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No Kidding! Campaign Continues in 2011
AccessSpring 2011
2 PrivacyNoticefor
Fully-InsuredGroups
3 PartneringtoPromote
OralHealth
4 NewLookforWebsite
a newsletter from delta dental of colorado for brokers and benefit administrators
Delta Dental of Colorado is pleased to announce that the 2010 No Kidding! public service campaign will extend through 2011.
“We’ve received so much positive feedback that we decided to continue it another year. The message we are sharing is just too important not to,” said Barbara Springer, Vice President of Administration for Delta Dental of Colorado.
The No Kidding! campaign uses imagery of children, who help spread the word that cavities are nearly 100% preventable. So far, the message has been well received.
“Of course our providers know about the prevalence of dental disease in Colorado’s kids, but a lot of parents don’t. We are having great success communicating this important information through mommy blogs and parent-focused websites,” Springer elaborated.
Delta Dental will continue the No Kidding! messaging through 2011, using a variety of local media and strategic sponsorships. The 2011 campaign will reinforce 2010 messaging, which focused on the fact that dental disease is the most common chronic childhood condition, yet it is nearly 100% preventable.
Delta Dental’s mission is to improve the oral health of the communities we serve. The No Kidding! campaign is one way we are doing just that.
www.monthlymouthfulco.com2240-B1.indd 1 1/5/11 1:33 PM
Delta Dental of Colorado
Sales & Marketing Team
Phone:303-741-9300or
800-233-0860
Fax:303-741-4233
Jean Lawhead
VicePresident,
SalesandMarketing,ext.703
Mark Thompson
DirectorofSales,ext.758
Tricia Hemsky
ManagerofClientServices,ext.113
Sales Team
Lorri Kohle
ManagerofStrategicAlliances,ext.110
Bruce Grider
Sr.AccountExecutive,ext.669
Stephanie Rauzi
Sr.AccountExecutive,ext.182
Sheri Gabor
Sr.RFPCoordinator,ext.621
Account Management Team
Barbara Kelty
Sr.AccountManager,ext.142
Leslie Powers
Sr.AccountManager,ext.401
Kay Girodo
AccountManager,ext.609
Rose Mason
AccountManager,ext.160
Sherl Stills
AccountManager,SmallGroups,
ext.412
Jaimie Atencio
AssociateAccountManager,ext.138
Sheri Fernandez
AssociateAccountManager,ext.116
d e l t a d e n t a l a c c e s s n e w s s p r i n g 2 0 1 1 p a g e 2
Privacy Notice for Fully-Insured GroupsDelta Dental of Colorado is committed to upholding the security and confidentiality of personal information that you provide us. We take the confidentiality of your information very seriously and do not sell or share customer information with outside marketing groups. We carefully manage and safeguard this information to provide you with exceptional service and convenience. We are required by federal and Colorado state regulations to disclose this policy to our fully-insured groups. This policy covers customer information, including nonpublic personal financial or health information about a consumer or customer relationship.
Information We May Collect
We collect several kinds of information in order to provide you with insurance products and services and to better serve you. This includes:
• Information we receive from you on applications or other forms.
• Information about your transactions with us or with our nonaffiliated third parties.
Information We Share With Affiliates
Delta Dental of Colorado does not share nonpublic, personally identifiable information with any affiliates.
Information We Share With Nonaffiliated Third Parties
Nonaffiliated third parties are companies not controlled by Delta Dental of Colorado. They include service providers who help in the execution of our services, such as claims processing and data handling. No nonpublic personal health or
financial information about customers or former customers is shared with these nonaffiliated third parties beyond what is necessary (e.g., claims processing) to provide you with insurance products and services, or as permitted by law. We do not sell customer information or provide customer information to them for marketing purposes.
Other Necessary Disclosures of Information
We also may disclose any information we collect when permitted or required by law. For example, this may include, but is not limited to, disclosures related to a court subpoena or other similar legal requests, fraud investigations, or an audit or security examination.
Protecting Customer Information
We limit access to nonpublic customer information to those employees of Delta Dental of Colorado who need to know the information to provide insurance products or services to you, answer questions, fulfill requests or resolve disputes. We maintain physical, electronic and procedural safeguards that comply with regulatory requirements to protect your nonpublic personal information.
Delta Dental of Colorado has entered into a new partnership with the Denver Museum of Nature and Science (DMNS). Starting March 4th, Delta Dental of Colorado will be the headline sponsor of the Real Pirates exhibit at the DMNS.
The exhibit, Real Pirates: The Untold Story of the Whydah from Slave Ship to Pirate Ship, explores the classical age of piracy. With more than 200 artifacts recovered from the wreck of the Whydah – Real Pirates allows attendees to experience what life was really like for pirates.
Delta Dental & Denver Museum of Nature & Science Partner to Promote Oral Health
Delta Dental’s partnership with the museum will include exposure through local print and web publications, direct mail and special pirate-themed events.
As a non-profit, Delta Dental is dedicated to improving the oral health of the
communities we serve. We aim to leverage the museum partnership as another way to spread the word that childhood cavities are nearly 100% preventable. Look for promotional materials that tie Delta Dental’s No Kidding! campaign into the museum’s Real Pirates messaging.
d e l t a d e n t a l a c c e s s n e w s s p r i n g 2 0 1 1 p a g e 3
We Value Your Opinion Thisnewsletterismeanttobeaninformativeandusefulpublicationforbrokersandplanadministrators.E-mailyourideas,suggestionsandcommentstotheDeltaDentalofColoradoeditorialteamataccessnewsletter@ddpco.com.
Delta Dental subscribers continue to be very satisfied, as shown in the most recent opinion survey.
This year when asked, “How satisfied are you with having DeltaDental for your dental insurance plan?”
95% of subscribers filing claims in 2010 said they are satisfied with Delta Dental.
Your child’s smile is a real treasure.
Arrrrr you doing everything you can to keep it healthy?
Cavities are nearly ı00% preventable.
Childhood cavities are nearly ı00% preventable. In fact, before the first baby teeth even erupt, parents can take measures to help prevent their little ones from suffering the effects of dental disease – the most common chronic condition among children in Colorado. Delta Dental has dug up a few more surprising facts that will help you treat your child’s smile like the treasure that it is. Please visit TreasureYourSmile.com to discover these dental health tips and enter to win prizes, including a family trip to Disney World®.
Grand prize will be awarded as travel vouchers.
supports Delta Dental of Colorado
PRSRT STDU.S. Postage
PAIDDenver, CO
Permit No. 336
Delta Dental of Colorado
P.O. Box 5468
Denver, Colorado 802ı7-5468
New Look for Delta Dental WebsiteWe’re excited to tell you that changes are coming soon to the Delta Dental of Colorado website.
This summer you will notice a whole new look and feel at www.deltadentalco.com; but don’t worry, none of the convenience or functionality will change. You will still be able to use the website to manage your Delta Dental accounts. The best part is, everything will be easier to find and much more intuitive. That means you waste less time searching our site.
We’re actively planning and testing the new site now. You can expect a fresh, simple look and feel coming in summer of 2011.
www.deltadentalco.com
