Active Sheland Strategy - Shetland Islands Council · Make physical activity and sport part of the daily lives of everyone who lives in Shetland. We know that the amount of physical

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FOREWORD

‘If a medication existed which had a similar effect to physical activity, it would be

regarded as a ‘wonder drug’ or a ‘miracle cure’.

Chief Medical Officer, England 2010

Our quality of life in Shetland is regarded as among the best in the United Kingdom. Lots of

things add together to make for a good quality of life, and for us, our wonderful outdoor

environment is certainly a major factor.

Physical activity, whatever form it takes – from light leisure activity, to active travel, to

community sport, to representative sport at Shetland level and beyond - is massively important

for a great number of reasons.

To make the most of these potential benefits it is important to have a strategy to help Shetland

to be more active, and to give those involved in physical activity and sport the opportunity to

meet their potential, excel and be involved to whatever level they can.

The biggest gain we can make is to help the least active to get more active, to give the couch

potatoes amongst us a helping hand to start moving, to get us all on the path to health,

wellbeing and productivity. That way we will see benefits at a personal level, and for the whole

community of Shetland.

Being active is everyone’s business – me, you, our families, neighbours and friends. The

challenge is how we can help ourselves and other people we care about to get active – whether

that’s through our jobs, volunteering with a formal sports club for football or netball, or an

informal group for walking or jogging, taking up golf or swimming, dancing or ‘keep fit’, or

taking a few more steps ourselves with the dog, the neighbour, the kids.

The evidence

Physical activity is an important tool for improving mental health and wellbeing,

developing strong communities, increasing participation amongst disadvantaged

and hard to reach groups, increasing attainment in schools, providing

diversionary activities for people with chaotic lifestyles, promoting sustainable

forms of transport, increasing volunteering and stimulating the local economy

and tourist industry.

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Shetland’s Partnership Plan 2018 – 2028

Vision: “Shetland is a place where everyone is able to thrive; living well in strong, resilient

communities; and where people and communities are able to help plan and deliver solutions

to future challenges”

The Community Empowerment Act 2015 Act requires each Community Planning Partnership to

produce and publish a Local Outcomes Improvement Plan (LOIP). The LOIP is a high level action

plan agreed between agencies and their communities and provides a unifying document based

on agreed local priorities. The LOIP seeks to ensure community planning partners are

delivering impact for communities, developing new and improved methods of delivering

services and making sure the right people are working together under strong governance and

accountability.

The key focus of the plan is to reduce inequality of outcome in Shetland, and moderate

demand for future crisis services. Physical activity and sport can play a vital role in this: see

page 5 for more detail.

The Active Shetland Strategy 2018-2023 contributes to the following Shetland Partnership Plan

priorities:

People

Individuals and families can thrive and reach their full potential

Participation

People can participate and influence decisions on services and use of resources

Place

Shetland is an attractive place to live, work, study and invest

Money

All households can afford to have a good standard of living

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We want people to be active from an early age and remain active throughout their lifetime.

People will be active in a number of different ways and we recognise the power of community

and culture in shaping people’s lifestyles – seeing others be active, hearing about sporting

success, and seeing activity and sporting events happening locally all have an influence on

people’s behaviour.

To achieve such wide reaching benefit and change requires more than a single approach, we

must work effectively together as professionals and as communities to meet these challenging

targets. Working to help people be more active, providing leisure, activity and sporting

facilities and opportunities is not new, but we must be rigorous in monitoring our work to

ensure our strategic approach is working, and that we are making progress in the right areas.

With this in mind, the strategy incorporates Active Scotland Indicators, Shetland Partnership

Plan Indicators and Shetland physical activity and sport indicators as determined by the Active

Shetland Strategic Group.

To make long-lasting changes that work for Shetland we must be aware of the wider needs of

our communities, tackle inequalities and build community capacity. We must not lose sight of

the bigger picture, recognising the massive impact physical activity and sport can have on

raising attainment and improving wider academic achievement, population productivity,

employability and the attractiveness of Shetland as a place to live, work and visit.

Our “People & Places” are integral to this strategy. In a time of limited resources we must work

ever more closely together to maximise resources and efficiencies AND capitalise on the

existing built and natural physical activity and sport environments.

