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Achieving Faster Time-to-Market with Oracle Product Lifecycle Management Maha Muzumdar VP, SCM Marketing Kaushik Ghatak Director, SCM Global Sales Support

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Page 1: Achieving Faster Time-to-Market with Oracle Product Lifecycle Management Maha Muzumdar VP, SCM Marketing Kaushik Ghatak Director, SCM Global Sales Support
Page 2: Achieving Faster Time-to-Market with Oracle Product Lifecycle Management Maha Muzumdar VP, SCM Marketing Kaushik Ghatak Director, SCM Global Sales Support

<Insert Picture Here>

Achieving Faster Time-to-Market with Oracle Product Lifecycle ManagementMaha MuzumdarVP, SCM Marketing

Kaushik GhatakDirector, SCM Global Sales Support

Page 3: Achieving Faster Time-to-Market with Oracle Product Lifecycle Management Maha Muzumdar VP, SCM Marketing Kaushik Ghatak Director, SCM Global Sales Support

The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions.The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.

Safe Harbor Statement

Page 4: Achieving Faster Time-to-Market with Oracle Product Lifecycle Management Maha Muzumdar VP, SCM Marketing Kaushik Ghatak Director, SCM Global Sales Support

Business Benefits

Potential

Current State

Challenges

Technology

Emerging Concepts and Business Pressures

Page 5: Achieving Faster Time-to-Market with Oracle Product Lifecycle Management Maha Muzumdar VP, SCM Marketing Kaushik Ghatak Director, SCM Global Sales Support

Distributors &Distributors &Channel PartnersChannel Partners

Component MfgComponent Mfg

OEMsOEMs

ConfigureConfigure& Package& Package

Silicon SourceSilicon Source

SemiconductorSemiconductorFabricationFabrication WebWeb

DirectDirect

VAR /VAR /RetailRetail

Sub AssySub AssyMfgMfg

Supply Base OEMs

Distribution& Retail Channels

CustomersCustomers

Contract Mfg (EMS) / Contract Mfg (EMS) / Original Design Mfg (ODM)Original Design Mfg (ODM)

Demand changes not

communicated

Inventory movements

may not follow end

demand

End demand visibility

poor down the chain

End demand visibility

poor down the chain

Supply Chains Today are Complex…and difficult to manage…

Page 6: Achieving Faster Time-to-Market with Oracle Product Lifecycle Management Maha Muzumdar VP, SCM Marketing Kaushik Ghatak Director, SCM Global Sales Support

• Islands of Data Created by:

- Mergers and Acquisitions

- Going Global

- Rushing to Market

- Departmental Priorities and Politics

- Supplier / Customer Mandates(e.g., GDSN*)

- New Government Regulations

- Isolated Business Processes

Many Culprits, But fragmented product data is a consistent challenge…

Page 7: Achieving Faster Time-to-Market with Oracle Product Lifecycle Management Maha Muzumdar VP, SCM Marketing Kaushik Ghatak Director, SCM Global Sales Support

Product Development

Cause: Low visibility of new product info across teams

Effect: Delays in time-to-market and time-to-volume

Information Technology

Cause: Maintenance of ever-proliferating data sources

Effect: Resource consumption at an exponential growth rate

Corporate Governance

Cause: Poor product visibility and history

Effect: Costly adherence to regulatory standards (RoHS, WEEE, China RoHS)

Marketing & Sales

Cause: Inaccurate product information to channels

Effect: Weak market penetration and product launch delays

Operations / Manufacturing

Cause: Inability to share master product information

Effect: Redundant sourcing and manufacturing processes, lower quality, and increased waste

Service

Cause: Lack of clear relationship between products and spare parts

Effect: Service inefficiencies and customer dissatisfaction

And, Costly…

Page 8: Achieving Faster Time-to-Market with Oracle Product Lifecycle Management Maha Muzumdar VP, SCM Marketing Kaushik Ghatak Director, SCM Global Sales Support

“Better product lifecycle management could create $105B in new operating margin for U.S.manufacturers.”

“Manufacturers should prioritize PLM because it can help them get greater value from their product investments through better leverage of product knowledge, financial resources and personnel.”

