Upload
others
View
3
Download
0
Embed Size (px)
Citation preview
www.tamarackcommunity.ca
Accelerating System Change with Collective Impact & Authentic Engagement
SARC Fall ConferenceOctober 25th, 2018 –9:00 am to 12:00 pm
www.tamarackcommunity.ca
Your Presenter
Sylvia Cheuy
Consulting Director, Community Engagement
[email protected] (416) 988-6887
www.tamarackcommunity.ca
www.tamarackcommunity.ca
TAMARACK: Our Theory of Change
We believe there are five interconnected practices that lead to impactful community change. We support our learners in the following areas:
The Tamarack Learning CentreTamarack’s Learning Centre exists to empower community changemakers to achieve greater impact. We support municipalities, funders, non-profits, and community leaders through on-demand coaching and consulting, in-person and digital training, and publications that guide change efforts.
We support our learning network in developing five interconnected practices that lead to community change:
CollectiveImpact
Community Engagement
Evaluating Impact
Collaborative Leadership
Community Innovation
A Connected Force for Community ChangeJoin us www.tamarackcommunity.ca
www.tamarackcommunity.ca
What is Your Knowledge of Collective Impact?
www.tamarackcommunity.ca
Where Collective Impact Fits
www.tamarackcommunity.ca
Collective Impact: A Definition
“A disciplined, cross-sectorapproach to solving complexsocial and environmental issues on a large scale.”
- FSG: Social Impact Consultants
www.tamarackcommunity.ca
Preconditions for Collective Impact
• Influential Champion(s)
• Urgency of issue
• Adequate Resources
Common
Agenda
Shared
Measurement
Mutually
Reinforcing
Activities
Continuous
Communication
Backbone
Support
All participants have a shared vision for change including a common understanding
of the problem and a joint approach to solving it through agreed upon actions
Collecting data and measuring results consistently across all participants
ensures efforts remain aligned and participants hold each other accountable
Participant activities must be differentiated while still being coordinated through a
mutually reinforcing plan of action
Consistent and open communication is needed across the many players to build
trust, assure mutual objectives, and appreciate common motivation
Creating and managing collective impact requires a dedicated staff and a specific
set of skills to serve as the backbone for the entire initiative and coordinate
participating organizations and agencies
Source: FSG
11
The Five Conditions of Collective Impact
Exploring * Alignment * Tracking Progress * Results
Diverse Voices * Responsive * Community Aspiration
Weaving * System * Supportive * Centered
Trust * Transparency * Ongoing * Engagement
Facilitate * Convener * Coordinate * Movement
SpecializedAgendas
FragmentedMeasurements
IndependentActivities
SporadicCommunication
UnsupportedEfforts
Common Agenda
SharedMeasurements
Mutually Reinforcing
Activities
ContinuousCommunication
BackboneInfrastructure
Community Aspiration
Strategic Learning (& Shared
Measurement)
Six Additions in Collective Impact to 3.0
High Leverage and Systems Focus
Authentic Community Engagement
Container for Community Change
ManagementParadigm
Movement Building Paradigm
www.tamarackcommunity.ca
Collaboration & Complexity
Some Grounding Ideas
Trust
Turf
LooseTight
Compete Co-exist Communicate Cooperate Coordinate Collaborate Integrate
Competition for
clients,
resources,
partners, public
attention.
No systematic
connection
between
agencies.
Inter-agency
information
sharing (e.g.
networking).
As needed,
often informal,
interaction, on
discrete
activities or
projects.
Organizations
systematically
adjust and align
work with each
other for greater
outcomes.
Longer term
interaction
based on shared
mission, goals;
shared decision-
makers and
resources.
Fully integrated
programs,
planning,
funding.
The Collaboration Spectrum
www.tamarackcommunity.ca
Simple
Making Soup
Right “recipe” essential
Gives same results every time
Complicated
Sending a Rocket to the Moon
“Formulae” needed
Experience built over time and can be repeated with
success
Complex
Raising a Child
No “right” recipes or protocols Outside factors
influence Experience helps, but doesn’t guarantees
success
What Type of Problem Is It?