Vision:

We aim to make Shetland the most Active Community in Scotland

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Foundations of the Strategy

Tackling Inequalities

We must increase people’s understanding of the inequality challenge in Shetland and work

together to target resources. We will use good quality data to identify those most in need, and

work to address their needs first. This will shift resources towards prevention of poorer

outcomes.

Community wellbeing and resilience

Physical activity and sport can be a means to develop wider social outcomes in communities.

We will harness the power of physical activity and sport to enhance education, develop

employability skills, improve resilience in communities and offer alternatives to crime and anti-

social behaviour.

Early intervention and Prevention

We will identify negative trends and problems before they become deep rooted. We will

achieve this by working collaboratively with communities to help them find solutions to their

own challenges, investing in community leaders and delivering bespoke services based on

community needs.

Attainment and Achievement

We will demonstrate the role physical activity and sport can play in raising attainment and

wider academic achievement. We will work to ensure that everyone can fulfil their potential

and achieve their aspirations in being physically active.

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Priorities for Action

Get Active

Increase physical activity levels in Shetland, particularly supporting the least active to get

active.

Stay Active

Make physical activity and sport part of the daily lives of everyone who lives in Shetland.

Participate

Support children and young people to develop physical competence and confidence from the

earliest age and encourage lifelong involvement. Support people who find it difficult to be

physically active or access sport to overcome these challenges.

Progress

Improve opportunities for anyone to progress and achieve in physical activity and sport,

meeting their potential and overcoming any barriers to progress.

Places

Provide the people of Shetland with the best facilities and infrastructure possible to let them

lead active lives.

People

Develop the volunteer and professional education pathway that is essential to continue to

develop and enhance quality physical activity and sporting opportunities in Shetland.

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Keys to Success

Collaboration and Partnership

We will need to work together ever more closely and share expertise, information and

resources to deliver the best services to Shetland’s communities. The partners are committed

to these principles and hold them as essential cornerstones of how we will deliver the strategy.

Building Collaboration

We will build strong partnerships by linking physical activity and sport outcomes to

organisational goals. We will achieve this by developing clear roles and remits, a shared

understanding of organisational needs and demonstrating passion and commitment to the

strategy and each other.

Organising Resources

We will do this by bringing the right people together to share knowledge and expertise and

deliver shared outcomes. We will streamline digital and physical communication and make sure

we reach those who need it most.

Understanding, Using and Sharing Data

We will put data at the centre of everything we do. This will enable us to identify needs and

gaps, recognise trends and produce robust and reliable data which tells the story of people’s

engagement with physical activity and sport in Shetland. We will use this information to ensure

decision makers can see the benefits of being active and engaged in sport.

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Get Active

To increase physical activity levels in Shetland, particularly supporting the least active to get

active.

We know that many people in Shetland are active but we also know that we have high levels of

inactivity. This inactivity contributes to adult and childhood obesity and other preventable

diseases such as Type II Diabetes. The risk of being inactive is not evenly spread across all

groups in the population. The groups who are more at risk of being physically inactive are

those with a disability and/or long-standing poor health; older age groups; women and

teenagers.

Evidence around why people are inactive points to a range of factors at individual, social and

environmental levels. Some reasons are common across different inactive groups: lack of

confidence, time or interest; transport; cost of some leisure activities; lack of suitable activities.

Active Scotland Outcome We encourage and enable the inactive to be more active

World Class Sporting System We want to increase participation through improving physical activity and

sport to ensure that we are providing equal opportunities and an inclusive

programme in the aim of building a world class sporting system in Scotland

Shetland’s Partnership Plan

People


Place


Commitments:

We Will:

o Make physical activity interventions and conversations throughout health and social

care the norm, in order to increase the number of people being supported to become

active

o Ensure that increasing physical activity is a priority in partner strategies and

development plans, reflecting the great benefits to be gained

o Utilise data and research across services, to ensure that there is a consistent and

coordinated approach to tackling inactivity

o Develop targeted programmes of support and engagement for recognised inactive

groups and people who are socially or economically isolated

o Co-ordinate and deliver public education, including media campaigns that raise

awareness of the benefits of increased physical activity and living a healthy, active

lifestyle

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Stay Active

Make physical activity and sport part of the daily lives of everyone who lives in Shetland.

