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Part of the Orange group
Access a World
of telco Knowledge
and Expertise
What makes us different
What makes us different
Sofrecom: distinctively different,
exceptionally positioned
Sofrecom has an unique position in the global market place
Incorporating business and marketing along with both
technical and human aspects, for a range of complex
professions
World leader in the transformation of telecoms operators
4
Sofrecom supports you in all your transformation projects, from Sofrecom supports you in all your transformation projects, from Sofrecom supports you in all your transformation projects, from Sofrecom supports you in all your transformation projects, from the definition of the strategy to its operational the definition of the strategy to its operational the definition of the strategy to its operational the definition of the strategy to its operational implementationimplementationimplementationimplementation
What makes us different
Strong human capital: our network of experts
Our knowledge is based on an international network of consultants and
experts throughout:
11 local offices worldwide and in the Orange group
This community delivers you :
5
What makes us different
A privileged relationship with our customers
Our approach is focused on sharing and exchanging
Our customers are our partners
We are focused on the notion of local presence for better
understanding of the cultures and ecosystems
We provide:
On-going capacity enhancement
Regular knowledge input
6
We lead annual satisfaction surveys to improve us continuously:
an excellent rate in 2012
90% would recommend Sofrecom
What makes us different
An unique asset : part of the Orange Group
Sofrecom is a subsidiary of the Orange Group, ranking of the world’s most powerful
operators with:
- 230 million customers
- 220 countries and territories
- 15 R&D labs and techno centers across 5 continents
- 172 000 employees worldwide
We played a key role in the metamorphosis of our parent company: from a national
telecoms firm to one of the leading operators in the world
We support the Orange Group in its international development by conducting launch
and day-to-day operations
We rely on expertise from Orange Group and can mobilize specific skills when required
7
What makes us different
An essential part of our DNA:
our international experience
Our international footprint
Our filiation to Orange Group
Our participation to its innovation
Since our beginnings, we have assisted operators worldwide
We already have operate d in 100 different countries in Africa, Europe, Asia, South
America and the Middle-East
8
feed our network of know-how
What makes us differentSofrecom, The Know-How Network
200 customers
1,450 consultantsacross all operator business functions
a worldwide network of partners
“end-to-end approach”
Leader in transformation
47 years
of experience
Orange
subsidiary
9
Operating in
100 countries
11 local offices
Customers
Our Know-How to meet
your challenges
Our Know-How to meet your challenges
Practical solutions regardless of the development stage
Because each customer is unique and experiences different development
phases, Sofrecom offers numerous solutions to match the customer's positioning
and the maturity of its market:
Telco operators , regulators and related companies :
- who are starting up
- who are growing up
- who are reinventing, transforming themselves
11
Governments who are launching innovative telecoms projects,
such as e-government project
Our Know-How to meet your challenges
Sofrecom customer’s engagement model
Sofrecom adapts its commitment model to the complexity of customers’ solutions or
the requirement of business solutions
Sofrecom can mobilise multidisciplinary teams dedicated to complex projects and
set up governance guaranteeing compliance with our commitments
12
Contract
management
“Business” based KPI
Targets of the company
Transformation“Transformation” based
KPI
Consultancy Projects deliverables
Our commitmentC
usto
me
r e
ng
ag
em
en
t
Our Know-How to meet your challenges
Have available reliable, open-ended and
sufficiently configured infrastructures to create
value and control costs
Network transformation – Vendors Management
Assistance – End-to-end Quality of Service,
Integration and Maintenance of value added
services platforms
A wide range of services
to meet your needs
Design and implement strategic choices to develop
your business and optimize your performance
Transformation – Development Strategy – Operational
Performance – Capacity Building – e-gov solutions
Identify the key elements impacting your activity to
direct your strategy and make the winning choices
faced with the constant changes in your market
Market Watch – Market Analysis – Market Positioning –
Engineering watch
Prospective Business Consulting
Networks and Services
Acquire an open and optimized
information system capable of reactively
supporting the changes in your activity
IT governance - Business and IT process
consulting – Contract owner assistance –
BS/OSS Solutions – Geographic
management of the networks – Outsourcing
of the IT functions
IT
13
Our Know-How to meet your challenges
Propose new servicesSpot the best opportunities
Optimize networksWin new customers and
make high-value ones loyal
Together we create, enhance
and implement
growth
value
profitability
performance
sustainable success
transformation planDevelop operational
efficiency
Adapt IT infrastructures
Invest in human assets
to underpin durable
performance
14
Our Know-How to meet your challengesSpot the best opportunities
Anticipate evolutions of the market, technologies and usages, and identify
key factors for success and winning medium- and long-term strategies to
help our customers seize new opportunities
Guide our customers' strategic decisions and optimize their positioning by
careful analysis of rivals' development strategies (direct and indirect,
current or potential)
Know the market and anticipate its movements…
Find new solutions to stay ahead of the competition
Identify value-generating services that match market needs and
conditions
Qualify and quantify opportunities to evaluate potential business
development paths
Transfer information management know-how so that customers acquire
new skills and become more autonomous
… to define a winning strategy
Sofrecom supports you
Acquire a 360°view of a complex
ecosystem. Detect and understand
major trends and anticipate their
impact on operators' business
models
Market Watch
Share our market watch experience
and help customers deploy their own
tools
Market Intelligence integration
15
Our Know-How to meet your challengesPropose new services
Exploit the experience of an international operator to develop paid
content and services
Develop value-added services to capture revenues migrating from voice
to data
Offer innovative mobile services (m-payment, e-health, etc.)