Suppliers

You

r C

ompa

ny

Post-ReleaseNew Product Development & Introduction (NPDI)

Customers

Product Lifecycle Management At-a-Glance

Analyze & Rationalize

ConceptConcept DesignDesign Prototype& Test

Prototype& Test ReleaseRelease Volume

ProductionVolume

Production MaintenanceMaintenance RetirementRetirementRamp-upRamp-up

Page 9: Achieving Faster Time-to-Market with Oracle Product Lifecycle Management Maha Muzumdar VP, SCM Marketing Kaushik Ghatak Director, SCM Global Sales Support

Product Information Mgmt At-a-Glance

• Link to 3rd party and legacy applications

• Import data intoa centralizeddata model

Extract & Load Transform Synchronize

• Identify and resolve duplicates and errors

• Enrich datawith external information

• Capture all updatesinto central master

• Push updates to all linked applications

Publish

• Create business reports and other documents

“[Product information management] is the combination of the technology, processes and services needed to create and maintain an accurate, timely and complete view of the product across multiple channels, business lines and, potentially, enterprises, where there are multiple sources of product data in multiple application systems and databases.”

“[Product information management] is the combination of the technology, processes and services needed to create and maintain an accurate, timely and complete view of the product across multiple channels, business lines and, potentially, enterprises, where there are multiple sources of product data in multiple application systems and databases.”

Page 10: Achieving Faster Time-to-Market with Oracle Product Lifecycle Management Maha Muzumdar VP, SCM Marketing Kaushik Ghatak Director, SCM Global Sales Support

• New Product Introductions• Collaborative Idea and Issue Mgmt• Workflow driven Change Management• Enterprise BOM Management

E-BOMs, M-BOMs, Sales-BOMs Transition Product Data from Design

to Production Better component sourcing Manage Product Life Cycle

as a Project

• New Product Introductions• Collaborative Idea and Issue Mgmt• Workflow driven Change Management• Enterprise BOM Management

E-BOMs, M-BOMs, Sales-BOMs Transition Product Data from Design

to Production Better component sourcing Manage Product Life Cycle

as a Project

PLM

• Product Data Consolidation• Import and Synchronization

with source systems• Data access and search• Data quality and change control• Syndication to external data pools• Meeting External Compliance

requirements RoHS/WEE GDSN/UCCNet RFID

• Product Data Consolidation• Import and Synchronization

with source systems• Data access and search• Data quality and change control• Syndication to external data pools• Meeting External Compliance

requirements RoHS/WEE GDSN/UCCNet RFID

PIM

Item and BOM Management

Arising from the same set of Core Functionality of “Ability to Manage Items and BOMs”

PLM and PIM – Twins Joined at the Hips

Page 11: Achieving Faster Time-to-Market with Oracle Product Lifecycle Management Maha Muzumdar VP, SCM Marketing Kaushik Ghatak Director, SCM Global Sales Support

Design Implementation Manufacture

80%Product Costs

Are Determined here

80% Product Costs

Are Incurred here

24%

24%

25%

27%

31%

42%

55%

58%

69%

Improve Financial Metrics

Improve Supplier On-time Performance

Increase Market Share/Penetration

Increase Sales/Revenues

Improve Profit Levels

Lower Manufacturing Costs

Reduce Overall NPDL Budget/Cost

Improve Product Quality/First Pass Yield

Speed of Launch/Time to Market

Source: AMR Research 2005

What are the Business Benefits ?

Page 12: Achieving Faster Time-to-Market with Oracle Product Lifecycle Management Maha Muzumdar VP, SCM Marketing Kaushik Ghatak Director, SCM Global Sales Support

Product Lifecycle Management Impacts on PLM ‘IF PIM is not done right

• Product Introductions and Maintenance:• Redundant products / Duplicate definitions• Right people not involved in evaluation and approvals.

Product definition not complete. Safety and Hazard risks• Collaborative Processes across stakeholders not defined

for ongoing product data maintenance. Difficult to capture audit trails and ensure data integrity

• Supplier Selection and Procurement:• Redundant product codes. Difficult to rationalize supply

base and ensure spend compliance• Incorrect classification resulting in inaccurate spend

analysis

• Material Planning and Inventory Management:• Incorrect product codes and attributes leading to

incorrect demand and supply estimation• Incorrect product codes resulting in transaction errors

Is partsourcedtoday?

Yes

ProductManager Leverage

incremental volume

Source fromapproved supplier

Source fromnew supplier

ProductData

Repository

ProductData

Repository

No

Item InfoItem Info

Buyer

Demand Supply

DEMAND = SUPPLY

Page 13: Achieving Faster Time-to-Market with Oracle Product Lifecycle Management Maha Muzumdar VP, SCM Marketing Kaushik Ghatak Director, SCM Global Sales Support

Oracle’s PLM and PIM Solution Built-in Product Information and Lifecycle Management

Core ProductData

Repository

Core Product SpecificationsDocuments, Images

Change Requests & Orders

INN / UNSPSC Codes Approved Suppliers / Manufacturers

Product Attributes

Centralized Data

DocumentsAttributes

Issues &ChangeOrders

Customer /Supplier Systems

Business ProcessManagement

Transformation& AdaptersTransport

& Monitoring

LegacyApplications

Third-PartyApplications

Product DataRepository

Product Information Management

ProductIntelligenceDashboard

Integrate with other systems Achieve Consistent Product Definition Provide role based security and access

Product Lifecycle Management

Report / PublishPartners

Agencies• Specifications• Compliance data

Evaluate and Introduce

New Products

Is partsourcedtoday?

