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Achieving excellence through brand implementation
VISIT WWW.ASTLEY-UK.COM FOR MORE INFORMATION
not take a look at our animated film which is
a visual explanation of our expertise and
knowledge?
http://www.youtube.com/watch?v=qbCGYq4hwnI
To explain how we can help your brand, why
Take a look...
Click screen above for video
VISIT WWW.ASTLEY-UK.COM FOR MORE INFORMATION
Contents
Our Values
Our Expertise
Astley Signs
Astley Imaging
Astley Maintenance
Design
Manufacture
Installation
Health & Safety
Who are Astley Our
Sainsbury’s
Hilton
Dixons - Knowhow
Waitrose
Jet
Frankie & Benny’s
The Co-operative
Barclays
G-casino
Clients:
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Astley is a leading name in the signage, imaging and maintenance fields
with the signage offer having been established for over 80 years.
Astley has been owned by the current directors for 21 years and is firmly established as a
recognised name in the delivery of signage and print and design and has recently introduced
their maintenance offer.
Astley manages bespoke projects, national roll out programmes and Pan European campaigns
for clients in a range of sectors delivering the right solution every time. Whether it is working with
the top five grocery retailers to the prestigious car marques, we protect your brand as we would
our own.
Who we are
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Our Values
We believe in the mutual respect of our 150 colleagues and have confidence teamwork will
accomplish our company objectives. We see our customers as part of our team and feel
assured this inclusive approach brings success.
in all parts of the business. From design to installation, we believe in continual improvement.
Using our talented people we believe our business will grow by using innovation and creativity
Respect for individuals and our customers
Commitment to innovation and creativity
ranges from recycling materials to using energy efficient electrical components in our products.
We are aware that as a business we must care for our environment. This business wide ethos
Caring for our environment
Our company values provide a framework from which our business can
grow and develop. Each one helps to reinforce our brand identity and
gives our employees a strategic focus.
Our ExpertiseWith experience that is second to none, Astley prides itself on providing
you with its expertise in signage, design and print and maintenance
across the UK and Europe.
These three specialisms, can be a combined offer or feel free to choose each one as an individual
service. We work as part of your team to deliver results or alternatively we are happy to work with
your contractors, creative agencies or any other external supplier in order to complete your project.
Whether it is from assisting you with the re-branding of your business or a refresh of your current
campaign, we welcome the opportunity to work with you.
Creative and innovative signage solutions across the UK and Europe.
Contemporary design and print offers in a range of substrates and finishes.
Contractual and reactive maintenance packages for signage or print.
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Astley Signs was established over 80 years ago and is renowned
for cutting edge designs and innovative ideas. Our head office
and production facility in Tyne and Wear is ISO 9001 and 14001
compliant and complemented by satellite offices and
warehousing in Milton Keynes, Leeds & Glasgow.
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Our industry leading printing techniques have the flexibility to
adapt to the most intricate and bespoke print work with the
added versatility of printing on a wide range of substrates. We
currently have a portfolio of clients including several design
agencies and educational organisations.
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Astley Maintenance offers reactive and proactive maintenance
packages to the signage and print industry. Whether it is a long
term agreement or a one off repair, we provide the highest levels
of service and aftercare.
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Design & Prototyping
Signage scheme concepts
Sustainable signage consultancy
Brand design & Implementation
Wayfinding audit & strategy
Signage audit & report
Technical application design
Production readiness & value engineering
We can help with:
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DSGi
Astley provides technical assistance in the creative development and
implementation phases of the design process.
Our team can be your “in-house” design department working with you to develop ideas from sketches
into finished product. Alternatively, they can work hand-in-hand with your chosen creative agency.
Whether it is simply taking the your logo and turning it into high quality signage or developing a full
branding concept, our designers incorporate the latest technology and new materials into the proposal.
Our designers use industry standard packages on Mac and PC to create three-dimensional visualisation,
photoshop simulations and AutoCAD engineering drawings for manufacture.
Manufacturing - centre of excellenceOur industry leading manufacturing techniques have the flexibility to
adapt to the most difficult and intricate signage work.
Based on lean manufacturing, our just-in-time (JIT) system provides for multi location deliveries
or if you would prefer a dedicated stock holding area.
Our ISO9001 compliant production methods are ready for a European rollout programme and
our dedicated team have the skills and experience to manufacture signage for the all sectors.
Our head office and production facility covers 55,000sq ft and we have satellite offices and
warehousing in Milton Keynes, Leeds & Glasgow.
A dedicated quality control manager will oversee your signage at every stage of the
manufacturing process. Their role is to assume ultimate responsibility for testing and inspection
prior to despatch. Products are fully-assembled and tested before they arrive on site.
Our manufacturing facilities have a present capacity of £1,000,000 turnover pcm.
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InstallationWe have a large fleet of delivery vehicles and a range of access equipment.
Where specialist installation is needed we hire this from an approved
sub-contractor on a daily basis.