Propose "digital home" ecosystems to bring users a rich yet simple
experience
Make the portfolio of offers more dynamic…To keep our customers competitive, we help them to:
Sofrecom supports you
Anticipate and react effectively to
breakthrough market changes
Development strategy
Make mobile offers more appealing by
proposing new data services
Ensure a consistently optimal user experience and enhance brand appeal
by offering the widest possible choice of innovative services
Generate value on data services, which drive usages and revenues –
especially with the younger generation
Support changes in consumers' daily habits (money transfers via mobile
terminals, contactless payment, health management, etc.)
…to enhance customer preference and usage growth
16
Mobile services development
Benefit from Orange Group's
innovations, methodologies and
expertise
Orange Alliance
Our Know-How to meet your challengesWin new customers and
make high-value ones loyal
Evaluate the size of the addressable market to better assess the
business potential and profitability of a given strategy, while controlling
investments costs
Define strategies for offers and services using a segmented approach as
regards end-users and their usages
Analyze the business impact of competitors' marketing and technological
choices
Control time to market by applying a proven methodology to manage
offers and services
Apply a structured market approach…
Size market share and boost profitability
Hold high-potential customers at the top end of the consumer market
Build a range of services specifically for B2B customers
Develop low-fare or low-cost strategies for low-end customers
Ensure excellent customer care in order to stand out from competitors
…to win and keep the best customers
Sofrecom supports you
Analyze the operator ecosystem then
optimize strategies
Market analysis
Measure business potential taking
into account market trends
Market positioning
Improve the quality and effectiveness
of offers:
- Go To Market
- Value management
Operational performance
17
Our Know-How to meet your challenges
18
Develop operational efficiency
Sofrecom supports you
Build the customer relationship
through well-controlled fixed-mobile-
Internet convergence
IT solutions development and
integration
Supervise IT infrastructures and
applications to better anticipate, react
and optimize
IT infrastructures
Optimize costs by delegating all or part
of IS management to an expert service
provider
IT outsourcing
Manage and optimize business processes from end to end
Acquire a reliable, robust information system to manage offers,
administer the customer base and bill all fixed/mobile voice/data usage
Create an effective revenue assurance system
Outsource all or part of the IS, according to the challenges and priorities
Employ network infrastructure supervision tools to become more
efficient and reactive
Strengthen and rationalize the organization…
Optimize cash flow generation
Limit revenues losses due to process malfunctions
Control IT investments by concentrating them on the core business
Benefit from Orange's support all along the value chain: procurement,
organization, methods, techno-forecasting
…to optimize performance
Our Know-How to meet your challengesOptimize networks
Sofrecom supports you
Reconcile technical performance with
economic efficiency on fixed and
mobile networks
Network transformation
Control network investments and
quality of service
Vendor management assistance
Ensure customer satisfaction by
controlling network quality of service
End-to-end quality of service
Define network architectures that meet current and future operational
and technical needs
Carefully select network vendors and choose the best techno-economic
scenario
Challenge vendors' proposals and supervise network deployments from
A to Z
Adopt a fine network design methodology to attain planning and quality
goals
Control network life cycles…
Cope with accelerating market movements driven by new services often
using new technologies (3G, LTE, fibre)
Differentiate from competitors by improving network coverage, voice/data
reception quality, and the overall customer experience
Manage data deluges over networks while preserving profitability
…to enhance profitability and customer satisfaction
19
Our Know-How to meet your challengesAdapt IT infrastructures
Sofrecom supports you
Upgrade the entire IT infrastructure to
be able to handle structural and usage
changes
IT transformation
Match the organization and IT
processes to the business strategy
Consultancy on business and IT
processes
Structure the evolution of the IS to
make it more open and agile
