Global light vehicle safety systems market- forecasts to 2029April 2015

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Table of contents1: Introduction ........................................................................................................................................................................................................... 11

Active safety...................................................................................................................................................................................................................................................................................... 11Passive safety...................................................................................................................................................................................................................................................................................... 0About this service................................................................................................................................................................................................................................................................................ 0

2: PESTER analysis ..................................................................................................................................................................................................... 12Political .............................................................................................................................................................................................................................................................................................. 12Economic ........................................................................................................................................................................................................................................................................................... 12Social................................................................................................................................................................................................................................................................................................... 0Technological ....................................................................................................................................................................................................................................................................................... 0Environmental ..................................................................................................................................................................................................................................................................................... 0Regulatory ........................................................................................................................................................................................................................................................................................... 0

3: Companies ............................................................................................................................................................................................................. 13Active and passive safety .................................................................................................................................................................................................................................................................. 13

Autoliv Inc. ........................................................................................................................................................................................................................................................................................................................ 13Active safety ........................................................................................................................................................................................................................................................................................................................................................ 13Passive safety ........................................................................................................................................................................................................................................................................................................................................................ 0Acquisitions............................................................................................................................................................................................................................................................................................................................................................ 0Capital investments ............................................................................................................................................................................................................................................................................................................................................... 0Hungary ................................................................................................................................................................................................................................................................................................................................................................. 0Customers.............................................................................................................................................................................................................................................................................................................................................................. 0Other...................................................................................................................................................................................................................................................................................................................................................................... 0

Robert Bosch GmbH............................................................................................................................................................................................................................................................................................................ 0Active safety .......................................................................................................................................................................................................................................................................................................................................................... 0Passive safety ........................................................................................................................................................................................................................................................................................................................................................ 0

Continental AG.................................................................................................................................................................................................................................................................................................................... 0Active safety .......................................................................................................................................................................................................................................................................................................................................................... 0Passive safety ........................................................................................................................................................................................................................................................................................................................................................ 0

Takata Corporation.............................................................................................................................................................................................................................................................................................................. 0Active safety .......................................................................................................................................................................................................................................................................................................................................................... 0Passive safety ........................................................................................................................................................................................................................................................................................................................................................ 0Merger and acquisition activity .............................................................................................................................................................................................................................................................................................................................. 0Infrastructure ......................................................................................................................................................................................................................................................................................................................................................... 0

TRW Automotive ................................................................................................................................................................................................................................................................................................................. 0Customers and contracts ....................................................................................................................................................................................................................................................................................................................................... 0Infrastructure ......................................................................................................................................................................................................................................................................................................................................................... 0Passive safety ........................................................................................................................................................................................................................................................................................................................................................ 0

Active safety........................................................................................................................................................................................................................................................................................ 0Bendix CVS ......................................................................................................................................................................................................................................................................................................................... 0Delphi Automotive LLP........................................................................................................................................................................................................................................................................................................ 0Denso Corporation .............................................................................................................................................................................................................................................................................................................. 0

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Ficosa International, S.A...................................................................................................................................................................................................................................................................................................... 0Freescale Semiconductor .................................................................................................................................................................................................................................................................................................... 0Huf Electronics .................................................................................................................................................................................................................................................................................................................... 0Navteq ................................................................................................................................................................................................................................................................................................................................ 0Valeo SA.............................................................................................................................................................................................................................................................................................................................. 0Others ................................................................................................................................................................................................................................................................................................................................. 0

CTS Corporation ..................................................................................................................................................................................................................................................................................................................................................... 0Gentex ................................................................................................................................................................................................................................................................................................................................................................... 0Harman .................................................................................................................................................................................................................................................................................................................................................................. 0Magna International Inc. ........................................................................................................................................................................................................................................................................................................................................ 0Mando .................................................................................................................................................................................................................................................................................................................................................................... 0Mobileye ................................................................................................................................................................................................................................................................................................................................................................ 0Omron Corporation ................................................................................................................................................................................................................................................................................................................................................ 0Tung Thih Electronic ............................................................................................................................................................................................................................................................................................................................................... 0

Passive safety...................................................................................................................................................................................................................................................................................... 0Hella KGaA Hueck & Co....................................................................................................................................................................................................................................................................................................... 0Hyundai Mobis Co., Ltd. ...................................................................................................................................................................................................................................................................................................... 0Key Safety Systems, Inc...................................................................................................................................................................................................................................................................................................... 0

Customers and contracts ....................................................................................................................................................................................................................................................................................................................................... 0Infrastructure ......................................................................................................................................................................................................................................................................................................................................................... 0

Toyoda Gosei Co., Ltd.......................................................................................................................................................................................................................................................................................................... 0Others ................................................................................................................................................................................................................................................................................................................................. 0

Hyosung................................................................................................................................................................................................................................................................................................................................................................. 0iSi Automotive........................................................................................................................................................................................................................................................................................................................................................ 0Tokai Rika ............................................................................................................................................................................................................................................................................................................................................................... 0Tomkins / Schrader................................................................................................................................................................................................................................................................................................................................................. 0Wonder Auto Technology Inc .................................................................................................................................................................................................................................................................................................................................. 0

