Activity Report - Pinellas CVB...Maenner KMS continued to liaison with Mr. Rudolph who works for the online LGBT magazine “Maenner”. He showed interest in the Epiphany Celebrations

Kaus Media Services | Sophienstrasse 6 | 30159 Hannover | Germany

Tel. +49 (0)511 899 890-0 | Fax +49 (0)511 899 890-69 | Web www.kaus.net | E-Mail [email protected] Public Relations Activity Report | December 2016 | Page 1 of 14

Activity Report

Market: Germany, Austria and Switzerland Month: 01 – 31 December 2016 Submitted by: Axel Kaus, Managing Director Phone: +49 (0)511 899 890-11 E-Mail: [email protected]



CONTENTS

1. MONTHLY ACTIVITY HIGHLIGHTS 3 2. NEWS RELEASES AND NEWSLETTERS 3 3. MEDIA RELATIONS AND MEDIA LIAISON 4 4. PUBLIC RELATIONS ACTIVITIES 9

5. MISCELLANEOUS ACTIVITIES 10

6. KEY PERFORMANCE INDICATORS ACHIEVED 11 7. DECEMBER 2016 MEDIA COVERAGE 12 8. TIME BILLING 14



1. MONTHLY ACTIVITY HIGHLIGHTS

• After approval from VSPC, KMS participated in the Visit USA Committee Germany’s media event in Munich and promoted St. Petersburg / Clearwater to a large number of travel journalists.

• KMS drafted a press release with the title “Fairytale weddings or romantic celebrations on the beach – dreams come true in St. Pete/Clearwater”. We distributed the news release to qualified media contacts in Germany, Austria and Switzerland.

• KMS continued the preparations of the press trip for Dr. Martin Wein (Freelance

Journalist), who will visit our area in January 2017.

• KMS finalized the preparations of the press trip of Marcel Czack (Golf Magazin), who visited our area in December 2016.

• After approval from VSPC, KMS started preparations of the social media project “Praktikum deines Lebens” (“internship of your life”) that will be promoted by “Urlaubsguru”, one of the the largest travel social media platforms in the German speaking countries.

• KMS published new posts on Facebook several times a week.

• KMS monitored all VSPC media clippings that we received in December 2016

and evaluated them based on different categories.

• KMS wrote the monthly activity report and sent it to VSPC.

2. NEWS RELEASES AND NEWSLETTERS

2.1 NEWS RELEASE

KMS drafted and distributed the following news release: “Fairytale weddings or romantic celebrations on the beach – dreams come true in St. Pete/Clearwater. KMS also distributed the press release via TravMedia in the German speaking countries and provided photos and a video to the media via Dropbox.



2.2 NEWSLETTER

KMS started collecting information for the next newsletter for VSPC that will be drafted and distributed in January 2017.

3. MEDIA RELATIONS AND MEDIA LIAISON

Mr. Marcel Czack Golf Magazin

Mr. Czack and his colleague were in Florida in December 2016 in order to feature several golf courses in their publication “Golf Magazin”, which is one of the leading golf magazines in the German speaking countries. In coordination with VSPC, we organized tee times for them as well as an overnight stay at the Innisbrook Salamander Golf Course. After his trip, Mr. Czack thanked for the great organization. He asked for further photos of the golf resort that we immediately sent to him. We offered further assistance with their planned article on our area and we will continue to follow up.

Mr. Christoph Bingel Reiseziele.ch

KMS assisted Mr. Bingel with high-resolution photos after we sent him our press release about the wedding ceremonies in St. Pete/Clearwater. We offered further assistance with his expected article and we will stay in contact.

Mr. Florian Renner Visit USA Committee

Germany e.V.

KMS continued the liaison with Mr. Renner, after we supported him with information and high-resolution photos about luxury hotels in St. Pete/Clearwater in November 2016. As a result, we received an article and added it to this month’s media-clipping report.

