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© 2014 VMware Inc. All rights reserved. Accelerate Your Migration to “Application-centric” Storage- as-a-Service from VMware vCloud Service Providers Success Story with IndonesianCloud (VMware vCloud Air Network Partner) 1 Source: VMworld 2014 Presentation by VMware and IndonesianCloud

Accelerate Your Migration to "Application-Centric" Storage-as-a-Service from VMware vCloud Service Providers

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© 2014 VMware Inc. All rights reserved.

Accelerate Your Migration to “Application-centric” Storage-as-a-Service from VMware vCloud Service Providers

Success Story with IndonesianCloud (VMware vCloud Air Network Partner)

1

Source: VMworld 2014 Presentationby VMware and IndonesianCloud

3 Key Takeaways

Learn how you can transform storage by aligning it with app demands….

1. Fundamentally simplify storage consumption

2. Exploit fast, resilient and dynamic persistent storage tier

3. Significantly lower TCO for comparable performance

2

Agenda

3

1 Why Virtual SAN? – VMware Perspective

2 Why Virtual SAN? – IndonesianCloud Perspective

3 Q&A

Virtual SAN:Radically Simple Hypervisor-Converged Storage

4

vSphere + Virtual SAN

• Software-defined storage embedded in

vSphere

• Runs on any standard x86 server

• Pools HDD/flash into a shared datastore

• Managed through storage policy-based

management framework

• High performance through flash acceleration

• Highly resilient - zero data loss in the event of

hardware failures

• Deeply integrated with the VMware stack

The Basics

Hard disksSSD

Hard disksSSD

Hard disksSSD

Virtual SAN Shared

Datastore

Why VMware Virtual SAN?

5

• Two click Install

• Single pane of glass

• Policy-driven

• Self-tuning

• Integrated with VMware stack

Radically Simple

• Embedded in vSphere kernel

• Flash-accelerated

• Up to 2M IOPs from 32 nodes

• Granular and linear scaling

High Performance Lower TCO

• Server-side economics

• No large upfront investments

• Grow-as-you-go

• Easy to operate with

powerful automation

• No specialized skillset

Two clicks to deploy!

Virtual SAN Simplifies Storage

6

If You Know vSphere, You Know Virtual SAN

Virtual SAN is Deeply Integrated with VMware Stack

7

Ideal for VMware Environments

vMotion

vSphere HA

DRS

Storage vMotion

vSphere

Snapshots

Linked Clones

VDP Advanced

vSphere Replication

Data Protection

Horizon View

Virtual Desktop

vCenter Operations Manager

vCloud Automation Center

IaaS

Cloud Ops and Automation

Site Recovery Manager

Disaster Recovery

Site A Site B

Storage Policy-Based Management

8

Storage Policy-Based Management

VSAN Shared

Datastore

VSAN Simplifies and Automates Storage Management Per VM storage service levels from a single self-tuning datastore

Capacity

Performance

Availability

Per VM Storage Policies

Policies set based on application needs

vSphere + VSAN

SLAs

Software automates control of service levels

No more LUNs!

Virtual SAN Puts The App in Charge

9

Simpler and Automated Storage Management Through Application-centric Approach

Today

1. Pre-define storage configurations

2. Pre-allocate static bins

3. Expose pre-allocated bins

4. Select appropriate bin

5. Consume from pre-allocated bin

✖ Overprovisioning (Better safe than sorry!)

✖ Wasted resources, wasted time

✖ Frequent data migrations

Today Virtual SAN

1. Define storage policy

2. Apply policy at VM creation

Virtual SAN

Shared Datastore

Resource and data service are

automatically provisioned and

maintained.

No overprovisioning

Less resources, less time

Easy to change

vSphere + Virtual SAN

Virtual SAN is Highly Resilient Against Any Hardware Failure

10

Virtual SAN is Designed to Ensure Data is Never Lost in Case of Failures

Simple to set up via policy

Delivered on per VM basis

Zero data loss in case of disk, network or host failures

Ensures zero downtime from disk or network failures

Interoperable with vSphere HA and Maintenance Mode

Scale UP

Add more

Disks

IOPSCapacity

40 TB

400 TB

4.4 PB

Scale OUT

Add more

Hosts

ElasticGrow or shrink on demand

GranularAdd single host or disk

Non-disruptive No app downtime

Virtual SAN Enables Elastic Linear Scaling of Capacity and Performance

11

No More Complex Forecasting & Large Upfront Investments

Virtual SAN Reduces CAPEXand OPEX for Better TCO

CAPEX

• Server-side economics

• No Fibre Channel network

• Pay-as-you-grow

OPEX

• Simplified storage configuration

• No LUNs

• Managed directly through vSphere Web Client

• Automated VM provisioning

• Simplified capacity planning

As Low as

$0.50/GB2

As Low as

$0.25/IOPS

5X Lower

OPEX4

Up to 50%

TCO

Reduction

As Low as

$50/Desktop1

1. Full clones2. Usable capacity3. Estimated based on 2013 street pricing, Capex (includes storage hardware + Software License costs)