4: Markets.................................................................................................................................................................................................................. 14Active safety...................................................................................................................................................................................................................................................................................... 14

Market trends.................................................................................................................................................................................................................................................................................................................... 14Market drivers..................................................................................................................................................................................................................................................................................................................... 0

US NCAP................................................................................................................................................................................................................................................................................................................................................................. 0Euro NCAP.............................................................................................................................................................................................................................................................................................................................................................. 0Autonomous emergency braking (AEB) ................................................................................................................................................................................................................................................................................................................. 0Where is the active safety sector heading? ........................................................................................................................................................................................................................................................................................................... 0Where is the electronic braking system sector heading? ....................................................................................................................................................................................................................................................................................... 0

Why people become distracted while driving ..................................................................................................................................................................................................................................................................... 0Do we need assistance while driving? ................................................................................................................................................................................................................................................................................ 0Research findings................................................................................................................................................................................................................................................................................................................ 0Electronic braking systems' market shares......................................................................................................................................................................................................................................................................... 0

Global..................................................................................................................................................................................................................................................................................................................................................................... 0Europe.................................................................................................................................................................................................................................................................................................................................................................... 0North America........................................................................................................................................................................................................................................................................................................................................................ 0South America ....................................................................................................................................................................................................................................................................................................................................................... 0Asia-Pacific............................................................................................................................................................................................................................................................................................................................................................. 0

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Passive safety...................................................................................................................................................................................................................................................................................... 0Market segmentation .......................................................................................................................................................................................................................................................................................................... 0Market drivers..................................................................................................................................................................................................................................................................................................................... 0

Where is the passive safety sector heading? ......................................................................................................................................................................................................................................................................................................... 0Market shares ..................................................................................................................................................................................................................................................................................................................... 0

Global market ........................................................................................................................................................................................................................................................................................................................................................ 0European market ................................................................................................................................................................................................................................................................................................................................................... 0North American market.......................................................................................................................................................................................................................................................................................................................................... 0Asian market.......................................................................................................................................................................................................................................................................................................................................................... 0Chinese market...................................................................................................................................................................................................................................................................................................................................................... 0Indian market......................................................................................................................................................................................................................................................................................................................................................... 0

Emerging markets ............................................................................................................................................................................................................................................................................... 0Brazil................................................................................................................................................................................................................................................................................................................................... 0China................................................................................................................................................................................................................................................................................................................................... 0India.................................................................................................................................................................................................................................................................................................................................... 0Indonesia ............................................................................................................................................................................................................................................................................................................................ 0Mexico................................................................................................................................................................................................................................................................................................................................. 0Romania.............................................................................................................................................................................................................................................................................................................................. 0Russia ................................................................................................................................................................................................................................................................................................................................. 0Thailand .............................................................................................................................................................................................................................................................................................................................. 0

5: Technologies........................................................................................................................................................................................................... 15Defining the elements ....................................................................................................................................................................................................................................................................... 15Active Safety ..................................................................................................................................................................................................................................................................................... 16Driver assistance systems ................................................................................................................................................................................................................................................................. 16Electronic braking systems.................................................................................................................................................................................................................................................................. 0Passive safety...................................................................................................................................................................................................................................................................................... 0Frontal airbags..................................................................................................................................................................................................................................................................................... 0Side impact airbags............................................................................................................................................................................................................................................................................. 0Seatbelts ............................................................................................................................................................................................................................................................................................. 0Accidents happen ................................................................................................................................................................................................................................................................................ 0

Growing concerns over 'distracted drivers' prompts voluntary guidelines.......................................................................................................................................................................................................................... 0Accident research ................................................................................................................................................................................................................................................................................ 0Regulations and test requirements...................................................................................................................................................................................................................................................... 0

Passive safety regulations................................................................................................................................................................................................................................................................................................... 0Passive safety test ratings .................................................................................................................................................................................................................................................................................................. 0Active safety regulation and test rating update.................................................................................................................................................................................................................................................................. 0

Active safety........................................................................................................................................................................................................................................................................................ 0Driver assistance systems .................................................................................................................................................................................................................................................................................................. 0

Adaptive cruise control .......................................................................................................................................................................................................................................................................................................................................... 0Blind spot detection systems ................................................................................................................................................................................................................................................................................................................................. 0Lane departure warning systems........................................................................................................................................................................................................................................................................................................................... 0Parking assistance systems ................................................................................................................................................................................................................................................................................................................................... 0

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Head-up display ..................................................................................................................................................................................................................................................................................................................................................... 0Other driver assistance.......................................................................................................................................................................................................................................................................................................................................... 0Tomorrow's driver assistance ................................................................................................................................................................................................................................................................................................................................. 0

