AD Regulation Guide - VOGUE JAPANFor products with no prior insertion record wit h VOGUE.COM or VOGUE Nippon, we will perform a creative review. In the case of newly produced items,

AD Regulation Guide

July ~ September 2009Ver.1.0.1 Revised June 1st, 2009

Copyright 2009 CONDENET.JP All Rights Reserved.

VOGUE.COM AD Regulation Guide 2009 July-September Copyright 2009 CONDENET.JP All Rights Reserved.2

Contents ■ Concerning Applications 3

■ Notes on Editorial Tie-up Insertions 4

■ VOGUE.COM Advertisement Insertion Standards 5

■ Unsuitable and Regulated Business Categories for Advertising Insertion 7

■ Banner Production-Related Cautions and Prohibitions 9

■ Action Script Prohibitions 10

■ Flash Banner Joint Production Outline 11

■ Ordinary Flash Banner Production Outline 12

■ Expand Production Outline 14

■ “Plus” Banner Production Outline-1 [Animations] 19

Concerning the Advertisement Display Environment

• Please note that depending on the user’s environment (browser, security software, firewall setting, etc.), it is possible that a given advertisement cannot be distributed or that it cannot be inserted correctly.

Concerning Advertisement Data Manuscript Reception

• Manuscript reception format: Please prepare the manuscript in the format stipulated under the regulations for each type of advertisement.• Manuscript reception deadline: Please keep strictly to the deadline stipulated under the regulations for each type of advertisement.

※ For details of menu items, please refer to the VOGUE.COM Media Guide.

■ Contents


Applications

■ Concerning Applications ~ Format ~

Insertion Suitability Confirmation For companies or products with no prior insertion record with VOGUE.COM or VOGUE Nippon, we will perform an examination to determine their suitability for insertion.

Vacant Frame Confirmation When making an insertion application, please be sure to confirm that the desired frame is vacant in advance.

Application Applications must be made by email according to the format listed below.After accepting an application, we cannot accept cancellation for any reason whatsoever.

Application Decisions After accepting an application, we will convey our official decision using an official VOGUE.COM “Application Received Email” reply.

Creative Surveys For products with no prior insertion record with VOGUE.COM or VOGUE Nippon, we will perform a creative review. In the case of newly produced items, we may also confirm the rough version, etc.

Reception Format Please send the script as an email attachment according to the format listed below.Competition Adjustment In the case of Premium Screen/Expand and TOP Rectangle only, adjustment is carried out in the

following situation: Where product categories are in competition. (※ Standard banner adjustment is not carried out.)In this situation, the first client to make an application is accorded priority, so in principle, we refuse to accept applications from competing clients after the initial application has been accepted.

■Insertion Suitability Confirmation(Please make your inquiry after writing down

the following items.)

• Advertiser’s official name• Official campaign product• URL inserted in company brochure• Advertisement link URL ---------------• In some cases, we may wish to confirm past insertion records, etc.

■Application Format(Please make your inquiry after writing down

the following items.)

• Advertising Agency’s official name• Advertiser’s official name• Notification details (subject matter)• Advertisement link URL • Medium• Menu• Insertion period• Application amount

■Reception Format(Please make your inquiry after writing down the

following items.)

• Advertising Agency’s official name • Advertiser’s official name• Notification details (subject matter)• Advertisement link URL • Medium• Menu• Insertion period• Insertion volume• Application amount---------------• Please write the name of the attachment file

※ Survey DetailsThis is a creative content survey. In addition to applying the advertising insertion standards on page 5, we will check the site’s policy on rules, copy language, expressions, etc.


Concerning Tie-ups• The tie-up package fee includes the expenses involved in editorial page and induction banner production. (in the case that shooting and/or modeling

use are required, these services will be billed separately.)• Basically, the time required to produce VOGUE.COM editorial tie-ups varies depending on the plan. (In some cases in which additional elements such

as optional menus are to be used, the production period may need to be extended.)• In principle, the production flow consists of twice proofreading with a one-day return deadline during the process.• Functions embedded in tie-up pages such as sound, etc., are set at default OFF.The advertorial will start from AM 10:00～.And when the finish date in on the weekend, it will be moved to the next week day at AM 9:59.• When the system related troubles occurred, we will not guaranteed within 2 hours from the publish time, however will guaranteed after 2 hours and

cover with another publish opportunities equivalent to those losses.Concerning Induced Banners• Induced banners linked to editorial tie-ups are produced by VOGUE.COM. (Note 1)

Please leave creative matters to the Editorial Department. Fonts, text volume, text size, and description methods will be decided based on the policy of the VOGUE.COM site. As for design, we regret that we are unable in principle to respond to opinions or requests from customers.

