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kitindy.com MEDIA KIT 2015

kitindy.com ad rates + specskitindy.com/wp-content/uploads/2015/02/Kit-MediaKit-2015-Web.pdf · makeup kit. SPLURGES VS. STEALS, DAY-TO-NIGHT PRODUCTS, FIGHTING DARK CIRCLES & MORE

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Page 1: kitindy.com ad rates + specskitindy.com/wp-content/uploads/2015/02/Kit-MediaKit-2015-Web.pdf · makeup kit. SPLURGES VS. STEALS, DAY-TO-NIGHT PRODUCTS, FIGHTING DARK CIRCLES & MORE

complete makeup kit.SPLURGES VS. STEALS, DAY-TO-NIGHT PRODUCTS, FIGHTING DARK CIRCLES & MORE.

home office makeover.DECLUTTER YOUR WORK SPACE & YOUR MIND WILL FOLLOW.

our tunic fetish. THESE 6 WINTER LOOKS ARE LONG ON STYLE AND EASY TO LOVE.

kitindy.com

JAN +FEB2 0 1 5

Cover_Final.indd 1 1/7/15 3:47 PM

kitindy.com

MEDIA KIT 2015

7.875” X 5"1/2 PAGE AD

dimensionsFULL PAGE ADS: TRIM SIZE: 8.375” X 10.75”. Add 1/4” bleed beyond all trim. Keep live matter 1/2” from all trim.

1/2 HORIZONTAL: 7.875” X 5” (No bleed)

2/3 VERTICAL: 5.075” X 10.25” (No bleed)

File instructions• ACCEPTED FILE FORMATS: Print-ready PDFs, packaged InDesign Files, Illustrator EPS/AI

• All images should be 300dpi and in CMYK

• Please supply a composite proof for color. Without a proof, kit is not responsible for the content of your ad.

• Ad re-creation is available, ask for details.

5.075” X 10.25”2/3 PAGE AD

ad rates + specsAD SIZE 6 ISSUES* 3 ISSUES* 1 ISSUE*

FULL $1975 $2150 $2350

2/3 (V) $1650 $1750 $1850

1/2 (H) $1100 $1200 $1300

*PRICES ARE PER ISSUE

be more.YOUR LIFE IS INDEED YOUR GREATEST ADVENTURE.

what would jodi wear?SHE'S SHOPPING HER CLOSET AND INDY SHOPS. FLIP TO PAGE 57.

passion kit. JEWELRY DESIGNERS COLLABORATE, EMPOWER EACH OTHER AND THRIVE.

kitindy.com

SEPT+OCT2 0 1 4

Cover_SeptOct14 FNL-Tagless.indd 1 9/3/14 11:39 AM

JULY+AUGUST

2 0 1 4

24/7 style.GET 6 DAYS OF OUTFITS TO INSPIRE YOUR SUMMER LOOK.

gussy up the guest room.MAKE VISITORS FEEL AMAZING BY ADDING 10 SIMPLE DETAILS

white now.DRESSES, SHOES, BAGS AND MORE TO ROCK THE WHITE TREND.

kitindy.com

Cover_2014_4.indd 1 7/7/14 10:44 AM

full-bodied sweets.DESSERT RECIPES AND SPOT-ON WINE PAIRINGS TO DELIGHT YOUR CROWD

Little BlackHoliday Dress.GET 5 PARTY-READY TWISTS ON YOUR GO-TO SHIFT.

9 table rules. TAKE THIS YEAR’S HOLIDAY BUFFET TO NEW HEIGHTS.

kitindy.com

NOV +DEC2 0 1 4

Cover_NovDec14.indd 1 11/4/14 4:08 PM

complete makeup kit.SPLURGES VS. STEALS, DAY-TO-NIGHT PRODUCTS, FIGHTING DARK CIRCLES & MORE.

home office makeover.DECLUTTER YOUR WORK SPACE & YOUR MIND WILL FOLLOW.

our tunic fetish. THESE 6 WINTER LOOKS ARE LONG ON STYLE AND EASY TO LOVE.

