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Access services in a wider e-Inclusion context
Recent developments - Denmark
Peter Olaf LoomsDR (Danish Broadcasting Corporation)
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Digital Television in Europe
approximately 500 million viewers
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Political objective: e-inclusiveness
All kinds of ICT- including TV
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Political objective: avoid exclusion Political objective: avoid exclusion
How big is the problem for TV?
15%
What are the needs?Human diversity is an asset
Viewers born deaf or have hearing
impairment
Viewers who are blind or have visual impairments
What are the needs?
Viewers of programmes in foreign languages
Young viewers of foreign language programmes
What are the needs?
Immigrants and refugees
Adult viewers ofprogrammes with colloquialor fast language
Why now?
Free-to-airDigital TVby 2012representsa major window of opportunity…
…but there will be others
E-inclusiveness What can we do today?
Viewers born deaf or with hearing impairment
Signing and subtitlingSigning
E-inclusiveness What can we do today?
Viewers who are blind /with visual impairments
Audio description (AD) or spoken subtitles
E-inclusiveness What can we do today?
Viewers of programmesin foreign languages
Dubbing or subtitling in national language(s)
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E-inclusiveness Current challenges
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E-inclusivenessCurrent challenges – live subtitling
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E-inclusivenessCurrent challenges – live subtitling
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E-inclusivenessCurrent challenges – live subtitling
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E-inclusivenessCurrent challenges – live subtitling
Challenge Solutions• More live programmes
need more live subtitles
• The delay between speech and subtitles needs to be addressed
• Re-speaking solutions for less-widely spoken languages need to be developed.
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E-inclusivenessCurrent challenges – live subtitling
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E-inclusiveness Current challenges
E-inclusivenessCurrent challenges – spoken subtitles
Viewers who are blind /with visual impairments
Spoken subtitles for foreignlanguage sequences
Challenge Solutions• Today: Central
solutions using speech synthesis to read aloud sequences in foreign languages
• Near future: Decentral solutions with speech synthesis in the TV receiver itself
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E-inclusivenessCurrent challenges – spoken subtitles
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E-inclusiveness Current challenges
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E-inclusivenessCurrent challenges – from awareness to use
AwareAware that access service exists that access service exists
Can find Can find access serviceaccess service
Can use Can use access serviceaccess service
Benefits Benefits from access servicefrom access service
Challenge Solutions• Look at the four
stepping stones from awareness to use
• Demand side goals• Service definition in
terms of what is needed, not which technologies are used (”technology-agnostic service definition”)
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E-inclusivenessCurrent challenges – from awareness to use
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E-inclusiveness Current challenges
Stakeholders and digital television
The blind men and the elephantThe blind men and the elephantThe big picture needs contributions from all stakeholdersThe big picture needs contributions from all stakeholders
Stakeholders and digital television
Subtitles for TV adverts - Subtitles for TV adverts - Think out of the boxThink out of the box
Stakeholders and digital television
Consensus is more effective than coercionConsensus is more effective than coercion
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E-inclusiveness Challenges that we should meet
Thank you!
Contact particulars until 31/12
Peter Olaf LoomsDR, Danish Broadcasting CorporationDR MediaStrategy & ProjectsDR-ByenEmil Holms Kanal 20DK-0999 Copenhagen CDENMARK
E: [email protected]: +45 51 56 75 46D: +45 35 20 83 66