Source: Brenda Zimmerman, Director of Health Industry Management Program, Schulich School of Business
KNOWN KNOWABLE UNKNOWABLE
www.tamarackcommunity.ca 14
Working with Complexity
• No one sector, working alone can effectively address complex issues
• Complexity is best addressed with a multi-sector approach
• “Context experts” are as necessary as “content experts” in generating effective solutions to complex issues.
www.tamarackcommunity.ca
Complexity: Implications for Strategy Making
• Plan then act
• Explicit plans
• Strategy formulation followed by implementation
• Eliminate contradictions
• Look for agreement
• Limit type of action
• Specify paths/policies
• Management by exception
• Act & Learn at the same time
• Consider explicit plans & tacit knowledge
• Strategy formation
• Work with paradoxes
• Generative relationships
• Multiple actions
• Minimum Specs/Simple Rules
• Build on what grows
Simple/Complicated Complex
www.tamarackcommunity.ca
Collective Impact is NOT…
• Collaboration as usual
• Single sector approach
• A focus on individual programs and single focused solutions
• Short term “quick fixes”
www.tamarackcommunity.ca
Collective Impact
Example in Action
www.tamarackcommunity.ca
Collective Impact Example: Erie Together
www.tamarackcommunity.ca
www.tamarackcommunity.ca
COUNTY-WIDE ACTION TEAMS
• Early Childhood Readiness & Success
• Aligning Education to Careers
• Balancing Workforce & Economic Development
• Individual & Family Stability
Collective Impact Example: Erie Together
www.tamarackcommunity.ca
Youth with quality career
exploration by 8th grade
Children reading at grade level
in 3rd grade
Children ready to learn when
they enter kindergarten
High School graduates ready
for next step
Collective Impact Example: Erie Together
www.tamarackcommunity.ca
Outcome™
4X Higher HSGrad Rate
6X Less Likely CJ involvement3rd GradeReading
BetterHealthOutcomes
Significantly lower costs
Cohort Effect
Collective Impact Example: Erie Together
www.tamarackcommunity.ca
Erie Together Keystone Outcome
3rd Grade Reading Scores
www.tamarackcommunity.ca
Collective Impact as a Disruptive Innovation
www.tamarackcommunity.ca
Collective Impact Mindset Shift
Buy-In Ownership
www.tamarackcommunity.ca
Content Context
Collective Impact Mindset Shift
www.tamarackcommunity.ca
Collective Impact Mindset Shift
Programs Systems
www.tamarackcommunity.ca
Exploring Community Change
Transforming Systems
www.tamarackcommunity.ca
Programmatic Versus Systems Change
• Programmatic interventions help people beat the odds
• Systemic interventions seek to change the odds
Karen J. PittmanCo-Founder, President & CEO of the Forum for Youth Investment
www.tamarackcommunity.ca 30
“Every problem magnifies the impact of the others, and all are so tightly interlocked that one reversal can produce a chain reaction with results far distant from the original causes.
A rundown apartment with mold exacerbates a child’s asthma, which leads to a call for an ambulance, which generates an ambulance bill that cannot be paid, which ruins a credit record, which hikes the interest rate on an auto loan which forces the purchase of a “beater” car that is unreliable, which jeopardizes a mother’s punctuality at work, which limits her promotions and earning capacity, which worsens her anxiety and depression, which increases her time off work, which confines her to poor housing.”
ADAPTED FROM: The Working Poor: Invisible in America by David Shipler
• What programs could be developed to change this family’s individual circumstances?
• What “systems” factors would you change the family AND 10,000 of their peers?
