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Exploring the dynamic relationships between user and content.
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Ac$va$ng User-‐Generated Communica$on Exploring the dynamic rela$onships between user and content
Resonate
Reverberate
Reify Maria E. Hayhow
University of Cincinna$ Undergraduate Communica$on Research ‘11
Message Social networks have been the catalysts to which individuals can grasp informa$on as it relates to them, on an approachable level. Both digital na$ve and foreigners are being approached with new technologies at an incessant and ongoing rate. The ability to resonate informa$on with personal experience through social networks enables a sense of awareness and closer proximity.
Resonates at a Personal Level User generated messages must maintain context & content that
Aristotle Modes of Persuasion
-‐ Aristotle
Opportunity Gap
Tension Point
Tension Point
-‐ Aristotle
Why be a user? Why generate content?
Joining the conversa$on. The driving duty of users is to connect through the content they create, observe, and
interact with.
The ability to balance both truth and persuasion, in an ar$culate argument,
will allow users to be seen as informa$onal ambassadors.
Communica$on Communica$on models have been mimicked to create strong user generated plaQorms. User generated communica$on occurring between these users should reflect a balance of both truth and persuasion. Reverbera$ng public interest and persuasion involves the par$cipa$on of diverse par$es co-‐construc$ng both news and informa$on.
Reverberate throughout User Audience User-‐generated communica$on relies on users ap$tudes to share and
Model for Persuasion+ Truth
Masculine Models of communica$on favor the
transfer of informa$on, rather than the exchange of it. These
transfers can be seen throughout various open
forum sites.
Feminine Models of communica$on favor the exchange of news and
conversa$on surrounding it. Various blog oriented
communica$on technologies hint at this.
What is valuable User-‐generated content/communica$on?
The value of user-‐generated content in its efforts to obtain quality amidst a landscape
of ubiquitous informa$on.
User generated communica$on that creates an ongoing story, co-‐constructed with divergent
viewpoints, is one way of achieving value.
Meaning Maslow’s hierarchy of needs peaks at self actualiza$on and experiences. Seeing the value mass communica$on models such as social networks hold allows for individuals to reify their iden$ty with people, places, events, and the world as they know it.
Reify Human Experience User generated communica$on circulates because of users drive to
In a user generated popula$on who is held responsible?
In being a user, genera$ng content, one is held accountable as both a resource and source.
The abundance of content calls for the cura$on and
cul$va$on of its validity. Harnessing the poten$al of current user content focuses on
aligning content with credibility and resources with validated perspec$ves.
Contact & Connect Maria E. Hayhow @hayhowrudoing
Visit: mariahayhow.com
Ac$va$ng User Generated Communica$on
Reverberate
Reify
Exploring the dynamic rela$onship between user and content