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discovering creative talent // we are looking for creative minds, from any possible country or origin, from any possible discipline. We want to discover and accelerate creative talent. We call them labmembers, exhibit their work and publish them on websites and in our books. * generating innovation // when bringing those creative minds together, it’s true out of the box thinking. Addictlab has been active since 11 years using crowdsourcing, brainstorming and own idea generating methodologies to generate innovation. SPECIAL DESIGN INDABA PUBLICATION addict lab .com global creative think tank TM

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discovering creative talent // we are looking for creative minds, from any possible country or origin, from any possible discipline. We want to discover and accelerate creative talent. We call them labmembers, exhibit their work and publish them on websites and in our books.* generating innovation // when bringing those creative minds together, it’s true out of the box thinking. Addictlab has been active since 11 years using crowdsourcing, brainstorming and own idea generating methodologies to generate innovation.

SPECIAL DESIGN INDABA PUBLICATION

addictlab.comglobal creative think tank

TM

LABAMBASSADORANTWERPFirst name SilkeLast name FleischerE-mail [email protected] AntwerpCountry Belgium

LABAMBASSADORNEW ZEALANDFirst name antonyLast name nevinE-mail [email protected] WellingtonCountry New Zealand (Aotearoa)

LABAMBASSADORNEW YORK First name Bar-ShayLast name GiliE-mail [email protected] BROOKLYNCountry United States

LabmemberSomeone who is creative in the real meaning of the word. Doesn’t mat-ter where you are from, what you do. Labmembers can be cooks, working at a bank, designers. We do want you to have an open mind, being able to work together with others. We will try to accelerate your talent.

Labresearcher Someone close to the Ad-dictlab organisation. Work-ing on dedicated projects for a certain period and/or doing research on certain topics and fields.

LabbiesStudents taking part in our research. Usually collaboration with schools, but you can register as an individual as well.

LabambassadorSomeone explaining the Addictlab concept, living in a creative hub or city. An ambassador will try to discover great creative tal-ent, point out people in his surrounding, and basically work with us on certain projects.

LabclientAn organisation or com-pany tapping into our lab structure. We offer inspi-ration and brainstorming methodologies, but above all deliver ideas that are brand-proof and imple-mentable.

LabresearchResearch projects in our lab, as set up by our own Labresearchers, or for a third party: companies, organisations, cities, look-ing for innovation and new ideas.

lablexicon.

workshops on eco-design

brand research

womenslab research

out of the box brainstorming

creative talent accelerators

labinput.

labresearch.Pine Cone Lightby Michaella Janse Van Vuuren, Jan Van Mol

status: prototype produced

next: .MGX to produce it in their 2009 BOUQUET collection

contact: look for Michaella Booth E22 at the Design Indaba Expo

Register via addictlab.com or contact a local Labambassador. (check addictlab.com for full list)

Liliterature

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Mumusic

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interactive art

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casting

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Auaudio

Pea

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performing arts

30

Brbranding

Te

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technology

Gd

11

graphic design

Ag

23

advertising

Ststyling

4

Dedesign

5

architecture

6

Ananimation

18

CiBrcity branding

27

Adart direction

10

Crcrafts

28

Id

19

interior design

26

Trtrends

25

Fo food

Pri

16

printing

Cw

17

copywriting

Fifilm

9

Illillustration

8

Mamaterials

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Fafashion

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Arart

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Trtravel

LABAMBASSADORJOBURGFirst name MarikeLast name HechterE-mail [email protected] JohannesburgCountry South Africa

PEDESTRIAN POETRY: SOMETHING / 2007 / Photograph by Maja MarxPigment Print on Cotton Rag / 702 x 532 mm / Painted Zebra CrossingDe Villiers and Twist Street, Johannesburg, South Africa

Featured in Open The City: Joburg Edition #2

www.openjohannesburg.com

OTC_jan_190209.indd 1 19/2/09 13:49:20

labfriends.

labresearch.Intangible scapesResearch on Nano technol-ogy & more. Collaboration with IMEC. Book is out and can be ordered, with contributions from the MOMA, NY, Design In-cubator Centre Singapore, Domus Academy, Milan & many more.

input: labmembers, partners

output: Book #29, exhibitions, lectures

Business travelResearch to come up with solutions & new concepts regarding businesstravellers. Please fill in the survey on the next page. Project supported by Wall Street Journal Europe.

input: labmembers, partners, brainstorming sessions

output: white paper, Book #30

Eco researchIdeas for a better life, design like you give a damn, and what not. All we know is that with all our brains, we can come up with concepts that can implement sustainable changes and a better world.

input: labmembers, partners

output: Book #28, exhibitions, lectures, blogs, commissioned assignements.