Electronic braking systems ................................................................................................................................................................................................................................................................................................. 0Anti-lock braking system developments ................................................................................................................................................................................................................................................................................................................ 0Braking assistance system developments ............................................................................................................................................................................................................................................................................................................. 0Electronic Stability Control system developments ................................................................................................................................................................................................................................................................................................. 0Predictive emergency brake control developments ............................................................................................................................................................................................................................................................................................... 0Technology developments...................................................................................................................................................................................................................................................................................................................................... 0

Steering systems ................................................................................................................................................................................................................................................................................................................ 0Nexteer .................................................................................................................................................................................................................................................................................................................................................................. 0TRW Automotive .................................................................................................................................................................................................................................................................................................................................................... 0Nissan Motor .......................................................................................................................................................................................................................................................................................................................................................... 0NSK ........................................................................................................................................................................................................................................................................................................................................................................ 0Steer-by-wire.......................................................................................................................................................................................................................................................................................................................................................... 0

Tyres ................................................................................................................................................................................................................................................................................................................................... 0Run-flat tyres ......................................................................................................................................................................................................................................................................................................................................................... 0Tyre pressure monitoring systems ......................................................................................................................................................................................................................................................................................................................... 0Other...................................................................................................................................................................................................................................................................................................................................................................... 0

Passive safety...................................................................................................................................................................................................................................................................................... 0Active head restraints ......................................................................................................................................................................................................................................................................................................... 0Frontal airbags .................................................................................................................................................................................................................................................................................................................... 0

Airbag satellite....................................................................................................................................................................................................................................................................................................................................................... 0Autoliv's smart belt system.................................................................................................................................................................................................................................................................................................................................... 0Bag in roof concept from TRW................................................................................................................................................................................................................................................................................................................................ 0Ford enhances protection for front seat occupants................................................................................................................................................................................................................................................................................................ 0GM's front centre airbag ........................................................................................................................................................................................................................................................................................................................................ 0Intelligent safety system from TRW ....................................................................................................................................................................................................................................................................................................................... 0Lightweight airbags from TRW ............................................................................................................................................................................................................................................................................................................................... 0Modular airbag kits from TRW................................................................................................................................................................................................................................................................................................................................ 0TRW developing second generation airbag control unit......................................................................................................................................................................................................................................................................................... 0TRW's 'green' driver airbag modules ..................................................................................................................................................................................................................................................................................................................... 0TRW's pyrotechnic inflator ..................................................................................................................................................................................................................................................................................................................................... 0Takata's airbag venting technology........................................................................................................................................................................................................................................................................................................................ 0

Side airbags ........................................................................................................................................................................................................................................................................................................................ 0Side impact solutions from TRW ............................................................................................................................................................................................................................................................................................................................ 0Pelvis-Thorax Side Airbag from Key Safety Systems .............................................................................................................................................................................................................................................................................................. 0

Other applications............................................................................................................................................................................................................................................................................................................... 0Autoliv's thin windshield pillar................................................................................................................................................................................................................................................................................................................................ 0Brembo's airbag jackets for motorcyclists ............................................................................................................................................................................................................................................................................................................. 0Crash dummies ...................................................................................................................................................................................................................................................................................................................................................... 0Curtain airbags ...................................................................................................................................................................................................................................................................................................................................................... 0Ford develops digital human child body models .................................................................................................................................................................................................................................................................................................... 0Freescale Semiconductor sensors for airbag systems............................................................................................................................................................................................................................................................................................ 0Passive safety system for electric light truck ......................................................................................................................................................................................................................................................................................................... 0Rear seat centre airbag.......................................................................................................................................................................................................................................................................................................................................... 0

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Second generation head protection systems for convertibles from TRW............................................................................................................................................................................................................................................................... 0Sensor for EVs which shuts off the battery in the event of a collision.................................................................................................................................................................................................................................................................... 0TRW's airbag control unit allows greater integration ............................................................................................................................................................................................................................................................................................. 0TRW's remote acceleration sensors ....................................................................................................................................................................................................................................................................................................................... 0Denso's pedestrian collision detection sensor ....................................................................................................................................................................................................................................................................................................... 0Mercedes-Benz Pre-Safe......................................................................................................................................................................................................................................................................................................................................... 0

Seatbelts............................................................................................................................................................................................................................................................................................................................. 0Next generation seatbelt pretensioner from TRW .................................................................................................................................................................................................................................................................................................. 0Self-adaptive seat belt load limiting system from TRW.......................................................................................................................................................................................................................................................................................... 0Dynamic locking tongue seatbelt technology from TRW........................................................................................................................................................................................................................................................................................ 0Active seatbelt buckle............................................................................................................................................................................................................................................................................................................................................ 0Inflatable seatbelts ................................................................................................................................................................................................................................................................................................................................................ 0Seatbelt tension sensors from Key Safety Systems ............................................................................................................................................................................................................................................................................................... 0Autoliv's next generation seatbelts........................................................................................................................................................................................................................................................................................................................ 0Bag-in-belt from Autoliv ......................................................................................................................................................................................................................................................................................................................................... 0Continental's Active Emergency Belt Control ......................................................................................................................................................................................................................................................................................................... 0TRW's 'webbing catcher' seatbelt .......................................................................................................................................................................................................................................................................................................................... 0TRW's active buckle lifter....................................................................................................................................................................................................................................................................................................................................... 0TRW's next generation seat belt buckle................................................................................................................................................................................................................................................................................................................. 0TRW's seat belt retractor ....................................................................................................................................................................................................................................................................................................................................... 0TRW's seatbelt presenter ....................................................................................................................................................................................................................................................................................................................................... 0TRW's seatbelt pretensioner .................................................................................................................................................................................................................................................................................................................................. 0Three-point seatbelt from Autoliv .......................................................................................................................................................................................................................................................................................................................... 0

