
Application services
Policy servic
ing
Netw
ork m
anagem
ent
Care m
anagem
ent
Cla
ims m
anagem
ent
Modern, connecte
d core pla
tform
s
End-to-end governance
Consum
ptio
n-lin
ked m
odel
Service integration and management
Program
/proje
ct
managem
ent
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Option 2: BPaaS + payment integrity
Payers can achieve significant value only if they address medical costs as well as
SG&A. Focus should be on addressing aspects of medical costs that relate to prior
authorization, adjudication, pre-payment and post-payment, on top of the
operational costs addressed by BPaaS. Components of medical costs that can be
addressed through outsourcing include:
Data mining
Credit balance
Fraud, waste, and abuse
Subrogation
Claims editing
Recovery
Value drivers addressed
Enhanced payment integrity can result in 2-4% savings (on a conservative basis)
on medical costs
PMPM cost savings through a comprehensive model can equal, or even exceed,
the cost of the sourcing engagement
Ease of dealing with a single best-in-class vendor results in additional savings
through ease of governance, better audit trail, and greater accountability
Value drivers not addressed
Since payment integrity can only impact a portion of all medical costs (i.e., pre-
adjudication and pre-/post-payment functions), its ability to create breakthrough
cost impact is limited
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Option 3: Comprehensive outsourcing (BPaaS + payment integrity + care
management)
Payers can achieve breakthrough only by including more medical cost components in
a comprehensive outsourcing program. This model would include additional
elements such as:
Case management: Helps individuals with high-risk diseases to manage complex
care and provide transitional care support as needed to minimize disease
progression reduce hospital readmissions
Condition management: Develops care plans for individuals with chronic illnesses
(heart failure, COPD, asthma, coronary artery disease, diabetes, etc.) to manage
care, ensure appropriate medications, and advocate lifestyle changes to minimize
disease progression
Combined case/disease management and Center of Excellence (COE) programs:
Takes a 360-degree view of complex care cases to integrate pharmacy and other
therapies for diseases such as cancer, heart failure, COPD, asthma, coronary
artery disease, and diabetes
Value drivers addressed
While comprehensive outsourcing adds significant value in areas such as staffing,
governance, and administration, what truly differentiates it from other models is its
full-spectrum cost impact
On top of breakthrough cost savings, anecdotal evidence suggests an additional 5-
10% savings resulting from the reduced governance/compliance effort required
when moving from ITO+BPaaS to comprehensive outsourcing, as the number
vendor relationships declines.
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Value mapping
Option 1
BPaaS
Option 2
BPaaS +
payment
integrity
Option 3
BPaaS +
payment integrity
+ care
management
IT cost reduction ✓ ✓ ✓
Efficiency ✓ ✓ ✓
Standardization ✓ ✓ ✓
Enhanced compliance ✓ ✓ ✓
Access to new skills/technology ✓ ✓ ✓
Transparency & predictability ✓ ✓ ✓
Time to value ✓ ✓ ✓
Simplified governance ✓ ✓✓ ✓✓
Ability to ramp up and down ✓ ✓✓ ✓✓
Administrative cost reduction ✓ ✓ ✓
Medical cost reduction ✘ ✓ ✓✓
Zero / Negative TCO ✘ ✓ ✓✓
Breakthrough cost impact ✘ ✓ ✓✓
Full-spectrum medical cost impact ✘ ✘ ✓
E X H I B I T 1 0
Value mapping – by
sourcing models
Source: Everest Group
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✓ Cost reduction implications for each model
✓ Outsourcing at zero cost: myth or reality?
As discussed earlier, payers have several sourcing options to address their expense
reduction imperatives:
BPaaS (including ITaaS)
BPaaS + payment integrity
Comprehensive outsourcing (BPaaS + payment integrity + care management)
The prior section of this paper outlined the value driver differences for each
outsourcing configuration. To understand each configuration’s potential cost savings
implications, we created sample payer case scenarios using the following
characteristics.
Achieving Breakthrough Cost Takeout
This sample scenario is based on on Blue Cross Blue Shield of Kansas City as a
representative example. Members, revenue, SG&A, and medical costs are based on
actuals while addressable SG&A and IT costs are estimated from baseline figures.
Case scenario – Plan with ~1 million members
Member base 1 million
Revenue (2015) $2.6 billion
SG&A (2015) $442 million
Medical costs (2015) $2.2 billion
SG&A (as a share of revenue) 17%
Addressable SG&A cost – Admin and IT
(internal, est.)
~$9 PMPM or $108 million
annually
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E X H I B I T 1 1
Savings from BPaaS;
$ million
Source: Everest Group
Overall savings from
BPaaS: $24 million
Medical costAddressable SG&A cost
(Admin and IT)
Assumed pricing for BPaaS: $7 PMPM
In this model, the client lowers its PMPM
servicing cost from $8 to $7 and saves over
$20 million annually
Option 1: BPaaS
BPaaS implementation accrues significant value (see Exhibit 10), achieving cost
savings of 3X standalone ITO. The strong connection between business operations
and technology allow BPaaS to unlock increased operational efficiency and
predictability. Despite these benefits, this model still does not address the greatest
savings opportunity – medical costs.
E X H I B I T 1 2
Savings from BPaaS +
payment integrity;
$ million
Source: Everest Group
Overall savings of $90
million are ~4x
BPaaS
Medical costAddressable SG&A cost
(Admin and IT)
Assumed pricing for BPaaS + payment
integrity: $8 PMPM
The client unlocks additional savings of $66
million in this model.