kitindy.com

JAN +FEB2 0 1 5

Cover_Final.indd 1 1/7/15 3:47 PM

kitindy.com

2015_MediaKit-Final.indd 1 2/2/15 9:19 AM

Page 2: kitindy.com ad rates + specskitindy.com/wp-content/uploads/2015/02/Kit-MediaKit-2015-Web.pdf · makeup kit. SPLURGES VS. STEALS, DAY-TO-NIGHT PRODUCTS, FIGHTING DARK CIRCLES & MORE

Demographic

35+

$100k+

mailed

offices

online

grocery stores

family fashion

healthhome

OBJECTIVEMore than a lifestyle magazineSewing kits, first-aid kits, tool kits, survival kits — they all help you put everything together to make life easier. That is kit’s mission. To help women put it all together by providing relatable topics and products in a format that educates and inspires.

Targeted – Women ages 35+As an exclusively female-targeted publication in the metro Indianapolis area, our magazine fills a unique niche by reaching out to women ages 35+ in Hamilton, Boone, Hendricks and Marion counties.

With print media, television and radio continually fighting for consumer attention, kit aims to target the publication specifically to a savvy, mature female demographic. We want these women to feel this is their magazine, to feel a kinship with the content, and to spend time reading it.

ALL local contentIn order to provide information our readers can truly relate to, all of our content is produced locally by central Indiana writers, stylists, photographers and businesses.

Women age 35+ living in Hamilton, Boone, Hendricks and Marion counties (median age 45-49). Household income of $100,000+ (median HHI of $125,000 to $150,000).

hendricks marion

boone hamilton

49

HOME

KIT

H

RESOLUTION HQStory by Cassie Perry | Photos by Chris Whonsetler

It's 2015. Time to get real ... organized. Enjoy working more. Find a peaceful place to make all those resolutions. Hunt down a bulletin board on which to post said resolutions. Pin encouraging quotes and photos over and alongside those promises to yourself because, once again, it's time to get real. For a surefire fresh start to a new year, declutter the mind and fill it with a canvas of positive intentions. An uncluttered work space can help set you up to focus on and fulfill your resolutions.

Cassies Office.indd 49 1/9/15 8:22 AM

OUR HOME KITS SHOWCASE INSPIRATIONAL SPACES, DIY PROJECTS AND SEASONAL DECOR.

4,000 mailed to women in target demographic

3,000 placed in physician offices

23,000 distributed in Marsh and Kroger in Hamilton, Marion, Hendricks and Boone counties

bonus: Our online content generates approximately 5,000 additional impressions per issue.

Distribution 30,000 copies

25% Health

25% Home

20% Family

30% Fashion

editorial

22 kitindy.com May+June 2014

HIDING YOUR SWIMSUIT is a cover-up’s primary function, but it should also reveal your summertime fashion sense. Whether you’re pool bound or packing for the beach, choose one breezy enough for the warmest days, and capable of carrying you to lunch or a casual dinner off the water without revealing too much. text By erica Sagon + PhotoS By chriS WhonSetler

FASHION picks

Take cover

6.

Keen eye(let). An airy, oversize eyelet design in crisp white puts you in a breezy state of mind. Jordan taylor embroidered cover-up, $68 at Macy’s

Getaway garb. Delicate crochet turns a basic black cover-up into a pretty, beach-worthy layer. Kenneth cole reaction cover-up, $58 at Macy’s

Peek-a-boo panel. Three-quarter sleeves offer extra coverage, and open embroidery down the center shows off a bit of your suit. la Blanca crochet-neckline cover-up, $99 at Macy’s

In reverse. Sporty side-cinching lets you show a little more leg by the water and a little less on land. “Sweetwater” reversible cover-up, $98 at athleta

Fine feathered. This relaxed cover-up doubles as a tunic dress. Pair it with flat sandals and beaded bracelets when you’re away from the water. Parrot-printed tunic dress, $99 at talbots

Ocean blues. With its swingy, sexy shape, a deep V-neck and watery-blue tones, this cover-up pairs perfectly with a white or coral swimsuit. coco reef handkerchief-hem cover-up, $72 at Macy’s

Increasingly, patients seek non- invasive, or minimally invasive procedures that do not require them to take time from work or their daily schedules for recovery. ThermiRF is a new FDA-cleared non-surgical device that uses radiofrequency (RF) energy to stimulate collagen and to address wrinkle reduction, body contouring and skin tightening of the face,

neck and body. The major benefit of this technology is that it can be done in the office setting without the need for anesthesia and with minimal to no downtime.