Yes

ProductManager Leverage

incremental volume

Source fromapproved supplier

Source fromnew supplier

ProductData

Repository

ProductData

Repository

No

Item InfoItem Info

Buyer

Initiate and maintain sourcing processes

Demand Supply

DEMAND = SUPPLY

Plan Demand Driven SupplySet up Costing and

Financial ParametersPhase-out Products

Page 14: Achieving Faster Time-to-Market with Oracle Product Lifecycle Management Maha Muzumdar VP, SCM Marketing Kaushik Ghatak Director, SCM Global Sales Support

“Existing Oracle ERP users will find, as one large and respectedhigh-tech manufacturer did last fall, that Oracle’s PLM offering iswell worth investigating.” -- Kevin O’Marah

“Oracle’s vision encompasses all three dimensions of PLM -- product, resource management, and financial tracking.” -- M. Halpern, K. Brant

“The emphasis of Oracle’s PLM vision rests on leveraging its broad business suite. The goal is to provide a PLM solution that integrates with its SCM, ERP, and CRM applications and that is scalable and extensible.” -- Worldwide PLM Applications 2005 Vendor Shares

What Analysts are Saying…

Page 15: Achieving Faster Time-to-Market with Oracle Product Lifecycle Management Maha Muzumdar VP, SCM Marketing Kaushik Ghatak Director, SCM Global Sales Support

What Customers are Saying…

We chose the Oracle solution over SAP because Oracle offers a flexible architecture, better product functionality, and a significantly lower overall cost. Oracle's ability to

integrate all business processes in a single solution was another crucial factor. Oracle Product Lifecycle Management met our requirements exactly.

-- Kris Laermans, Director

Our ability to innovate and bring new products to market is integral to our success… Better product lifecycle

management is one of our top 3 priorities and we found Oracle to be the best choice to help us meet our customers’ dynamic requests with quality products. -- Todd W. Herrick, Chairman & CEO

We could not have met the RoHS deadline without Oracle.-- Engineering Manager

Page 16: Achieving Faster Time-to-Market with Oracle Product Lifecycle Management Maha Muzumdar VP, SCM Marketing Kaushik Ghatak Director, SCM Global Sales Support

Consolidated onto a single product definition system for engineering, sales, and manufacturing

Expects to reduce part search times and change ordercycle times to shorten product development time by 75%

What Customers are Achieving…

Reduced duplicate parts and shortened issue-to-change cycles while improving change accuracy

Created a single source of product information; reduced time for ECN approvals and implementation

Expects to decrease cost of change implementation by 40-50%

Reduced item creation time from days to hours

Page 17: Achieving Faster Time-to-Market with Oracle Product Lifecycle Management Maha Muzumdar VP, SCM Marketing Kaushik Ghatak Director, SCM Global Sales Support

How

Delivers

Page 18: Achieving Faster Time-to-Market with Oracle Product Lifecycle Management Maha Muzumdar VP, SCM Marketing Kaushik Ghatak Director, SCM Global Sales Support

Oracle’s PLM and PIM Solution

Portfolio ManagementProduct Intelligence

Phase-GateControl

ComponentSourcing

Design for SC& Compliance

SalesConfiguration

BOM Mgmt& Release

Issue/ChangeManagement

New

Product

Intro

Collaboration

Specifications

Drawings

Schedules

Issues

Ideas

Changes

Engineering Manufacturing

Sales & Mktg Purchasing

Service Finance

Internal

External

Suppliers

Customers

Contract Mfgrs

RetireRetire

DesignDesign

ReleaseReleaseRamp-upRamp-up

Mainte-nance

Mainte-nance Prototype

& TestPrototype & Test

VolumeProduction

VolumeProduction

ConceptConcept

Engineering/ MES

ERP CRM Commerce Customers/ Suppliers

(Point-to-point or via PIM Data Hub)

ProductData

Repository

ProductData

Repository

Page 19: Achieving Faster Time-to-Market with Oracle Product Lifecycle Management Maha Muzumdar VP, SCM Marketing Kaushik Ghatak Director, SCM Global Sales Support

Centralize and Control Enterprise Product Data (PIM)

Accelerate New Product Introduction

Enhance Collaboration Across Product Lifecycle

Manage Product Compliance Throughout Lifecycle

Drive Better Product Portfolio Management Decisions

Enables you to…

Oracle PLM and PIM

Page 20: Achieving Faster Time-to-Market with Oracle Product Lifecycle Management Maha Muzumdar VP, SCM Marketing Kaushik Ghatak Director, SCM Global Sales Support

