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Access CN ProposalMay 2016
Access CN
Access CN is a Chinese marketing firm with the expertise you need to deliver your message to Chinese audiences strategically and effectively
Who we are?
We know the Chinese market:
• Chinese investors• Chinese tourists• Chinese students• Chinese professional shoppers (Daigou)• Australian Chinese residents •Mainland Chinese media management
Who we are?
We know the Chinese media:
• Chinese media trend watching• Chinese press or print media• Chinese social media (Weibo or WeChat)• Chinese influencers/bloggers• Chinese KOLs in different sectors
We not only buy Chinese media for you,we ask questions…• What is the best position for your brand in the Chinese
market? • What message should you try to deliver?• What results can you expect?• Who are your ideal clients?• What’s been your experience with Chinese market?
We over come the challenges for you!• Cultural differences• Knowledge gaps• Language barriers• Lack of time• Potential risks• Opportunity costs• Market misunderstandings• Complex and challenging business environments• Lack of resources
Service 1: Chinese market and media buying strategic planningService 2: Key message managementService 3: Chinese media buying managementService 4: Chinese social media management (owned/earned/paid)Service 5: Social listening and media monitoring
Our services
Chinese market and media buying strategic planning
Workshop & consultation session to finalise the Chinese market plan and Chinese media buying strategy
Key message management TranslationCopywritingEditing and proofingSocial media contentPrint and web content writingBlog compositionArticles and press releases
Chinese media buying management
Media planning and implementationGaining the competitive rate with all media channelsCreative media and marketing campaignsOnline-to-offline marketing exerciseSponsorship opportunitiesStrategic business alliances
Chinese social media management (owned/earned/ paid)
Social media managementMore followersSocial media developmentCustom page designsContent writing
Social listening and media monitoring
Following trends for opportunities and best positioning
Our clients
WeChat public account management
Chinese content creation
240K Impression41K Clicks17% CTR
Chinese WeChat media buying
PR release
Offline event with Kols
Chinese private shopper festival in DFO
Chinese celebrity campaign
Thank You