Lighting ............................................................................................................................................................................................................................................................................................... 0Adaptive front lighting systems .......................................................................................................................................................................................................................................................................................... 0Daytime running lights ....................................................................................................................................................................................................................................................................................................... 0Other lighting system developments .................................................................................................................................................................................................................................................................................. 0

Gentex's SmartBeam ............................................................................................................................................................................................................................................................................................................................................. 0Night vision systems .............................................................................................................................................................................................................................................................................................................................................. 0

6: Forecasts ............................................................................................................................................................................................................... 17Active safety...................................................................................................................................................................................................................................................................................... 17

Adaptive cruise control ..................................................................................................................................................................................................................................................................................................... 18Overview.............................................................................................................................................................................................................................................................................................................................................................. 18Applications ........................................................................................................................................................................................................................................................................................................................................................... 0Forecasts................................................................................................................................................................................................................................................................................................................................................................ 0Market fitment/penetration rates of adaptive cruise control fitted to newly-assembled passenger cars and light vehicles, 2009-2029, (%)........................................................................................................................................................ 0Market volumes of adaptive cruise control fitted to newly-assembled passenger cars and light vehicles, 2009-2029, ('000s units) .................................................................................................................................................................... 0

Head-Up Displays (HUDs) ................................................................................................................................................................................................................................................................................................... 0Overview................................................................................................................................................................................................................................................................................................................................................................ 0Applications ........................................................................................................................................................................................................................................................................................................................................................... 0Forecasts................................................................................................................................................................................................................................................................................................................................................................ 0Market fitment/penetration rates of newly-assembled passenger cars and light vehicles fitted with Head-Up Displays (HUDs), 2009-2029 (%) ................................................................................................................................................. 0Market volumes of newly-assembled passenger cars and light vehicles fitted with Head-Up Displays (HUDs), 2009-2029 ('000s units) ............................................................................................................................................................. 0

Lane departure warning systems........................................................................................................................................................................................................................................................................................ 0Overview................................................................................................................................................................................................................................................................................................................................................................ 0Applications of lane keeping assistance systems................................................................................................................................................................................................................................................................................................... 0

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Applications of lane departure warning systems ................................................................................................................................................................................................................................................................................................... 0Forecasts................................................................................................................................................................................................................................................................................................................................................................ 0Market fitment/penetration rates of lane departure warning systems fitted to newly-assembled passenger cars and light vehicles, 2009-2029, (%) ......................................................................................................................................... 0Market volumes of lane departure warning systems fitted to newly-assembled passenger cars and light vehicles, 2009-2029, ('000s units) ..................................................................................................................................................... 0

Parking assistance systems ................................................................................................................................................................................................................................................................................................ 0Overview................................................................................................................................................................................................................................................................................................................................................................ 0Applications ........................................................................................................................................................................................................................................................................................................................................................... 0Forecasts................................................................................................................................................................................................................................................................................................................................................................ 0Market fitment/penetration rates of parking assistance systems fitted to newly-assembled passenger cars and light vehicles, 2009-2029, (%) ................................................................................................................................................ 0Market volumes of parking assistance systems fitted to newly-assembled passenger cars and light vehicles, 2009-2029, ('000s units)............................................................................................................................................................. 0

Rearview cameras............................................................................................................................................................................................................................................................................................................... 0NHTSA rule drives the back-up camera market ..................................................................................................................................................................................................................................................................................................... 0OEMs already making back-up cameras standard across their model lines........................................................................................................................................................................................................................................................... 0Camera manufacturers set to prosper ................................................................................................................................................................................................................................................................................................................... 0Applications by OEM .............................................................................................................................................................................................................................................................................................................................................. 0Forecasts................................................................................................................................................................................................................................................................................................................................................................ 0Market fitment/penetration rates of rearview cameras fitted to newly-assembled passenger cars and light vehicles, 2009-2029, (%)................................................................................................................................................................ 0Market volumes of rearview cameras fitted to newly-assembled passenger cars and light vehicles, 2009-2029, ('000s units) ............................................................................................................................................................................ 0

Passive safety...................................................................................................................................................................................................................................................................................... 0Market forecasts ................................................................................................................................................................................................................................................................................................................. 0

Frontal airbags ....................................................................................................................................................................................................................................................................................................................................................... 0Side impact airbags ............................................................................................................................................................................................................................................................................................................................................... 0Side curtain airbags ............................................................................................................................................................................................................................................................................................................................................... 0

