YESTERDAY

Located in Casalvieri, a small town of the Ciocia-ria area in the province of Frosinone, Gemar is currently managed by Angelo and Genesio Rocca, respectively grandson and great-grandson of Angelo Rocca, who founded one of the first Italian companies in the field of balloon manufacturing, back in 1902.

A CENTURY-OLD STORY

Angelo Rocca was very young when he migrated to Marseilles, France, where he started as a street vendor selling the balloons he bought from a small local factory. Back then, ballo-ons were filled with air and hydrogen. Angelo, who wanted more from life than being a mere street vendor, did all he could to learn the secrets of balloon manu-facturing, and discovered that they were made of a natural latex rubber, non-synthetic and unstable. Once he had acquired the technique, he decided to produce the balloons himself and to return to his homeland as an entrepreneur, putting his intuition to practice. He created a laboratory at home and began making the first balloons. His raw material, latex rubber, arrived from Malaysia in rolled-up sheets that Angelo would cut in two, overlap and glue together before hitting their edges with a hammer. This artisan process resulted in the ballo-ons. Production was of course limited to a handful of pieces a day, but the fame of the small Casalvie-ri laboratory soon spread all over Italy. In fact, Angelo would sell his products to clients from Sicily, Puglia and from northern Italy. As no efficient means of communication was available, buyers would show up at the laboratory in person to place an order, and sometimes were forced to sojourn in Casalvieri for several days until their order was ready. The artisan process continued for years, years marked by war and misery, but

Angelo stood his ground and overcame those hard times thanks to his persistence and strong will. After the war, production rapidly increased and included printing advertisement images on the balloons. The ink used at the time was aniline-based and the printing block was made of cherry wood. In the meanwhile, following Angelo Rocca's example, other citizens took up work in this field, cooperating with each other in an orga-nized entrepreneurship.

THE ARRIVAL OF NEW TECHNOLOGIES

Angelo Rocca's entrepre-neurship was inherited by his son Genesio in the years following the war. The production process was still a craftsmanship, although the first images of the future company could already be glimpsed. Immediately after the war, the company, guided by the entrepreneur spirit of

Genesio, introduced new manufacturing proces-ses, including rubber vulcanization, a process discovered by Mr. Goodyear in 1839. Insisting with research, new working methodologies and new techniques, in 1970 Genesio finally took the

with the contribution of:

definite step from artisan manufacturing to indu-strial production, installing the first automated production line and therefore producing a large number of balloons each day, with a remarkably superior quality.

INDUSTRIAL ESTABLISHMENT AND THE BIRTH OF GEMAR.

Angelo Rocca, Genesio's son and the current direc-tor, was introduced early to the company and is the person behind the comple-tion of the company's indu-strial development and Gemar's birth. With Angelo, Gemar is now part of the international context in the field, and is gradual-ly climbing up the steps towards the worldwide leadership of balloon manufacturers. The prefer-red industrial process is the dipping method, that allows for better control of each phase and ensures final quality compared to other processes. Gemars balloons are produced in 4 types: pastel, crystal, metallic/pearlescent and fluorescent. Available in more than 70 colors and 30 shapes, they can be used in all commercial sectors, from street vendors to parties, from adver-tisement to balloon art.

EUROPE'S NUMBER ONE COMPANY

Today Gemar specializes in the production and printing of latex balloons and is the first company

in Europe in terms of quantity and quality. Gemar's balloons are entirely produced in Italy, in full compliance with national and European envi-ronmental regulations. Very concerned with Corporate Social Responsibility, Gemar has perfectly integrated the strategic company vision and ethic issues, managing internal social impact problems as well as those involving the territory in which the company operates. Gemar has obtained the 100% MADE IN ITALY Certificate issued by the institution for the protection of Italian produ-

cers, which guarantees the true origin and quality of Italian products.

TOMORROW

The first latex balloons were produced in Great Britain in 1847. Since then the product, the market and the technology have naturally taken giant steps. As we have seen, Gemar has played a main role in this evolution, establishing itself as a global company with know-how and strong propensity to marketing.

The creation of a global network adds value to the company's image, so that it is symmetrically identi-fied to the world of latex balloons and parties. Gemar is future-oriented, constantly committed with the trading of its products and with the research of new markets in which it can establish itself thanks to its peculiar abilities.

ACCADEMIA DEL PALLONCINO ITALIANO

The need to transfer the acquired technical know-ledge and the fascination by the Italian style have led to the creation of the Italian Balloon Academy, Accademia del Palloncino Italiano. It is an asso-ciation whose purpose is to offer professional training courses and to preserve and diffuse the art of decoration using Gemar's unique Italian latex balloons. The starting point for anyone who wishes to approach balloon arts professionally, the Acca-demia transfers the indispensable cultural notions required to fine tune techniques and to provide new stimuli to one's own creativity, and is also an excel-lent research and improvement tool for anyone who is already a balloon artist.

