Access Agriculture …enabling 'Videos for farmers' from local to global level

Farmers like to share their knowledge and experiences, but how to reach many more farmers?

Figure 1. Importance of local language of video (n=438)(Source: Agro-Insight, 2011)

Very Quite Fairly A little Not0

20

40

60

80

10085

113 1 1

% o

f res

pond

ents

But limiting to local language versions alone

inhibits global sharing and use for farmer training

Access Agriculture : Videos for farmers

content identification

video production

dissemination & use

Collaboration and trainingAccess Agriculture – Farmer Organisations & Advisory Service Providers

Web

Platform

AccessAgriculture

Nati

onal

Glob

al filtering & upload of ag

videos

fostering of partnerships with private

sector

knowledge management with GFRAS and AESA

Training NGOs, farmer organisations and GOs in:

Bangladesh Benin Egypt India Iraq Kenya Liberia Malawi Mali Sierra Leone Uganda

Video-sharing platforms

AA operates two open-source video-sharing platforms:

• the Access Agriculture website for quality, scripted farmer training videos (www.accessagriculture.org)

• Agtube for any other agric-related videos (non-scripted, participatory video, short clips showing local innovations, videos for policy makers,…)(www.agtube.org)

> 65 languages

Anybody can show quality videos• specialised agencies• extension staff• local entrepreneurs • rural information centres• cable tv operators• farmers

Making videos accessible to youth and women

• Village setting• Youth and women organisations• Time of the day• Leave DVDs in the community• Smart projectors

Scaling up• ~ 70,000 multi-language DVDs distributed in villages

• > 1000 extension services used videos hosted on AA website

• Quality videos broadcast by TV stations in > 10 countries

• Innovative partnerships with agricultural banks, such as Equity Bank in Kenya

• > one million farmers reached in Africa and Asia

Please register now and try us

Dr. Ahmed SalahuddinIRRI and Access AgricultureSouth Asia

Dr. Florent Okry Access Agriculture West & Central Africa

www.accessagriculture.org