• It is possible to transfer induced banners to pure advertisements. (Note 2) However, it is not possible to employ unrelated materials for this purpose.• Banner confirmation is basically limited to one occasion, with a one-day return deadline during the process. In principle, we request that client

corrections not be made.• Advertisement presentation takes place at the time of the second proofreading presentation. (In the case of Premium Expand, it takes place at the time

of the first proofreading presentation. In the unlikely event that a correction is required, we will make the necessary changes.)• Within the induced banners linked to editorial tie-ups, insertion reports on pick-up banners and mail magazine article advertisements are not presented.• Induced frame insertion positions are basically displayed in order of newness from the top. (In the case that insertion is to start from the same day,

basically it is carried out in order of application. However, the positioning order may be changed at the discretion of VOGUE.COM.)• All induction banners are produced using gif/jpg. ※ Apart from in the case of Premium Expand. (If the customer wishes to use a Flash, this will be

charged separately.)• Replacement is not permitted in the same promotion as the tie-up page induced frame (one creative work per tie-up is permitted).Others• In the case of separate event information and corporate information pages, an additional page fee will be charged.

Editorial Tie-up Insertions

(Note 1)• Induced banners are are produced by editing the creative work using in the editorial tie-up and the title and subtitle. Non-related material is not used.• Inside editorial frame induced banners, the display of corporate names and logos, brand logos, product logos, or product credits, and insertion of launch dates, etc., are not available in principle. • The following types of expression may not be used in induced banners: Expressions of cheapness (bargain, bargain basement, exceptional, etc.), expressions of inducement, expressions of

predominance (No.1 in the world, No. in the industry, etc.), superlative expressions (highest, best, extreme, special class, etc.), ※ Concerning expressions of predominance, please submit material proof of any specific claims.

(Note 2)• Transfers to pure ad are limited to additionally purchased (ordinary banner) ads. Transfers of editorial induced frames (pick--up banners) to pure ads are not permitted.

■ Notes on Editorial Tie-up Insertions


Advertisement Insertion Standards ①

■ VOGUE.COM Advertisement Insertion Standards

■ Ethical Principles of Advertising

CondeNet.jp applies the following self-imposed regulations concerning internet advertising (including banner ads, text ads, mail ads, tie-up ads, etc.) appearing on Websites it operates on its own behalf while obtaining the cooperation of the parties involved in such advertising in order to protect the interests of its users and obtain social confidence.

(1) Advertisements must convey truth, and as such they must be worthy the trust placed in them by users and by society. (2) Advertisements must comply with social norms and related laws and must be in good taste.(3) Advertisements must be dignified, and must not harm the honor or slander the reputation of third parties. (4) Advertisements must pursue beauty and aim to be a source of joy to those who view them.

■Advertising Insertion Standards

CondeNet.jp possesses all the rights concerning the insertion of internet advertising appearing on Websites it operates on its own behalf. Consequently, we ask that advertisers respect and observe the following regulations that we have set out with regard to advertising insertions.

Basic Standards(1) Insertion decisions

The right to make decisions regarding the suitability of advertising insertions in VOGUE.COM (hereinafter: “the Medium”) is held by CondeNet.jp (hereinafter: “the Company”).

(2) Review objectsThe objects of the advertising insertion suitability examination include not only the design, expressions and text used in the advertisement (banner ad, text ad, etc.) but also the contents of any pages or sites to which the ad is linked.

(3) Locus of responsibilityThe advertiser will undertake full responsibility for any advertisements they insert in the Medium.

(4) Clear indication of advertiserIn order to clarify where the responsibility for advertisements inserted in the Medium lies, the name, address and telephone number of the advertiser must be inserted via a link placed on the advertisement.