2

Accademia del Palloncino Italiano

Accademia del Palloncino Italiano

Originating from a vision of Gemar, Accademia del Palloncino Italiano is an association with the sole purpose of oering professional training activities aimed towards preserving and spreading the art of decoration with e Italian Balloon.

Being the starting point for anyone who wants toapproach balloon art professionally, Accademia transfers the indispensable cultural notions to rene and develop techniques and to promote personalcreativity.Accademia is an excellent tool for professionals, abreeze of new ideas and concepts that can enrich eventhe best of portfolios.

e use of balloons for decoration has grownconsiderably, galas, events, theatre,fashion, television, inaugurations,conventions, sport and important

occasions can be enriched bythe brilliant

colours and innite applications of latex balloons molded into artistic creations.Accademia is perfectly integrated within thiscontext, being able to count on the cooperation of the best and nest Italian master decorators who are the docents of the training courses.Accademia del Palloncino Italiano champions Italian style and exploits the exclusive qualities of the Italian Balloon, characteristics such as elasticity, form, reliability and an extensive range of brilliant colours & sizes provide a competitiveadvantage to traineesonce they have becomeprofessionals.

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A Mexican Sombrero

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In this edition Accademia presents a decoration made with Gemars latest product , the modeling balloon D2 (1x60 ").A unique balloon for its quality and endless versatility.Accademia has created a hat that is a blast of color and gaiety.To make the "Mexican Sombrero" requires approxi-

mately three hours and is of medium difficulty.The upper part of the sombrero has been realized with the Linear technique while the lower part with the Double Linear technique.Particular details have been added to the sombrero, decors such as the embroidery and laces have been made with deflated modeling balloons D2.M"ehtekamoTTo

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1. Inflate 5 modeling balloons D2 in red 45 and make a quintuplet. To facilitate the process of twisting we recommend leaving a small part of the balloon deflated so the air inside the balloon can move freely during the twisting or by deflating the balloon slightly before tying in order to make it soften it and thus reduce the risk of rupture.

2. Make a PINCH TWIST on one of the five balloons, at the center of the cluster of the 5 balloons.

3. Create a bubble of about 3 cm on the following balloon and insert a new modeling balloon D2.

4. Continue by creating another bubble on the next balloon and join to the single balloon that was inserted in the previous step.

5. Repeat the same operation on the third, fourth and fifth balloon.

6. Close onto the first balloon and eliminate the balloon in excess.

7. Repeat the same operation three more times. 8. At this point, add another 5 modeling balloons D2 to the composition, the base will now contain a total of 10 modeling balloons D2.

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&UHDWH D EXEEOH RQ RQH RI WKH PRGHOLQJballoons D2 that have been positioned vertically. Add a new modeling balloon D2 that will be used to continue in a horizontal direction for the structure of the top part of the hat.

10. Take the last inserted modeling balloon D2 and join horizontally to the second vertical modeling balloon D2.

11. Continue the construction horizontally by joining the last inserted modeling balloon to the second vertical modeling balloon, then to the third, the fourth and so on ... until you reach the tenth balloon.

12. Close onto the first modeling balloon D2 and eliminate the balloon in excess.

13. Repeat this step 7 times to obtain the top part of the Sombrero.

14. To make the brim of the hat make a "PINCH TWIST" to each modeling balloon D2.

15. Inflate 2 modeling balloons D2 in red 45 DQG JROG WLH WRJHWKHU WR IRUP D FRXSOHWInsert the 2 balloons into one of the bubbles of the top part of hat.

16. Unite the red and gold balloons (couplet) and insert into the second modeling balloon D2 of the upper part of the sombrero.

17. Continue by doing the same for all remaining balloons and by alternating the red & gold colours.

18. Repeat 6 times step n.16. &RQWLQXH E\ FUHDWLQJ D 3,1&+TWIST" on each modeling balloon D2.

20. Unite the PINCH TWISTS to each other to create a total of 6 bubbles.

21. Make the embroidery for the upper part of the Sombrero with a deflated modeling balloon D5 and some green florist wire. Insert the wire into a metallic gold deflated modeling balloon D2. Shape the balloon in order to obtain an embroidery dcor as illustrated.

22. Make the laces for the Sombrero with deflated modeling balloons D2. Weave a gold & red modeling balloon D2 into a braid. Create 2 laces for the Sombrero.

