Active Transportation In Seattle

Nicole Freedman Chief of Active Transportation & Partnerships October 28, 2015

Our mission, vision, and core values

Committed to 5 core values to create a city that is: •  Safe •  Interconnected •  Affordable •  Vibrant •  Innovative

Mission: deliver a high-quality transportation system for Seattle

Vision: connected people, places, and products

2  

2015: Boston’s Worst Winter in a Century

Develop,  manage  and  champion  a  leading-­‐edge    ac3ve  transporta3on  program  

Ac3ve  Transporta3on  

Infrastructure  –  PBL’s  

Safe  Routes  to  School  

TDM/Personalized  Marke3ng  

Vision  Zero  

Bike  Share  

Open  Streets  

Ac3ve  Transporta3on  

Infrastructure  –  PBL’s  

Safe  Routes  to  School  

TDM/Personalized  Marke3ng  

Vision  Zero  

Bike  Share  

Open  Streets  

Me  

Matrix Management Vs Traditional Organization

Matrix Management Vs Traditional Organization

Traditional

Matrix

11  

Innova3on  • Pilots,    • Pricing  •   Transit  integra3on  

Leadership  &  Communica3on  • Public  face/  1  contact  • Avoid  “bikelash”  

Equity  

Pace  of  Infrastructure  • Push  PBL’s,  greenways,  enhanced  environmnt  

Research

Program Ideas

•  1st large Gen 4.0 e-bike share system

•  Enhanced bike and ped environment

•  Cutting edge bike parking

World-Class Infrastructure

•  Innovation lab for research and pilots

•  Focus on emerging trends: equity, cost of driving and multi-modalism

Forefront of Innovation

•  Community programs engaging all •  Model bike share equity initiative Equity Leader in

Active Transportation

•  Focus on active transportation game changer: Open Streets, SRTS, personalized marketing, safety, Vision Zero

Best-Practice Programs & Policies

•  Regular communications w/public •  Report back on goals Pro-Active

Communications

• E-Bike Share w/ ORCA integration • Pilots & early BMP/PMP installs • Installation of sidewalks, greenway, PBL’s*

• Shared Mobility Hubs • Bike Furniture – fixit stands, vending

• Innovation Lab • Bike Share health insurance subsidy • Pricing-tbd* •  Truck safety innovations. • Other - tbd

•  Bike Share expansion to SE Seattle •  $5 Pronto members • “Roll it Forward” donation style program • Other -tbd

• Seaclovia • SRTS district wide* • Personalized Marketing/Welcome Wagon*

• Other - tbd

• Annual Presentation • SBAB, SPAB attendance • Regular meetings with advocate leaders

Goals Strategy Outputs

*  Other  divisions    heavily  involved    

Vision

1.  Return Seattle to the forefront of active transportation in the United States

2.  Transform Seattle into a world-class city for Active Transportation.

3.  Lead the country in innovation around active transportation.

15  

Insert  Cycletrack  photo  

Generation 4.0

Thank You

Nicole Freedman Chief of Active Transportation 10/20/15

Wrap Up

Seattle is poised and ready to get back to its rightful spot in the limelight. It’s biggest challenge is speed,

staying ahead of the curve” –– Andy Clarke spot in the limelight.

21  

Empowerment  

Funding  

Endorsement  

Success Factors

Ideas

Ranking  is  draX,  sample  ranking  based  on  subjec3ve  evalua3on  by  Nicole.  

Insert  Cycletrack  photo  

Proposal

Outcomes Five years, 2020

•  Pedestrian mode share 50% increase to xx •  Pedestrian crash injury rate 50% decrease

•  Bike mode share Doubles to 8% •  Bike crash injury rate 50% decrease

27  

Active Transportation Vision

1.  Return Seattle to a leadership position for biking and walking in the United States.

2.  Transform Seattle into a world-class city for Active Transportation.

3.  Lead the country in innovation around Active Transportation.

28  

Vision

Goals

Strategy

Outputs Outcomes

Proposal Organization

Budget

$2M capital (excluding bike share)

$500k operating

• E-Bike Share w/ ORCA integration • Pilots & early BMP/PMP installs • Installation of sidewalks, greenway, PBL’s*

• Shared Mobility Hubs • Bike Furniture – fixit stands, vending

• Innovation Lab • Bike Share health insurance subsidy • Pricing-tbd* •  Truck safety innovations. • Other - tbd

•  Bike Share expansion to SE Seattle •  $5 Pronto members • “Roll it Forward” donation style program • Other -tbd

• Seaclovia • SRTS district wide* • Personalized Marketing/Welcome Wagon*

• Other - tbd

• Annual Presentation • SBAB, SPAB attendance • Regular meetings with advocate leaders

32  

Seattle is on fire. It is one of the most innovative cities around in terms of transportation” – Kit Keller,

Executive Director, APBP

innovative

34  

Interviews - Advocates •  Bike Works •  Cascade Bikes •  Commute Seattle •  Feet First •  Seattle Bike Advisory Board •  Seattle Neighborhood Greenways •  Seattle Pedestrian Advisory Board •  Washington Bikes