Mr. Kriss Rudolph

Maenner

KMS continued to liaison with Mr. Rudolph who works for the online LGBT magazine “Maenner”. He showed interest in the Epiphany Celebrations in January 2017 and he finally published an article on his website after we assisted him with detailed information that he had requested. We expressed our appreciation for the article and added it to this month’s media clipping report.



Ms. Katharina Gering

Prestigenews

KMS continued the communication with Katharina, who reports about St. Pete/Clearwater on her online travel magazine on a regular basis. We sent her our latest information about tourism developments in our area. As a result, she published three articles. We added them to the clipping section of this month’s report and will maintain the contact with her.

Mr. Frank Stoerbrauck Reisenexklusiv

KMS continued the liaison with Mr. Frank Stoerbrauck after we supported him with high-resolution photos about the Epiphany Celebration in Tarpon Springs in January 2017. As a result, he published an article about the popular event on the website of the travel magazine. We added the article to this month’s media clipping report and we will keep him updated on all our future tourism developments.

Mr. Rainer Wilken Inside America Magazin

KMS assisted Mr. Wilken with the requested high-resolution photos after he received our December 2016 press release about wedding opportunities in St. Pete/Clearwater. In addition, we received two articles from his magazine highlighting the Christmas specials and the Epiphany Celebration. We thanked for the ongoing positive media coverage and added the articles to this month’s media clipping report.

Ms. Andrea Staiger Abendzeitung

KMS followed up with Ms. Staiger after we met her at the Visit USA press night in Munich in December 2016. We continued pitching story ideas about St. Pete/Clearwater and we informed her about new tourism developments in our area. We also sent her our press kit and we will continue following up with her.

Ms. Susanne Wittlich

Focus

KMS completed an appointment with Ms. Wittlich at the Visit USA press night in Munich in December 2016. She works for “Focus”, which is one of the leading news magazines in Germany. We pitched St. Pete/Clearwater story ideas and informed her about the destination’s attractions. Furthermore, we gave her our press kit and we will stay in contact with her in order to generate positive media coverage of our destination in the future.



Ms. Marion Vorbeck Freelance Journalist

KMS completed an appointment with Ms. Vorbeck at the Visit USA press night in Munich in December 2016. Ms. Vorbeck was very interested in St. Pete/Clearwater after we pitched story ideas about the destination and its attractions. We gave her our press kit and followed up with additional story ideas. We will continue following up with her.

Mr. Reinhold Deisenhofer

Mag

KMS proactively contacted Mr. Deisenhof after we met him at the Visit USA press night in Munich in December 2016. He asked for information and travel industry related updates on St. Pete/Clearwater that we immediately sent to him. In addition, we followed up with our press kit and we will offer further assistance for his potential media coverage on our area.

Mr. Alexander Tauscher

Radioreise

KMS completed an appointment with Mr. Tauscher at the Visit USA press night in Munich in December 2016. We worked together with the journalist before. Mr. Tauscher features destinations and press trip in radio clips on his website. We informed him about St. Pete/Clearwater#s attractions and pitched story ideas. We followed up with our press kit and additional story ideas.

Mr. Marc Frei

Freelance Journalist and Photographer

KMS proactively contacted Mr. Frei after we met him at the Visit USA press night in Munich in December 2016. He is a freelance photographer and writes for several magazines including Spotlight, Freizeit Woche / Revue and Geo Saison. He was especially interested in architecture topics. Therefore, we sent him detailed information about interesting architecture spots in our area. Furthermore, we added him to our press mailing list.

Ms. Bettina Winterfeld

Freelance Journalist

KMS proactively contacted Ms. Winterfeld after we had a meeting with her at the Visit USA press night in Munich in December 2016. We sent her detailed information about events in St. Petersburg / Clearwater since she focuses on these topics. Furthermore, we added her to our press mailing list.



Mr. Hans-Joerg Zuendorf

Luxusurlaub.de

KMS proactively contacted Mr. Zuendorf again after we met him at the Visit USA press night in Munich in December 2016. The editor in chief of the luxury travel website www.luxusurlaub.info also writes for the magazine Aertze & Wirtschaft and for the newspaper Reutlinger Generalanzeiger. Since he was interested in golf and luxury topics, we sent him detailed information and press releases. Furthermore, we added him to our press mailing list.