ThermiRF delivers radiofrequency energy through a cannula that is inserted under the patient’s skin. The cannula heats the tissue beneath the skin, melting the fat and preparing it for excretion from the body. The heat from the cannula also stimulates collagen production beneath the skin, correcting the skin laxity that commonly occurs after fat reduction and age. The patient is numbed and able to relax and be comfortable during the treatment.

The treatments use “temperature-controlled” radiofrequency to make it more comfortable. Because the temperature can be adjusted, the doctor is able to calculate the frequency level to fit the area of the body being contoured. Over time, the treated area fat cells are drained through the lymphatic system and eventually are removed through your body as urine. The treatment results will continue to improve and look better during the first three to six months. During this time, the skin continues to tighten and new collagen is forming. The ThermiRF treatment provides excellent results in areas that previously were difficult to treat with other methods. The procedure can be used to tighten skin on the face, neck, chest and arms. For contouring and fat reduction, we can use it on the abdomen, backs, thighs, buttocks and any fat pockets throughout your body. We can also use this treatment in conjunction with other procedures such as injectables.

The treatments generally take less than one hour. After the procedure, some patients may experience a small amount of swelling or redness, but this usually will disappear in a few hours. More than one treatment may be necessary to obtain optimal results. An ideal candidate for ThermiRF has stubborn pockets of excess fat on their body that have not responded to diet and exercise. The patient should be in good health with no underlying conditions.

There are several treatment options available with ThermiRF including the ThermiLift to lift, tighten and rejuvenate the lower face and neck; ThermiTight to lift, tighten and rejuvenate the abdomen, arms and other body areas, and for cellulite reduction; and ThermiSmooth to smooth wrinkles.

New ThermiRF Eliminates Fat and Tightens Skin without SurgeryCAN BE USED ON ANY PART OF THE BODY

Dr. Turkle offers an ongoing series of free webinars on various surgical and non-surgical enhancement topics. To view a webinar go to www.turklemd.com.

Dr. Jan TurkleTurkle & Associates

To find out if

ThermiRF is right

for you, call

317-848-0001

to schedule a

consultation

with one of our

physicians.

11455 North Meridian St.Suite 150, Carmel, IN 46032

317-848-0001turklemd.com

Mini-Coverup.indd 22 5/5/14 10:11 AM

OUR MINI KITS GIVE OUR READERS QUICK AND RELEVANT CONTENT.

additional valueonline presenceYour advertisement will appear in four additional online seasonal supplements at no additional charge.

putting you in front of our readers We offer opportunities to participate in kit’s email newsletter, blog and web at no extra charge.

9 9 9 9 9 9 9 9 9 9 9 9 9

9 9 9 9 9 9 9 9 9 9 9 9 9

9 9 9 9 9 9 9 9 9 9 9 9 9

TRY IT:Camper “Diana” perforated booties, $215 at zappos.com, are a standout pair in a sea of classic black options. They’ll pop with dark denim and black skinny pants.

Relaxed trousers, $54.99 at Gap Factory Store

SHORTIEWHAT TO LOOK FOR: Whether you call them shooties, or shorties, or heeled booties, these clock in right around the ankle. A svelte heel makes them ideal for dressing up.

HOW TO WEAR IT: Dresses, skirts and dress pants are all good matches, as are relaxed trousers that are casually cuffed to show the ankle.

REASONABLE HEEL ALERT: 2 INCHES TALL AND WOBBLE-FREE!

Find Gap Factory Store at Edinburgh Premium Outlets in Edinburgh, Ind.

9 9 9 9 9 9 9 9 9 9 9 9 944 kitindy.com September+October 2014

Boot Guide2.indd 44 9/2/14 2:14 PM

KIT SIMPLY PUTS IT ALL TOGETHER. OUR EDITORIAL IS INSTRUCTIONAL AND FUN.