We know that the amount of physical activity we do varies greatly across our life course. This

outcome is about sustaining physical activity habits through key transitions in life and

encouraging those who do some physical activity to do more activity, more often. We need to

focus on people moving through transitions such as changes in employment status, education

to work or work to retirement, where people live, family relationships, physical health status

and social networks, as we know these changes can make people more vulnerable and it is

common for physical activity to decrease.

Active Scotland Outcome We encourage and enable the active to stay active throughout life

World Class Sporting System We want to ensure that a clear pathway exists from schools to

communities in the provision of sporting opportunities to ensure that

people continue to participate in sport at whatever level and are part

of a world class sporting system in Scotland


People


Place


Commitments:

We Will:

o Support families in becoming physically active and maintaining physical activity

throughout their lives

o Implement guidelines for obesity management in children, including appropriate

physical activity interventions

o Ensure every child receives at least 2 hours (Primary) or 2 periods (Secondary) of quality

P.E. per week

o Encourage and support every school in Shetland to self evaluate and implement a plan

to increase physical activity opportunities and improve their provision of PE & Sport

o Support every child to be able to swim by the time they leave primary school.

o Develop programmes which reduce the fall in participation at key transition points

throughout an individual’s life

o Investigate the barriers to participation such as cost and transport and develop

solutions to maintain participation

o Maintain the range of sports and physical activity opportunities across Shetland

o Support public participation events which encourage people to get back in to sport or to

get active

o Ensure that physical activity and sport is included in the development of locality

planning in Shetland, building on the work of Community Sport Hubs and Health

Improvement links with communities

o Target programmes that promote active living for older people, including falls

prevention programmes, in order to maintain activity and independence

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Participation:

Support children and young people to develop physical competence and confidence from the

earliest age and encourage lifelong involvement. Support people who find it difficult to be

physically active or access sport to overcome these challenges.

We want our children and young people to experience the joy of movement and develop

positive attitudes to active living and sport. We want to ensure all Shetland’s children and

young people develop the physical confidence and competence required as a foundation for

lifelong participation in physical activity and sport.

We want our children to move from school to community sport and benefit from the social,

emotional and physical benefits of sports clubs who need to be well organised, connected and

high profile in their local community. They should have high quality people supporting the club

and be operating out of quality facilities.

School and community sport should be equal and inclusive for everyone. Likewise, we want

adults to participate in sport for longer and to continue an involvement in sport as volunteers

who feel valued for their contribution.

Active Scotland Outcome We develop physical confidence and competence from the earliest

age

World Class Sporting System We want to encourage and enable participation in sport within the

each environment of the world class sporting system in Scotland


People


Place


Commitments:

We Will:

o Ensure that children have access to more and higher quality physical activity and sport

opportunities in and out of school wherever they live in Shetland

o Encourage children and adults to connect with their natural environment and provide

opportunities to participate in outdoor activity

o Develop programmes aimed at developing the physical literacy of young children

o Support clubs to increase the number of children, young people and adults who are

active members

o Assist clubs to be well organised, connected, promoted, inclusive, and sustainable and

provide safe and welcoming environments for people to participate

o Develop physical activity pathways in Shetland for people with a physical, sensory or

learning disability

o Ensure that those who face multiple barriers, discrimination or inequalities are

supported to participate in physical activity and sport

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Progression:

Improve opportunities for anyone to progress and achieve in sport, to meet their potential

and overcome any barriers to progress.

This objective is about developing and supporting a world class sporting system at all levels,

motivating more organisations and individuals to get involved, and enabling the broadest range

possible of people to participate, progress and achieve in sport.

Active Scotland Outcome We improve opportunities to participate, progress and achieve in sport

World Class Sporting System We want to ensure that people within the sporting system are able to progress to

a level that is solely determined by their ability


People


Participation


Place


Commitments:

We Will:

o Link school and community sport opportunities to provide better connections between

young people progressing from school participation to club participation

o Ensure that there are opportunities, training and support for athletes, coaches and

officials to allow them to reach their full potential at local, national and international

competition

o Provide support to clubs and associations to host on Island competitions and events

o In partnership with Shetland Island Games Association, support a bid to host the

International Island Games in 2027 or as soon as possible thereafter.

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Places (Active Infrastructure)

Provide the people of Shetland with the best facilities and infrastructure possible to let them

lead active lives.