Ms. Gabriele Beck Freelance Journalist

KMS proactively contacted Ms. Beck after we met her at the Visit USA press night in Munich in December 2016. She writes for several magazines and newspapers like der Standard, Sonntag Aktuell or Auto und Reise Club. Since she was very interested in architecture and sports activities, we sent her further information regarding these topics. Furthermore, we added her to our press mailing list.

Mr. Hubertus Rade

Golf Week

KMS proactively contacted Mr. Rahde after we had a meeting with him at the Visit USA press night in Munich in December 2016. He writes for the magazine Golf Week. Therefore, we sent him detailed information about the golf resorts and golf courses in St. Petersburg / Clearwater. Moreover, we added him to our press mailing list.

Ms. Heidi Ganser

Freelance Journalist

KMS proactively contacted Ms. Ganser after we had a meeting with her during the Visit USA press night in Munich in December 2016. Among others, she writes for the Sueddeutsche Zeitung. Since Ms. Ganser was especially interested in sport activities, we sent her our activity related press releases from the past twelve months. We will maintain the communication with her.

Mr. Thorsten Broenner Freelance Journalist and

Photographer

KMS proactively contacted Mr. Broenner after we met him at the Visit USA press night in Munich in December 2016. Because the freelance journalist writes for several outdoor and biking media, we sent him detailed information about outdorr activities as well as kayaking and eco tours in our area. We will continue following up.



Mr. Niels Blume Fash Medien Verlag GmbH

KMS liaised with the journalist after we sent our press release about the Epiphany Celebration to him. Mr. Blume intended to present the topic in an upcoming issue of the LGBT magazine “Schwulissimo”. We sent him high-resolution photos and additional information and we will continue offering our assistance for his future media coverage.

Mr. Gerald W. Huft ICJ mice magazine

KMS pro-actively contacted Mr. Huft to inform him about new tourism developments in St. Pete/Clearwater. In addition, we sent him our latest press releases and newsletters. He was especially interested in luxury resorts, meeting facilities and the Epiphany Celebration. We will follow up with him.

Ms. Anna Dogadkina

Spylista

KMS pro-actively liaised with the journalist and pitched VSPC story ideas. Since she was especially interested in our luxury hotels we informed her about the Loews DonCeSar, the Opal Sands, The Sandpearl and the Vinoy Renaissance Gold Resort & Spa among other hotels in our area. We will stay in contact.

Mr. Soenke Krueger

N24/Welt

KMS pro-actively contacted Mr. Krueger to pitch St. Pete/Clearwater as the perfect vacation destination with an unmatched offer of the best beaches, important cultural institutions, eco adventures, culinary delights and outdoor activities. In this context, we also sent him our press kit as well as high-resolution photos. Mr. Krueger will contact us if he has the possibility to feature the destination in an article. We will maintain a close contact with him

Mr. Alexander Lewinsky

Harbor Magazin

KMS pro-actively contacted Mr. Lewinsky to inform him about updates and news from St. Pete/Clearwater. We sent him our current press kit and especially pitched the epiphany celebration in January in St. Pete/Clearwater. We will maintain the contact.



4. PUBLIC RELATIONS ACTIVITIES

• After approval from VSPC, KMS participated in the Visit USA Committee Germany’s media event in Munich and promoted St. Petersburg / Clearwater to a large number of travel journalists.

• After approval from VSPC, KMS started preparations of the social media project “Praktikum deines Lebens” (“internship of your life”) that will be promoted by “Urlaubsguru”, one of the the largest travel social media platforms in the German speaking countries.

• KMS continued uploading postings and photos on VSPC´s German facebook page several times per week.

• KMS supported several media professionals with high-resolution photos,

specific information on our area and our German VSPC press kit.