2015_MediaKit-Final.indd 2 2/2/15 9:19 AM

Page 3: kitindy.com ad rates + specskitindy.com/wp-content/uploads/2015/02/Kit-MediaKit-2015-Web.pdf · makeup kit. SPLURGES VS. STEALS, DAY-TO-NIGHT PRODUCTS, FIGHTING DARK CIRCLES & MORE

Demographic

35+

$100k+

mailed

offices

online

grocery stores

family fashion

healthhome

OBJECTIVEMore than a lifestyle magazineSewing kits, first-aid kits, tool kits, survival kits — they all help you put everything together to make life easier. That is kit’s mission. To help women put it all together by providing relatable topics and products in a format that educates and inspires.

Targeted – Women ages 35+As an exclusively female-targeted publication in the metro Indianapolis area, our magazine fills a unique niche by reaching out to women ages 35+ in Hamilton, Boone, Hendricks and Marion counties.

With print media, television and radio continually fighting for consumer attention, kit aims to target the publication specifically to a savvy, mature female demographic. We want these women to feel this is their magazine, to feel a kinship with the content, and to spend time reading it.

ALL local contentIn order to provide information our readers can truly relate to, all of our content is produced locally by central Indiana writers, stylists, photographers and businesses.

Women age 35+ living in Hamilton, Boone, Hendricks and Marion counties (median age 45-49). Household income of $100,000+ (median HHI of $125,000 to $150,000).

hendricks marion

boone hamilton

49

HOME

KIT

H

RESOLUTION HQStory by Cassie Perry | Photos by Chris Whonsetler

It's 2015. Time to get real ... organized. Enjoy working more. Find a peaceful place to make all those resolutions. Hunt down a bulletin board on which to post said resolutions. Pin encouraging quotes and photos over and alongside those promises to yourself because, once again, it's time to get real. For a surefire fresh start to a new year, declutter the mind and fill it with a canvas of positive intentions. An uncluttered work space can help set you up to focus on and fulfill your resolutions.

Cassies Office.indd 49 1/9/15 8:22 AM

OUR HOME KITS SHOWCASE INSPIRATIONAL SPACES, DIY PROJECTS AND SEASONAL DECOR.

4,000 mailed to women in target demographic

3,000 placed in physician offices

23,000 distributed in Marsh and Kroger in Hamilton, Marion, Hendricks and Boone counties

bonus: Our online content generates approximately 5,000 additional impressions per issue.

Distribution 30,000 copies

25% Health

25% Home

20% Family

30% Fashion

editorial

22 kitindy.com May+June 2014

HIDING YOUR SWIMSUIT is a cover-up’s primary function, but it should also reveal your summertime fashion sense. Whether you’re pool bound or packing for the beach, choose one breezy enough for the warmest days, and capable of carrying you to lunch or a casual dinner off the water without revealing too much. text By erica Sagon + PhotoS By chriS WhonSetler

FASHION picks

Take cover

6.

Keen eye(let). An airy, oversize eyelet design in crisp white puts you in a breezy state of mind. Jordan taylor embroidered cover-up, $68 at Macy’s

Getaway garb. Delicate crochet turns a basic black cover-up into a pretty, beach-worthy layer. Kenneth cole reaction cover-up, $58 at Macy’s

Peek-a-boo panel. Three-quarter sleeves offer extra coverage, and open embroidery down the center shows off a bit of your suit. la Blanca crochet-neckline cover-up, $99 at Macy’s

In reverse. Sporty side-cinching lets you show a little more leg by the water and a little less on land. “Sweetwater” reversible cover-up, $98 at athleta

Fine feathered. This relaxed cover-up doubles as a tunic dress. Pair it with flat sandals and beaded bracelets when you’re away from the water. Parrot-printed tunic dress, $99 at talbots

Ocean blues. With its swingy, sexy shape, a deep V-neck and watery-blue tones, this cover-up pairs perfectly with a white or coral swimsuit. coco reef handkerchief-hem cover-up, $72 at Macy’s

Increasingly, patients seek non- invasive, or minimally invasive procedures that do not require them to take time from work or their daily schedules for recovery. ThermiRF is a new FDA-cleared non-surgical device that uses radiofrequency (RF) energy to stimulate collagen and to address wrinkle reduction, body contouring and skin tightening of the face,

neck and body. The major benefit of this technology is that it can be done in the office setting without the need for anesthesia and with minimal to no downtime.

