aci-na media kit

M E D I A P L A N N E R 2 0 0 8Centerlines

AIRPORTS COUNCIL INTERNATIONAL

T H E V O I C E O F A I R P O R T S

For more information, contact:Shane Holt, Publication DirectorToll-free: (800) 369-6220, ext. [email protected]

2 Airports Council International-North America

ACI-NA members represent 95% of

airports in North America and turn to the

association as the "Voice of Airports" for the

latest industry facts and legislatvie issues

and to promote cooperation among all

elements of the civil aviation industry.

3ACI-NA.org

Airports Council International-North America (ACI-NA) is the largest of the five worldwide

regions of Airports Council International and strives to provide members with the tools

they need to better serve this continually growing industry.

ACI-NA presents the unique views and recommendations of airport management to

federal, state, provincial and local governments, industry leaders and the general public.

ACI-NA, as the “Voice of Airports,”Promotes cooperation with all elements of the commercial civil aviation industry

Exchanges ideas, information and experiences on common airport issues

Identifies, interprets and disseminates information to its members on current industry trends and practices

Creates forums of common interest, builds professional relationships, and interprets key airport policy and business issues to the ACI-NA membership

The mission of ACI-NA is to advocate policies and provide services that strengthen the

ability of air carrier airports to serve their passengers, customers, and communities. As

ACI-NA Airport members are the CEOs who operate airports and who determine policy

direction for their respective organizations, the vision of ACI-NA is to be the recognized

and authoritative voice of air carrier airports.

ACI-NA is backed by the strength of more than 180 airports and 400 aviation-related

businesses that comprise the association. In addition, associate members provide an

outlet for companies to exchange ideas with airport operators.

who

we

are


The new Centerlines will feature

greater emphasis on legislative and

regulatory policy; highlight airport

customer service programs; provide

tips on managing the business

side of an airport; case studies of

successful air service recruiting

efforts; as well as continued

extensive coverage of security,

safety and environmental issues.

In a recent Federal Aviation Administration analysis,

forecasters predict air traffic will increase by the

equivalent of two major hub airports each year

through 2020. As air traffic numbers increase,

so will the need for more employees and better

products and services – creating an opportunity

for your business to extend a message to a growing

audience. Centerlines quarterly magazine ensures

your message reaches CEO/SVP level directors, senior

airport executives and airport concession managers.

Use Centerlines quarterly magazine as a marketing

tool for your business and gain access to members

representing 95% of the airports in North America.

Centerlines

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read

ersh

ipAirport Distribution

28%CEO/SVP level directors and other senior airport executives

in passenger and cargo terminal management

Airport concession managers16%

Airport IT managers6%

Airfield operations, security and safety managers5%

Government Agencies

10%TSA

DOT & FAA5%

Airline Distribution

CEO/SVP level directors and other senior airline executives

Route planners4%

Airline construction and terminal managers10%

5%

Associate Members

Associate member

Others; institutions and relevent trade associations

1%10%

95% of the airports

in North America are

ACI-NA members.

38.9% are large airports

21.4% are medium airports

18.1% are small airports

12.1% are Canadian airports

9.3% are non-hub

Of the 95%:


Bonus Distribution*

Spring 2008 (ACI-Q0108)Ship date: February 28, 2008

ACI-NA/AAAE Spring Washington ConferenceMarch 13–14, 2008

Renaissance Washington, Washington, D.C.

Air Cargo SymposiumMarch 26–27, 2008

Crowne Plaza Redondo Beach, Los Angeles, CA

Public Safety and Security Spring ConferenceApril dates and location to be announced

Media Relations SeminarApril 3-4, 2008

Hyatt Regency DFW, Dallas, TX

Legal Issues Spring ConferenceApril dates to be announced

Fort Lauderdale, FL

Airport Economics and Finance ConferenceApril 28-30, 2008**

Location to be announced

Business Information Technologies ConferenceApril 28-30, 2008**

Location to be announced

Environment and Operations and Technical ConferenceMay 4–7, 2008

The Ritz-Carlton Denver, Denver, CO

Summer 2008 (ACI-Q0208)Ship date: May 29, 2008

Commissioners Annual ConferenceJune dates and location to be announced

AAAE Conference and ExpositionJune 8–11, 2008

New Orleans, LA

In Every IssueDepartmentsPresident’s MessageGreg Principato brings more than 25 years of experience in

aviation and transportation infrastructure to Centerlines. He plays

a key role in the management of ACI-NA’s relationships with the

officials in the important federal agencies and on both sides of

the aisle on Capitol Hill.

Associate’s CornerACI-NA’s associate members are the private-sector businesses

that provide vital products, equipment, and services to airports.

Policy CenterAn ACI-NA senior staffer discusses the pros and cons of

a pressing legislative or regulatory issue facing the airport

community.

FeaturesOne-on-OneEach issue of Centerlines takes the pulse of a high profile

player—member of Congress, regulator, airport manager or

airline exec—as to their reading of the airport industry.

Regulatory FrontACI-NA addresses a timely topic affecting airports and the

efforts by the association to cut the red tape for its members.