(5) Details and contentsThe content and purpose of advertisements much be clear. Advertisements should not be unintelligible to ordinary users nor be of unclear intention.

(6) Respect for human rights and exclusion of discriminatory expressionsAdvertisements inserted in the Medium should not violate basic human rights. Moreover, they should not include discriminatorymessages or content or expressions that encourage discrimination.


Advertisement Insertion Standards ②

■ VOGUE.COM Advertisement Insertion Standards

We regret that we cannot accept orders for the insertion of banners or other advertisements that include the kinds of expressions listed below.

(1) Advertisement contents for which insertion is not permitted• Those that violate or appear likely to violate international treaties, domestic regulations, or that encourage or appear likely to encourage violations. • Those that affirm or glorify violence or brutality, bizarre behavior or obscenity, and which are deemed offensive to public morals or likely to encourage or stimulate crime.• Those including content or expressions likely to foster an urge to speculate or to gamble.• Those that are related to the sale of firearms, knives/swords, or illegal drugs. • Those that are in violation of user limitation written obligations with respect to age limits.• Those that display links to contents that differ significantly from the indicated contents.• Those that slander, damage the character, or violate the privacy of third parties.• Those that slander the Company without cause or create an impression likely to damage its social standing. Also, those that unfairly negate or slander other contents of the Company’s site.• Those likely to lead to misunderstanding that the Company and/or the Company’s site has a relationship with the advertiser and/or the ad contents.• Those that use names, photographs, gossip, trademarks, or copyrighted work without permission.• Indications using fallacies or incorrect displays likely to create the misconception that the product or service, etc. is superior to or more advantageous than those of its rivals. • Those that use advertisements as decoys for things that the advertiser actually has no will to sell.• Displays that make inappropriate comparisons contrary to fact in order to emphasize the superiority of the advertised product or service, and displays that slander other parties, products or services.※ Ads that the Company judges grossly inappropriate in consideration of their contents or impression.

(2) Expressions using superlatives (largest, highest, etc.)• VOGUE.COM agrees to the insertion of superlative expressions such as “biggest,” “best,” etc., only in cases where such claims can be objectively proven. Also, in cases where the Company judges

it necessary, the advertiser must provide clear data, sources,names of survey organizations, etc.(3) Opinion advertisements

• We allow insertions only when we are satisfied that the advertisers are groups, multiple enterprises, or voluntary associations that have a sound organizational status and enjoy an appropriate social evaluation.

(4) Comparative advertisements• We allow comparative advertisements only when they satisfy the following conditions:

The content of the comparisons has been objectively substantiated by an independent third party’s survey, etc.The facts and figures represented are quoted correctly and appropriately.The method of comparison is fair.

(5) Advertisements offering prizes and/or extra benefits• In the case of advertisements for prize contests or which offer prizes, etc.,we always conduct an advance examination based on the provisions of the Antimonopoly Law and the Fair Trade

Commission of Japan’s official notices, and then make a judgment as to the advertisement’s suitability for insertion.※ Please refer to the Law for Preventing Unjustifiable Extra or Unexpected Benefit and Misleading Representation, the Antimonopoly Law, and the Fair Trade Commission of Japan’s official

notifications.(6) Advertisements for sites in competition with the Company’s services

• In the case of advertisements for competing sites or sites that offer services competing with those of the Company, we always require confirmation in advance.(7) Concerning advertisements with attached coupons

• In the case that an advertisement (such as a banner ad, etc.) includes an output to a specific linked page in the form of a coupon, please be sure to provide the following details: Expiry period, object product or service, maker or name of store carrying out offer, discount rate or discount amount (or free in the case of a free offer), product quantity, weight, shape, and other necessary items apart from those mentioned above.

※ Apart from the above items, please bear in mind that the Company may refuse to accept any insertion order at its own discretion for any reason.


Business Categories Unsuitable for Insertion or for which Insertion is Regulated

■Unsuitable and Regulated Business Categories for Advertising Insertion

1. Categories Unsuitable for InsertionThe following types of business are judged unsuitable for inserting advertisements in all pages.