Combining BPaaS with payment integrity creates significant added value as it
addresses not only the largest component of a payer’s cost – medical expenses – but
also unlocks efficiencies in the claims process through the payment integrity platform.
Option 2: BPaaS + payment integrity
108 84
2,200
24
2,200
Current
cost base
Savings New
cost base
Cost element IT Admin Medical
Addressed✓ ✓ ✘
Savings $24 million
108 84
2,200
90
2,134
Current
cost base
Savings New
cost base
Cost element IT Admin Medical
Addressed✓ ✓ ✓
Savings $90 million
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E X H I B I T 1 3
Savings from
comprehensive
outsourcing;
$ million
Source: Everest Group
Overall savings of
$258 million are ~3x
BPaaS + payment
integrity
Medical costAddressable SG&A cost
(Admin and IT)
Assumed pricing for comprehensive
outsourcing: $9 PMPM.
The client unlocks additional savings of
$168 million in this model.
Option 3: Comprehensive outsourcing (BPaaS + payment integrity + care
management)
Bringing medical cost elements such as disease/condition/case management into the
model unlocks nearly $170 million of additional savings. This scenario takes a best-
in-class approach resulting in an integrated approach, driving breakthrough cost
savings.
108 84
2,200
258
1,966
Current
cost base
Savings New
cost base
Cost element IT Admin Medical
Addressed✓ ✓ ✓✓
Savings $258 million
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Conclusion: Selecting the Right Model to Avoid Value Leakage
As has been illustrated, payers can achieve a significant increase in cost savings by
combining BPaaS, payment integrity, and care management in an integrated
comprehensive outsourcing model. As the chart below shows, cost savings from
comprehensive outsourcing are nearly 11X the savings of BPaaS alone.
E X H I B I T 1 4
Savings differential –
by sourcing option;
$ million
Source: Everest Group
Payers can realize additional value on top of breakthrough cost savings:
Time-to-value: Comprehensive outsourcing helps to improve time-to-value due
to tighter integration and collaboration among the technology, operations, and
medical cost teams. Enterprises focused on initiative launch speed need to enable
faster deployment across operational and claims administration, and
comprehensive outsourcing supports this effort
Full TCO visibility: Combining operations, payment integrity, and care
management provides CXOs an integrated view of the costs. Vendor management
and service procurement costs are also simplified and drastically reduced when
the number of vendors declines. Comprehensive orchestration of the payment
integrity ecosystem (across pre-adjudication, pre-payment, and post-payment)
creates direct visibility into costs
Upstream process improvement: Because one vendor has complete visibility
across the client environment, it develops intimate process knowledge of the
systems enabling it to suggest modifications and improvements based on a
reverse feedback model. And because reporting on both operations and payment
integrity are unified with combined analytics, the process of making necessary
process improvement tweaks is seamless
Incentive alignment: In a multi-vendor environment, managing several contracts
at different times with varying Master Services Agreements (MSA) can be a
cumbersome and suboptimal exercise for enterprises, requiring significant
executive resources. Under a comprehensive outsourcing program, as the single
vendor assumes the role of strategic partner across different requirements,
aligning and monitoring financial/operational incentives linked to unique
milestones becomes easier
24
90
258
BPaaS
BPaaS + Payment integrity
Comprehensive outsourcing
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E X H I B I T 1 5
Value drivers mapping –
by different solution
components
Source: Everest Group
What is clear is that these value drivers are not unlocked if enterprises choose to
approach BPaaS, payment integrity, and care management separately (with different
vendors).
Industry discussions on these sourcing choices indicate a typical value erosion of
10-15% in a multi-vendor environment. (This number varies with the maturity of
existing systems and processes).
However, the adoption of a single vendor model is neither easy nor free of risk. To
maximize ease and minimize risk it is vital to ensure your potential partner:
Is financially sound
Has strong healthcare operations, technology, and payment integrity experience
Is willing to engage in a guaranteed outcome model
Net-net, comprehensive outsourcing unlocks tremendous value. Enterprises should
seriously evaluate this model. While this model has its share of risks and concerns, if
the enterprise and the vendor can partner to create tightly knit contracts with strong
risk mitigation and guaranteed savings clauses, comprehensive outsourcing can be a
game changer for the payer industry.
Value drivers
mapping
Comprehensive
outsourcing
Standalone
BPaaS
Standalone
payment
integrity
Standalone
care
management
Enhanced compliance ✓ ✓ ✘ ✘
Transparency &
predictability✓ ✓ ✘ ✘
Simplified governance ✓ ✓ ✘ ✘
Administrative cost
reduction✓ ✓ ✘ ✘
Time-to-value ✓ ✘ ✘ ✘
Impact on medical
costs✓ ✘ ✓ ✓
Full TCO visibility ✓ ✘ ✘ ✘
Upstream process
improvement✓ ✘ ✘ ✘
Alignment of incentives
as a value driver✓ ✘ ✘ ✘
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ADDRESSING PAYER COSTS THROUGH A COMPREHENSIVE MODEL
w w w . e v e r e s t g r p . c o m
EGR-2016-12-V-2010
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For more information about this topic please contact the author(s):
Jimit Arora, Partner
Abhishek Singh, Practice Director
Nitish Mittal, Senior Analyst
This study was funded, in part, by Optum.