An Exercise in Systems Change
www.tamarackcommunity.ca
Transforming Systems
Moving Beyond System Alignment
• System alignment is often a beneficial outcome of Collective Impact Initiatives
• System alignment alone is not likely to lead to high impact strategies or systems-changing outcomes
www.tamarackcommunity.ca
Strategies to Get to Systems Change
• Policy – advocating for policy change at local orprovincial levels to improve the systems
• Enhancing Services – Bring in previously unnoticed practice, movement or resources to enhance existing local services
• Learning Through Prototyping – Start small with willing partners, learn from the experience and then expand
• Increasing Coordination – Re-aligning existing programs and stakeholders to maximize system efficacy
www.tamarackcommunity.ca
• Patient capital
• Persistence for longer term systems change
• Align funders across sectors to common agenda
• Legitimize the work of the collaborative table
• No playbook, support and advance the skills and capacity of collaborative partners
Things to Consider in Collective Impact
www.tamarackcommunity.ca
• Comments?
• Questions?
www.tamarackcommunity.ca
www.tamarackcommunity.ca
Practical Tools to implement Collective Impact and improve your collaborative outcomes.
Putting Theory into Action
• Define the challenge to be addressed.
• Acknowledge that a collective impact approach is required.
• Establish clear and shared goal(s) for change.
• Identify principles to guide joint work together.
Common Agenda
Grounded in a citizen survey:• Small Town Feel• Protecting the Headwaters• Rural Roots• Community Safety• Economy• Poverty• Health & Social Services• Arts and Culture• Community Involvement
http://headwaterscommunities.org
Building a Common Agenda
Building a Common Agenda Prior History Positive or Negative Impact
Pressing Issue Galvanize leaders across sectors
DataDetermine what you need to understand impact of the issue on community
Community Context
Is there community buy in? Determine community leverage opportunities
Core Group Determine who needs to be involved in core group
ConvenerTrusted leadership to facilitate collaborative efforts
Community Engagement
Determine how to engage the broader community in the effort
Strategies Assumptions
Influential Factors Problem/Issue/Opportunity Desired results (outputs, outcomes and impact)
Community needs/assets
5
2
1
6
3
4
Source: Kellogg Foundation, 2004
Common Agenda: Theory of Change Tool
All residents have access to affordable housing and experience
a sense of community
www.tamarackcommunity.ca
Exploring Authentic Community Engagement
www.tamarackcommunity.ca
Authentic Community Engagement
A Definition
Authentic community engagement is the intentional
process of co-creating solutions in partnership with
people who know best, through their own experiences,
the barriers to opportunity.
Source: Voices for Racial Justice
www.tamarackcommunity.ca
“I can’t save the world on my own…it will take at least three of us.”
- Bill Mollison, A Permaculture Movement Founder
The Importance of Community Leadership
www.tamarackcommunity.ca
“Given the task of rejuvenating a region and the choice of $ 50 million, or $ 2 million and 20 committed local leaders, we would choose the smaller amount of money and the committed leaders.”
- McKinsey & Company (1994)
The Importance of Community Leadership
www.tamarackcommunity.ca
The Spark of Resurgent Cities
• Leadership and multi-sector collaboration are common characteristics of resurgent cities
• The catalyst for resurgence involved “leadership on the part of key institutions or individuals, along with collaboration among the various constituencies with an interest in economic development”
• The instigators of city revitalization “took responsibility for bringing about improvement.”
Source: Lessons from Resurgent Cities, Federal Reserve Bank of Boston
www.tamarackcommunity.ca
Authentic Community Engagement
Six Functions of Community Leadership
1. Make things happen
2. Create Vision
3. Inspire Others
4. Facilitate relationships & collaboration
5. Instill a Positive Mindset
6. Foster leadership in others Source: Bank of IDEAS
“You can’t move your town to a different location, but you can move your town’s attitude in a different direction.”
- Heartland Center for Leadership
Development
www.tamarackcommunity.ca
Authentic Community Engagement
Harnessing the Extraordinary Power of Ordinary People
“Neighbours are powerful producers of the common good. Citizenship is the foundation of a strong community. Every story of community is focused on connecting the assets of residents that were previously disconnected.”