• KMS evaluated and categorized all media clippings on VSPC that we received from the media monitoring service.

• KMS completed conference calls with VSPC and the Central European Marketing

Office in order to synchronize our PR and marketing efforts.

• KMS monitored all VSPC media clippings that we received in December 2016 and evaluated them based on different categories.

• KMS wrote the monthly activity report and sent it to VSPC.

4.1 FAM TRIPS

Mr. Daniel Frick Urlaubsguru.at

KMS continued the liaison with Daniel Frick from Urlaubsguru.at, who plans to launch the campaign “Praktikum deines Lebens” (“internship of your life”), in which Marino, a young editor will travel around the world to feature all destinations. In this context, he will publish articles and videos on urlaubsguru.at and on different social media platforms. VSPC will support him with accommodations and activities for one week. The flights will be paid by urlaubsguru.at. Marino will be in our area in May 2017. We will follow up with Mr. Frick and will schedule the exact travel dates.



Dr. Martin Wein Freelance Journalist

Dr. Wein will be on a Florida roundtrip in January 2017 and he intends to visit our area from January 5 – 7, 2017. Besides coming to our destination, he plans to visit Miami, the Florida Keys and Sarasota. Mr. Wein would like to visit Tarpon Springs, VSPC and the Paradise team prepare the itinerary. They will forward it to Mr. Wein.

Mr. Joerg Scharffetter Alles Gute Verlag

Mr. Scharffetter and a photographer will be on a Florida roundtrip in January 2017 in order to feature the state in several magazines. After he planned to visit the west coast in Florida and our area for 2-3 days, he now informed us that he had to postpone his trip. We will continue working with him in order to find new dates for his planned press fam trip.

5. MISCELLANEOUS ACTIVITIES • KMS prepared agendas for fortnightly conference calls, completed the calls with

VSPC and the Central European Marketing Office in order to synchronize our PR and marketing efforts.

• KMS forwarded all requests for marketing and advertising co-operations to the VSPC Central European Marketing Office.

• KMS continued to closely monitor the media landscape in the German speaking countries regarding the Zika virus situation in Florida. Fortunately, the German media did not focus on Florida in this context in December 2016.



6. KEY PERFORMANCE INDICATORS ACHIEVED

KPI

Target of 12 months (Oct. 2016 – Sep. 2017)

Amount Achieved in December 2017

Amount Achieved to date

KPIs Remaining

News Releases

12

1

3

9

Newsletters

6

1

1

5

Media Calls

15 – 20 p.m.

19

52

128 - 188

Media Visits

10 – 15

1

4

6 – 11



7. DECEMBER 2016 MEDIA COVERAGE Generated

Print

Publication

Date

Title

Media Title

Type of Media

Agency Assist

Circu-lation/

Visit

Media

Value in US-$

1 October 26,

2016

Where the stars soak up the sun

now

Freizeit Vergnuegen

Lifestyle magazine

KMS

supported with infor-

mation and

photos

94,623 4,231

2 November 24,

2016 Florida’s hotel

pearls Travelnews Newsletter

Austrian travel

magazine

KMS press release October

2016

3,500 1,128

2 December 11,

2016

Greek test of courage in Florida

Wo am Sonntag

German weekly news-paper

KMS press release November 2016

130,500 2,552

4 December 21,

2016 From Florida

with love spartacus traveler

German travel

magazine

Individual

press trip 45,000 20,687

5 January 01,

2017

St. Petersburg and Clearwater: Sunshine, beach and lot of action

Sonntag-

Morgenmaga-zin, Gießen-

Land, Dillenburg, Biedenkopf,

Marburg

German weekly news-paper

KMS press

trip

October

2016

193,005 80,568

Total Print 466,628 109,166



Online

Publication Date

Title

Media Title

Type of

Media

Agency

Assist

Circula

tion/ Visit

Media

Value in US-$

1

November 2, 2016

Sanding

Ovations in Florida

www.reiseziel-

erde.de

German travel

website

KMS

newsletter September

2016

420

12

2

December 02, 2016

Bathing in January

www.m-

maenner.de

German lifestyle

website for gay men

KMS press

release November

2016

120,000

4,000

3

December 02, 2016

Florida:

Epiphany festival

www.reisefern

sehen.com

German travel

website

KMS press

release November

2016

100,000

1,865

4

December 04, 2016

News from St.