ThermiRF delivers radiofrequency energy through a cannula that is inserted under the patient’s skin. The cannula heats the tissue beneath the skin, melting the fat and preparing it for excretion from the body. The heat from the cannula also stimulates collagen production beneath the skin, correcting the skin laxity that commonly occurs after fat reduction and age. The patient is numbed and able to relax and be comfortable during the treatment.

The treatments use “temperature-controlled” radiofrequency to make it more comfortable. Because the temperature can be adjusted, the doctor is able to calculate the frequency level to fit the area of the body being contoured. Over time, the treated area fat cells are drained through the lymphatic system and eventually are removed through your body as urine. The treatment results will continue to improve and look better during the first three to six months. During this time, the skin continues to tighten and new collagen is forming. The ThermiRF treatment provides excellent results in areas that previously were difficult to treat with other methods. The procedure can be used to tighten skin on the face, neck, chest and arms. For contouring and fat reduction, we can use it on the abdomen, backs, thighs, buttocks and any fat pockets throughout your body. We can also use this treatment in conjunction with other procedures such as injectables.

The treatments generally take less than one hour. After the procedure, some patients may experience a small amount of swelling or redness, but this usually will disappear in a few hours. More than one treatment may be necessary to obtain optimal results. An ideal candidate for ThermiRF has stubborn pockets of excess fat on their body that have not responded to diet and exercise. The patient should be in good health with no underlying conditions.

There are several treatment options available with ThermiRF including the ThermiLift to lift, tighten and rejuvenate the lower face and neck; ThermiTight to lift, tighten and rejuvenate the abdomen, arms and other body areas, and for cellulite reduction; and ThermiSmooth to smooth wrinkles.

New ThermiRF Eliminates Fat and Tightens Skin without SurgeryCAN BE USED ON ANY PART OF THE BODY

Dr. Turkle offers an ongoing series of free webinars on various surgical and non-surgical enhancement topics. To view a webinar go to www.turklemd.com.

Dr. Jan TurkleTurkle & Associates

To find out if

ThermiRF is right

for you, call

317-848-0001

to schedule a

consultation

with one of our

physicians.

11455 North Meridian St.Suite 150, Carmel, IN 46032

317-848-0001turklemd.com

Mini-Coverup.indd 22 5/5/14 10:11 AM

OUR MINI KITS GIVE OUR READERS QUICK AND RELEVANT CONTENT.

additional valueonline presenceYour advertisement will appear in four additional online seasonal supplements at no additional charge.

putting you in front of our readers We offer opportunities to participate in kit’s email newsletter, blog and web at no extra charge.

9 9 9 9 9 9 9 9 9 9 9 9 9

9 9 9 9 9 9 9 9 9 9 9 9 9

9 9 9 9 9 9 9 9 9 9 9 9 9

TRY IT:Camper “Diana” perforated booties, $215 at zappos.com, are a standout pair in a sea of classic black options. They’ll pop with dark denim and black skinny pants.

Relaxed trousers, $54.99 at Gap Factory Store

SHORTIEWHAT TO LOOK FOR: Whether you call them shooties, or shorties, or heeled booties, these clock in right around the ankle. A svelte heel makes them ideal for dressing up.

HOW TO WEAR IT: Dresses, skirts and dress pants are all good matches, as are relaxed trousers that are casually cuffed to show the ankle.

REASONABLE HEEL ALERT: 2 INCHES TALL AND WOBBLE-FREE!

Find Gap Factory Store at Edinburgh Premium Outlets in Edinburgh, Ind.

9 9 9 9 9 9 9 9 9 9 9 9 944 kitindy.com September+October 2014

Boot Guide2.indd 44 9/2/14 2:14 PM

KIT SIMPLY PUTS IT ALL TOGETHER. OUR EDITORIAL IS INSTRUCTIONAL AND FUN.