7: Archive................................................................................................................................................................................................................... 19Bosch's traffic assistant ..................................................................................................................................................................................................................................................................... 19Autoliv's airbag inflator ..................................................................................................................................................................................................................................................................... 19Back-up camera for the aftermarket ................................................................................................................................................................................................................................................. 19Continental joins forces with Darmstadt Technical University ............................................................................................................................................................................................................. 0BMW's left turn assistant ..................................................................................................................................................................................................................................................................... 0Driver distraction and fatigue monitoring systems from Safety Vision................................................................................................................................................................................................ 0Clarion's retrofit solution ..................................................................................................................................................................................................................................................................... 0Harman's solution................................................................................................................................................................................................................................................................................ 0Mercedes-Benz offers ADAS for vans................................................................................................................................................................................................................................................... 0Next generation electrical seatbelts from KSS..................................................................................................................................................................................................................................... 0Nissan's backup collision intervention system..................................................................................................................................................................................................................................... 0Opel/Vauxhall Adam ............................................................................................................................................................................................................................................................................ 0TRW's second generation Safety Domain ECU .................................................................................................................................................................................................................................... 0Visteon Corporation............................................................................................................................................................................................................................................................................. 0Volkswagen's vision of driver assistance systems ............................................................................................................................................................................................................................... 0Others.................................................................................................................................................................................................................................................................................................. 0

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TablesEuropean manufacturer market shares for electronic braking systems for passenger cars and light vehicles, 2010-2013, % of volume .............................................................................................0North American manufacturer market shares for electronic braking systems for passenger cars and light vehicles, 2010-2013, % of volume ...................................................................................0South American manufacturer market shares for electronic braking systems for passenger cars and light vehicles, 2010-2013, % of volume ...................................................................................0Asia-Pacific manufacturer market shares for electronic braking systems for passenger cars and light vehicles, 2010-2013, % of volume ..........................................................................................0Global manufacturer market shares for occupant restraint systems for passenger cars and light vehicles, 2010-2014, % of market volume .....................................................................................0European manufacturer market shares for occupant restraint systems for passenger cars and light vehicles, 2010-2014, % of market volume ................................................................................0North American manufacturer market shares for occupant restraint systems for passenger cars and light vehicles, 2010-2014, % of market volume.......................................................................0Asian manufacturer market shares for occupant restraint systems for passenger cars and light vehicles, 2010-2014, % of market volume.......................................................................................0Chinese manufacturer market shares for occupant restraint systems for passenger cars and light vehicles, 2010-2014, % of market volume...................................................................................0Indian manufacturer market shares for occupant restraint systems for passenger cars and light vehicles, 2010-2014, % of market volume......................................................................................0Market fitment/penetration rates of adaptive cruise control fitted to newly-assembled passenger cars and light vehicles, 2009-2029, (%)........................................................................................0Market volumes of adaptive cruise control fitted to newly-assembled passenger cars and light vehicles, 2009-2029, ('000s units) ....................................................................................................0Market fitment/penetration rates of newly-assembled passenger cars and light vehicles fitted with Head-Up Displays (HUDs), 2009-2029 (%) .................................................................................0Market volumes of newly-assembled passenger cars and light vehicles fitted with Head-Up Displays (HUDs), 2009-2029 ('000s units) .............................................................................................0Market fitment/penetration rates of lane departure warning systems fitted to newly-assembled passenger cars and light vehicles, 2009-2029, (%).........................................................................0Market volumes of lane departure warning systems fitted to newly-assembled passenger cars and light vehicles, 2009-2029, ('000s units) .....................................................................................0Market fitment/penetration rates of parking assistance systems fitted to newly-assembled passenger cars and light vehicles, 2009-2029, (%) ................................................................................0Market volumes of parking assistance systems fitted to newly-assembled passenger cars and light vehicles, 2009-2029, ('000s units).............................................................................................0Market fitment/penetration rates of rearview cameras fitted to newly-assembled passenger cars and light vehicles, 2009-2029, (%) ...............................................................................................0Market volumes of rearview cameras fitted to newly-assembled passenger cars and light vehicles, 2009-2029, ('000s units) ............................................................................................................0Market fitment/penetration rates of dual front airbags fitted to newly-assembled passenger cars and light vehicles, 2009-2029, (%)................................................................................................0Market volumes of dual front airbags fitted to newly-assembled passenger cars and light vehicles, 2009-2029, ('000s units) ............................................................................................................0Market fitment/penetration rates of front side impact airbags fitted to newly-assembled passenger cars and light vehicles, 2009-2029, (%) ....................................................................................0Market volumes of front side impact airbags fitted to newly-assembled passenger cars and light vehicles, 2009-2029, ('000s units).................................................................................................0Market fitment/penetration rates of side curtain airbags fitted to newly-assembled passenger cars and light vehicles, 2009-2029, (%) ............................................................................................0Market volumes of side curtain airbags fitted to newly-assembled passenger cars and light vehicles, 2009-2029, ('000s units) .......................................................................................................20

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IntroductionThis intelligence service is split between Active (accident avoidance) and Passive (accident limitation) safety technologies. Active safety features helpdrivers to avoid accidents, e.g. anti-lock braking systems. Passive safety features are features that help occupants of a vehicle to stay alive and unharmedin the event of an accident, e.g. airbags.