Interviews - Staff •  Ann Sutphin •  Cristina VanValkenburgh •  Darby Watson •  Dawn Schellenberg •  Jim Curtin, Brian Dougherty and Ashley Harris •  Kiersten Grove •  Kristen Simpson •  Paulo Nunes-Ueno •  Sam Woods

Interviews – National Leaders •  Andy Clarke, ED League of American

Bicyclists •  Kit Keller, Executive Director, APBP •  Peter Lagerway, Principal, Toole Design

Group

Research

Interviews – Active Transportation Directors •  Dale Bracewell, Vancouver, BC •  Laura Dierenfield, Austin, TX •  Laura Cornejo, Los Angeles Metro •  Margi Bradway, Portland, OR

Document Review •  2015-2016 SDOT Proposed Budget •  Bike Master Plan & Implementation Plan •  Move Seattle •  Pedestrian Master Plan •  Vision Zero

Online Research •  Active Living By Design •  Bicycle Friendly America Guide •  Partnership for Active Transportation

Field Visits •  PBL’s - 2nd Avenue PBL, Broadway PBL, University

Bridge •  Trails - Burke Gilman Trail, Interurban trail, Chief

Sealth Trail, Elliott Bay Trail, Alki Trail, Mt to Sound Trail

•  Other facilities  

Background •  Interviews – Conducted 18 interviews with leading advocates, staff, national leaders and peer Active Transportation

Directors. •  Document Review – Reviewed all relevant master plans. •  Online Research – Supplemented knowledge with research of active transportation organizations. •  Field Visits/Observation – Visited key completed and pending project locations

Peer Active Transportation Directors Active Transportation Directors from peer cities spoke on the following topics: 1) critical initiatives they oversee 2) supplemental initiatives 3) staffing/ organizational structure, and 4) budget. Key themes emerging from AT Director interviews are as follows:

1)  Core Initiatives The following initiatives are described as critical program components, for which the AT Director is responsible. 1)  Infrastructure 2)  Personalized Marketing (TravelSmart/SmartTrips) 3)  Safe Routes to School 4)  Open Streets (Summer Streets) 5)  Bike Share

2)  Additional Initiatives Additional initiatives and responsibilities may include the following. 1)  Vision Zero 2)  Complete Streets 3)  Other E’s – Events, Enforcement, Education, Encouragement

3)  Staffing Staffing typically consists of engineers, program managers, and planners with FTE as shown. 1)  Vancouver 20 2)  Austin 5 3)  Portland 21 4)  LA Metro 9

4)  Budget 1)  Vancouver Capital $4m, Ops $80k 2)  Austin Capital $630k, Ops $100k 3)  Portland Capital $2m, Ops $3.2m 4)  LA Metro N/A

Research

Discussion

1.  Feedback 1.  Vision? 2.  Success factors? 3.  Outcome goal?

2.  Role with respect to existing

3.  Next Steps???

1)  SDOT’s Strengths 1)  Team - Team is knowledgeable and enthusiastic . Multiple call outs to Scott, Dongho and Howard. 2)  Communication - Relationship with public and advocates is good. Advocates feel like SDOT listens and is available. 3)  Progressive Design – SDOT is implementing innovative designs such as 2nd Ave.

2)  SDOT’s Weaknesses 1)  Pace – Would like to see faster pace, less process. SDOT should accept that consensus not always possible. 2)  Pilots – SDOT should do pilot projects to increase pace. 3)  Infrastructure – Not enough sidewalks, protected bike lanes, greenways. Focus should be connectivity, intersections,

downtown. 4)  Equity – South Seattle needs more.

3)  Deliverables 1)  Infrastructure– Install network asap, particularly downtown. Dramatically increase sidewalks, protected bike lanes,

greenways. 2)  Speed Limit – Reduce citywide speed limit. 3)  Funding – Increase funding dedicated to bikes and pedestrians. 4)  Safety– Improve overall safety. Reduce crashes. 5)  Goals - Establish mode share and safety goal.

4)  Role 1)  Leadership - Be leader and public face for bike/ped .Oversee bike/ped efforts. Be point person BMP & PMP. 2)  Communications - Increase messaging and PR. Avoid “bike” lash. Report back to SPAB, BPAB, public on results.

Staff & Advocates Advocates and staff spoke on the following topics: 1) SDOT strengths 2) SDOT weaknesses 3) deliverables of a successful AT initiative, and 4) role of Active Transportation hire. Themes emerging from staff and advocate interviews are as follows:

Research

National Leaders National leaders spoke on the following topics: 1) game changing initiatives 2) emerging/ future trends and 3) advice. Key themes emerging from National Leader interviews are as follows:

1)  Game Changers– The following programs were described as “game changers” for active transportation: 1)  Personalized Marketing 2)  Transformative Infrastructure – World-class facilities like London and Paris are at another level, defined as: most

progressive design + downtown location + street type / major arterial. 3)  Bike Share 4)  Safe Routes to School

2)  Emerging/Future Trends 1)  Transit Integration 2)  Equity/Social Justice 3)  Pricing – Increasing cost of driving to level playing field

3)  Advice 1)  Be innovation leader 2)  Deliver highest quality on high-impact initiatives above

Research