- John McKnight
“Human ingenuity and creativity in the face of adversity is what defines us as a species. It’s something we can count on, not a speciality reserved for a few.”
- Al EtmanskiSix Patterns to Spread Your Social Innovation
www.tamarackcommunity.ca
Asset-Based Community Development
Organizational Mindset Shift
www.tamarackcommunity.ca
Asset-Based Community Development
The Progression of Citizen Power
www.tamarackcommunity.ca
Authentic Community Engagement
The Community Engagement ParadoxThe internet and social media have made it easier than ever to mobilize support quickly around ideas and mobilize grassroots support for lasting systems change
BUT, at the Same Time….
• The complexity of issues;
• Scarcity of Funding; and,
• Shrinking public attention spans
Has made the job of community changemakers more difficult than ever.
www.tamarackcommunity.ca
Authentic Community Engagement
Loneliness: A Growing Reality• A 2015 Angus Reid Survey on Belonging found that:
▪ 32% of Canadians report a very strong senseof belonging to their community;
▪ 38% of Canadians report they “don’t feel theyhave a stake” in their local community
• 2014 Stats Can data reported that:
▪ 1 in 5 older Canadians describe themselves as“lonely or dissatisfied with life”; and,
▪ 64% of Canadian post-secondary students reported feeling very lonely within the last 12 months
www.tamarackcommunity.ca
Authentic Community Engagement
Benefits of Engagement for Individuals• A 2003 Harvard study showed that the higher a
community’s “social capital the lower its mortality rates, from violent crime AND from heart disease
• Humans are hardwired to live in community but evidence shows that our actual experiences of community have been steadily declining since the 1960s.
• It is estimated that 6 million Canadians are socially isolated and loneliness is as harmful to health:• It has the same health impact as smoking 15 cigarettes
a day• Social isolation can be twice as deadly as obesity;• Increases the risk of dementia by 64%
www.tamarackcommunity.ca
Authentic Community Engagement
Benefits of Engagement for Neighbourhoods• When neighbours know each other
they are better able to help one another in times of emergency
• Research shows people who feel a sense of community are more likely to act for the common good;
• A deliberate & intentional effort is needed to re-learn the skills to build community
www.tamarackcommunity.ca
Authentic Community Engagement
Benefits of Engagement for Municipalities• Being efficient and effective is necessary but not
sufficient for municipalities to be considered GREAT communities
• Municipal attention needs to broaden to consider social infrastructure. In the future, “the most profound and powerful long-term innovations in cities will be social.”
• Enhancing cities’ social infrastructure involves meaningful engagement of citizens as leaders and partners in shaping its future.
• Residents must be engaged differently – beyond their roles as taxpayers and voters for their sense of being responsible citizens to be restored
www.tamarackcommunity.ca
“We cannot solve our problems with the same thinking we used when we created them.”
- Albert Einstein
How I See
Options I Perceive
Choices I Make
How I See + Options I Perceive = Choices
www.tamarackcommunity.ca
Multi-Sector Collaboration & Complexity
Harnessing Collective Wisdom
The Scallop Principle
• Each one of us is an eye (I); the whole discerns through us.
• The corollary: when we don’t hear from any eye (I), the whole is at greater risk.
Stances that support the arising of collective wisdom• Suspend certainty• See the whole• Seek diverse perspectives• Welcome all that is arising• Trust in the transcendent
www.tamarackcommunity.ca
Authentic Community Engagement
Lasting Community Change: A Collaboration Between 3 Innovators
Disruptive Innovators• “Passionate amateurs” who are motivated by necessity and inspired by love.• They challenge the current way of doing things• Can be perceived as “a threat” to the system
Bridging Innovators• They are critical intermediaries between disruptive innovators to organizations
and institutions • They are astute at spotting promising ideas• They use their relationships to lend credibility to the disruptive innovator and
translate his/her ideas to the system
Receptive Innovators• Innovators within organizations • They are able to translate promising ideas into reality within existing systems• They use their insider knowledge of key levers to advance promising innovations
within the system
Source: Al EtmanskiSix Patterns to Spread Your Social Innovation
www.tamarackcommunity.ca
Authentic Community Engagement
7 Building Blocks for Authentic Engagement
1. Set appropriate expectations
2. Always educate
3. Close the loop
4. Build relationships
5. Recognize different kinds of expertise
6. Establish ownership
7. Take an asset-based approach
www.tamarackcommunity.ca
Set Appropriate Expectations
Community Engagement Continuum
One level is not better than the others. Consider:• Complexity• Timeline• Budget• Goals• Community
expectations• Public interest
Trust is broken down when expectations are different from reality.