4. Source: Taneja Group12

Email

Transaction

Processing

Home

Directories

App

Dev

Content

Mgmt.

HPC

Tech

Apps

Motion

Video

IT

Web

ContentOnline

Archive

Bulk Storage

as-a-Service

Desktop

Virtualization

High Service

Level

Performance

Low Service

Level

Capacity

The ideal workload for Virtual SAN requires:

• High performance

• Mid-level service levels (data protection)

• Granular scalability of performance and capacity

• Cost-effective price/performance

• Simplicity – managed directly by vSphere team

• Network isolation

Identifying Ideal Workloads for Virtual SAN

13

Understand how Workloads Relate to Virtual SAN Use Cases

Virtual Desktop

(VDI)

Tier 2

Production

Disaster Recovery

Target

• Simple to deploy and

manage for vSphere

admin thru integration

with VMware stack

• High performance and

consolidation ratios

• VM level SLA

management via policy

• Ideal for workloads that

require replication

RPOs > 15 min and 2/3

daily snapshots

• Integrated with

vSphere Replication

and VMware SRM

• Reduces cost of

storage

• Minimizes data center

footprint

• Handle peak

performance

requirements (boot,

login, read/write

storms)

• Granularly scale from

POC to production

without huge upfront

investments

• Supports high VDI

density

Virtual SAN Use Cases

14

Site A Site B

Staging &

Test/Dev

• Rapid storage

provisioning and

complete automation

• Reduces cost of

storage for non-

mission critical

workloads

• Enables Cloud

Architect to easily

provision storage

Agenda

15

1 Why Virtual SAN? – VMware Perspective

2 Why Virtual SAN? – IndonesianCloud Perspective

3 Q&A

Hosting, Solutions, Consulting.

Introducing IndonesianCloud

We AreEstablished in 2011, IndonesianCloud is a world class, local cloudservice provider. Standardizing on a certified VMware vCloudpowered platform, hosted in the most secure datacenter inIndonesia, and leveraging the latest technology, enables us to offeran “AlwaysOn” service guarantee

Our MissionIndonesianCloud strives to be Indonesia ’ s most trusted, mostreliable, and most secure local cloud provider

Our GoalProvide enterprise, global quality cloud services to Indonesianclients

Our SolutionsWe provide a complete portfolio of IT solutions including Hosting,Integrated Solutions, and Consulting

16

Hosting, Solutions, Consulting.

Everyone is now a Global Service Provider

Shadow IT means Internal IT is being

held accountable for their costs

Local SPs must be competitive against

global SPs

Cloud Platforms (Private or Public)

need to scale, be cost effective, and

they must be reliable

17

Hosting, Solutions, Consulting.

Background

Existing platform

Blade Serversspread across two

DC sites and multiple chassis

Enterprise Grade FCoE attached

storage with deduplication and

thin provisioning

10GbE Networking with VLAN/PVLAN,

and FCoE

18

Hosting, Solutions, Consulting.

Existing Storage

Storage Performance

Two performance Tiers* (Standard / High)

Storage Availability

Optional Hourly Snapshots

Optional Async Replication

Storage Costs

41c per GB for High Performance

15c per GB for Standard Performance

+7c per GB to enable Snapshots

+55c per GB to enable Replication

Prices per month in USD

*Standard Performance Storage (Bulk - 500 IOPS/TB); High Performance Storage (OLTP - 1500 IOPS/TB)

19

Hosting, Solutions, Consulting.

Past Issues

Controller

Failures (x3)

Cluster Instability

Concurrent

Controller Failures

(leading to

widespread outage)

Operational

complexities caused

by storage efficiency

technology

X

Operational complexities

caused by physically separate

storage service catalog items

20

Hosting, Solutions, Consulting.