Our engineers are trained in all areas of health and safety and carry certificates such as IPAF for
working with access equipment (scaffolding, moving platforms etc), SPA safety passports for
working in or near hazardous locations (petrol stations, overhead powerlines etc) as well as
special licences for driving and operating HIAB trucks and cranes.
We have our own flatbed HIAB truck which will enable us to transport larger free-standing signs
to site and lower them into place. All our vehicles are fitted with satellite tracking.
We have a dedicated installation department that schedules and coordinates the activities of all
site engineers. Installations will be booked in to coincide with the completion of manufacture
and teams will be nominated weeks in advance to ensure we satisfy the requirements of Key
Performance Indicators.
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Locations
Astley HQ
Depots
Astley Milton KeynesSales, project & depot
Alliance installers
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Health & Safety
Regular staff communication
- Tool box talks
- Notice boards
- Feedback from any incidents
Training
- Gas & Cylinder Handling Safety Awareness Training
- IPAF/MEWPS Training
- SPA Training
- PASMA
Health & Safety holds a vital place in today’s working environment and
Astley work hard to ensure best practices are followed in the factory
and on site with regular external, internal & sub-contractor audits.
We have numerous accreditations and operating permits, including Safe Contractor Status and
'SPA' accreditation which means our fitting crews, surveyors and project managers have a
safety passport that authorises them to work on live petrol forecourts.
Method statements and risk assessments are produced for each project following stringent site
surveys and careful evaluation of the specific needs of the job.
Astley Signs ensure the provision and maintenance of the following:-
Safe places of work and safe access with egress
Safe handling, storage, maintenance and transport of work products, materials and substrates
Safe plant and machinery and safe systems of work
Safe working environments with adequate welfare facilities
All necessary information, instruction and training
EnvironmentalWe believe that our long term business objectives will only be achieved if
we constantly anticipate, understand and meet our customers' needs and
maintain an effective balance between our operations and the environment.
These goals are achieved by our total commitment to an effective environmental management
system at every level within the business and by the operation of our environmental system which
satisfies the requirements of ISO 14001 and is maintained by regular environmental management
systems, audits and environmental management reviews.
Meeting all our regulatory and legislative requirements.
Identifying, preventing or minimising pollution and effects in all areas attributed to ouroperations.
Increasing our positive impacts on the environment.
Complying with our BS EN ISO 14001 requirements.
Continually improving our environmental performance using this policy as the basis forsetting our objectives and targets.
Periodically reviewing the achievements of the company objectives
Encouraging all persons working for and on behalf of the company to integrate soundenvironmental policies into there day to day activities through consultation, involvementand training.
Providing adequate resources to ensure that this policy is effectively implemented.
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Astley is committed to:
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Our Clients
We work closely with their in-house team and appointed designers/architects to
value manufacture the following range of products:
•
•
•
•
•
Thermaformed lettering
LED Illumination
Pricing totem sign
Car wash decals
Fascia cladding & signage
Sainsbury’s
•
•
•
•
•
Secondary signage
Store totem
Window graphics
Internal graphics
Aisle directories
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Locations: 450+ Expertise: Signs & Imaging
In 2003 Astley was appointed to work alongside a sign alliance and work with Sainsbury’s
procurement, brand and construction teams. During 2005 Sainsbury’s revisited its corporate
identity to strengthen its’ market position and communicate brand positioning. Astley assisted &
championed ideas and designs that currently exist to date.
Site types include new build, extensions, refurbishments, petrol filling stations (pfs), convenience &
special projects.
An extensive list of internal signage and external sign solutions have been manufactured & installed
whilst successfully communicating and maintaining Sainsbury's high standards of Health & Safety,
operational and sustainable requirements.
Hilton International
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Locations: 100+ Expertise: Signs, Imaging & Maintenance
Upon the development of a new worldwide identity, Hilton International invited a number of sign
manufacturers, including Astley, to develop new signage proposals. Part of the design criteria
involved the illuminated lettering appearing blue during the day and white at night.
The prototypes were so successful that a commission to design manufacture and install a pilot
scheme at Hilton's London Heathrow Hotel went ahead. Astley was subsequently awarded a
£4m contract to roll out the new signage products throughout the chain.
Signage at 82 Hilton Hotels throughout the UK and Eire were installed in just eight months by a
dedicated management team overseeing all aspects of design, planning, manufacture and
installation. The signage ranged from individual internally-illuminated letters and cartouches,
stainless steel fascia signs, remote directional signs and impressive monolith signs.
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When DSGi launched its latest brand KNOWHOW, they turned to Astley. KNOWHOW, the new face
of technology service and support for PC World & Currys, wanted a one stop solution - signage,
decoration, electrics and Point of Sale and they wanted it fast!
This was a complex projects: 232 locations across UK and Ireland all completed in 11 weeks. This
demanded uncompromising commitment and included the development of prototypes, detailed
surveys, site specific visuals and estimating packs, weekly design meetings with the client and
dedicated installation teams.