www.tamarackcommunity.ca
Authentic Community Engagement
Always EducateInform your community in ways that
cut through the clutter:
• Videos, infographics
• Plain language, humour, surprise
• Explain why it should matter to
them
• In the right channels
• Through word of mouth
• Having a great idea and demonstrating positive results is key to community change
• Effectively communicating your ideas and results is AS IMPORTANT for building momentum, continued engagement and impact
• Effective communication requires a message that “sticks” with people. A sticky message is:• Understood• Remembered • Changes something for the receiver
Authentic Community Engagement
Make Your Message “Sticky”
www.tamarackcommunity.ca
Authentic Community Engagement
6 Principles to Create a Sticky Message
www.tamarackcommunity.ca
Authentic Community Engagement
Always Close the Loop
• Thank the community for their participation
• Tell them how their feedback is being used
• Show the impact of their contribution
• Always educate
• Be creative and have fun in how you report back
www.tamarackcommunity.ca
Authentic Community Engagement
Tips for Closing the Loop
www.tamarackcommunity.ca
Authentic Community Engagement
Adopt the Lens of Assets
“Like all magnificent concepts ABCD ignites the imagination. It’s impossible to look at the world in the same way once you see it through the lens of ABCD.”
- Al Etmanski
www.tamarackcommunity.ca
Asset-Based Community Development
5 Community Assets
“The gift that the composers of
ABCD – John McKnight and Jody
Kretzman – have given us is that
they present our caring and
ingenuity back to us in such an
elegant way that we can
appreciate its beauty and respect
its power.”- Al Etmanski
1. Individuals
2. Associations
3. Institutions
4. Physical Space
5. Exchange
www.tamarackcommunity.ca
Asset-Based Community Development
Residents and their Gifts
www.tamarackcommunity.ca
Asset-Based Community Development
The Tools of Community
CONTROL CONSENT
PRODUCESGOODS & SERVICES
PROVIDES CARE
CLIENTS OR CONSUMER CITIZEN
NEEDS CAPACITY
“Institutions and associations are both important “tools” for the work of communities. Each has it particular purpose. What doesn’t work is when we use the wrong tool.”
- John McKnight
www.tamarackcommunity.ca
• Comments?
• Questions?
www.tamarackcommunity.ca
Tools to Put
Theory into Practice
Find more Tools at:https://www.tamarackcommunity.ca
www.tamarackcommunity.ca
Authentic Community Engagement
Personal Asset Inventory Tool
• Individuals bring a wealth of personal assets to the collaborative table
• The Personal Asset Inventory Tool is a simple and fun way to inventory the group’s collective skills & abilities
• Once revealed, the group can determine how best to move their collective work forward.
www.tamarackcommunity.ca
Authentic Community Engagement
Personal Asset Inventory Tool
• Create an inventory of personal assets
• Reflect on the following question:
How can we use our collective assets to strengthen youth leadership at TCHC?
Synthesize the top 3 insights from your group’s dialogue to share
www.tamarackcommunity.ca
Authentic Community Engagement
The Stakeholder Wheel of Engagement
www.tamarackcommunity.ca
Reflecting On Today
Share highlights you are leaving with…
www.tamarackcommunity.ca
www.tamarackcommunity.ca
"In every community there is work to be done. In every nation, there are wounds to heal. In every heart there is the power to do it.”
– Marianne Williamson