Oracle Product Information Mgmt Solution

Catalogs

Config-urations

Attributes

TradingPartners

•Im

po

rt &

Syn

chro

niz

atio

n

•D

ata

Qu

alit

y M

anag

emen

t

•Im

po

rt &

Syn

chro

niz

atio

n

•D

ata

Qu

alit

y M

anag

emen

t

•S

ynd

ication

& P

ub

lication

•S

ynd

ication

& P

ub

lication

• Catalog Administration& Security

• Catalog Administration& Security

Collateral

Reports

Data Pools

WebCatalogs

PrintCatalogs

CRM

ERP

Engineering

Manufacturing

Customers/ Suppliers

DataLibrarian

ProductAdministrator

Applications

FunctionalUsers

Policies

Locations

Relation-ships

Documents

• Access & Search

• Business Processes

• Access & Search

• Business Processes

ProductData

Repository

ProductData

Repository

Page 21: Achieving Faster Time-to-Market with Oracle Product Lifecycle Management Maha Muzumdar VP, SCM Marketing Kaushik Ghatak Director, SCM Global Sales Support

ProductData

Repository

ProductData

Repository

Enable 360o Viewof Product Information

Central Data RepositoryCreate Single Repository on Proven Data Model

• Extensible and configurabledata model

• Model each entity once indata model

• Supports all business modelsand industries

• Provides localizations for multiple geographies (languages, units of measure, currencies)

• Real-time visibility to transaction information from other systems

• Underlying data model ofOracle E-Business Suite

Page 22: Achieving Faster Time-to-Market with Oracle Product Lifecycle Management Maha Muzumdar VP, SCM Marketing Kaushik Ghatak Director, SCM Global Sales Support

Structured and Unstructured Data MgmtSupport All Types of Information Related to an Item

• Attach documentsto an item, BOM,or change order

• Check-in / out documents with version history

• Search documents based on content or its attributes

• Capture operational info and specifications

• Manage product configurations

• Define policies for product change and approval

• Manage an item’s relationship with trading partners and locations

Item

Unstructured Data

Attributes Catalogs

Spreadsheets

PDF documents(data sheets)

Word documents

Images,CAD drawings

Structured Data

Configurations Relationships

ProductData

Repository

ProductData

Repository

Policies

Page 23: Achieving Faster Time-to-Market with Oracle Product Lifecycle Management Maha Muzumdar VP, SCM Marketing Kaushik Ghatak Director, SCM Global Sales Support

*Bill of Materials

Integrated BOM* ManagementCentralize Product Structures from Multiple Systems

IntegratedBOM

Repository

IntegratedBOM

Repository

EngrEngrBOMBOM

SalesSalesBOMBOM

MultipleDesign Systems

SalesConfigurations

GlobalMfg Plants

ServiceOrganizations

MfgMfgBOMBOM

ServiceServiceBOMBOM

• Integrate product structures from all systems in onecentral place

• Manage complex attributesand documents associatedto product structures

• Support collaboration on product configurations with extended product team

• Single place to manage changes to all the product configurations

Page 24: Achieving Faster Time-to-Market with Oracle Product Lifecycle Management Maha Muzumdar VP, SCM Marketing Kaushik Ghatak Director, SCM Global Sales Support

ProductData

Repository

ProductData

Repository

SingleBlendedRecord

SingleBlendedRecord

Standardization Engine*

Data Extraction and ImportAggregate Product Data from Multiple Sources into Repository

*Partner offering: DataLens™ System from Silver Creek Systems

Standardize Load

Standard Data

Non-Standard Data

• Standardize, enrich, and translate data*

• Optimize bulk processing with interface tables

• Simplify smaller loads for business usersusing Excel import / export

• Stage, approve, and match data to create a single, blended record

ToStaging

Area

From Stagingto Repository

Incremental(Spreadsheets)

Manual(Review & Match)

- or -

Bulk(Interface Tables)

Automatic(Rules-Based)

- or -

Customers /Suppliers

Legacy Apps

3rd Party AppsSou

rce

S

yste

ms

- Specs- BOMs- Packaging

info

Page 25: Achieving Faster Time-to-Market with Oracle Product Lifecycle Management Maha Muzumdar VP, SCM Marketing Kaushik Ghatak Director, SCM Global Sales Support

• Browser-based for fast roll-out and user adoption

• Streamlined, configurable UIs for higher utilization

Design Marketing PurchasingSales MgmtFinanceService

Your Company

ServiceDistributionMfg

PartnersConsumers OEMs

Customers

Global Access• Office and home• Customer & supplier sites• Airport terminal• Other