On the Hill and on the StumpACI-NA is the voice of airports on Capitol Hill, representing

airports on all matters of legislation and regulation. Here we

focus on our role in tailoring legislative action and other federal

affairs that affect airports.

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Marketing and Communications Conference and JumpStart® Air Service Development ProgramJune 23–25, 2008

The Hilton Pittsburgh, Pittsburgh, PA

AAAE/ACI-NA Summer Legislative Issues ConferenceJuly dates to be announced

Washington, DC

Fall 2008 – Annual Conference IssueShip date: August 28, 2008

ACI North America and World Annual Conference and ExhibitionSeptember 21–24, 2008

John B. Hynes Convention Center, Boston, MA

Public Safety and Security Fall ConferenceOctober dates and hotel to be announced

Washington, D.C.

Airport Concessions ConferenceNovember dates and location to be announced

Airport Consultants Council Conference and ExhibitionNovember dates and location to be announced

Winter 2008 (ACI-Q0408)Ship date: November 28, 2008

International Aviation Issues SeminarDecember dates to be announced

Washington, D.C.

Passenger FocusWith continual growth in enplanements forecast through 2020

and beyond, our commitment to building critical safety, security

and capacity projects, including new runways, taxiways and

terminals, is more important than ever. Read here about how

the airport industry keeps the focus on passengers.

Safety and SecurityRead here about our efforts to enhance the safety and security

of airports via recommendations to industry and government,

promotion of best practices, and development of educational

and technological resources that help accomplish airport safety

and security objectives.

EnvironmentA story about our work with federal legislators and regulators,

aviation industry groups, and international policymakers to

develop statutory and regulatory proposals governing the

environment at and around airports and the tenants who

operate there.

Air Service RecruitingAssisting airports and airlines in the development of new

markets and the deployment of new routes.

On ManagementOngoing analysis of the complex issues facing today’s

airport executives.

Construction Starts and Grand OpeningsAirports are gateways for trade and commerce; they generate

significant economic and transportation benefits, are catalysts for

economic growth and improve the quality of life for travelers. Here

we highlight important construction starts and grand openings.

Centerlines

*Dates, bonus distribution and editorial content are subject to change.**Tentative dates (same dates & location).


Net Full Color Rates (All rates include eMagazine placement)

Centerlines

Net Direct Mail Rates (Furnished by advertiser)

Size 1x 2x 3-4xSpread (DPS) $7,999.50 $7,619.50 $7,229.50Outside Back Cover $5,599.50 $5,339.50 $5,069.50Inside Front or Back $5,349.50 $5,099.50 $4,849.50Full Page Guaranteed $5,409.50 $5,159.50 $4,899.50Full Page $4,699.50 $4,479.50 $4,259.501/2 Page Island $3,699.50 $3,429.50 $3,529.501/2 Page $3,299.50 $3,149.50 $2,989.501/3 Page $2,899.50 $2,759.50 $2,619.501/4 Page $2,499.50 $2,379.50 $2,259.50

Advertise your products and services by including your flyer, brochure, or postcard in the clear plastic bag in which the Centerlines is mailed. Whether you are promoting an event, a new product or your entire product line, placing a direct mail piece in our polybag with the publication will ensure tremendous exposure for your company.

Surfaces Rate Rate (with display ad)

1-page (2 sufaces) $3,889.50 $3,309.502-page (4 surfaces) $4,489.50 $3,819.503-page (6 surfaces) $5,089.50 $4,329.50Postcard $3,889.50 $3,309.504-Page/8 surface or larger available. Additional postage and shipping charges may apply.

All prices are per insertion. Members receive a 15% discount on full color rates.

Beyond the Printed Page – Net RatesBelly Band Cover Wrap – Be the first advertiser readers see $8,499.50by wrapping your message around the cover of Centerlines

Digital Spotlight – Be the first ad readers see when they $3,500.00open the digital edition of Centerlines

eToolbar – Get your message in front of readers the entire $1,500.00time they browse the digital edition of Centerlines

Depictions

Full PageLive Area

Full PageBleed

Spread(DPS)

1/2PageLong

Vertical

1/2 PageHorizontal

1/2 PageVertical/Island

1/3 PageHorizontal

1/3 PageVertical

1/4 PageHorizontal

1/4 PageVertical

Belly Band

Ask your representative for live link to current issue.

Advertiser indemnifies Naylor and the Association against losses or

liabilities arising from this advertising. Naylor assumes no liability

whatsoever, except to the extent of a one time paid advertisement of the

same specification, in the next or similar publication, if any proven or

admitted errors or omissions have occurred. Payment is due upon receipt

of the invoice. Interest shall be charged at 2% per month compounded

to yield 26.82% per year on overdue accounts. Revisions to previously

submitted ad copy are subject to additional charges. A charge of $30.00

will be levied for returned checks. In the event of a contract cancellation,

the advertiser or agency agrees to repay Naylor any discounts granted

for multiple insertions less any discount applicable for the number of

insertions completed in the contract. All cancellations must be received

in writing prior to the advertising sales deadline. All premium positions

are non-cancelable. Prices are net of agency commission. Ads may also

appear in an online version of the publication(s).