Commodity futures trading advertisementsFinancial futures trading advertisements (online foreign exchange margin transactions: partial insertion possible）Business loan industry （commerce and industry loans) advertisementsSecurities purchase loan advertisementsCredit guarantee and loan guarantee advertisementsMortgage securities advertisementsInvestment consultation business advertisementsTobacco product advertisements (company advertisements and peripheral advertisements: partial insertion possible)Personal import agency business advertisementsAdvertisements of entertainment and amusement businesses and other types businesses deemed offensive to public order or moralsAdvertisements for religious groups, etc.Advertisements for rituals and prayersPrivate detective or private inquiry agency advertisementsAdvertisements for self-development, educational seminar, ability development equipment, or study material, etc.Advertisements for network business, monitor business, sideline business, etc.Advertisements for cosmetic surgery, plastic surgery, laser eye corrective surgery, etc. Advertisements for live chat and dating sites, etc.Investment trust advertisementsAnimal/plant depositary trading advertisementsInvestor gathering and monetary deposit advertisementsMarriage information service and dating-related advertisementsFee-based nursing home client gathering advertisementsAdvertisements for medical devices or similar productsMedical services-related advertisementsDrugs/pharmaceuticals-related advertisementsAttorney/lawyer-related advertisementsAdvertisements for games for money, gambling, mahjong, etc.Pachinko/slot machine-related advertisementsPersonal unsecured loan advertisementsForeign exchange margin trading advertisementsAdvertisements for hair growth and other hair-related businessesOutlet mall advertisements

2. Categories for which Insertion is RegulatedThe insertion location in the case of advertisements for certain types of businesses may be subject to regulation.

(1) Insertion partner regulated types of business① Shopping malls② Education-related③ Insurance products④ Mail order sales businesses⑤ Imported foods⑥ Supplements⑦ Cosmetics and body care⑧ Beauty-related⑨ Select shops⑩ Securities and foreign exchange

(2) Concerning TOP Page insertionInsertions in the following genres on the TOP Page are limited to the following types of business.

① Cosmetics, hair and body care: Brands handled by department stores (for cosmetics handled by doctors, confirmation required)

② Foods: Brands that are handled in real storesImported foods that have legitimate import agents

※ In addition, we reserve the right to designate insertion locations according to product, creative content, link partner, etc.

● Based on its site operating standards, CondeNet.jp has established the following menu-classified regulated business categories.

Flash Banner Production Regulations


Production-Related Cautions and Prohibitions

■ Banner Production-Related Cautions and Prohibitions

<Regulations and cautions concerning banner and mail advertisement production (expressions)>

Regulated Items Contents of RegulationImages and designs that are liable to cause users discomfort ① Alert marks, rapid oscillation, blinking images ② Continuous strong-contrast reversed displays

References and images that may be confused with VOGUE.COM supplied content

Images or texts similar to logo marks or designs of VOGUE.COM services or to icons, fonts, etc., used by VOGUE.COM are prohibited.

Images and expressions containing likely exaggerations Superlative or absolute expressions such as “No.1,” “world’s first,” “world’s best,” etc., must be supported by objective proof provided by an objective third-party organization dated within one year of the application. Also, the data, source, and survey organization must be stipulated within the body of the advertisement.

Images and expressions using comparisons Comparative expressions indicating specific rivals, comparisons that contain unsubstantiated claims, and comparative expressions or images made based unfair standards are prohibited.

Images and expressions showing or related to alcohol Images and expressions showing or related to alcohol must be accompanied by a statement such as “You should not drink alcohol until you reach the age of 20” or “the drinking of alcohol by minors below 20 years of age is prohibited by law.”

Images or expressions suggestive of banknotes or other currency Images or expressions suggestive of banknotes or other currency are prohibited.

Images and expressions related to election campaigns Images and expressions related to election campaigns are prohibited.

Images and expressions suggestive of behavior prohibited by law Images and expressions suggestive of behavior prohibited by law are prohibited.

Images and expressions in which the advertiser is unknown Images and expressions in which the advertiser, including any link parties, is unknown are prohibited.

Other prohibited items Advertising containing dual pricing or fallacious contents is prohibited.

※ Concerning prohibited text characters 1. Characters disapproved under the regulations:

Half-size (single-byte) kana characters

2. PC-type dependent characters:・ Circled characters, roman numerals or unit symbols・ 2-byte half-size characters, ruled lines (PC-9801 /9821 specific)・ NEC special ruled lines/special ruled symbols (PC-9801 /9821

specific)・ Macintosh specific characters, etc.※ PC-type dependent characters refers to characters dependent on a

specific PC make, model or environment (OS).