Over the lifetime of this strategy there may be changes to the type of and access to facilities in

Shetland and the ways that these facilities are funded. Local and national research shows that

people feel that facilities are well used, respected and valued by the community, however they

are not being used to their maximum potential and more work needs to be done to address

facility gaps.

Shetland has an abundance of natural active spaces and there are exciting opportunities ahead

if we can work collaboratively with partners to promote existing areas and engineer new

spaces to facilitate more active travel opportunities, encouraging walking and cycling to be part

of people’s daily lives. Maximising the use of the built and natural environments in Shetland

and smarter use of facilities underpin the four priority areas within the strategy.

Active Scotland Outcome We will improve our Active Infrastructure – People & Places

World Class Sporting System We see People & Places as key enablers in the aim of building a world class

sporting system in Scotland


People


Participation


Place


Commitments:

We Will:

o Ensure that our built spaces such as leisure centres, games halls, golf courses, parks,

play areas and multi-courts are maintained and continue to be safe, attractive places to

visit, play sport and be active

o Improve outdoor access by promoting the development of paths and outdoor amenity

areas /greenspace

o Engage with decision makers including community councils to prioritise active

living/active travel through the design of roads, footpaths and transport policies that

promote walking, cycling and public transport

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People (Workforce Development)

Develop the volunteer and professional education pathway that is essential to continue to

develop and enhance quality physical activity and sporting opportunities in Shetland.

Much of Shetland’s strength is in the people who live and work here and make up our

communities. Workforce Development is about harnessing this to drive our strategy forward.

Developing people is central to our success. This includes teachers, coaches, volunteers,

professional staff, referees, umpires and officials. Our workforce also includes young people

and wider health professionals. Managing and developing our people resource from the public,

private and third sectors will create the platform for developing a more active population

where physical activity and sport are central to our community, culture and identity.

Active Scotland Outcome We will improve our Active Infrastructure – People & Places

World Class Sporting System We see People & Places as key enablers in the aim of building a world class sporting

system in Scotland


People


Participation


Place


Commitments:

We Will:

o Ensure that our volunteer and paid workforces in Shetland are trained, knowledgeable

and confident in:

- understanding the importance of physical activity

- supporting people who are currently inactive in becoming active

- supporting people to maintain and increase physical activity levels

o Ensure that our clubs have the appropriate number of coaches, officials and volunteers

with the correct skills

o Support coaches and volunteers to develop and ensure they are valued and recognised

for their contribution

o Create opportunities for young people to be actively involved as leaders and decision

makers in local and national sport

o Develop links with Further Education around the opportunity to progress learning in

sport and exercise beyond the school environment in Shetland

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Delivering the Strategy

The Active Shetland Strategic Partnership will provide overall strategic direction and report to

the Shetland Partnership Board on an annual basis. Short or longer term operational groups will

be established as necessary to deliver elements of the strategy. An Active Shetland Forum will

be established to enable all interested partners and stakeholders to engage with the process of

implementing the strategy.

Active Shetland Indicators

Active Shetland Sub Heading Data Source Shetland

Active Infrastructure

Walking as recreational

activity

Scottish Household

Survey (legacy

indicator)

https://www2.gov.scot/Topics/Statistics/16002/

LATables2017/Shetland2017

Walking in Shetland (at least 30 Minutes) -

76%

National: 70%


Active travel to school Sustrans – Hands Up

Survey

https://www.sustrans.org.uk/scotland/schools/hands-scotland Active Travel to School in Shetland (Walk/Cycle/Scooter/Skate/Park & Stride) – 21.8% National: 48.8%


Accessibility to the

Outdoors

Scottish Household

Survey



Frequency of visits to Outdoors in Shetland

(One or more times a week) – 62%

National: 52%

Workforce Development

Volunteering in Sport

& Exercise

Scottish Household

Survey



Percentage providing unpaid help to

groups/organisations involved with sport &

Exercise in Shetland – 23%

National: 17%

Workforce Development

Volunteering in Active

Schools

Active Schools

Monitoring

Shetland Islands Council – Sport & Leisure Number of Volunteer Deliverers within Active Schools in Shetland - 226 Nationally: 20,018 1.13% contribution from 0.4% of the population

Get Active Distinct Participants

(Children)

