Activatedesign criteriaN OV E M B E R 2 0 1 8

Kiwi Property is committed to creating exceptional spaces that engage people through great experiences.

Spaces where New Zealander’s can shop, work, connect, live and grow.

This guide is to help you achieve a great experience by creating a display kiosk to showcase your product or service.

Be creative, dynamic and exciting!

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your responsibilitiesWe recommend you engage a qualified retail designer or retail display manufacturer to realise your vision. Their expertise will help transform your ideas into a compelling promotion or retail off er.

Your designer and contractors will need to be approved by Kiwi Property.

By allowing time to engage the right professionals and setting a realistic budget will lead to a successful result.

approval processAll displays must first be approved in writing prior to set up in our centres. Approvals include but are not limited to the following details:

> display layout

> elevations

> materials and finishes board

> visual graphic content

> method of construction.

We will approve your designs on behalf of the landlord and in accordance with Kiwi Property’s Activate design criteria contained within this document.

It is best to allow plenty of time to plan, design and manufacture your display or kiosk.

Your kiosk or activation design must comply with the NZ Building Code and any local authority requirements.

installation requirementsContractors must have all relevant insurance and health and safety policies in place and hold a current site safe passport.

All contractors are to undergo a site induction by the centre team prior to commencing on site.

Your fitout contractor must hold a copy of, and comply with at all times, our Tenancy Pre-start manual. The Tenancy Pre-start manual includes contractor rules and the centre’s health and safety policy.

After hours access, security, deliveries and storage is to be arranged with either our Activate account manager or centre management.

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display dimensions andheight limitsConsider the layout, traff ic flow, sight lines and customer circulation around the centre. Please ensure customers can enter your kiosk and have easy access to your stock.

Site dimensions must be in accordance with the licence agreement.

The height of kiosk elements, cabinetry, freestanding fixtures and product must not exceed 1400mm (excluding one blade sign).

Over head or high level elements are not permitted.

signage One vertical signage element (blade sign) is permitted. This must not exceed 2600mm high, 800mm wide and 150mm depth.

Pull up banners and flags are not permitted.

The alternatives are:

• metal base signage blades by Academy Signs in Christchurch with a 2400mm x 600mm double sided graphic.

• bamboo timber double sided signage blade from Showcases Direct internally illuminated with LEDs, 300mm wide x 1500mm high.

• our preferred suppliers, Brandstand and RexFrame have a number of cost eff ective signage blade options for sale or hire that can be made to measure.

• ticketing and promotional posters are to be professionally printed and displayed in purpose made acrylic holders.

• signs on core flute board are not permitted, please use ACM, foam core board or paylite board instead.

• hand written signs are not permitted.

• graphics or signage to be on all sides –

blank walls are not acceptable.

Activatedesign criteria

Height of mall ceiling varies

Allow for accessible counter to meet the NZBC requirements

Allow for 150mm highly durable toe kick

Allow for edge protection to all external corners

Maximum dimensions of blade sign 2600Hx800Wx150D

Maximum height of kiosk including equipment & display

Maximum height of sales counters

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lightingLighting will highlight and enhance your products. Good lighting options include illuminated signage blade, spot lights and or cabinet lights. Do not rely on mall lighting.

please ensure:

> lights are LED, halogens are not permitted.

> all cables are concealed with no possible trip hazards.

> all lights are tagged by a registered electrician.

electricalElectrical cables and cords must be concealed in cable ducting or conduit and/or under floor coverings. All electrical cords must be tagged and tested by a registered electrician.

TV screens are permitted but must be integrated into your design with no visible wires or cables.

flooring• flooring is a must as it will visually define

your space and give your customers somewhere to be.

• flooring must have a transition strip or be flush with the centre floor to ensure there is no trip hazard.

• carpet, astro turf, felt mats or vinyl flooring is to be stuck down with double expo carpet sided tape which is to be removed on exiting.

• we strongly recommend quick click flooring systems which have built-in cable management channels.

• visible gaff er tape is not acceptable for sticking down your flooring.

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product presentationCreate interesting product displays and consider grouping like colours together (colour blocking), group related products and services together as this encourages customers to purchase more than one item. These are the key factors of successful merchandising.

Keep the displays looking good by updating and relocating product within your displays, replacing any sold stock and damaged tickets.

Always have appropriate and abundant level of stock and product on display. Place taller products at the back with shorter ones to the front.