3. Characters that cannot be used due to system limitations:《Full-size (2-byte) characters》～ (Wave)￠ (Cent)￡ (Pound)∥ (Double slash)

￤ (Break line)－ (Minus)

〝〟 (Double apostrophe)

Ⅰⅰ (Full-size alphanumeric characters upper/lower case)― (Full-size dash)

<<Half-size (single-byte) characters>>・(Half-size middle dot)＼ (Half-size back slash)＂ (Vertical double apostrophe)＇ (Vertical single apostrophe)

Mouse actions

All presentation and operability functions in the banner range that have interactivity can be performed only in the followingcases.① Where the user performs a mouse-over movement to an object that can be judged as a creative function’s mouse-over area② Where a click is made on an object that can be judged as a creative function’s mouse-over area③ Where a creative action is prompted at the user’s will

Prohibited items: ① Jumping to a special site or triggering a pop-up, etc., by means of a mouse-over and mouse-out movement..

② Creation of other new operational concepts in addition to the above.③ Changing the shape or color of the cursor or other movements inviting user confusion such as expanding,

shrinking or eliminating the cursor.


Action Script Prohibited and Restricted Items

■ Flash Banner (Including Rich Ads) Action Script Prohibitions

Action Script Details Action Script Details

Access to the user’s PC environment and information

Accessibility Controls communication with screen reader Microphone Controls a microphone and audio captured from a microphone

Camera Controls images captured from a video or still camera Print Job Controls animation

Context Menu Controls the context menu System Refers to/sets up the user’s system environment

Key Controls input from a keyboard Shared Object Functions like a browser cookie

Control of external information

Load Vars Used for reading in data from an external file and for sending/receiving data with cgi

Movie Clip Loader Manages reading in from an external file

Net Connection Executes playback of a streaming FLV file

Net Stream Executes playback of a streaming FLV file

Object Refers to/sets up an original (own-made) project

Stage Used for setting the expansion/reduction ratio when changing the display size in a FlashPlayer or browser and for obtaining the display size

XML Reads in XML data from a server and analyzes it, produces XML data and sends it to a server

Control of external information

Load Movie () Reads in an external file to a specified movie clip (* Partial description. See separate reference.)

Load Movie Num () Reads in an external file to a specified level

Load Variables () Reads in variables from an external file to a specified movie clip.

Load Variables Num () Reads in variables from an external file to a specified level

Unload Movie () Deletes an external file that has been read into a specified movie clip (* Partial description. See separate reference.)

Unload Movie Num () Deletes an external file that has been read into a specified level

Printer operation

Print () Executes printer output of a movie clip

Print As Bitmap () Executes printer output of a movie clip in bitmap form

Print Num () Executes printer output of a frame from inside a specified level

Print As Bitmap Num () Executes printer output of a frame from inside a specified level in bitmap form

In consideration of usability, the following action scripts are either prohibited or restricted.

Use of the following action script is prohibited because this has already been set independently on the distribution server.

Distribution server-based setting

Get URL Uses “Get URL” on a timeline


■ Flash Banner Production Outline

Script file version SWF SWF file publish version: Flash Player 6 or lowerMovie compression is available in the publish setting.

FLA Production application: Flash CS3 (Ver.5) or higher,(Ver.) 8 or lower

File name For the file name, refer to the following naming rule (max. 20 English 1-byte chars.): Client name/Underbar/Insert start date/a, b, c, etc.—in case of plural nos. Ex. condenast_080301a.jpg

Button setting Prepare a transparent button for which the key frame is specified as “hit” in the top-most layer.

Using fonts Make use of outline (rasterized) fonts. Voice/sound Default OFF (Make ON/OFF manually available)

Frame rate 12 ~ 18 fps Band capacity limitations • First frame: within 15KB. Insertion of action scripts or objects in the first frame is prohibited.

• For the second and subsequent frames, keep within 30KB per frame.