Active Schools

Monitoring

Shetland Islands Council – Sport & Leisure Number of children taking part in Active Schools Activity in Shetland – 57% National: 45%

https://www2.gov.scot/Topics/Statistics/16002/LATables2017/Shetland2017


https://www.sustrans.org.uk/scotland/schools/hands-scotland

https://www.sustrans.org.uk/scotland/schools/hands-scotland





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Get Active Frequency of active

participation (sport &

walking)

Scottish Household

Survey



Participation in Shetland within the past 4 weeks – 84% National: 81%

Get Active Children Weight NHS Shetland http://www.isdscotland.org/Health-

Topics/Child-Health/Publications/data-

tables2017.asp (Primary 1 Statistics for BMI:

Epidemiological Categories -Table B1)

Number of Overweight/Obese Children in

Shetland - Primary 1 – 26.1% in 2016/17

National: 22.9% in 2016/17

Stay Active Active recreation in

older people (sport &

walking)

Scottish Household

Survey



Participation by adults 60+ in Shetland - 74% National: 67%

Stay Active Attendance at leisure

facilities

Shetland Recreational

Trust

Shetland Recreational Trust Attendance Numbers in 2017-18 – 773,629

Stay Active PE provision Healthy Living Survey https://www.gov.scot/publications/summary-statistics-attainment-leaver-destinations-healthy-living-8-2018-edition/pages/7/ 2 Hours of PE in Primary Schools – 100% 2 Periods of PE in Secondary Schools – 86% National: 99% Primary, 94% Secondary

Participation Sports participation

(sport only, no

walking)

Scottish Household

Survey



Percentage of adults participating in sport (excludes walking) in Shetland – 52% National: 53%

Participation Active School

Participation

Active Schools

Monitoring

Shetland Islands Council – Sport & Leisure Number of Active Schools participant sessions in Shetland – 48,157 participant sessions Nationally: 7.25 Million participant sessions

0.67% contribution from 0.4% of the

population

Participation Club Membership Shetland Islands Council Shetland Islands Council Membership Numbers of Sports Clubs in Shetland 2017/18 - 1400

Progression Team Scotland

performance

Commonwealth Games

records (legacy

indicator)

https://www.teamscotland.scot/gold-coast-2018-facts/ Number of Team Scotland Commonwealth Games Members born or living in Shetland in Commonwealth Games – Gold Coast 2018 - 0

Progression Team Shetland Island Games Records http://islandgames2017results.com/medal.aspx Number of medals won by Team Shetland at the International Island Games - 14 (4 Gold, 5 Silver, 5 Silver)



http://www.isdscotland.org/Health-Topics/Child-Health/Publications/data-tables2017.asp





https://www.gov.scot/publications/summary-statistics-attainment-leaver-destinations-healthy-living-8-2018-edition/pages/7/





https://www.teamscotland.scot/gold-coast-2018-facts/

https://www.teamscotland.scot/gold-coast-2018-facts/

http://islandgames2017results.com/medal.aspx

Active Scotland Outcomes Framework

The Active Scotland Outcomes Framework describes Scotland’s ambitions for physical activity and sport. Active Scotland Outcomes contribute

to the delivery of National Outcomes and ultimately to the Scottish Government's overarching purpose of creating a more successful country,

with opportunities for all to flourish. The framework has been developed collectively with partners through the National Stra

This Framework describes Scotland’s ambitions for physical activity and sport. Active Scotland Outcomes contribute to the delivery of National

Outcomes and ultimately to the Scottish Government's overarching purpose of creating a more successful country, with opportunities for all to

flourish. The framework has been developed collectively with partners through the National Strategic Group for Sport and Physical Activity

(NSG), chaired by the Cabinet Secretary for Health, Wellbeing and Sport.

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While sportscotland’s focus is on the development of sport, the national agency work alongside those who have a greater focus on other types

of physical activity to ensure people in Scotland find it easy to lead an active life. In particular they recognise that people have sporting lives,

throughout which they may stay involved in or dip in and out of sport and sports, whether they participate recreationally or competitively,

volunteer or spectate. They want to ensure everyone in Scotland has positive experiences at all stages of their sporting lives, whether they are

being introduced to sport for the first time, developing, progressing, or achieving success.

Documents

Active Sheland Strategy - Shetland Islands Council · Make physical activity and sport part of the daily lives of everyone who lives in Shetland. We know that the amount of physical