Pete / Clearwater – Christmas

special

www.inside-america.de

German travel

website

KMS

newsletter November

2016

4,000

74

5

December 07, 2016

Greek

traditions in Florida

www.reisenexcl

usiv.com

German travel

website

KMS press

release November

2016

28,000

526

6

December 13, 2016

Luxury resorts in St. Pete/ Clearwater leave nothing to be desired

www.vusa.trav

el

German travel

website

KMS press

release October

2016

25,000

470

7

December 22, 2016

Young men go diving for a year full of luck

www.inside-america.de

German travel

website

KMS press

release November

2016

4,000

74



Total Online

281,420

7,021

Total PRINT + ONLINE

748,048

116,187

8. TIME BILLING

Consultant Hours

Axel Kaus 32:00 Carmen Flicke 18:15 Micha Beyersdorf 29:30 TOTAL 79:45

Waterloo House, 207 Waterloo Road, London SE1 8XD

T: +44 (0)20 3440 8930 | E: [email protected] | W: rooster.co.uk | F: +44 (0)20 3440 8936

REPORT PR Activity Report

CLIENT VSPC

MONTH December 2016

Rooster | PR Activity Report | Page 2 of 9

Key Performance Indicators

KPI Target over 12

months (Jan 2016 –

Dec 2016)

Amount Achieved

in December 2016

Amount Achieved

to date

KPI’s Remaining

Press releases 15 0 6 9

Media visits 10 0 7 3

Media briefings 25 0 31 0 (+6)

Coverage

Broadsheet: 8

Tabloid: 8

Regional: 10

Trade/B2B: 20

Consumer: 8

Online: 40

Broadcast: 1

Broadsheet: 0

Tabloid: 1

Regional: 0

Trade/B2B: 2

Consumer: 1

Online: 2

Broadcast: 0

Broadsheet: 1

Tabloid: 9

Regional: 10

Trade/B2B: 8

Consumer: 6

Online: 27

Broadcast: 0

Broadsheet: 7

Tabloid: 0 (+1)

Regional: 0

Trade/B2B: 12

Consumer: 2

Online: 13

Broadcast: 0


Coverage

Category Date of

publication Publication Journalist Article Circulation

National 03-12-16 The Times Jane Knight Dali: VR 440,048

National

Online 09-12-16 Independent.co.uk Simon and Susan

Veness

Gulfport: Florida’s Bohemia-on-

Sea 227,428

National

Online 09-12-16 Standard.co.uk Simon and Susan

Veness

Gulfport: Florida’s Bohemia-on-

Sea 230,089

Trade December Group Leisure

Jeannine

Williamson Explore: Clearwater 7,000

Trade December Group Leisure

Jeannine

Williamson Front Cover 7,000

Consumer 01-01-17

National Geographic

Traveller Family Sarah Barrell The Mouse and More: Review trip 38,820




Activity

Key Pitches:

Journalist/blogger Outlet Topic

Ben Ireland Travel Weekly Dali VR

Gosh PR Travel Mole Chance to detox

Nicola Brady Irish Independent New openings and trends

N/A Consumer/arts/lifestyle

publications

Dali VR

Journalist Meetings

Rooster met the following journalists to discuss upcoming features and opportunities:

o Gail Tolley, Features Editor, Timeout Magazine - Very interested in the quirkiness of St. Pete and the cultural, arty beach

scene. Wants to hear about events and individual trips

o Maria Airey, Assistant Editor & Jahan Khan, Associate Director, Travel Daily - Interested in tourist boards and twin centring

with Orlando

o Gina Baksa, Deputy Editor, Luxurious Magazine - Interested in high end accommodation and activities – particularly the Don

CeSar and Opal Sands

Individual Press Trips

Rooster discussed and followed up press trip opportunities:

January 2017

o Jim Whippy, Saltwater Boat Angling, visiting St. Pete for several weeks and would like to do a couple of articles on the charter

boat fishing for the magazine.