Dixons KNOWHOWLocations: 232+ Expertise: Signs, & Imaging
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After a competitive tender process in 2008 Astley secured the contract to survey and produce
graphical POS packs for 60 Waitrose sites. These packs included a variety of printed POS items
together with a walkthrough video of the site.
Following the success of the initial contract, Astley was awarded a further contract to manufacture
25 different POS sign types and supply internal and external signage to the main stores sites
across the UK.
This ongoing relationship has developed as Waitrose has as Astley now work on Little Waitrose
sites as well as other brands within the group.
WaitroseLocations: 230+ Expertise: Signs, Imaging & Maintenance
In 2005 Jet approached Astley as their nominated signage contractor and has
since worked on over 300 sites. Having had previous experience of working on a roll out of 50
sites there was peace of mind they could trust Astley provide a full service package.
Jet’s main requirement was to re-image all of their existing sites, this required a varied level
of service including:
• New builds - Full new signage scheme working with architects & construction companies.
• Refurbishing existing sites - Utilising any components possible to bring the image up to date.
• Maintenance - A full reactive package including same day call outs to faults & a 24hr help desk.
Also appreciating the long term advantages of energy and maintenance savings associated
with modern LED installation, Astley was instructed to convert Jet’s entire Totem range from
pricing tiles to LED displays, requiring over 400 sites to be completed in 6 month.
Jet
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Locations: 300+ Expertise: Signs & Maintenance
The relationship between Astley & Frankie & Benny’s has spaned 10 years and 130+ sites, propelling
the restaurant into one of the UK’s fastest growing restaurant chains. The chain, based on New York
style Italian restaurants and bars, is adding new restaurants at the rate of more than one a month .
All have the distinction of featuring signs manufactured and installed by Astley.
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Frankie & Benny's
Our first job for the company was in a restaurant in Scotland that needed their signage repaired.
Sales Director David Forrester says: “We provided the restaurant with completely new signage
and have since provided every sign on every outlet. We have become very much part of a successful
team and hopefully have contributed to an ongoing success story.”
Locations: 130+ Signs, Imaging & MaintenanceExpertise:
As a result of our experience and expertise in the signage industry, and our specialist
knowledge in grocery and retail sectors, Astley was appointed with an alliance sign company
in 2010 after The Co-operative Group acquisition of Somerfield.
Astley developed the Northern roll-out of a nationwide programme for The Co-operative; this
has seen the production and installation of a variety of signs and graphics for them using
environmentally friendly substrates. The entire process has been managed by a dedicated
team of project and account managers. Full site visualisations have been created in-house
and planning applications sourced by our own planning department. This ensures we can
maintain control of the project, meaning deadlines can be managed effectively and updates
or alterations can be factored in without delaying the project.
Astley work with The Co-operative design team to deliver consistent branding and produce
digitally printed internal signage and window graphics to meet their strict criteria, maintain
consistent brand message and reinforce their desire to be seen as an environmentally aware
company.
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The Co-operativeLocations: 200+ Signs, Imaging & MaintenanceExpertise:
Barclays
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Locations: 65+ Signs, Imaging & MaintenanceExpertise:
Astley were able to demonstrate their diversity in manufacturing expertise whilst working on a
comprehensive package of signage for Barclays. Externally, this included fascia and projecting
signs, window graphics, safety manifestation, ATM surrounds and opening hour plates.
The branding continued with counter banners, directory signs, frosted window graphics, self
service wall signage and poster display units. Literature holders moulded from acrylic for wall
and desk mounting were developed to complete the instore merchandising.
Having developed a strong relationship with Astley whilst successfully
working on Mecca Bingo & Grosvenor Casino sites, the Rank Group
knew who to contact to develop and manufacture signage for their
new flag ship casino brand - G Casino.
Astley had to call on its wealth of experience to put together a
truly spectacular signage design that included a unique lettering bar
which started on the side of the building, curved its way around a
corner entrance only to continue on seamlessly into the internal foyer.
G CasinoLocations: 5+ Signs & Imaging Expertise:
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Achieving excellence through brand implementation
GATESHEAD
Redforrest House,
Queens Court North,
Earlsway, Team Valley,
Gateshead
NE11 0BP
LEEDS
Lotherton Business park,
Lotherton Way
Garforth,
Leeds
LS25 2HP
GLASGOW
Unit 56
Evans Business Centre
Bellshill Industrial Estate
Belgrave Street, Bellshill
ML4 3NP
MILTON KEYNES
Milton Keynes Business Centre,
Foxhunter Drive, Linford Wood,
Milton Keynes,
Buckinghamshire
MK14 6GD
W: www.astley-uk.com | T: +44 (0) 191 491 0097
Astley Signs Limited - registered in England & Wales no. 2495862 | Redforrest House, Queens Court North, Earlsway, Team Valley, Gateshead, NE11 0BP