Secure Access Based on• Job function• Product responsibility• Data type (e.g., summary

vs. detail)

ProductData

Repository

ProductData

Repository

Role-Based Access via BrowserProvide Stakeholders with Easy, Secure Access to Information

CONFIDENTIAL: All capabilities and dates are for planning purposes only and may not be used in any contract

Page 26: Achieving Faster Time-to-Market with Oracle Product Lifecycle Management Maha Muzumdar VP, SCM Marketing Kaushik Ghatak Director, SCM Global Sales Support

Multi-System SynchronizationDrive Accurate Information to Your Extended Enterprise

*Partner offering: DataLens™ System from Silver Creek Systems

• Integrate synchronously or asynchronously with other systems

• Create single blended record from multiple sources and thensynchronize from product data repository to other systems

• Connect via embeddedintegration services, suchas rich set of public APIsand business events

• Apply cleansing andtransformation rules toconsistently interpretsource data forongoing synchronization*

Customers /Suppliers

LegacyApplications

Third-PartyApplications

ProductData

Repository

ProductData

Repository

Page 27: Achieving Faster Time-to-Market with Oracle Product Lifecycle Management Maha Muzumdar VP, SCM Marketing Kaushik Ghatak Director, SCM Global Sales Support

ProductData

Repository

(Supplier)

ProductData

Repository

(Supplier)

TradingPartner

(Customer/ Retailer)

(1) Build product data to GDSN / 1SYNC specs

(2) Upload data

(3) Receive confirmation

(4) Send list of authorized partners/ GDSN

Data Pool

Ensure product data is properly formatted and complete via pre-packaged, data pool-specific attributes and validation

Accurately transfer data via certified, pre-packaged messages with acceptance / exception handling and status notification

(8) Upload changes

(7) Update product data

Syndication to GDSN / 1SYNCShare Standardized Data with Trading Partners

(5) Request data

(6) Receive data

Registration & Syndication

Page 28: Achieving Faster Time-to-Market with Oracle Product Lifecycle Management Maha Muzumdar VP, SCM Marketing Kaushik Ghatak Director, SCM Global Sales Support

ProductData

Repository

ProductData

Repository

Supported Formats

• XML

• RTF / Word

• PDF

• HTML

XML

XML / EFT /EDI Messages

Reports Labels Print Catalogs

DataSheets MSDS

GeneratedOutputs

Template-Based XML PublishingEasily Author, Manage, and Publish Product Information

Template-BasedPublisherTemplate-BasedPublisher

Business User

Page 29: Achieving Faster Time-to-Market with Oracle Product Lifecycle Management Maha Muzumdar VP, SCM Marketing Kaushik Ghatak Director, SCM Global Sales Support

Centralize and Control Enterprise Product Data

Accelerate New Product Introduction

Enhance Collaboration Across Product Lifecycle

Manage Product Compliance Throughout Lifecycle

Drive Better Product Portfolio Management Decisions

Enables you to…

Oracle Product Lifecycle Management

Page 30: Achieving Faster Time-to-Market with Oracle Product Lifecycle Management Maha Muzumdar VP, SCM Marketing Kaushik Ghatak Director, SCM Global Sales Support

New Product Introduction CapabilitiesSupport Critical Product Management Processes

Design for Supply Chain& Compliance

SalesConfigurationManagement

Standardized Phase-Gate Control

New Product Introduction

Workflow-Driven Product Changes

Strategic Component

Sourcing

ManufacturingReadiness

Multi-Org Release & Ramp-up

Collaborative Issue Management

Concept DesignDesign Prototype& Test

Prototype& Test ReleaseRelease Volume

ProductionVolume

ProductionMaintenance RetirementRamp-upRamp-up

Page 31: Achieving Faster Time-to-Market with Oracle Product Lifecycle Management Maha Muzumdar VP, SCM Marketing Kaushik Ghatak Director, SCM Global Sales Support

• Create a unique lifecycle tracking project for each product

• Explicitly define minimum requirements for exiting each phase

• Provide pre-defined enterprise project templates

• Track deliverables by phase and publish status for consistent visibility

• Define and enforce transaction / item change policies at each phase

Standardized Phase-Gate ControlEnsure Completion of All Project Steps and Requirements

Steps

Tasks

Deliverables

Phase N

DesignDesign

Proto& TestProto& Test

ReleaseRelease

Ramp-up

Ramp-up

VolumeProd

VolumeProd

Page 32: Achieving Faster Time-to-Market with Oracle Product Lifecycle Management Maha Muzumdar VP, SCM Marketing Kaushik Ghatak Director, SCM Global Sales Support

