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Page 1 | © 2014 HintTech. All rights reserved Wednesday, July 30, 2014
Marc Duiker
Connector ADAM Sitecore
Page 2 | © 2014 HintTech. All rights reserved Wednesday, July 30, 2014
Marc Duiker
Damn, why use DAM*?!
*Digital Asset Management
Page 3 | © 2014 HintTech. All rights reserved Wednesday, July 30, 2014
Marc Duiker
Collateral
Web site
Without DAM Many silos for digital content
Local
Dis
c
Local
Dis
c
Business users
Local
Dis
c
Marketing
Local
Dis
c
External Partners & Agencies
Local
Dis
c
Creative teams
Web
site
File
share
Enterprise Organization
Page 4 | © 2014 HintTech. All rights reserved Wednesday, July 30, 2014
Marc Duiker
Typical Business Challenges
• Content duplication
• Time is wasted searching for content
• People are using unapproved and out-of-date images
• Usage rights and guidelines are not controlled
• Conversion of assets for publication is labor-intensive and error-prone
• Distribution of content and collation of content is inefficient
Page 5 | © 2014 HintTech. All rights reserved Wednesday, July 30, 2014
Marc Duiker
Web site
Enterprise Organization
Business users
External Partners & Agencies
Creative teams
Websites
Marketing
Automated Collateral
Automated Website
With DAM Central repository for digital content
Page 6 | © 2014 HintTech. All rights reserved Wednesday, July 30, 2014
Marc Duiker
Benefits of implementing DAM
• A central repository with web access & role specific functions
• Simple, specific search of digital content with versioning
• Approval processing with extended workflow capabilities
• Point of Sale Asset handling and distribution
• Audio & Video control & distribution
• Rights management
• Branding documentation and catalogue production
• Delivering a completely open solution for flexible integration
Page 7 | © 2014 HintTech. All rights reserved Wednesday, July 30, 2014
Marc Duiker
ADAM Managing Brand Experience Every Day
Page 8 | © 2014 HintTech. All rights reserved Wednesday, July 30, 2014
Marc Duiker
ADAM 5
Page 9 | © 2014 HintTech. All rights reserved Wednesday, July 30, 2014
Marc Duiker
Adam Architecture
Page 10 | © 2014 HintTech. All rights reserved Wednesday, July 30, 2014
Marc Duiker
How do we manage the
Digital Rights? Can we browse ADAM assets … from
within Sitecore?
We need to listen to our audiences
content choices …
and deliver more of what
they like!
It’s essential that ADAM and
Sitecore are constantly in
sync
Page 11 | © 2014 HintTech. All rights reserved Wednesday, July 30, 2014
Marc Duiker
ADAM & Sitecore Integrated solutions that deliver best of breed leverage
Page 12 | © 2014 HintTech. All rights reserved Wednesday, July 30, 2014
Marc Duiker
Standalone systems – the features you know and love
Customer Experience Management
Web Content Management
Customer insight and engagement
Omni-channel delivery
Strategic Marketing Tools
…
Digital Asset Management
Asset search and distribution
Digital Rights Management
Creative tools and workflow
…
No connection
PIM/PCM
Digital Marketing Solution
Manipulating video
Page 13 | © 2014 HintTech. All rights reserved Wednesday, July 30, 2014
Marc Duiker
New capabilities with the Connector
Web Content management
Asset search and distribution
Digital Rights Management
New streamlined asset updates
Flexible …
Customer Experience Management
Full site of asset use and popularity
New control of IP rights and use
New image updating tools and abilities
Now add the bi-directional
connector
Digital Asset Management
Web Content management
ADAM Sitecore
Connector
Page 14 | © 2014 HintTech. All rights reserved Wednesday, July 30, 2014
Marc Duiker
Connector Demo
Page 15 | © 2014 HintTech. All rights reserved Wednesday, July 30, 2014
Marc Duiker
Connector Components
Adam asset navigator
Web service
Asset usage / expiration view
Field types & validation
custo
miz
ation
Page 16 | © 2014 HintTech. All rights reserved Wednesday, July 30, 2014
Marc Duiker
Field validation
Image Asset
File Asset
New field types
Asset has not exceeded license
limitation
New field rule
Page 17 | © 2014 HintTech. All rights reserved Wednesday, July 30, 2014
Marc Duiker
// TODO
• Import multiple assets
• Replace soon to expire/expired assets
• Sitecore Media Framework
Page 18 | © 2014 HintTech. All rights reserved Wednesday, July 30, 2014
Marc Duiker
Connect! for more
@marcduiker
http://www.hinttech.com/
Marc Duiker