Our Storage Service Catalog

Storage Tier Performance* Local Recovery Remote DR

Diamond High Yes Yes

Platinum Standard Yes Yes

Gold High Yes No

Silver Standard Yes No

Bronze Standard No No

Each Tier encompasses a physically separate datastore

More Datastores = More Management & Waste

*Standard Performance Storage (Bulk - 500 IOPS/TB); High Performance Storage (OLTP - 1500 IOPS/TB)

21

Hosting, Solutions, Consulting.

So…

High storage costs,

platform instability,

and operational

challenges led us to

reconsider

And our answers were interesting…

Is our existing platform cost effective?

Is our existing platform operationally simple?

Is traditional storage reliable enough?

Is traditional storage scalable enough?

22

Challenge 1 - Cost Efficiency

23

Hosting, Solutions, Consulting.

The Cloud Market

Standard Performance (Bulk) Storage

High Performance (OLTP) Storage

Prices per month in USD

*Standard Performance Storage (Bulk - 500 IOPS/TB); High Performance Storage (OLTP - 1500 IOPS/TB)

24

Hosting, Solutions, Consulting.

The Hardware CapEx Market

Includes allowance for Hosting, but excludes any “cost of finance” Includes allowance for Hosting, but excludes any “cost of finance”

Not technically “like for like” but representative of

customer comparisons

*Standard Performance Storage (Bulk - 500 IOPS/TB); High Performance Storage (OLTP - 1500 IOPS/TB)

Standard Performance (Bulk) SATA

High Performance (OLTP) SAS

25

Hosting, Solutions, Consulting.

Side by Side

Standard Performance High Performance

Hardware / CapEx 6c / GB 24c / GB

Local Competitor 30c / GB $1.50 / GB

AWS 12c / GB 27c / GB

Azure 8c / GB 18c / GB

Google 3c / GB 22c / GB

VMware vCloud Air 6c / GB 12c / GB

IndonesianCloud SELL 45c / GB 75c / GB

IndonesianCloud

COST

15c / GB 41c / GB

Prices per month in USD

*Standard Performance Storage (Bulk - 500 IOPS/TB); High Performance Storage (OLTP - 1500 IOPS/TB)

26

Hosting, Solutions, Consulting.

Our Challenge

Our COST price for storage was

more than the sell price of

our international competitors

Our prospects were always baselining our storage vs what “they can buy it for”

27

Hosting, Solutions, Consulting.

Our Goal

Match the comparative price of “in house purchased”

solutions without compromising performance or

availability

28

Hosting, Solutions, Consulting.

What we considered

• NetApp with 4TB SATA Drives (and 2TB NVRAM Cache)

• EMC ScaleIO

• StarWind Virtual SAN

• Nutanix Converged Compute

• Simplivity Converged Compute

• Nimble Hybrid Storage

• VMware Virtual SAN

29

Hosting, Solutions, Consulting.

Our Findings

Virtual SAN License is 8c

per GB

Total COST of Virtual SAN

solution is 12c per GB;

sell for 24c per GB

Virtual SAN Hardware* is 4c

per GB for high performance

*Based on SuperMicro Virtual SAN Ready Nodes

*Includes cost for CPUs and RAM, which we can also sell

30

Hosting, Solutions, Consulting.

Standard Performance High Performance

Hardware / CapEx 6c / GB 24c / GB

Local Competitor 30c / GB $1.50 / GB

AWS 12c / GB 27c / GB

Azure 8c / GB 18c / GB

Google 3c / GB 22c / GB

VMware vCloud Air 6c / GB 12c / GB

IndonesianCloud SELL 45c / GB 75c / GB

IndonesianCloud

COST

15c / GB 41c / GB

Virtual SAN SELL n/a 24c / GB

The Result

Goal: Match the comparative price of “in house purchased”

solutions without compromising performance or availability

31

Challenge 2 – Operational Simplicity

32

Hosting, Solutions, Consulting.

Our Challenge

Storage efficiency savings inside

storage subsystem and not the

VMware Datastores (causing

operational issues)

Replications and Snapshots per

Datastore, not per VM (but we sell

per VM).

Being able to accurately

capacity plan for growth

Balancing performance

vs capacity

33

Hosting, Solutions, Consulting.

• Ensure that any storage efficiency savings are instantly usable by VMware

• Enable Snapshot and Replication protection per VM to reduce the complexity of our

service catalogs

• Ensure that capacity planning is possible by providing accurate consumption metrics

• Ensure that we purchase “just enough” performance

Our Goal

34

Hosting, Solutions, Consulting.