23. Make the Pon Pons by inflating a red modeling balloon D2 to its full length, create a bubble at the upper end and deflate the remaining part of the balloon. Glue the Pon Pons around the brim of the hat.

24. A Mexican Sombrero.

7

Come and visit us

at the Moscow

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from the 25th to 28th

September 2012,

and discover all our new products

and take pant in our seminars.

A Masquerade Hatdel PALLONCINO ITALIANOACCADEMIA

In this edition Gemar presents a "newcomer" to complete the wide range of latex balloons, the modeling balloon D2 (1x60").A balloon really "unique" for its qualities and endless versatility.To use and create with modeling balloons is relatively simple given that a few tips are followed when inflating the balloon prior to use such as leaving a small part of the balloon deflated in order to leave space of movement for the air inside the ballo-on during the multiple twists, or by slightly deflating the ballo-

on before its tied to make it softer, more versatile and reduce the risk of bursting.

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1. Take 3 modeling balloons D2 gold 39 and make a "PINCH TWIST" on each balloon.

2. Make 1 "PINCH" on one of the modeling balloons D2, continue by uniting PINCH of the balloon to PINCH TWIST of the second modeling balloon D2.

3. Repeat the same process by combining the second modeling balloon to the third and the third to first.

4. Make a "PINCH" and then a PINCH TWIST on each of the 2 modeling balloons D2 positioned externally.

5. Make a "PINCH" to the central modeling balloon and connect the PINCH to the PINCH TWIST of the external modeling balloon D2.

6. Repeat the same process by joining the external modeling balloon to the next. Repeat the same procedure by joining the external modeling balloon to the central modeling balloon.

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7. Continue this sequence until you obtain a perfect circle that will be the base of the hat (total time of realization about 20/25 min).

8. Insert 10 modeling balloons D2 into external the external bubble PINCHES by alternating the bubbles PINCHES .

9. Make a PINCH in the first and second modeling balloon D2. Combine the first to the second and continue with the same procedure for the subsequent balloons.

10. End the circle by inserting the last modeling balloon D2 into the first.

11. Continue this process until you obtain the central part of the hat.

12. To make the top use 3 balloons modeling balloons of which 2 D2 + 1 D4 gold 39. Make a "PINCH TWIST" to the 2 modeling balloons D2.

13. Join the 2 modeling balloons D2 and make a "PINCH TWIST" on each.

14. Insert the modeling balloon D4 into the 2 "PINCH TWISTS" made previously on the modeling balloons D2.

15. Repeat this sequence 9 times to obtain the upper edge of the hat.

16. Combine the upper edge to the central part of the hat. 17. Bottom view of the hat. 18. The Masquerade Hat.

10

del PALLONCINO ITALIANOACCADEMIA

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A Stuffer of Surprises!

del PALLONCINO ITALIANOACCADEMIA

In this issue Gemar presents a new entry within their extensi-ve latex range, the Stuffing Balloon G18 and GS18. A great product for gift wrapping or for a pure decorative finish. To make Stuffing Balloons it is essential to use a Balloon Stuffing machine, you can choose from a large selection of machinery, all very simple to use and available on the market

such as the BVK model manufactured by ZIBI that we have used in our step by step tutorial.You can gift wrap different objects and you can decorate and customize your gift balloon with ribbons, bows, fabric or just with balloons as illustrated. Your creativeness and imagination will do the rest revlla,yrenihcam

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1. Insert the GS18 Stuffing Balloon onto the stuffing machine by stretching the neck open adapting to the size of the mouth of the machine and by fixing it to the ring of the machine

2. Inflate the stuffer with the hose of the machine that has been connected to an electric inflator. Inflate until the balloon reaches the size of the plastic sphere.

3. The GS18 Stuffing Balloon inflated correctly. At this stage it is possible to insert any object through the mouth of the balloon, the maximum dimension of the object cannot be larger than the mouth of the stuffing machine.

4. Inflate 12 A50 13cm/5 balloons and insert the balloons into the GS18 Stuffing Balloon.

5. Disconnect the GS18 stuffing balloon from the ring of the stuffing machine very quickly and by twisting the neck in order to avoid any loss of air during this procedure. At the same time open the sphere of the machine to release the balloon.

6. Seal the balloon with a knot. 7. Cover the neck with a cluster of 6 A50 13cm/5 balloons, twist the cluster over the neck.

8. To make the star shape inflate a D2 modeling balloon with a pump, inflate the balloon with 5 pumps of air. Make a pinch & twist of about 2cm.

