Embed Size (px)
DESCRIPTION
ACTION PACKED. NEW ZEALAND PORK INDUSTRY UPDATE March 2012. PRODUCT PROMOTION 2012. Key issues Who’s passionate (Ogilvy)Action for 100% NZ pork Goal – one more kg. Passion ‘killers’ How – decision-making time Campaign. STOP BUTCHERING YOUR PORK MARGINS. - PowerPoint PPT Presentation
Citation preview
ACTION PACKED
NEW ZEALAND PORK INDUSTRY UPDATEMarch 2012
PRODUCT PROMOTION 2012
Key issuesWho’s passionate(Ogilvy)Action for 100% NZ porkGoal – one more kg.Passion ‘killers’How – decision-making timeCampaign
STOP BUTCHERING YOUR PORK MARGINS
Great branding … great products?The whole pig and nothing but the pigAim = Profitability + Innovation, + Consistency + Presentation
DatesThe Team
SELECT CHEFS SELECT PORK
NZPork + NZ Chefs AssociationEnhance 100% NZ porkSelect chefsSeasonalTEKShowcasing diversity + uniqueness
Sharing a passion for all things culinary (NZCA)
100% NZ BACON + NZ HAM COMPETITION
Celebrating 100% NZBringing home the baconHamming it upFriday the 13thBulletPR aiming highInvitation RSVP required
YOU CAN LOOK EXTRAORDINARY
