Acorn DefinitionsThe figures in the grid below (not the definitions) have been superseded by the Acorn 2010 analysis. The figures below are therefore provided mainly for historical reference purposes.

This is the ACORN profile developed by CACI Ltd based on 2005 definitions and percentages, unchanged from the 2003-4 classifications and data.

category% of UK pop

group% of UK pop

type name% of UK pop

wealthy achievers

25.1% Awealthy executives

8.6%

cat. 1 A 1wealthy mature professionals, large houses

1.7%

1 A 2wealthy working families with mortgages

1.5

1 A 3 villages with wealthy commuters 2.7

1 A 4 well-off managers with larger houses 2.6

1 B affluent greys 7.7

1 B 5 older affluent professionals 1.8

1 B 6 farming communities 2.0

1 B 7 old people, detached homes 1.9

1 B 8 mature couples, smaller detached 2.0

homes

1 Cflourishing families

8.8

1 C 9 older families, prosperous suburbs 2.1

1 C 10 well-off working families with mortgages 2.3

1 C 11 well-off managers, detached houses 3.7

1 C 12 large families and houses in rural areas 0.6

urban prosperity

10.7 Dprosperous professionals

2.2

2 D 13well-off older professionals, larger houses and converted flats

0.9

2 D 14older professionals in suburban houses and apartments

1.4

2 Eeducated urbanites

4.6

2 E 15 affluent urban professionals, flats 1.1

2 E 16 prosperous young professionals, flats 0.9

2 E 17 young educated workers, flats 0.6

2 E 18 multi-ethnic young, converted flats 1.1

2 E 19 suburban privately renting professionals 0.9

2 F aspiring singles 3.9

2 F 20 student flats and cosmopolitan sharers 0.6

2 F 21 singles and sharers, multi-ethnic areas 1.6

2 F 22 low income singles 1.2

2 F 23 student terraces 0.4

comfortably off

26.6 G starting out 2.5

3 G 24 young couples, flats and terraces 1.0

3 G 25 white collar singles/sharers, terraces 1.4

3 H secure families 15.5

3 H 26younger white collar couples with mortgages

1.9

3 H 27 middle-income, home owning areas 2.9

3 H 28 working families with mortgages 2.6

3 H 29 mature families in suburban semis 3.3

3 H 30 established home-owning workers 3.6

3 H 31 home-owning asian family areas 1.1

3 I settled suburbia 6.0

3 I 32 retired home owners 0.9

3 I 33 middle-income, older couples 3.0

3 I 34 lower incomes, older people, semis 2.1

3 Jprudent pensioners

2.6

3 J 35 elderly singles, purpose-built flats 0.7

3 J 36 older people, flats 1.9

modest means

14.5 Kasian communities

1.6

4 K 37 crowded asian terraces 0.5

4 K 38 low income asian families 1.1

4 Lpost industrial families

4.8

4 L 39 skilled older families, terraces 2.8

4 L 40 young working families 2.1

4 M blue collar roots 8.0

4 M 41 skilled workers, semis and terraces 3.3

4 M 42 home-owning families, terraces 2.8

4 M 43 older people, rented terraces 1.8

hard pressed

22.4 Nstruggling families

14.1

5 N 44 low income larger families, semis 3.3

5 N 45 low income, older people, smaller semis 3.0

5 N 46 low income, routine jobs, terraces and 1.4

flats

5 N 47 low income families, terraced estates 2.6

5 N 48families and single parents, semis and terraces

2.1

5 N 49large families and single parents, many children

1.7

5 Oburdened singles

4.5

5 O 50 single elderly people, council flats 1.8

5 O 51single parents and pensioners, council terraces

1.9

5 O 52 families and single parents, council flats 0.8

5 Phigh rise hardship

1.6

5 P 53 old people, many high rise flats 0.8

5 P 54singles and single parents, high rise estates

0.9

5 Qinner city adversity

2.1

5 Q 55 multi-ethnic purpose-built estates 1.1

5 Q 56 multi-ethnic, crowded flats 1.1

U unclassified 0.3 57 mainly communal population 0.3

acorn 2001 profile definitions

This is the Acorn profile developed by CACI Ltd based on 2001 definitions. It has been superseded by the later demographics profiles and percentages shown above. The current ACORN percentage figures (as at 2010, and until superseded) are contained in the 2010 analysis, so these 2001 profiles, and the 2003-5 definitions/percentages above, are provided mainly for historical reference.

acorn 'types' acorn 'groups'

A - thriving

1.1 wealthy suburbs1.2 villages with wealthy commuters1.3 mature affluent home-owning areas1.4 affluent suburbs, older families1.5 mature well off suburbs2.6 agricultural villages, home-based workers2.7 holiday retreats, older people, home-based workers2.8 home owning areas, well-off older residents3.9 private flats, elderly people

1 - wealthy achievers, suburban areas

2 - affluent greys, rural communities

3 - prosperous pensioners, retirement areas

B - expanding

4.10 affluent working families with mortgages4.11 affluent working couples with mortgages, new homes4.12 transient workforces, living at their place of work5.13 home owning family areas5.14 home owning family areas, older children5.15 families with mortgages, younger children

4 - affluent executives, family areas

5 - well-off workers, family areas

C - rising 6 - affluent urbanites, town and city areas

6.16 well-off town and city areas6.17 flats and mortgages, singles and young working couples6.18 furnished flats and bedsits, younger single people7.19 apartments, young professional singles and couples7.20 gentrified multi-ethnic areas8.21 prosperous enclaves, highly qualified executives8.22 academic centres, students and young professionals8.23 affluent city centre areas, tenements and flats8.24 partly gentrified multi-ethnic areas8.25 converted flats and bedsits, single people

7 - prosperous professionals, metropolitan areas

8 - better-off executives, inner city areas

D - settling

9.26 mature established home owning areas9.27 rural areas, mixed occupations9.28 established home owning areas9.29 home owning areas, council tenants, retired couples10.30 established home owning areas, skilled workers10.31 home owners on older properties, younger workers10.32 home owning areas with skilled workers

9 - comfortable middle agers, mature home owning areas

10 - skilled workers, home owning areas

E - aspiring

11.33 council areas, some new home owners11.34 mature home owning areas, skilled workers11.35 low rise estates, older workers, new home owners12.36 home owning multi-ethnic areas, young families12.37 multi-occupied town centres, mixed occupations12.38 multi-ethnic areas, while collar workers

11 - new home owners, mature communities

12 - while collar workers, better-off multi-ethnic areas

F - striving 13 - older people, less prosperous areas

13.39 home owners, small council flats, single pensioners13.40 council areas, older people, health problems14.41 better-off council areas, new home owners14.42 council areas, young families, some new home owners14.43 council areas, young families, many lone parents14.44 multi-occupied terraces, multi-ethnic areas14.45 low rise council housing, less well-off families14.46 council areas, residents with health problems15.47 estates with high unemployment15.48 council flats, elderly people, health problems15.49 council flats, very high unemployment, singles16.50 council areas, high unemployment, lone parents16.51 council flats, greatest hardship, many lone parents17.52 multi-ethnic areas, large families, overcrowding17.53 multi-ethnic estates, severe unemployment, lone parents17.54 multi-ethnic areas, high unemployment, overcrowding

14 - council estate residents, better-off homes

15 - council estate residents, high unemployment

16 - council estate residents, greatest hardship

17 - people in multi-ethnic low income areas