• “Roll-up” status from extended enterprise for a unified view

• Enable project managers to view summaries and drill-downs by role

• Send requests and reminders to managers for status updates

Central Program StatusMonitor and Control Program Execution

DesignDesign

Proto& TestProto& Test

ReleaseRelease

Ramp-up

Ramp-up

VolumeProd

VolumeProd

Page 33: Achieving Faster Time-to-Market with Oracle Product Lifecycle Management Maha Muzumdar VP, SCM Marketing Kaushik Ghatak Director, SCM Global Sales Support

Design for Mfg, Supply Chain, etc.Consider Downstream Impact During Design Phase

Rate components based on business rules within component search UI

for consideration in design decision

Calculate rolled-up cost at final assembly level based

on component choice

DesignDecisions

Supply Chain Impact

Cost Impact

ComponentInformation

Compliance Impact

$$$

$$

$ Component

Sub-assembly

FinalAssembly

TechnicalTechnicalrequirementsrequirements RatingsRatings

DesignEngineer

DesignDesign

Proto& Test

Release

Ramp-up

VolumeProd

Page 34: Achieving Faster Time-to-Market with Oracle Product Lifecycle Management Maha Muzumdar VP, SCM Marketing Kaushik Ghatak Director, SCM Global Sales Support

Capture Collaborate Disposition

• Assure capture of all issues via easy-to-access, enterprise-wide system

• Provide secure accessfor customer andsupplier participation

• Use advanced and keyword search to quickly find related issues

• Build consensus via discussion threads andapproval routings

• Track change implementation for issues that need to be resolved

• Manage progress and status using flexible reporting

Collect product issues from different sources

Build consensus onissue resolution

Track proper disposition for issues throughclosed loop system

Collaborative Issue ManagementEfficiently Identify and Manage Product Improvements

DesignDesign

Proto& TestProto& Test

ReleaseRelease

Ramp-up

Ramp-up

VolumeProd

VolumeProd

Page 35: Achieving Faster Time-to-Market with Oracle Product Lifecycle Management Maha Muzumdar VP, SCM Marketing Kaushik Ghatak Director, SCM Global Sales Support

Workflow-Driven Product ChangesEliminate Errors and Delays with Process Automation

• Manage changes to engineering and manufacturing product information

• Phase-in changes based on MRP plans / inventory use-up, work orders

• Schedule and implement product changes on organization-specific dates

CreateChange

Order(ECO)

CreateChange Request

(ECR)

ScheduleCost

Dispositions

Alerts &Notifications

ID Issue Assign& Notify

AssessImpact

Review Approveor Reject

CreateWork Pkg

Test &Approve

Review ImplementChange

Org 1, Org 2, …

DesignDesign

Proto& TestProto& Test

ReleaseRelease

Ramp-up

Ramp-up

VolumeProd

VolumeProd

Page 36: Achieving Faster Time-to-Market with Oracle Product Lifecycle Management Maha Muzumdar VP, SCM Marketing Kaushik Ghatak Director, SCM Global Sales Support

Centralize and Control Enterprise Product Data

Accelerate New Product Introduction

Enhance Collaboration Across Product Lifecycle

Manage Product Compliance Throughout Lifecycle

Drive Better Product Portfolio Management Decisions

Enables you to…

Oracle Product Lifecycle Management

Page 37: Achieving Faster Time-to-Market with Oracle Product Lifecycle Management Maha Muzumdar VP, SCM Marketing Kaushik Ghatak Director, SCM Global Sales Support

Document Sharing

Calendar & Scheduling

• Quickly identify feasible meeting times

• Attach meeting materials as links to invitation

• Automatically e-mail meeting notices to team

• Store documents in a single, scalable database

• Control document sharing with security and workflow-based review / approvals

• Organize via foldering & versioning

• Perform content-based search

• Integrate documents with product lifecycle processes & applications

Web-Based Conferencing

Remotely conduct project / ECO reviews and other meetings

• Enable any conference participantto become presenter

• Record and playback voice / video

• Securely conference across firewalls

Collaboration Productivity ToolsSimplify Team Coordination and Participation

Page 38: Achieving Faster Time-to-Market with Oracle Product Lifecycle Management Maha Muzumdar VP, SCM Marketing Kaushik Ghatak Director, SCM Global Sales Support

• Product data queries

• Mark-ups

• Perspective views

• Sectioned views

• Savable display sets

• Animations

• CAD format neutral

• Publication of CAD-based data to Oracle data model

• Spontaneous access without download

Assure “Single Source of Truth” Via Central Hosting

Streaming Online CAD Sharing and MarkupSecurely Share Drawings and Designs

Page 39: Achieving Faster Time-to-Market with Oracle Product Lifecycle Management Maha Muzumdar VP, SCM Marketing Kaushik Ghatak Director, SCM Global Sales Support

