1 © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1

Addressing IoT Challenges Breakout Readout

Doug Merritt, SVP Product, Solutions and Industry Marketing, Cisco

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Engagement Matrix

•  Need to build trust in context

•  Need to define domains for engagement (countries/ cities/ industries/ horizontal vs. vertical)

•  Need to differentiate levels of urgency

•  Innovation agendas

Use Cases (successes, constraints)

•  Privacy and Security -  Perception vs. reality -  Appropriate levels

•  Current vs. Future Environment

•  Best practices

Group 1: Policy: Innovation Enabler or Inhibitor 10:15 – 11:45pm, February 21 Facilitator: Robert Pepper, Vice President of Government Affairs, Cisco

Framework for Fall Discussion: What is the role of IoT Policy?

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Key Challenges

•  What is balance between levels, and cost of security, that prohibit or drive companies to make the investment to move IoT forward?

•  What level of security is required, and will it scale? How does it cross all industries for IoT? Smart grid/meters versus oil rigs and manufacturing

•  Security spans beyond the network. How do you provide security where there is no network connectivity?

Action Steps/Opportunities

•  Unify around common standards, because security is not a profit center. Only govt’s will pay. We must build it together.

•  Engrave security into IoT DNA so that it is truly pervasive. Build security modules together to cross industries.

•  Leverage what we already know from the Internet. Identify common practices and put them in play.

•  Create Evangelism that security has to be part of IoT DNA

Group 2: Securing the Internet of Things 10:15 – 11:45pm, February 21 Facilitator: Nancy Cam-Winget, Distinguished Engineer, Cisco

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Key Themes/Ground Truths

•  Fragmented networks require collaboration to resolve – 10-20 year duty cycles; competition; different use case scenarios; vested interests.

•  Many dimensions of performance need context or event based modelling

•  Intelligent endpoints and clouds will not be the answer. Systems will require more distributed computing, storage and services.

Action Steps/Opportunities

•  Architecture as an exploration enabling technologies – building blocks – instead of standards solutions or systems.

•  Distribute capabilities throughout the network. More hierarchical systems that enable use-case/ context driven requests for service.

•  Let working implementations drive and shape standards.

Group 3: Technical Challenges: Architecting IoT 10:15 – 11:45pm, February 21 Facilitator: JP Vassuer and Flavio Bonomi, Cisco Fellows

We need to pursue a new reality in networking. It is likely multiple networks for the near-term future. We should continue to look to the opportunities for consolidation over time on common platforms.

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Internet of Things World Forum Steering Committee Meeting February 20-21, 2013

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Wednesday PM: Defining IoT Opportunities •  Urban: IoT will be both infrastructure driven and services driven

•  Agility and rapid development is imperative

•  Government can enable—provide a platform and engagement for private innovation

•  Ecosystem will drive business value

•  Create platforms as aggregators of data at local level, and move up the stack

•  Top-down driven transformation is required

•  Bottom-up use-case scenarios will drive understanding, innovation, ecosystem

•  To accelerate the market, standards, security and policy must be addressed

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Thursday AM: Addressing IoT Challenges •  Security, security, security: Appropriate levels of security and privacy

•  Build security modules together –into IoT DNA—to cross industries.

•  Differentiate policy priorities (and everything else) based on use cases

•  Architect around a building block metaphor – instead of standards solutions or systems

•  Let working implementations drive and shape standards

•  Distributed Intelligence—computing, storage and services

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Thursday PM: Accelerating IoT Impact Group 1: Creating a Platform for IoT

•  Takeaway: Taxonomy is critical; interoperability testing is critical; need common operating system

Group 2: Roadmap for Technology Standards

•  Takeaway: Standards should be horizontal based. For example: transport, security, management, interoperability

Group 3: Navigating Disruption

•  Takeaway: IoT is not a technology disruption; it is a business model disruption.

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Pace of Adoption

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Define Technology Architectures

Orient around Buying Centers

Educate the Ecosystem

Standards, Policy, and Regulation

Awaken to the Possible

Enable Business Innovation

Six Things We Need to Do as an Industry

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Objectives

•  Build momentum and sense of urgency for Internet of Things

• Create a platform for IoT industry acceleration and innovation – place to meet and exchange ideas

•  Foster cross-industry, cross-discipline innovation and best practices

•  Address horizontal issues across verticals •  Accelerate standardization •  Articulate “the” IoT Platform

INTERNET THINGS

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Themes So Far . . . Horizontal •  Security/policy/privacy

•  Platform requirements

•  Standards

•  Policy acceleration •  IT/OT partnership

•  Ecosystem management

Industry • Use cases and best practices

• New user experiences

•  Vertical platform requirements

•  Public-Private Sector cooperation

•  Legacy integration

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Steps to the World Forum •  IoT World Forum Steering Committee community

•  Industry awareness by announcing the World Forum location/dates

•  Follow on meetings to establish agenda, work groups and tracks

Your Role

•  Participate in the community and working groups

•  Shape agenda topics and tracks

•  Develop the ecosystems

•  Educate your constituents

INTERNET THINGS

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Location Short List

•  London (Oct 7) •  Amsterdam (Oct 21)

•  Barcelona (Oct 28)

• Copenhagen (Oct 7)

INTERNET THINGS

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Call to Action

• Actionable Industry Roadmaps • Partnerships to propel the industry •  IoT Education • Active participation in the World Forum • Think and dream big

INTERNET THINGS