Thanks to passive safety systems such as seatbelt pretensioners and airbags, vehicle safety has substantially improved over recent decades. The next stepto further reduce road traffic accidents can be active safety and driver assistance systems based on various sensors.

Back in the 1970s, active safety systems in vehicles equated to bright headlights and warning horns. Nowadays, active safety system technologies includeradar-, ultrasound-, and video-based functions such as the predictive emergency braking system, the side view assist, lane departure warning systems, andthe night vision system.

Active safetyIt’s a grim thought but, on average, someone dies every minute somewhere in the world as a result of a traffic accident.

A number of manufacturers are pursuing the aim of reducing the frequency and severity of accidents by developing active and passive driving assistancesystems. According to Bosch, driver assistance systems aim to make the vehicle capable of perceiving its surroundings, interpret them, identify criticalsituations, and assist the driver in performing driving manoeuvres. The object is, at best, to prevent accidents completely and, at worst, to minimize theconsequences of an accident for those concerned.

Driver assistance systems use a combination of warnings and some degree of active intervention to help steer the driver away from trouble. Although theaccent is on giving assistance to the driver rather than take control away, motorists are still wary about cars that supposedly drive themselves.

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PESTER analysisPolitical• As fuel prices escalate, more motorists are switching to more fuel efficient smaller cars.

Yet these are perceived by some to be not as safe as larger vehicles. Hence, OEMs are facing pressure to include advanced driver assistance featureson mid-range vehicles, too.

• All these driver assistance technologies are at various stages of development but their adoption will depend on acceptance by both consumers andgovernments.

Some believe that there is a danger that some drivers will actually drive faster or pay less attention to the possibility of a hazard ahead if they havefaith that a gadget will alert them if needed. There have been always discussions about technologies that offer more safety. Growing concern over'distracted drivers' in the US has prompted Transportation Secretary Ray LaHood to reveal the first-ever federally proposed guidelines to encourageautomakers to limit the distraction risk for in-vehicle electronic devices. The proposed voluntary guidelines would apply to communications,entertainment, information gathering and navigation devices or functions that are not required to safely operate the vehicle. Issued by thedepartment's NHTSA in February 2012, the guidelines would establish specific recommended criteria for electronic devices installed in vehicles at thetime they are manufactured that require visual or manual operation by drivers.

Economic• Although adaptive cruise control (ACC) is mainly on large and luxury vehicle models, the technology is not exclusive to these segments.

For example, ACC is being offered on the Ford Focus as well as the upper trim level of the Ford Taurus, Toyota Avalon and Hyundai Genesis.

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CompaniesActive and passive safetyAutoliv Inc.

Autoliv has unveiled a new operating structure, which it says will create two business segments, namely passive safety and electronics. The passivesafety product organisation, effective from X September 2014, is responsible for all regional operations with respect to all passive safety products,including airbag and seatbelt products. The electronics product organisation, also effective from X September 2014, includes Autoliv's active safetyproducts. Beginning X January 2015, passive safety electronics will be transitioned from passive safety to the new electronics product organisation.

Active safety

In 2008, Autoliv acquired the automotive radar sensors business of Tyco Electronics Ltd for US$XXm. This business designs and manufactures activeradar proximity and attribute sensor system used in vehicle driver assist and safety applications. The technology and intellectual property included inthe transaction includes short-, medium- and long-range radar products. Automotive safety system applications for this technology include blind spotand collision warning, lane-change assist, adaptive cruise control, collision mitigation by braking and side pre-crash sensing, along with back-up andpark assist functions. Autoliv has since used the technology to trigger other vehicle safety features such as active bumpers, structures, knee bolstersand active seatbelts.

In April 2011, Autoliv acquired technologies for automotive forward-looking vision systems from Hella Aglaia Mobile Vision GmbH, a subsidiary of HellaKGaA Hueck & Co. Both companies say they will cooperate to further develop these technologies, too. Autoliv has acquired an exclusive license to HellaAglaia's monovision based algorithms for traffic sign recognition (TSR), lane detection and light source recognition.

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MarketsActive safetyMarket trends

Driver assistance systems include lane departure and blind spot warnings, adaptive cruise control, automatic braking, active headlights, telematicscontrol systems and parking assistance.

About six out of ten consumers (XX percent) are interested in getting one of these technologies when they next purchase a vehicle, according to anAuto Alliance opinion poll of X,XXX consumers.

There are three types of driver assists. Warning and alert systems show a visual warning or sound an alarm or vibrate the steering wheel (or evenseats) to alert the driver to take action, while active controls actually manage vehicle systems for fractions of seconds in emergencies, like electronicstability control that activates faster than a driver could act. Almost half of consumers (XX percent) favour the driving alerts while about a third (XXpercent) favour active systems that steer, slow down or brake the car automatically in emergencies. Driver assist systems may also be controls andvision aides, like integrated in-vehicle telematics systems, cameras or night vision, to help you drive better in all kinds of situations.