Product Design

Product Changes

Sourcing & Procurement

• Review / Approval Notices

• Change Recommendations

• Implementation Tasks

• Design Recommendations

• BOMs • Drawings • New Item Request

• POs

• PO Acknowledgements

• Quality Results

• ASNs • Invoices

• Schedules

YourCompany

Suppliers&

Contract Mfrs• Mfg PNs & Specs

• RFx

• Bids

Facilitated Supplier CommunicationsEnable Suppliers to have Easy Access to Critical Information

Page 40: Achieving Faster Time-to-Market with Oracle Product Lifecycle Management Maha Muzumdar VP, SCM Marketing Kaushik Ghatak Director, SCM Global Sales Support

Centralize and Control All Product Data

Accelerate New Product Introduction

Enhance Collaboration Across Product Lifecycle

Manage Product Compliance Throughout Lifecycle

Drive Better Product Portfolio Management Decisions

Enables you to…

Oracle Product Lifecycle Management

Page 41: Achieving Faster Time-to-Market with Oracle Product Lifecycle Management Maha Muzumdar VP, SCM Marketing Kaushik Ghatak Director, SCM Global Sales Support

RoHS is “often compared to Y2K, but it is so much bigger,” says Michael Kirschner, president

of Design Chain Associates, a San Francisco technology consultancy. “Manufacturers have hundreds of suppliers, and you need to assess every one of them.” -- “Cops of the Global Village”, June 2005

Evaluate: Analyze designs and finished goods

Report: Publish data to agencies, customers, and suppliers

Monitor: Track latest regulatory guidelines & requirements

DesignDesign Prototype& Test

Prototype& Test ReleaseRelease Volume

ProductionVolume

ProductionRamp-upRamp-up Sales &Retirement

Sales &RetirementConceptConcept

Compliance At-a-Glance

Page 42: Achieving Faster Time-to-Market with Oracle Product Lifecycle Management Maha Muzumdar VP, SCM Marketing Kaushik Ghatak Director, SCM Global Sales Support

*Reduction of Hazardous Substances

Example: Oracle RoHS* Solution

Import &Consolidate

• Regulations / ExemptionsDatabase

• Compliance Checker

Compliancecheck results

Report / Publish

Regulations /

Exemptions

Suppliers

Customers

Agencies

Check & Enforce

CAD/Engineering

Online Catalog

ERP/CRM

Manufacturing

Product data

Product & compliance data

• Design• Manufacturing

• Flexible data formatting• Process monitoring

Fusion Middleware

• Specifications• Configurations• Compliance data

ProductInformationRepository

ProductInformationRepository

DesignDesign Prototype& Test

Prototype& Test ReleaseRelease Volume

ProductionVolume

ProductionRamp-upRamp-upConceptConcept Sales &Retirement

Sales &Retirement

Page 43: Achieving Faster Time-to-Market with Oracle Product Lifecycle Management Maha Muzumdar VP, SCM Marketing Kaushik Ghatak Director, SCM Global Sales Support

Centralize and Control Enterprise Product Data

Accelerate New Product Introduction

Enhance Collaboration Across Product Lifecycle

Manage Product Compliance Throughout Lifecycle

Drive Better Product Portfolio Management Decisions

Enables you to…

Oracle Product Lifecycle Management

Page 44: Achieving Faster Time-to-Market with Oracle Product Lifecycle Management Maha Muzumdar VP, SCM Marketing Kaushik Ghatak Director, SCM Global Sales Support

Engineering & Mfg

• Unit cost• Part count

• Mfg steps• Change orders

Sales & Marketing

• # of leads• Sales forecast

• Open opportunities

Supply Chain Mgmt

• Bookings• Order backlog

• Return value• Inventory

Service

• Service requests• Service contract value

Finance

• Revenue• Expenses

• Product margin

ProductPerformance

Dashboard

Consolidated Product PerformanceProvide Comprehensive View from Single Location

Page 45: Achieving Faster Time-to-Market with Oracle Product Lifecycle Management Maha Muzumdar VP, SCM Marketing Kaushik Ghatak Director, SCM Global Sales Support

CustomerCase Studies

Page 46: Achieving Faster Time-to-Market with Oracle Product Lifecycle Management Maha Muzumdar VP, SCM Marketing Kaushik Ghatak Director, SCM Global Sales Support

COMPANY OVERVIEW

• Manufacturer of pumps, compressors, electric motors, and small gasoline engines

• $2B in annual revenues

• 20,000 employees in Europe, Asia, and North & South America

CHALLENGES / OPPORTUNITIES

• Limited integration between engineering and manufacturing systems & processes

• Rising NPDI* costs due to rapid globalization of manufacturing andsupply chain networks

SOLUTIONS

• Product LifecycleManagement

• Collaboration Suite

• Content Database

CUSTOMER PERSPECTIVE

“Our ability to innovate and bring new products to market is integral to our success… Better product lifecycle management is one of our top 3 priorities and we found Oracle to be the best choice to help us meet our customers’ dynamic requests with quality products.”