IT strategy and governance
Adapt the IT architecture to enable it to handle new technologies,
organizations and activities
Anticipate new business challenges and activities when defining IS
technical and functional upgrades
Industrialize the IT environment by adopting recognized industry
standards
Define a reliable, adaptable information system…
Acquire a reactive, open IS able to adapt to unrelenting market
transformations
Improve the quality of business IT services and deliver them faster
Maximize the re-use of legacy IT resources
Make the IS a differentiating advantage by making life easier for end-
users
…able to react easily to business evolutions
20
Our Know-How to meet your challengesInvest in human assets
to underpin durable performance
Sofrecom supports you
Adapt some or all processes to better
meet growth challenges
Transformation
Increase staff efficiency by
developing their skills and
interactions
Capacity Building
Compare the company's strategic vision with that of Orange
Adopt methodological, practical approaches used successfully by other
operators in similar situations
Facilitate the transfer of skills to local staff to ensure durable operational
autonomy
Train staff and introduce new forms of collaborative working
Benefit from the end-to-end expertise of a World Class
Operator…
Encourage employee interactions to acquire a clear, shared vision of the
company's strategy, development objectives, and skill improvement
requirements
Motivate employees and make their individual contributions and collective
operation more effective
Encourage the development of a C-level innovation process
Adopt the organizational and human resources approach of a world-
leading operator
…to create a durable change management system
21
Our Know-How to meet your challengesAn efficient Network of Partners
Sofrecom has created partnerships with the major IT and technology players in the market
22
Our Know-How to meet your challengesAccess a World Class operator resourcesto empower your business
23
be part of Orange strategic partnerships with Sofrecom and the Orange group to
benefit the best practices and resources of the Orange group
Soft skills
Expertise development
Strategic workshops or think-tank
Corporate university
Orange Academy
Evolve to last
Develop your people, their loyalty and their
capability to fit your company strategy
End-to-End QoS
Business processes
Ad-hoc operational support
Value Added Services
Roaming
Innovation
Expand your reach
Keep your customers and acquire even more
being more efficient, at lower cost
Striving for excellence
Striving for excellence.Striving for excellence.
Sofrecom complies with international standards
ISO9001 – 2008 version - for all its activities
Ethic Intelligence International 2012 for all Sofrecom practices and
activities
Capability Maturity Model Integration level 2 for the Head Office,
Morocco and Vietnam, as officially certified by the Software Engineering
Institute
Sofrecom Argentina has achieved CMMI Level 5 and joins an
exclusive club of only 230 companies worldwide
25
Striving for excellence.
Sofrecom listens to its customers
We remain attentive to the requirements of our customers
We maintain the utmost appreciation for the relationships we form together
Sofrecom prides itself on being a results-focused company;
performance is paramount
26
We continually monitor feedback from our customers: this represents an
ongoing improvement process
Striving for excellence.
What our customers said
«Sofrecom is part of Orange . This is a
very strong point, since it benefits from
the resources of a large group.»
«Sofrecom appears more committed to its
customers and now better identifies our
needs. I get the impression of renewed
energy.»
«Our contact with Sofrecom’s contract
engineer was excellent. He was highly
reactive and available 24/7!
I really appreciated that.»
« There is a good business
responsiveness and a know-how in
various fields thus a wide range of
activities. They have the capacity to
project worldwide. »
27
Striving for excellence.Striving for excellence.
Our day-to-day commitment to core business values
Audacity / Our teams think outside the box – boldly driven by some of the finest brains in
the business. We dare to think and act differently when dealing with different situations
around the world. Driven by a spirit of enterprise, we innovate daily alongside our customers
Sharing / We share. Part of our support comes from passing on the knowledge we’ve
acquired over the last half century
Agility / We adapt, working outside regular parameters in order to foresee a bigger picture.