February 2017

o Jenny Green, The Sun, visiting St. Pete and featuring the sports and beer scene. Rooster to organise hotel support and the

itinerary

March/April 2017

o Georgina Wilson-Powell, Good Things Magazine, postponed trip to the New Year. Rooster to rearrange trip and focus on

sustainable energy green activities

May 2017

o Gaydio campaign for the IGLTA conference

Other Activity

Rooster started planning and arranging their destination visit coinciding with the International Marketing Meeting in January 2017

Rooster had a regular conference call with the marketing team and Leroy

Rooster provided feedback on the February social campaign

Rooster attended the Visit Florida Christmas lunch and met with contacts for possible collaborations and trip support in 2017. Rooster

met the below contacts:

- Visit Orlando: met the Trade PR manager who is keen to work with us and is wanting to find ways to push a less Seaworld-centric

Orlando

- Norwegian Air: Our previous PR contact (who gave us the Orlando flights for New magazine’s trip last year) has left so we met her

replacement

- Universal Parks: met the PR Manager who is interested in a way to build a twin-centre narrative that doesn’t loop Seaworld in

- Kissimmee: Had a catch-up with Surinder and Jo who are still keen to work with us next year


Social

Facebook

Facebook activity continued through December with weekly editorial calendars submitted and then implemented

Rooster continued with customer responses and general management of the page

Total page likes (UK) increased from 5,056 on 1 December to 5,133 on 31 December, an increase of 77

Total engagement (clicks) rate: 739 Total reach of our posts: 28,136 Total impressions including shares/likes/news feed

placement: 49,565

The most popular post was an image of Clearwater Beach

The post received 55 likes, 4 loves, 8 comments, 1 share leading to a reach of 1,905. There were also 39 clicks on the post:


Forthcoming activity and priorities

Press Trips

Continue finalising itineraries and trip details for The Sun and Good Things Magazine

Follow up with Kissimmee regarding potential joint FAM trip for 2017

Contact relevant partners and hotels regarding Rooster and NJF visits in January 2017

Press Releases

Press release: Beer passport and launch of GulpCoast.com

Activity

Prepare and submit a list of April Fools ideas with costs

Assist with PR during the Marketing social campaign

Sun cream bottle campaign proposal

Memo

To: David Downing; Leroy Bridges

From: NJF

Date: January 5, 2017

Subject: Account Activity December 2016

We are pleased to provide highlights of public relations activities undertaken by NJF during the month of

December 2016.

MEDIA PLACEMENTS

Alaska Beyond

December 2016

Readership: 2.6 Million

Advertising Value: $5,135

NJF secured coverage of St. Petersburg/Clearwater and “Frida Kahlo at The Dali” in the in-flight

publication for Alaska Airlines. The “Journal” section, highlighting what’s new in art, culture, and music,

included exhibit details alongside multiple photos.

RedbookMag.com

December 29, 2016

Unique Monthly Visitors: 3,477,321

As a result of our work with Melissa Bykofsky, who attended the Shuffleboard event in September, NJF

secured coverage of the destination in a roundup of romantic weekend getaways. The piece spotlighted

the destination’s cultural hot spots, Shuffleboard Club, and The Vinoy.

UPCOMING MEDIA PLACEMENTS

Private Clubs

Winter 2016

Circulation: 219,893

As a result of our work with Louis Marroquin, NJF secured upcoming coverage of St.

Petersburg/Clearwater and “Frida Kahlo at The Dali.”

USAToday.com

January 2017 (TBD)

Unique Monthly Visitors: 36,682,913

NJF secured coverage of St. Petersburg/Clearwater and “Frida Kahlo at The Dali” in an upcoming piece

on new and exciting art exhibits.