Todd W. Herrick, Chairman & CEO

RESULTS

• Decreased the number of duplicate parts

• Reduced cost of implementing changes while improving accuracy

• Increased cross-functional collaboration over product lifecycle

• Discrete Mfg

• Projects

• Purchasing

• Financials

*New Product Development & Introduction

Page 47: Achieving Faster Time-to-Market with Oracle Product Lifecycle Management Maha Muzumdar VP, SCM Marketing Kaushik Ghatak Director, SCM Global Sales Support

COMPANY OVERVIEW

• Largest private semiconductor company in the world with $1.8B in revenue

• Provides analog, mixed-signal, and optoelectronic components to top OEMsof cellular phones, telco equipment, etc.

CHALLENGES / OPPORTUNITIES

• Inconsistent product info residing in disparate systems resulted in conflicting operational decisions

SOLUTIONS

• Product LifecycleManagement

• Content Services• Order Mgmt• Advanced Pricing• Trade Mgmt• Projects

EXPECTED RESULTS

• Consolidate all product information into a single source of truth

• Decrease cost of change implementation by 40-50%

• Improve parts reuse and data accuracy

• Provide role-based sharing of information with all stakeholders (internal teams, suppliers, contract manufacturers, etc.)

• Eliminate redundant NPI process steps typical when using non-integrated PDM and ERP systems

• Advanced SupplyChain Planning

• Discrete Mfg

• Shop Floor Mgmt

• Warehouse Mgmt

• Financials

Page 48: Achieving Faster Time-to-Market with Oracle Product Lifecycle Management Maha Muzumdar VP, SCM Marketing Kaushik Ghatak Director, SCM Global Sales Support

COMPANY OVERVIEW

• Largest global manufacturer and marketer of padlocks

• Leader in the sportsman, home and yard, school, and commercial markets

CHALLENGES / OPPORTUNITIES

• High product development costs arising from non-integrated product development and data mgmt systems

• Insufficient control of product development process steps

• Increasing pressure to reduce supply chain costs via data synchronization

SOLUTIONS

• Product Information Mgmt Data Hub

• Collaboration Suite

• Configurator

• Order Management

CUSTOMER PERSPECTIVE

“We have chosen Oracle as our standard for applications, database, and development tools. Oracle solutions provide a flexible, scalable system that enables us to implement common best practices across the enterprise.”

Richard Kolaczewski, CFO

EXPECTED RESULTS

• Standardize product launch and change management procedures to improve control and accountability

• Eliminate 5 manual cross-system product data validations

• Increase product data accuracy for internal and external users

• Reduce cost of meeting trading partners’ data synchronization mandates

• Advanced Supply Chain Planning

• Manufacturing

• Financials

Page 49: Achieving Faster Time-to-Market with Oracle Product Lifecycle Management Maha Muzumdar VP, SCM Marketing Kaushik Ghatak Director, SCM Global Sales Support

COMPANY OVERVIEW

• Leading manufacturer of windows, doors and entry systems

• 8K employees serving every major US city, and many foreign cities

CHALLENGES / OPPORTUNITIES

• Separate systems for data management and engineering increased development complexity and costs

• Could not easily syndicate product datato trading partners

SOLUTIONS• Product Information

Mgmt Data Hub• Configurator• Flow Mfg• Financials• Procurement

CUSTOMER PERSPECTIVE

“Oracle PLM and its product data mgmt solution will contribute to Pella’s3 key imperatives of market share, customer satisfaction and profitability.”

Steve Printz, CIO

EXPECTED RESULTS

• Replace ad hoc change management with enforceable, measurable processes

• Create single product data repository and eliminate need for customizations

• Fulfill trading partner mandate to synchronize product data via GDSN

• Order Mgmt• Mobile Supply

Chain Applications• Marketing• Field Sales

Page 50: Achieving Faster Time-to-Market with Oracle Product Lifecycle Management Maha Muzumdar VP, SCM Marketing Kaushik Ghatak Director, SCM Global Sales Support

Centralize and Control Enterprise Product Data

                                                                                                                                                                                                                                                                                                              

Accelerate New Product Introduction

Enhance Collaboration Across Product Lifecycle

Manage Product Compliance Throughout Lifecycle

Drive Better Product Portfolio Mgmt Decisions

Oracle Product Lifecycle Management