An ad in digital form is the most powerful way for a brand to reach the consumer.

RELATIONSHIP

● Brand awareness through digital content creates a full story for the consumer.

● Content is relatable and engaging, forming a relationship between consumer and brand.

CONNECTION

● Branded content directly drives sales of the product.

● Sales are trackable, and proven to be a result of digital sponsorships.

The Power of Digital to Directly Drive Sales

PARTNERSHIP EXAMPLESanta Margherita and Wine.com are current partners with VinePair. Every article concludes with a branded “Buy Now” button, connecting consumers directly with an opportunity to purchase the wine.

The Power of Digital to Directly Drive Sales

INVESTMENT

● Digital content lives in perpetuity and is an investment for a brand.

● Consumers will continue to associate the brand with the content long after a campaign is completed because brand mention is never removed from the copy.

● Increase value of the article.

The Power of Digital as a Long Term Investment

PARTNERSHIP EXAMPLEBarolo 101 is a piece of sponsored content that VinePair created for a campaign in 2015. Today, Barolo 101 is remains as one of the top three links in Google search for Barolo wine.

The Power of Digital as a Long Term Investment

Readers continue to use VinePair’s article as a reference when learning about Barolo wine - the added value for Barolo is endless!

The Power of Digital as a Long Term Investment

Our content embodies the lifestyle of our readers, focusing on the things they’re interested in and thereby becoming a daily

must read destination.

VinePair is the trusted source for all things in the world of wine, beer, and spirits. Let us show you how we create unforgettable

campaigns with our partners.

Sponsored Content Series

EJ Gallo – Design Behind the Vine

THE CHALLENGECreate awareness of three wine brands, and stand out to the millennial consumer-base at the moment of purchasing intent.

THE SOLUTIONHighlight the design of the wine bottle labels and the artistry of the brand. Showcase how the art visually attracts a consumer, and elevates the craft of winemaking.

Campaign Screenshots

EJ Gallo - Design Behind the Vine

MEDIA PROGRAM

● VinePair created 3 custom sponsored articles for the program.

● Focused on a unique approach to the design-forward company –branding, illustration, and photography.

● Promoted on all VinePair social channels and daily email.

RESULTS

The campaign exceeded EJ Gallo’s campaign goals across the board.

EJ Gallo - Design Behind the Vine

Wines of Chile - Taste the Unexpected

THE CHALLENGEBring Wines of Chile to the attention of consumers, and showcase why consumers should choose Chile over other regions when purchasing wine.

Custom Video Series

Sponsored Content Series

SponsoredEvents

CustomInteractive

Quiz

THE SOLUTIONVinePair is Wines of Chile’s agency of record. VinePair understands the business, is an expert in the field, and we have collected the data to back up our success..

Campaign Screenshots

Campaign Video

Wines of Chile: Taste The Unexpected

CURRENT MEDIA PROGRAM

VinePair is Wine of Chile’s agency of record, and is the direct point of contact for all campaign elements.

Fully Integrated Campaign

CustomQuiz

Activation

Video &Article

Content

ITA - Taste the Passion

THE CHALLENGEReach an early adopter audience with which Wines of Italy can make a lasting impression.

Reader/Influencer

Event

Sponsored Content Series

Sweepstakes

THE SOLUTIONReach wine lovers across multiple platforms, and educate our readership at all angles.

Campaign Screenshots

Drink Italian Event

CURRENT MEDIA PROGRAM

Reach wine lovers across multiple platforms and with a variety of custom content.

ITA: Taste the Passion

Sponsored articles

InfographicVisualizations

ReadSweepstakes

Reader/Influencer

Event

RESULTS

● The informational infographic visualizations received exceptionally high engagements.

● The reader/influencer event showcased ten wines from Italy.

● The campaign runs through December and has already surpassed impression and engagement goals.

"Working with VinePair has been a great experience. With an accomplished roster of writers, knowledge of the topic and a vast distribution list, VinePair has allowed us to effectively promote Italian wines to a young and curious target audience."

— Maurizio Forte, Trade Commissioner, Italian Trade Agency, New York

ITA: Taste the Passion