2015_MediaKit-Final.indd 2 2/2/15 9:19 AM

Page 4: kitindy.com ad rates + specskitindy.com/wp-content/uploads/2015/02/Kit-MediaKit-2015-Web.pdf · makeup kit. SPLURGES VS. STEALS, DAY-TO-NIGHT PRODUCTS, FIGHTING DARK CIRCLES & MORE

complete makeup kit.SPLURGES VS. STEALS, DAY-TO-NIGHT PRODUCTS, FIGHTING DARK CIRCLES & MORE.

home office makeover.DECLUTTER YOUR WORK SPACE & YOUR MIND WILL FOLLOW.

our tunic fetish. THESE 6 WINTER LOOKS ARE LONG ON STYLE AND EASY TO LOVE.

kitindy.com

JAN +FEB2 0 1 5

Cover_Final.indd 1 1/7/15 3:47 PM

kitindy.com

MEDIA KIT 2015

7.875” X 5"1/2 PAGE AD

dimensionsFULL PAGE ADS: TRIM SIZE: 8.375” X 10.75”. Add 1/4” bleed beyond all trim. Keep live matter 1/2” from all trim.

1/2 HORIZONTAL: 7.875” X 5” (No bleed)

2/3 VERTICAL: 5.075” X 10.25” (No bleed)

File instructions• ACCEPTED FILE FORMATS: Print-ready PDFs, packaged InDesign Files, Illustrator EPS/AI

• All images should be 300dpi and in CMYK

• Please supply a composite proof for color. Without a proof, kit is not responsible for the content of your ad.

• Ad re-creation is available, ask for details.

5.075” X 10.25”2/3 PAGE AD

ad rates + specsAD SIZE 6 ISSUES* 3 ISSUES* 1 ISSUE*

FULL $1975 $2150 $2350

2/3 (V) $1650 $1750 $1850

1/2 (H) $1100 $1200 $1300

*PRICES ARE PER ISSUE

be more.YOUR LIFE IS INDEED YOUR GREATEST ADVENTURE.

what would jodi wear?SHE'S SHOPPING HER CLOSET AND INDY SHOPS. FLIP TO PAGE 57.

passion kit. JEWELRY DESIGNERS COLLABORATE, EMPOWER EACH OTHER AND THRIVE.

kitindy.com

SEPT+OCT2 0 1 4

Cover_SeptOct14 FNL-Tagless.indd 1 9/3/14 11:39 AM

JULY+AUGUST

2 0 1 4

24/7 style.GET 6 DAYS OF OUTFITS TO INSPIRE YOUR SUMMER LOOK.

gussy up the guest room.MAKE VISITORS FEEL AMAZING BY ADDING 10 SIMPLE DETAILS

white now.DRESSES, SHOES, BAGS AND MORE TO ROCK THE WHITE TREND.

kitindy.com

Cover_2014_4.indd 1 7/7/14 10:44 AM

full-bodied sweets.DESSERT RECIPES AND SPOT-ON WINE PAIRINGS TO DELIGHT YOUR CROWD

Little BlackHoliday Dress.GET 5 PARTY-READY TWISTS ON YOUR GO-TO SHIFT.

9 table rules. TAKE THIS YEAR’S HOLIDAY BUFFET TO NEW HEIGHTS.

kitindy.com

NOV +DEC2 0 1 4

Cover_NovDec14.indd 1 11/4/14 4:08 PM

complete makeup kit.SPLURGES VS. STEALS, DAY-TO-NIGHT PRODUCTS, FIGHTING DARK CIRCLES & MORE.

home office makeover.DECLUTTER YOUR WORK SPACE & YOUR MIND WILL FOLLOW.

our tunic fetish. THESE 6 WINTER LOOKS ARE LONG ON STYLE AND EASY TO LOVE.

kitindy.com

JAN +FEB2 0 1 5

Cover_Final.indd 1 1/7/15 3:47 PM

kitindy.com

2015_MediaKit-Final.indd 1 2/2/15 9:19 AM