While these technologies and other driver assist options will culminate at some point in the future in autonomous, or self-driving, vehicles, consumerstoday are more comfortable with driving alerts or systems that control the vehicle for seconds at a time.

Additional polling results indicate consumers are concerned about driving challenges that can be addressed by driver assists:

◦ XX percent say that erratic drivers on the road are their biggest driving concerns.◦ XX percent of respondents said there was a time in the last month when another driver cut in from of them, forcing them to stomp on their brakes.◦ When asked what driving situation is most challenging, answers included cars cutting in front of you (XX percent), stop-and-go traffic (XX percent),

crowded highways (XX percent) and pedestrians, motorcycles and bikes (XX percent).

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TechnologiesDefining the elementsOnce the vehicle has reached the point of no return, Autoliv classifies passive safety for injury mitigation into three stages, each with a suit oftechnologies to help mitigate injuries:

Pre-crash:

▪ Early sensing▪ Active seatbelts▪ Active structure▪ Active knee bolster

In-crash:

▪ Pedestrian protection▪ Adaptive seatbelts▪ Adaptive airbags▪ Anti-whiplash

Post-crash:

▪ Black box function (event data recorder)

Volvo V40 pedestrian airbag

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Active SafetyDriver assistance systemsThe European Commission (EC) defines driver assistance systems as those which help drivers to avoid or mitigate an accident through sensing thenature and significance of the danger. The EC says that, depending on the significance and timing of the threat, these on-board systems will:

▪ alert the driver as early as possible to an impending danger;▪ warn him or her if there is no driver reaction to the first alert;▪ actively assist or ultimately intervene in order to avert the accident or mitigate its consequences.

According to BMW, driver assistance systems “are vehicle functions which help the driver to take in information and make the right decisions, andrelieve him of awkward driving tasks. In the future, the targeted provision of information will make it even easier for the driver to make the rightdecisions quickly. The result is assured responses at the wheel, even in computer road simulations.”

Driver assistance systems – either on the road or still on the drawing board – divide into three distinct categories:

▪ Collision-warning systems– this is the original term for forward and side radar systems which alerts the driver but does not control theengine speed.

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ForecastsActive safetyThis section sets out our estimates and forecasts of certain OE driver assistance systems fitted to newly-assembled passenger cars and lightvehicles across XX of the world’s largest light vehicle markets - which collectively account for more than XX% of world light vehicleproduction. Our forecasts range is from 2009 through to 2019 with spot forecasts for 2024 and 2029.

Each forecast group sets out first the market fitment/penetration percentage rates followed by market volumes (‘XXXs).

Our forecasts are not extrapolative but dependent on the underlying drivers of supply and demand.

Each forecast is based on vehicle data prepared by our partner, LMC Automotive. The vehicle data (passenger cars and light commercialvehicles) includes:

▪ North America - US, Canada and Mexico;▪ Mercosur - Brazil and Argentina;▪ Western Europe - Germany, Italy, France, UK, Spain, Portugal, Netherlands, Belgium, Sweden, Austria, Finland and Morocco;▪ Central Europe - Turkey, Bulgaria, Czech Republic, Poland, Slovakia, Hungary, Romania, Serbia and Slovenia;▪ Russia;▪ Japan;▪ China;▪ India;▪ Korea;▪ Thailand;▪ Other Asia – Indonesia, Malaysia, Taiwan and Philippines;▪ Iran;▪ South Africa;▪ Australia.

These forecasts are updated quarterly or as and when major changes require assumptions to be amended. Full revision history for all of ourforecast pages within this section allow you to see what has changed and when.

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Adaptive cruise control

Overview

As the name suggests, a vehicle fitted with a cruise control system automatically controls and maintains the vehicle’s speed set by the driver.

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ArchiveThis section of the intelligence service contains archived pages of significant interest, but which no longer require updating.

Bosch's traffic assistantBosch says it will launch a traffic assistant that keeps the vehicle in its lane in congested traffic in 2014. In future, says Bosch, the system willbecome a traffic jam pilot with an automated lane change function. This will enable drivers to check their email in traffic jams, for instance.

Autoliv's airbag inflatorAutoliv has developed a new concept for inflating airbags. The new inflator went into production early in 2012, in a passenger-side airbag for aEuropean manufacturer of premium-brand vehicles. The new inflator uses hydrogen and oxygen with inert gas to inflate the airbag, instead ofpyrotechnic substances. The inflator, dubbed APG (for Autoliv Passenger-inflator Gas) will primarily be used in frontal airbags for the front-passenger side where higher gas quantities are required than for other airbags in a vehicle. Autoliv says the next step of this technology is todevelop a dual-stage version of the inflator to be able to adjust the gas flow to the severity of the crash and to other parameters. This will bedone using two independent ignitors and varying the time lapse a few milliseconds between the ignitions.