Linked URLs • One URL—the same link — for both the SWF and alternative files (described in the script email) • Use English 1-Byte characters for the URL. In the case of machine-dependent characters, or even for other symbols not normally used for URLs (&, #, %,

etc.), there is a possibility that normal linkage may not be achieved.※ “Get URL” cannot be used on a timeline. Because a separate URL is set on the distribution server, use of this action script is prohibited.

SWF background colors

In the case that background color setting is necessary, add objects that can serve as background colors onto the layer(s).※ Setting of background colors of properties is invalid.

Report The report will comprise the total of the Flash and alternative image distribution numbers.

Compatible environment

OS Windows XP or higher Browser Internet Explorer 6.xx or higherFire Fox3.0.10or lower

Setting Java script enabled, Active X enabled, Flash Player 6 or later plug-in installed environment

≪Regulations and Cautions Concerning Flash Advertisement Production≫

※ However, please not that sometimes Flash movies are not displayed depending on the network or PC environment used.


■■■ Ordinary Flash Banner Production Outline

Advertisement Specifications [Ordinary Flash Banner]

on (release) { if ((clickTag.substr(0, 5) == "http:") or (clickTag.substr(0, 6) == "https:")) {getURL (clickTag, "_blank"); } }

◆Leader Board: 728 x 90px◆Double Skyscraper: 300 x 600px◆MPU: 300 x 250px

Display Area Size

Advertisement Data Capacity

When delivering advertising manuscript data, please prepare the following three items of material.1. SWF file (.swf)2. Flash file (.fla)3. Alternative animation (GIF or JPEG)

Advertisement Data Format

標準時

Link Setting

※ Do not insert this into banners that fall under the next page’s animation.※ This is a setting for making a jump to a designated URL at the click time.※ Use of “Get URL” on a timeline is prohibited.

◆Leader Board: 30KB◆Double Skyscraper: 70KB◆MPU: 40KB

Loop

Endless looping is possible.

Describe the following script on the layer of the transparent button for which the key frame is designated as “hit”.

*We don’t permit transparent setting in time of expand banner to be expanded.*Mouse action should be limited in roll over action when it animated.


■■■ Ordinary Flash Banner Production Guide

In order to make it easy to grasp the creative structure…

① Please give simple names to each layer and symbol.

② In order to enable normal functioning, complicated structures such as those which place all the layers and symbols on a single screen are prohibited. Please note that in some situations, we may ask advertisers to make corrections.

[Confirmation and Set-up Method]

1. Start up the SWF file with a FLASH stand-alone player.

2. Refer to [Windows Task Manager] — [Process] Tab — the [CPU] item inside [SAFlashPlayer.exe].

3. Confirm the transition of Windows Task Manager’s CPU load ratio by playing back the creative work and performing mouse over and clicking operations while browsing the animation.

Factors in Reducing the Flash Animation Loading Rate

The Creative Structure

Please prepare transparent buttons on the top layer for which their key frames are designated as “hits”.

<Prohibited production sample of ②>

The production of multiple layers and symbols within a single symbol is prohibited.

×

①② Correct example

Please avoid creative productions that place an extreme load on the users’ PCs. As a standard, produce work that does not place a load of more than 40% (SWF, stand-alone) on a Pentium 3-800Mhz class machine for more than 2 seconds.


■■■ Expand Banner Production Outline

1. Concerning Expand Banner Movement

After an on-mouse operation is performed, the banner expands with a half- second delay.

Also, automatic banner expansion occurs one a day, and apart from that, the banner expands each time an on-mouse operation is performed.

2. Concerning Expand Banner Expression

Transparent back ground not possible

3. Concerning Expand Banner Effect with interactive actions

Only on-mouse operation is possible within expand section panel.

※Click operation :linking to a client’s site or certain page (like their custom solution page.)

Advertisement Specifications [Expand Banner (Double Skyscraper)]

983 x 350px (Expand time) / 300 x 600px (Standard time)

※ Sometimes the expansion movement may not be smooth depending on the user’s PC or internet connection environment.

※ Sometimes the double skyscraper’s bottom part may remain visible during the expansion time depending on the user’s display setting and display size.