BroomlabThird party research on the next generation of house-hold cleaning tools. Status: 15 concepts presented, 1 to be produced, shop in 2010. input: labmembers

output: confidential concepts. consumer research & further development in progress.

WomenslabResearch dedicated on/for/by women. Knowledge centre for gender related marketing, platform for great female artists & other creative minds. Opens March 8th.

input: labmembers, partners

output: dedicated website www.womenslab.org, commissioned assignements.

BrandingOngoing research. Addict-lab’s potential on coherent brand consultancy and in-novation. Trend research & brand related idea genera-tion.

input: labmembers, partners

output: Book #24, exhibitions, lectures, blogs, commissioned assignements

labbooks.Ad!dict Inspiration books are books with concepts from labmembers, on a specific theme. Check addictlab.com to find all 29 books & magazines printed.The ideal Ad!dict book will have a lot of cross-over projects between cre-ative disciplines, and show ideas that are on the very beginning of the creative process.

Surf to Addictlab.com to discover a new publication: LABFILES, a free downloadable magazine showing new people, and new projects in the lab. Register and upload your work, to be featured. >>>>>>>

J A N / F E B / 2 0 0 9#01

//LabFiles

Liliterature

20

Tytypography

21

Mumusic

13

Papaper

12

Ia

24

interactive art

Ca

22

casting

14

Auaudio

Pea

15

performing arts

30

Brbranding

Te

29

technology

Gd

11

graphic design

Ag

23

advertising

Ststyling

4

Dedesign

5

architecture

6

Ananimation

18

CiBrcity branding

27

Adart direction

10

Crcrafts

28

Id

19

interior design

26

Trtrends

25

Fo food

Pri

16

printing

Cw

17

copywriting

Fifilm

9

Illillustration

8

Mamaterials

7

Fafashion

2

Arart

3

Phphotography

1

Ac

1

2

3

5

6

7

8

9

13

15

23

24

26

30

31

33

Ecoeco

Na

32

nano

Gagaming

31

34

Biobio

35

Medmedical

34

Trtravel

more research on addictlab.com

creativity = chemistry©

Contact your local Labambassador or mail [email protected] if you represent an organisation, school, etc that would like to collaborate.

labspace.Open Lab 3.0 JoburgA showcase of South African talent, a lab for brainstorming sessions, a platform for discussions, a source of inspiration, a tool for innovation for companies.

where: Addictlab@Design Quarter, Joburgdates: check www.addictlab.com, March-Aprilselection: Want your work to be shown? Register and upload your worksessions/lectures: Mail [email protected] for a Inspiration Shower

THE/FUTURE LEADERSHIP/INSTITUTE/

1. Give us your 5 Likes related to business travel 2. Give us your 5 Dislikes related to business travel

4. What issues would you like Addictlab to do research on or solve?

3. What ideas do you have that might make the life of a business traveler easier?

5. When we say business travel, which brand(s) come(s)to your mind?

The WSJE Future Leadership Institute is a Wall Street Journal Europe platform designed to bridge the gap between universities and industry.Building on the Wall Street Journal Europe’s long established Future Leadership Program, the Institute organizes an on-going series of seminars and networking

opportunities structured to bring together industry leaders and university students.

For more information, contact [email protected] or call +32 478 882 506

Age: ............................................................

Male / Female: ............................................................

Type of business: ............................................................

Type of Job: ............................................................

City: ............................................................

Country: ............................................................

Number of business travels per year: ...........................

Destination(s): ...........................................................

BUSINESS TRAVELIf you would like to help out, here is a survey on business travel. Please answer all questions, and hand over to the Addictlab team. You can also mail at [email protected] or fill in the online form : www.addictlab.com>travel research

Have ideas?Register on addictlab.com,upload your work,and follow the different projectswe are working on.

Need ideas?Companiesand organisations cancontact us for our different offeringsOrder your Inspiration Shower©

or Creative X-Ray© today.

[email protected] // www.addictlab.com

Join Addictlab today**

labresearch.