Back-up camera for the aftermarketMagellan GPS is offering a back-up camera companion product for its RoadMate car navigation units for the aftermarket. As the namesuggests, the back-up camera helps drivers reverse and park more safely. It attaches to the vehicle's rear license plate and transmits imagesto the RoadMate’s screen.

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Market volumes of side curtain airbags fitted to newly-assembledpassenger cars and light vehicles, 2XXX-2XXX, ('XXXs units)Market 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2024 2029

NorthAmerica XX,XXX.XX XX,XXX.XX XX,XXX.XX XX,XXX.XX XX,XXX.XX XX,XXX.XX XX,XXX.XX XX,XXX.XX XX,XXX.XX XX,XXX.XX XX,XXX.XX XX,XXX.XX XX,XXX.XX

Mercosur X,XXX.XX X,XXX.XX X,XXX.XX X,XXX.XX X,XXX.XX X,XXX.XX X,XXX.XX X,XXX.XX X,XXX.XX X,XXX.XX X,XXX.XX X,XXX.XX XX,XXX.XX

WesternEurope XX,XXX.XX XX,XXX.XX XX,XXX.XX XX,XXX.XX XX,XXX.XX XX,XXX.XX XX,XXX.XX XX,XXX.XX XX,XXX.XX XX,XXX.XX XX,XXX.XX XX,XXX.XX XX,XXX.XX

CentralEurope X,XXX.XX X,XXX.XX X,XXX.XX X,XXX.XX X,XXX.XX X,XXX.XX X,XXX.XX X,XXX.XX X,XXX.XX X,XXX.XX X,XXX.XX XX,XXX.XX XX,XXX.XX

Russia XXX.XX X,XXX.XX X,XXX.XX X,XXX.XX X,XXX.XX X,XXX.XX X,XXX.XX X,XXX.XX X,XXX.XX X,XXX.XX X,XXX.XX X,XXX.XX X,XXX.XX

Japan XX,XXX.XX XX,XXX.XX XX,XXX.XX XX,XXX.XX XX,XXX.XX XX,XXX.XX XX,XXX.XX XX,XXX.XX XX,XXX.XX XX,XXX.XX XX,XXX.XX XX,XXX.XX XX,XXX.XX

China XX,XXX.XX XX,XXX.XX XX,XXX.XX XX,XXX.XX XX,XXX.XX XX,XXX.XX XX,XXX.XX XX,XXX.XX XX,XXX.XX XX,XXX.XX XX,XXX.XX XX,XXX.XX XX,XXX.XX

India X,XXX.XX X,XXX.XX X,XXX.XX X,XXX.XX X,XXX.XX X,XXX.XX X,XXX.XX X,XXX.XX X,XXX.XX X,XXX.XX X,XXX.XX XX,XXX.XX XX,XXX.XX

Korea X,XXX.XX X,XXX.XX X,XXX.XX X,XXX.XX X,XXX.XX X,XXX.XX X,XXX.XX X,XXX.XX X,XXX.XX X,XXX.XX X,XXX.XX X,XXX.XX X,XXX.XX

Thailand X,XXX.XX X,XXX.XX X,XXX.XX X,XXX.XX X,XXX.XX X,XXX.XX X,XXX.XX X,XXX.XX X,XXX.XX X,XXX.XX X,XXX.XX X,XXX.XX X,XXX.XX

OtherAsia X,XXX.XX X,XXX.XX X,XXX.XX X,XXX.XX X,XXX.XX X,XXX.XX X,XXX.XX X,XXX.XX X,XXX.XX X,XXX.XX X,XXX.XX X,XXX.XX X,XXX.XX

Iran X,XXX.XX X,XXX.XX X,XXX.XX X,XXX.XX XXX.XX X,XXX.XX X,XXX.XX X,XXX.XX X,XXX.XX X,XXX.XX X,XXX.XX X,XXX.XX X,XXX.XX

SouthAfrica XXX.XX XXX.XX XXX.XX XXX.XX XXX.XX XXX.XX XXX.XX XXX.XX XXX.XX XXX.XX XXX.XX X,XXX.XX X,XXX.XX

Australia XXX.XX XXX.XX XXX.XX XXX.XX XXX.XX XXX.XX XXX.XX XXX.XX XX.XX X.XX X.XX X.XX X.XX

Total XXmarkets XX,XXX.XX XXX,XXX.XX XXX,XXX.XX XXX,XXX.XX XXX,XXX.XX XXX,XXX.XX XXX,XXX.XX XXX,XXX.XX XXX,XXX.XX XXX,XXX.XX XXX,XXX.XX XXX,XXX.XX XXX,XXX.XX

Source: just-auto, LMC Automotive and industry sources

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© 2015 All content copyright Aroq Limited. All rights reserved.

If you would like to find out about our online multi-user services for your team or organisation, please contact:

Mike ChiswellSenior QUBE Business ManagerTel: +44 (0)1527 573 608Toll free from US: 1-866-545-5878Email: mike.chiswell@just-auto.comhttp://www.just-auto.com/qube

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