Display Area Size

Up to 220KB (Expand-use FLASH)Up to 50KB (Standard FLASH)Up to 30KB (Alternative image)

Advertisement Data Capacity When delivering advertising manuscript data, please prepare the following five items of material.1. Expand-use SWF file (.swf)2. Expand-use Flash file (.fla)3. Standard time-use SWF file (.swf) 4. Standard time-use Flash file (.fla)5. Alternative image (GIF or JPEG, 300 x 600px)

Advertisement Manuscript Data Format

Possible (within expand section panel, stops within 5 seconds, loop not possible※not including the time to expand and close)

Animation

It is possible to perform treatment to prevent Flash file reproduction in a local environment in order to ensure secure conditions,In the case that you are planning to use copyright materials, please consult with CondeNet.jp.

Handling of Copyright MaterialsNotice


■■■ Expand Banner Production Guide 4

■ Depending on the display size, sometimes the lower 185 pixel of the 300 x 600-pixel banner may remain visible during the expansion period. Take care over the design of the Double Skyscraper.

■ In case its background is white, we recommend that the expand section panel has a frame because it sometime looks as if the expand section panel assimilates into contents of VOGUE.COM.

Expand Control Flash Production Guide

Caution on Expand Banner Flash production

■1 We recommend that the movement of the flash banner as it expands to the left and converges should be produced with a Flash animation.

■2 Set transparent all over the expand panel from beginning of expand movement.

■3 To show the expand movement , remove the transparent setting from the right side to the left .

■4 After 5 second the panel opening section, set transparent spreading from left side to right, and show the panel contract.


■■■ Expand Banner Production Guide 1 (Standard Time/Expand Time Use)



※For other details, please refer to page 11.







×








１．Flash Movie First Frame (Standard Time/Expand Time Use)


※Do not insert any script into a Flash movie’s first frame.

except scripts to insert “ebFlashAction.as” file

(In the case that another script is inserted, there is a possibility that the ad will be reproduced without being completely downloaded, etc.)

In the case of click actions (links), please describe the following action script.

２．Flash Link Setting (Standard Time/Expand Time Use)

■ Do not insert any action script into the first frame. Please leave it empty.

Action script description:

EB.Clickthrough();


Insert the FSCommand action that closes the expand section to match the timing of the finish of the expand-use Flash animation.

Expand Control Setting (Expand Time Use)

■ Insert the FSCommand action to control the expand function (expand time).

Script description:

fscommand(“ebHide”,”panel1”);


Expand Control Setting (Standard Time Use)

Also, insert the FSCommand action for counting the number of mouse over operations.

Script description:

fscommand("ebInteraction", "ON_MOUSE1");

■ button action for standard time-use Flash


■■■ Plus Production Outline 1

Advertisement Specifications [Animation Banner]

◆Leader Board: 728 x 90px◆Double Skyscraper: 300 x 600px◆MPU: 300 x 250px

Display Area Size

Advertisement Data Capacity

When delivering advertising manuscript data, please prepare the following three items of material.1. SWF file (.swf)2. Flash file (.fla)3. Alternative animation (GIF or JPEG)

Advertisement Data Format

Handling of Copyright Materials

◆Leader Board: Up to 2MB◆Double Skyscraper: Up to 2MB◆MPU: Up to 2MB

LoopEndless looping is possible.

Sound (Audio)

Default mode: OFF

■ In the case that copyright material is included in the Flash script, be sure to include an acknowledgement of this fact.

※ Apart from this, it is possible to perform treatment to prevent Flash file reproduction in a local environment in order to ensure secure conditions,In the case that you are planning to use copyright materials, please consult with CondeNet.jp.


■■■ Plus Banner Production Guide 1



※For other details, please refer to page 11.







×








１．Flash Movie First Frame

２．Flash Link Setting

■■■ Plus Banner Production Guide 2

※Do not insert any script into a Flash movie’s first frame.

(In the case that another script is inserted, there is a possibility that the ad will be reproduced without being completely downloaded, etc.)

In the case of click actions (links), please describe the following action script.

■ Do not insert any action script into the first frame. Please leave it empty.

Action script description:

EB.Clickthrough();

※the detail of the regulation will be sent when it’s decided what kind of banner you will put in VOGUE.COM

Documents

AD Regulation Guide - VOGUE JAPANFor products with no prior insertion record wit h VOGUE.COM or VOGUE Nippon, we will perform a creative review. In the case of newly produced items,