The flexibility and adaptability of our organization enables us to develop customized solutions
Efficiency / As a Orange subsidiary for almost half a century, we have developed a long
term strategic vision and a corporate culture based on results. Our success results from our
flexibility and reactivity, backed up by our unrivalled technical know-how
Listening / From the design to the implementation of tailor-made solutions, our experts
remain very attentive to the technical, geographic and cultural requirements of our
customers and partners
28
Case studies
Case studies
Installation of an 8,000 km fibre network. Our
customer saved 6M€ thanks to Sofrecom
through improvements to the equipment
manufacturers' initial design. Over 100 persons
trained in optical fibre measurements, civil
engineering methods and cable laying
IT BSS Integration and Maintenance with a new
solution suite (Cloud, fixe, mobile, internet, compliant)
for several African countries
Management of the transformation of a national
operator to become a world class operator in under 2
years. Development of sales, services and quality (fixed,
mobile, Internet services and IT integration)
Contract managementBSS/OSS
Vendor Management : deployment of the Next Generation
Backbone Network
Of a North Africa National Foreign Council to
accompany the economic operators and
public stakeholder decisions. Evaluation of
the internal market intelligence skills and
Training in the use of specific methodologies
Market watch audit
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Sofrecom offers you the benefit of its track record
Audit on a recently acquired Orange subsidiary in
Africa, covering marketing, sales, network rollout,
service platforms and IT. The rebranding to Orange and
the 3G network deployment was rolled out successfully
with a handover to local teams
Rebranding and 3G network deployment
AMEA - Africa
Case studies
Optimization, documentation, extension and
migration to NGN technology of the overall
network of a major operator, in order to launch
new fixed/mobile, voice and data services with
high quality of services. Definition of a new
network architecture strategy at the cutting
edge of technology in terms of security,
availability and reliability
For the optimization of a wireless network in order
to improve the quality of service for customers
and develop operator revenues
And business processes in order to enhance customer
experience
Complete technical audit of the
DSL network Vendors management
Network Transformation
Of the first 3G operator in the country, one of
the largest in The Middle East
Greenfield launch
31
Sofrecom offers you the benefit of its track record
FTTxFTTxFTTxFTTx strategy strategy strategy strategy study to develop triple play and value-
added services over a Very High Broadband Network, by
developing the fixed network with the introduction of
new technology such as Fiber To The Home (FTTh), and
by leveraging as much as possible on the existing
network (e.g. duct, fiber, and active equipment)
Quality of service
AMEA -
Middle East
Case studies
Development of a quantitative and qualitative
analysis of a corporate market to identify the
market potential and opportunities for a leading
telecom operator
Integration of the entire system for a leading operator
with our Gaïa solution. 6,5% customer base growth
within 1 year, 7,3 million bills issued for 11,5 million
customers in 24 hours
Billing and customer Care
Definition of mobile strategy
For a leading operator focusing on innovation
and global industry trends. The Global Market
intelligence is designed to support the
operator’s market intelligence department
Market watch program
32
Sofrecom offers you the benefit of its track record
Some 10 000km of Optical Fibre and 900km of Mw.
Links and NMS, around 200 OF nodes and 55 for Mw
nodes, round 28 rings with some 10 regional loops
Deployment of a national optical fibreand microwave radio system network
Help in Networks & services consulting by
advising on how to control the satisfactory
nature of the work, based on an experienced
consultant in 3G networks’ implementation
(think, build, run) with access to Orange Group
support (technical governance, R&D labs and
sourcing organization
Vendors management for the launch of a successful 3G
service
AMEA -Asia
Case studies
Operational improvement in the tools for value
management in the convergent customer
base , change management on the upgrading
of the loyalty tools, management of cross-
function projects for enhancing the
multichannel customer experience
Strategic input on the definition of the low-
cost opportunity, including an execution
model with the key enablers – platform and
brand - which would need to be shared for its
improvement and accelerate its local delivery
in countries. Low-cost recommendation as
part of a wider multi-branding policy were
included, as well as a preliminary Business
Case
Integration and Maintenance
End to End IPTV Service Launch and Maintenance the IPTV platform &
Integration of and End to End IPTV Service
At a major European operator. Development of a
unique network geographic management
expertise, alongside one of the largest European
operators
Modernization of infrastructure management
Low cost Strategy
Customer loyalty strategy
Support for a B2B operator in the
definition, launch and
commercialization of a Cloud offer :
design of the offer, management of the
relationship with the industrial partner
and program management, from the
pilot stage to commercialization, from
pre-sales to contractualisation, products
management and developments
Cloud offer
33
Sofrecom offers you the benefit of its track record
Europe