Passport

March 2017

Circulation: 164,000

NJF secured coverage of St. Petersburg/Clearwater’s numerous LGBT offerings as a result of the media

visit coordinated for freelance writer Jason Heidemann.

CNTraveler.com

TBD

Unique Monthly Visitors:

As a result of our work with freelance writer Paul Rubio, NJF secured coverage of St.

Petersburg/Clearwater in a Florida destination feature.

MEDIA STAYS

NJF organized a visit to St. Petersburg/Clearwater for Editor James Brock in exchange for a travel feature

on the destination in PaperCity, the luxury lifestyle magazine for Houston and Dallas residents

(December 19-24). NJF is following up to assist as needed and determine a run date.

NJF organized tickets to “Frida Kahlo at The Dali” for Editor Amy Cassell in exchange for inclusion in a

piece on Virtuoso Life’s website (December 24). NJF is following up to determine a run date.

NJF coordinated tickets to “Frida Kahlo at The Dali” and lunch at FarmTable Kitchen for Editor Alexis

Kanter of Vanity Fair while she was in town (December 26). NJF is following up to ensure the

destination is top-of-mind for upcoming stories.

NJF coordinated a visit for freelance writer Megan Padilla in exchange for destination coverage in

Orlando Magazine and Travel Weekly (December 27-29). NJF is following up to assist with her stories.

NJF continued to discuss St. Petersburg/Clearwater with freelance writer Alex Beaven for her upcoming

feature in Time Out New York’s Escape section. NJF is following up to determine a run date and

coordinate activities while she is visiting family in February.

NJF continued to discuss a destination visit with Associate Editor Rachel Hurn in exchange for coverage

of St. Petersburg/Clearwater in Departures or on Departures.com. NJF is following up to confirm timing

and discuss story angles.

NJF continued to follow up with freelance writer Jimmy Im (Conde Nast Traveler, New York Post,

OUT) about a possible visit to the destination. NJF is confirming exact timing.

PITCHING AND OUTREACH

NJF pitched St. Petersburg/Clearwater and the destination’s fun offerings during the College Football

National Championship to relevant regional and general-interest media including (but not limited to):

o ABCNews.com

o AL.com

o New York Daily News

o The State

o USA Today

NJF continued to pitch “Frida Kahlo at The Dali” to short-lead lifestyle, art, and travel outlets including

(but not limited to):

o AFAR.com

o CNTraveler.com

o Departures.com

o The New York Times

o WMagazine.com

NJF continued to pitch St. Petersburg/Clearwater and the “Adopt an Animal” program at the Clearwater

Marine Aquarium as a great gift for the holidays to short-lead travel, lifestyle, and general interest outlets

including (but not limited to):

o Forbes.com

o HuffingtonPost.com

o MensJournal.com

o TravelChannel.com

o TravelandLeisure.com

NJF pitched and secured interest on St. Petersburg/Clearwater with freelance writer Jennifer Conrad.

Jennifer is considering “Frida Kahlo at The Dali” and other art and culture news for upcoming stories on

VOGUE.com.

NJF pitched St. Petersburg/Clearwater to Editor Jamie Ditaranto for possible inclusion in a piece on

exciting destinations in 2017 on SmarterTravel.com. NJF is following up to determine interest.

MISCELLANEOUS

NJF participated in bi-weekly conference calls with the client to discuss initiatives including:

o Hotel Development

o Art & Culture Updates

o Upcoming Dali Exhibits

NJF continued working with IMM to discuss Visit St. Petersburg/Clearwater’s involvement in the event

on January 26, 2017.

NJF and VSPC continued discussing and coordinating details for NJF’s immersion trip in January for the

Annual Marketing Meeting.

NJF began compiling a digital clipbook of all 2016 destination coverage.

Documents

Activity Report - Pinellas CVB...Maenner KMS continued to liaison with Mr. Rudolph who works for the online LGBT magazine “Maenner”. He showed interest in the Epiphany Celebrations