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Accenture Retail Personalization Platform
Helping retailers connect with customers
Today’s customers increasingly want to have a personalized experience with the brands they support and purchase. Loyalty and reward programs have proliferated as a way to help deliver that experience, yet studies show customers are becoming less loyal. Earning behavioral and emotional customer loyalty today requires the orchestration of rewards programs within the larger digital and personalized customer experience. This means knowing
your customer and prospect profiles and their history at a more detailed level than ever before. And it requires reaching them with the right product or content based on those actions and preference in the context that makes the most sense for each individual.Finally, organizations need to build the systems to enable this capability quickly, cost efficiently and in a way that enables future agility based on market changes.
Copyright © 2015 Accenture All rights reserved.Accenture, its logo, and High Performance Delivered are trademarks of Accenture.
Key Components • Salesforce Sales Cloud allows retailers
to easily manage customer preferences, and their information, across the entire organization.
• Salesforce1 Platform enables rich mobile applications for a highly integrated customer experience.
• Salesforce Communities gives retailers the opportunity for sales associates, customers and partners to connect in a branded environment across multiple channels.
• Salesforce Marketing Cloud streamlines and personalizes marketing campaign deployment.
• The cloud platform seamlessly Integrates with POS and other enterprise systems.
• SAS delivers customer analytics and insights.
• A loyalty engine uses key information and connection points to deliver experiences that keep customers coming back—online and in store.
Business BenefitsThe Accenture Retail Personalization Platform empowers retailers, restaurants and grocers to deliver more meaningful and relevant customer experiences.• Use a pre-configured, quick-start
personalization solution to modernize outdated loyalty systems
• Increase sales through customer analytics—identifying and targeting high-value customers and strategically segmenting customers
• Promote programs that encourage repeat visits and purchases
• Streamline implementing joint marketing initiative with suppliers
• Deliver omni-channel loyalty programs• Execute customer strategies on a platform
and capability designed to change at the pace of business
• Have confidence of certification by Salesforce.com as a Fullforce Industry Solution
The Power of Leadership and ExperienceSince 2004, Accenture and Salesforce.com have had a dynamic, client-centered alliance helping retail organizations harness the power of cloud computing.
About Accenture and Salesforce • Salesforce.com’s most strategic and
experienced integration partner leading the largest transformational projects
• 10+ years of working together helping 250+ organizations around the world
• 5,000+ people skilled in Salesforce, including 1,900+ certified, twice the number of any other provider
• Recognized by IDC, Forrester and CapioIT as a leader in Salesforce implementations
About Accenture RetailAccenture helps retailers increase revenue and market share by taking out costs, exploring innovative business models and developing new capabilities that boost top-line growth. We can do so by sharing the insights and experiences of our 9,000 professionals working with retail clients around the globe to achieve results.Accenture has helped hundreds of retailers in the past year:• 9 of the Top 10 global retailers• 9 of the Top 10 global apparel stores• 9 of the Top 10 global department stores• 9 of the Top 10 global grocery stores• 7 of the Top 8 global consumer electronics
stores• 4 of the Top 6 global home improvement
Stores• 3 of the Top 4 global drug stores
All of the top 10 retail:• Global discount stores• Mass merchants• Hypermarkets
About Salesforce FullforceThe Certified Salesforce Fullforce Program is a new industry-focused initiative that enables salesforce.com partners to go to market with specialized solutions that drive customer transformation across a number of key industries. A key component of the Salesforce.com Cloud Alliance Program, the Fullforce initiative recognizes partners who achieve sales and delivery objectives with validated Salesforce implementation expertise and success in product categories or select industries including communications and media, financial services, health care and retail and CPG.
About AccentureAccenture is a global management consulting, technology services and outsourcing company, with more than 336,000 people serving clients in more than 120 countries. Combining unparalleled experience, comprehensive capabilities across all industries and business functions, and extensive research on the world’s most successful companies, Accenture collaborates with clients to help them become high-performance businesses and governments. The company generated net revenues of US$30.0 billion for the fiscal year ended Aug. 31, 2014. Its home page is www.accenture.com.
For More Information Peter Bellas Managing Director, Retail [email protected]
Tim Gaughan Managing Director, Emerging Platforms Global Lead – Products, Accenture [email protected]
Ravi Arora Senior Manager, Retail Consulting [email protected]
Accenture Retail Personalization Platform Overview A pre-configured cloud platform built on Salesforce that allows retailers to provide existing and potential customers the ability to share information to allow for a more personal experience through targeted offers and product recommendations.