Our Findings

With Virtual SAN, we can deploy a

single physical storage tier, with

additional data protection per VM

Only VMware Virtual SAN offered

native integration with VCOPS for

accurate capacity forecasting

“Only Virtual SAN let me mix and

match capacity and performance

within the cluster”

** VVOLS will address this for block storage

With Virtual SAN, Storage

efficiency savings are usable by

VMware*

35

Challenge 3 – Reliability

36

Hosting, Solutions, Consulting.

Background

• Dual Controller, Active/Passive or Active/Active ruled the storage arena

• We were always told “This is enterprise grade, it wont fail”

• Traditional Tech is designed NOT to fail

• When Traditional Tech DOES fail, all hell breaks loose (THIS IS COMMON)

37

Hosting, Solutions, Consulting.

Our Challenge

Find a way to operate a

storage platform that is

designed to, and can

accommodate, failures

Remove the “noose” that

hangs around our neck by

having the business reliant

on storage vendors

38

Hosting, Solutions, Consulting.

Our Findings

“Scale Out” removes traditional

SAN controllers as a point of

failure”

“Scale Out” removes traditional

RAID arrays as a point of

weakness

“Design for Failure is a FAR better

philosophy”

“Scale Out, Shared Nothing is PERFECT

for Service providers and large

enterprises”

39

Challenge 4 – Scalability

40

Hosting, Solutions, Consulting.

Our Challenge

We must always purchase

capacity in large increments

(20TB+) – this is a CapEx drain

Every time we outgrow our

storage controllers, we must

“FORKLIFT” replace them

Our disk CACHE hit ratio is very

good, but if I want to increase

cache.. How ??

41

Hosting, Solutions, Consulting.

Our Findings

“With Virtual SAN, if we want more

Capacity, we can simply add a

new node with larger drives”

“With Virtual SAN, if we want more

sustained IOPS, we can simply

add a new node with more SSD”

“And more importantly,

controller performance is

linear. If we need more

power, just add more

nodes”

42

Virtual SAN for IndonesianCloud

43

Hosting, Solutions, Consulting.

Our Virtual SAN Platform– SYS-F627R3-R72B+

• 4 Hot-plug System Nodes in 4U Each node supports:

• Dual socket R (LGA 2011) supports Intel® Xeon® processor E5-2600 and E5-2600 v2 family

• Up to 1TB ECC DDR3, up to 1866MHz; 16x DIMM sockets

• 1 PCI-E 3.0 x16 (LP) + 1 Micro LP

• I/O ports: 2 GbE ports, 1 Built-in video, 1 COM/Serial port, 2 USB 2.0 ports

• Built-in Server management tool (IPMI 2.0, KVM/media over LAN) with dedicated LAN port

• LSI 2208 based storage controller

• 6+2 Hot-swap 3.5" SAS2 HDD Bays via LSI 2208

• 4U rackmount 1280W Redundant Power Supplies Platinum Level (95%)

– 8x Processor Ivy Bridge 10C E5-2670V2 2.5G 25M 8GT/s QPI

– 64x Memory 16GB 1333 ECC Reg

– 4x SSD Intel S3700 Series 800GB, SATA 2,5"

– 20x HDD 4TB 7.2RPM SAS 6 3.5"

– 4x AOC-CTG-i2T ( 10G Support w/ X540 chip with 2 x RJ45 )

– 4x SSD Tray (MCP-220-93801-0B)

• Super Micro FatTwin –

• per Virtual SAN Block

Queue Depth of 600

NL-SAS, 4TB

80 Cores, 1TB RAM, 80TB

Storage

44

Hosting, Solutions, Consulting.

Our NEW Storage Service Catalog

Storage Tier Performance* Local Recovery Remote DR**

Diamond

HIGH

Yes Yes

Platinum Yes Yes

Gold Yes No

Silver Yes No

Bronze No No

Single Physical Tier, per VM uplifts

SIMPLE & EFFECTIVE

*High Performance OLTP Storage (1500 IOPS/TB)

** vSphere Replication with SRM

45

Hosting, Solutions, Consulting.

Summary

Is our existing platform cost effective?

Is our existing platform operationally simple?

Is traditional storage reliable enough?

Is traditional storage scalable enough?

No…. But Virtual SAN is

46

Agenda

47

1 Why Virtual SAN? – VMware Perspective

2 Why Virtual SAN? – IndonesianCloud Perspective

3 Q&A

Thank you!