No products are to be displayed directly on floor. Cardboard boxes and excess stock must not be visible, all deliveries of boxes and excess stock are to be stored out of the public view – ensure your design has storage if needed.

general house-keepingSecurity of the kiosk and stock is your responsibility.

Uniforms and staff appearance complete the overall retail presentation. Staff name badges and/or I.D. tags are required at all times.

You will need to maintain a high-level of house-keeping including thorough cleaning of floors and display at all times.

The following items that are not permitted in your display:

> trestle tables or click together tables.

> cellotape, velcro, blu tac and visible fixings.

> core flute signs, hand written signs.

> product stacked directly on the floor or product displayed above 1400mm high.

> chairs or stools.

Activatedesign criteria

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vacant storesWhen occupying a vacant store you will need to submit your designs including but not limited to: shop front signage, flooring, fixtures and fittings, internal graphics and signage, store layout and lighting.

Ensure you factor in the following elements:

• professional signage to the shop front that has a 3D element to it. Where possible re-use the existing illuminated signage. Overhead elements must be mechanically fixed (secret), sole reliance on adhesives is not acceptable.

• approved vinyl graphics can be applied to the internal facade of the shop front.

• reinforce your store brand with signage/graphics on the counter or the wall behind the counter.

• ensure flooring is smooth and flush with no possible trip hazards.

• note inter-tenancy walls are not load bearing. Any wall fixtures, shelving or benches are to be self supporting or the wall is to be braced/strengthened.

• the existing lighting may need to be cleaned, re-lamped, replaced or added to ensure the store has a warm and even level of lighting through out the tenancy.

• any retained items are to be thoroughly cleaned and/or repaired.

• all electrical works are to be carried out by a registered electrician.

• all electrical equipment or cables are to be tagged and tested by a registered electrician.

food trucks• all equipment and fixtures must be

displayed with the agreed licensed area.

• ensure trailer wheels are securely chocked/locked in place.

• place drip trays under engines or rubber mats under stabilising legs to protect the centre floor.

• tow bars are to be either removable or concealed with a cover.

• in some cases we may require a wrap or a skirt around the bottom edge of the trailer to cover tiers.

• do not store products or boxes under the trailer.

• ensure signage is professional in professional holders with no visible fixings.

• core flute signs are not acceptable.

• food trucks and displays must display council food and hygiene certificates.

• food trucks and caravans are to display a current electrical WOF certificate. All electrical equipment and cables are to be tagged and tested by a registered electrician.

• flags and banners are not permitted.

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pop up events• ensure you have security along with queue

or crowd management in place.

• all equipment and fixtures must be displayed within the agreed licensed area.

• ensure the PA and music volume is at an acceptable level.

• ensure any wheels are securely chocked and locked in place.

• place drip trays under engines or rubber mats under stabilising legs to protect the centre floor.

• ensure signage is professional in professional holders with no visible fixings.

• all cables are to be concealed in cable management system to ensure there is no trip hazards. All electrical equipment and cables are to be tagged and tested by a registered electrician.

• flags and pull up banners are not permitted.

Activatedesign criteria

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designers & manufacturersWe have a list of designers and manufacturers who are experienced in delivering high-quality retail displays and kiosks. These companies have sound retail knowledge as well as having the creative and technical capabilities - see list below.

It will be your responsibility to engage a suitably qualified team.

If you would like any further information or recommendations, please contact one of our Activate team.

retail merchandising unitsOur centres have retail merchandising units (RMUs) available for hire. Please contact one of our Activate team to discuss equipment hire availability, costs, terms and conditions.

You can refer to our ‘equipment hire form’ for equipment options.

COMPANY DESIGNGRAPHICS

AND SIGNAGE MANUFACTURE PHONE

Academy Signs, Christchurch . . 03 366 5344

Brandstand, Auckland . . . 09 415 4090

Creative Displays, Auckland . . . 09 577 4550

DE Group, Auckland . . . 09 579 2380

Mei & Picchi, Auckland . 09 306 4025

Quick Click Flooring . 09 626 6630

RDX, Auckland . . . 09 448 1065

RexFrame, Palmerston North . . . 022 645 9272

Surestyle, Auckland . 09 276 8878

Swisstrax Flooring, Auckland . 09 478 2013

Showcases Direct, Auckland . . 027 293 7193

kp.co.nz