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DimensionsSize Width HeightMagazine Trim Size 8.375" 10.875"

Belly Band (flat) 18" 5"DPS Bleed 17" 11.125"DPS Live Area 15.417" 9.5"Full Page Bleed 8.625" 11.125"Full Page Live Area 7" 9.5"1/2 Horizontal 7" 4.583"1/2 Long Vertical 3.333" 9.5"1/2 Vertical 4.583" 7"1/3 Horizontal 7" 3"1/3 Vertical 2.166" 9.5"1/4 Horizontal 4.583" 3.333"1/4 Vertical 3.333" 4.583"

eToolbarDimensions: 250 x 50 pixels

File Formats: jpg, gif (no animation)

Digital SpotlightDimensions: JPEG, GIF and Flash: 557 x 683 pixels

Video files: 431 x 277 pixels

File Formats: JPEG, GIF, Flash and the following

Video formats: MOV (Quick Time), AVI, FLV, Windows Media

Player, Real Video

Animation: Please supply animation as Flash 7 or earlier files.

We will need both .swf and .fla files.

Production ServicesNaylor, LLC provides professional ad assembly and layout to

non-agency clients at no charge to the client.

Artwork RequirementsAll digital color and greyscale artwork must be supplied at 300

dpi. Line art must be supplied at 600 dpi. High-res PDF, EPS,

TIFF and JPEG files are accepted. IMAGES FROM THE WEB ARE NOT SUITABLE FOR PRINTING. All color artwork must

be in CMYK mode; black and white artwork must be in either

greyscale or bitmap mode. RGB mode artwork is not accepted and

if supplied will be converted to CMYK mode, which will result in

a color shift. All screen and printer fonts as well as linked images

must be supplied if not embedded in the file.

Ad Material UploadGo to the Naylor Web site at www.naylor.com and under the Client

Support section click “Ad Upload.” Locate your publication code,

advertising order number and advertising code in the box at the

top right-hand side of your advertising space contract. Simply

fill in your company’s contact information along with these three

pieces of information, browse for your file and click “Submit.”

Changes or corrections resulting from problems of supplied

material will be billed at cost plus 15%.

ProofsProofs of ads produced by Naylor, LLC are available upon request

at a charge of $50.

RevisionsRevisions are rework for Naylor, LLC and are subject to a $50

surcharge.

Ad Agency CommissionsAll prices are net. Ad agency commissions are not included in

quoted price.

Shipping InstructionsShip all advertising materials to the attention of your account

executive at:

Naylor, LLC • 5950 NW 1st Place • Gainesville, FL 32607Toll Free: 800-369-6220 • Fax: 352-331-3525


Specifications

Airports Council International-North America10on

line

Reach ACI-NA Members Online*Use @irports update eNewsletter, ACI-NA Online Buyers' Guide or advertise directly on the ACI-NA web site to make a connection to the members who represent 95% of airports in North America.

@irports update Weekly NewsletterHorizontal Banner: 468 x 60 pixel horizontal banner placed within the content of the eNewsletter. Four advertisers will be accepted. $500/month (6 month or more advertisers will receive an additional discount)

Tile Banner: 125 x 125 pixel tile ad appearing in the upper-right hand corner of the eNewsletter, directly underneath a list of popular stories for the issue. Only ONE advertiser per issue is accepted for this position. $750/month (6 month or more advertisers will receive an additional discount)

Online Buyers' GuideSpotlight Tile: 125 x 125 pixel tile ad appearing on every page of the site. No matter what page visitors click on, your message will be prominently displayed in the same place, every time! Only two advertisers will be accepted. $3,000Home Page Vertical Banner: 120 x 240 pixel vertical banner on the home page of the Online Buyers' Guide (maximum four rotating per position). $1,500Super Category Vertical Banner: 120 x 240 pixel vertical banner rotating in a specific super-category and all related sub-categories (maximum two rotating per position). $1,000All of the above display opportunities include a free premier listing.Premier Listing: Includes full color 240 x 120 pixel logo, company name, address, phone number, active Web link and e-mail, complete company description, products and services listing and up to five detailed contacts. $250

ACI-NA.orgVertical Banner: 120 x 240 pixel vertical banner rotating on the home page and on the sub-pages.

3 Months: $750 6 Months: $1,200 12 Months: $2,000

DepictionsSpotlight Tile / Tile Banner (125 x125 pixels)

• File formats: jpg/gif• File size of 20kb or smaller

Horizontal Banner (468 x 60 pixels)


Vertical Banner (120 x 240 pixels)


*Contact your sales representative for applicable rates.

ACI-NA.org 11

The FAA estimates there will be 924

million enplanements by 2012, up from

an estimated 750 million in 2007. The

urgency to communicate with ACI-NA

members increases as the industry grows.


T H E V O I C E O F A I R P O R T SAirports Council International-North America

1775 K Street NW, Suite 500

Washington, DC 20006

www.aci-na.org

Centerlines

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aci-na media kit