Acer report

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2012

Krunal Shah 11BSP0912

28/12/2012

CRM - Acer




Business portfolio

Acer’s core business comprises of the personal computer, liquid crystal display, projector, smart

phone, tablet PC, and information communication devices (ICT). Starting from R&D, marketing

and sales to services, our business strategy involves multiple brands and operations around the

globe.

In 2010, notebook PCs – including netbooks – accounted for 70% or the largest share of our

revenues from IT products, while desktops contributed to 17% share. Today, facing a new ICT

landscape and market demand, the PC remains the core of Acer’s business. With this solid PC

foundation, we aim to quickly yet cautiously develop smart phones and such strategic products.

Industry Highlights

In 2011, the global PC market is expected to continue growth with notebooks taking the lion’s

share of the market. Demand from emerging markets will lead this global PC growth. As PCs

become an indispensable companion for everyday life, consumer products will play a bigger

role, while commercial products also have high growth potential, notably in the SMB market.

Looking at computing application trends, the prevalence of new digital media and services is

converging with the internet and influencing lifestyles. Consumers demand convenient access to

the internet and desire for new applications. As a result, tablet PCs, other mobile internet devices

and open operating system platforms will see rapid growth, while consumer PCs will experience

a slow-down. The ICT industry landscape will be greatly altered.

Market Highlights

Acer’s key market is EMEA (Europe, Middle East, Africa) followed by the U.S. and Asia

Pacific. According to report, in 2012 their market share and rank in EMEA for total PCs were

19.7% and No. 2, for notebooks they were 24.8% and No. 1 respectively. For total PCs in the

U.S. we held 11% share and ranked No. 3, while in Asia Pacific we took 8.7% share and ranked

No. 4.

According to me, the global laptop sales to continue growth, with emerging markets leading the

way.However, rise of laptop will impair the notebook sales, especially on the consumer notebook

segment.




Analysis from the Report

From the report it can be analyzed that most liked and demanded product of Acer is

laptop.

It can also be inferred that most of the customers who come for enquiry are existing

customers.

To increase market penetration, company need to expand their distribution network.

To ensure continued growth, the need of the hour is trained manpower with specialized

knowledge about this industry and of the product.

The consumer laptop market benefit as families demand more, while commercial

products in the SME market also have potential for growth

CUSTOMER FOLLOW UP

Customer follow-up is the most important part of customer service once a sale is made.

After you made a sale, your customers need a telephone call or another type of contact to

help develop a good relationship which can be used as a way to keep customers happy as

well as introduce new products or services to your customer base. Many times, speaking to

your client base after they are out of their sales pipeline is very difficult because of staffing

issues and delegation of responsibilities.

A customer follow-up service can help you keep in direct contact with your customers. For

many businesses, initiating personal outbound direct contact to customers is not a possibility.

With a service, you can give customers the idea that customer service is as important as

sales. A service will help you eliminate the need to staff your customer service department.

Outsourcing saves your business money.

Analysis from the Report:

From the report it can be inferred that those customers who are more profitable or

who enquire for more profitable product for companies are followed first.

Normal follow up date is 3-4 days after enquiry. In the case of Acer laptop, people

who enquired for Acer Laptop are constantly followed up.




CLOSURE OF DEAL:

A closing deal is a sale of an open position made with a settlement period to match the

settlement date of the original purchase. In other words when the client agrees to buy the

product or service and the agreement results as a profitable agreement for the organization, it

is closure of the deal.

Analysis from the Report:

From the report it can be analyzed that clients who are properly followed up are the

first ones to come to a consensus and close the deal.

Documents

Acer report