“The Market Research that I acquired by working with the SBDC market research team was instru - mental in the growth of my company. Not only did they provide me the information at no-cost, they also worked with me to understand and apply the research to my business. What a valuable resource to Michigan’s small businesses”. Small Business Owner “We really appreciate the level and depth of the research report and all of the recommendations - it has helped immensely in how we are displaying and utilizing our web based advertising.” Richard A. West, M.S. President, West Labs Scientific LLC The Michigan SBDC offers secondary market research assistance to strengthen and grow companies needing information to identify new markets, determine their competitive advantage, and improve their financial performance. Acquiring and Applying Market Research to Grow Your Company SEO ANALYSIS In response to the needs of our clients, the Michigan SBDC Research Team developed a customized SEO Online Marketing Report. Each report offers an in-depth analysis of a client’s website, providing demographics on the visitors, tips for improving the design, and keywords to drive traffic to the site and increase sales. Contact your local Michigan SBDC Regional office at 616-331-7480 or www.SBDCMichigan.org The underlying success for businesses of all sizes is information. The Michigan Small Business Development Center (Michigan SBDC) at Grand Valley State University’s Seidman College of Business provides market research for all 83 counties in Michigan. In addition to providing market research, a Michigan SBDC Regional Consultant will assist the company in analyzing the research and applying the information to a growth strategy. The goal of Information Based Planning (Market Research) is to provide industry, competitive, demographic, financial, and website analysis information to use in planning and making business decisions driving economic growth. The Michigan SBDC accesses a variety of resources to provide crucial information to existing businesses including the following. Industry Trends – Identify new markets Customer Demographics – Improve marketing efforts Competition – Determine competitive advantage Financial Metrics – Improve financial performance 2016v1

Acquiring and Applying Market Research to Grow Your …sbdcmichigan.org/.../2016/02/2016-Market-Research-and-SEO-Flyer.pdfThe Michigan SBDC o˜ers secondary market research assistance

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Page 1: Acquiring and Applying Market Research to Grow Your …sbdcmichigan.org/.../2016/02/2016-Market-Research-and-SEO-Flyer.pdfThe Michigan SBDC o˜ers secondary market research assistance

Small Business Owner

“We really appreciate the level and depth ofthe research report and all of the recommendations - it has helped immensely in how we are displaying and utilizing our web based advertising.”

Richard A. West, M.S.President, West Labs Scienti�c LLC

The Michigan SBDC o�ers secondary market research assistance to strengthen and grow companies needinginformation to identify new markets, determine their competitive advantage, and improve their �nancial performance.

Acquiring and ApplyingMarket Research to Grow Your Company

SEO ANALYSISIn response to the needs of our clients, the Michigan SBDCResearch Team developed a customized SEO Online Marketing Report. Each report o�ers an in-depthanalysis of a client’s website, providing demographicson the visitors, tips for improving the design, andkeywords to drive tra�c to the site and increase sales.

Contact your local Michigan SBDC Regional o�ce at616-331-7480 or www.SBDCMichigan.org

The underlying success for businesses of all sizes is information.

The Michigan Small Business Development Center (Michigan SBDC) at Grand Valley State University’s Seidman College of Business provides market researchfor all 83 counties in Michigan. In addition to providing market research, a Michigan SBDC Regional Consultant will assist the company in analyzing the research andapplying the information to a growth strategy.

The goal of Information Based Planning (Market Research) is to provideindustry, competitive, demographic, �nancial, and website analysisinformation to use in planning and making business decisionsdriving economic growth.

The Michigan SBDC accesses a variety of resources to providecrucial information to existing businesses including the following.

Industry Trends – Identify new markets Customer Demographics – Improve marketing e�orts Competition – Determine competitive advantage Financial Metrics – Improve �nancial performance

2016v1