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A GUIDE TO INDEPENDENT SCHOOLS IN THE MIDLANDS
MEDIA PACK 2013
ACHIEVEwww.achievethemidlands.com
www.achievethemidlands.com
Why choose Achieve to advertise?
• Promoteyourschoolorbusinessdirectlytotheparentsyoumostwant toattract• Informreadersofyoursuccessesandachievements• Promoteyourupcomingeventsandopendays• Magazineavailabletoviewonlineatwww.staffsmedia.com• Cost-effectiveadvertisingrates• Artworkanddesignserviceavailable• Discountsareavailabletoadvertiserswhowishtobookacrossourother magazinetitlestoconveytheirmessagetoanevenwideraudience.Such astheEducationsupplementofStaffordshireLiving;oursophisticatedand inspirationallifestylemagazine.
Theindependentsectoreducatesover7%ofthetotalnumberofschoolchildreninEngland,withthefigurerisingtomorethan18%ofpupilsovertheageof16.Therecessionandresultingjobcutshavehadaknockoneffectonprivatesectorschoolsthroughoutthecountry.Tocombattherecession,independentschoolsaremarketingthemselvesmoreregularlythanever,someareholdingdownfeesandothersareofferinganincreasednumberofbursaries,scholarshipsorhardshipgrants.AchievemagazinewithitscosteffectiveadvertisingandinformativefeaturesisausefulmarketingtoolforschoolsacrosstheMidlandswishingtoreachanetworkofparentsseekingthebestfortheirchildren.
Staffordshire Media is the Midlands leading independent publishing group producing the most comprehensive, informative and stylish magazines in the county. Achieve magazine is the latest addition to the Staffordshire Media portfolio and is a twice yearly magazine targeting parents wishing to make well informed decisions about their children’s education.
“We have been advertising Newcastle-under-Lyme School within the Education supplement of Staffordshire Living magazine since the commencement of the supplement in 2005, so we are delighted that its success has encouraged Staffordshire Media to expand into an Independent Education magazine for the Midlands. It is an ideal way of reaching our target audience and we look forward to promoting our school within a local Independent Schools publication.”
NickRugg,HeadmasterNewcastle-under-LymeSchool
“Staffordshire Media has helped us to reach our target audience with high quality information presented in a professional and engaging publication.”
JoBrown,DirectorofMarketing,DevelopmentandAdmissionsLichfieldCathedralSchool
AchieveprovidesparentswithaninformativeandthoughtprovokingeducationmagazineofferingnewsandinsightintoprivateeducationintheMidlands.Themagazine’sboldandoriginaldesigngivesaprofessionalfeeltothepublicationandeacheditionofAchievewillsuccessfullyincludechallengingeditorialofthehigheststandard,allproducedbyourexperiencedteamofeditorialanddesignspecialists.Ourrevealingandattention-holdingfeaturesdealwiththekeyissuesfacingparentstodayandourschoolprofileswillprovideparentswithrelevantinformationtoassistthemwiththeirdecisionmaking.Achieveisaninvaluableresourceforparentschoosingindependenteducation,itsdirectorysectionisausefulreferenceguideandincludesthedetailsofindependentPreparatoryandSeniorschoolsthroughouttheMidlandscoveringthecountiesof;Staffordshire,Cheshire,Shropshire,Derbyshire,Leicestershire,Nottinghamshire,Warwickshire,Worcestershire,Herefordshire,NorthamptonshireandtheWestMidlands.AchieveispublishedtwiceyearlywithanAutumn/WintereditioninAugustandaSpring/SummereditioninJanuary.Achieveiswidelyavailablethroughhigh-enddistributionpointsthroughouttheMidlands.Everyeditionwillalsobeavailabletoreadasane-magazineonlineatwww.staffsmedia.com.EacheditionofAchieveprovidesourreaderswithinformativefeaturescoveringarangeoftopicsincludingfinance,healthcare,technology,Universityreviews,children’sliteratureandfashion,familyfriendlyholidaydestinationsanddebatesonrelevantissues.Achievesuccessfullycombinehighqualityimagerywithrelevanteditorialfeaturesonbothregionalandnationalissuestocreateamagazinetailor-madetomeettherequirementsofthereaderandwhichwillmarketyourschoolorbusinesstoitsmaximumpotential.
N.B.Allpriceseffectivefrom1stJanuary2011andaresubjecttochange.
AdvertisingRates
DoublePageSpread £1,995
FullPage £1,095
HalfPageLandscape £650
HalfPagePortrait £650
QuarterPagePortrait £395
IBC,OBC,IFC £1,750
DoublePageProfile £2,450
StandardRate(perinsertion)
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ForAdvertisingEnquiries:DavidMellenchipT:01782644456Option1F:[email protected]
ForProduction:MartinBeechT:[email protected]
ForEditorialEnquiries:JustineCleggT:01782644456Option5F:[email protected]
ForSubscriptions:AmyClarkeT:[email protected]
ForDesign/ArtStudio:JemmaMcNicholasT:[email protected]
ForAccounts:AmyClarkeT:01782644456Option6F:[email protected]
Pleasesendallartworkto:AmyClarkeArtworkCo-ordinatorB1TrenthamBusinessQuarterBellringerRoad,TrenthamLakesStoke-on-TrentStaffordshire.ST48GB.
T:01782644456Option2F:[email protected]
The Midlands
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ACHIEVE
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RS@EER LDCH@-hmcc 0 11./2.1/0/ 05931944