9 Make a torsion about 10 cm away from the pinch & twist.

10. Make three bubbles and intertwine them. 11. Make another torsion at about 10cm, make 2 bubbles and twist.

12. Repeat the procedure for five times throughout the entire length of the D2 modeling balloon. If 1 balloon is not sufficient connect another D2 modeling balloon to the first in order to finish the sequence. To make the star you will need 10 segments as those illustrated in the photo.

13. To make the centre of the star inflate another D2 modeling balloon with 5 pumps of air. Pinch & twist about 2cm and continue with another pinch & twist at about 20cm away from the first. Continue in this sequence in order to create 5 pinch & twists.

14. Create the star by connecting the 2 pieces previously made. Twist each bubble joint of the second piece together to the bubbles of the first piece.

15. The star. 16. Fit the star on top of the GS18 Stuffing Balloon. Make the base by inflating a D4 modeling balloon, tie into a circle and stick to the bottom of GS18 Stuffing Balloon. Our Stuffer of Surprises is finished.

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13

... for Special Occasions!

Gemar Stuffer s for special people. del PALLONCINO ITALIANOACCADEMIA

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Gemar Stuffer s for special people.

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A Blooming Arch of Daisy Flowers

del PALLONCINO ITALIANOACCADEMIA

The modeling balloon D2 is a versatile product for decoration with which it is possible to create parti-cular shapes and forms that cannot be achieved with conventional balloons. To use modeling balloons is quite simple but a few recommenda-tions should be followed such as leaving a small

part of the modeling balloon deflated to leave room for the air to move inside the balloon while the balloon is twisted and manipulated as well as to deflate the balloon slightly before tying so as to make it more soft and ductile thus reducing the risk of breakage.ebdluohssnoit

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ACCADEMIAAON

16

1. Inflate 8 A50 balloons to a 10cm / 4 " size. Tie the balloons in pairs of 2 balloons.

2. A pair of A50 balloons inflated to a 10cm / 4 " size. Twist 2 pairs together to form a quatrain. Make 2 quatrains with the A50 balloons.

3. Inflate 8 G90 balloons to an 18cm / 7 " size. Create 4 pairs of G90. Twist 2 pairs together to form a quatrain. Make 2 quatrains with the G90 as shown in step 1 and 2.

4. Position the 2 iron bases in a parallel position and fix the end of the tube to each of the 2 bases in order to create the shape and structure of an arch. Place the quatrain of G90 at bottom of the base and twist onto the base of the arch.

5. Continue by adding the quatrain of A50 balloons A50 on top of the G90 and twist onto the pole as shown in previous step.

6. Inflate 4 modeling balloons D4 (leaving about 2cm of deflated balloon at the tip) and bind together to form a quatrain. Fix the quatrain of modeling balloons to the arch just on top of the "round" balloons at the base of the arch. Repeat steps 1 through 6 also for the second base of the arch.

7. Twist the modeling balloons D4 around the structure of the arch (tube) paying attention to keep the balloons firmly together to create a twisted effect.

8. Exploiting the full length of the modeling balloon tie the balloons with a deflated D4 and fasten the twisted balloons firmly to the structure.

ARCH 8 pieces G90 light green 11 8 pieces A50 light green 11 30 pieces D4 light green 11 (5 D4 per segment, total 6 segments) 6 pieces D4 light green 11 (1 D4 for each joint)DAISY 65 D2 lavender 49 (13 D2 for each daisy, total 5 daisies) 6 G90 yellow 02 (2 G90 for each large daisy, total 3 large daisies) 4 A50 yellow 02 (2 A50 for each small daisy, total 2 small daisies)

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Materials & Accessories

17

9. Take 2 ends of the modeling balloons and twist together.

10. Cut off the ends of the balloons and tie the remaining parts together with two knots, repeat the operation with the other 2 modeling balloons.

11. Insert a new segment of the arch. Repeat steps 7 through 10 for 5 times in order to cover the entire structure of the arch. If needed insert further segments to complete the arch.

12. Inflate another modeling balloon D4 and roll around the joint of each segment. Repeat for 5 times to cover the joints of each segment.

13. The arch is finished and ready for decoration.

14. To make the large daisies inflate the modeling balloons D2 with 5 pumps of air. To make the small daisies inflate the modeling balloons D2 with 3 pumps of air. For each daisy you will need 12 modeling balloons D2 to make the petals and 1 modeling balloon D2 for the corolla of the flower.

15. Tie the tip with the end of each modeling balloon to form a ring. The rings will be the petals of the daisy. To complete the petals of each daisy repeat this operation 12 times.

16. Inflate another modeling balloon D2 with two pumps of air.

17. With this balloon make a bubble or "PINCH" of about 2cm.

18. Twist the bubble or "PINCH" into the joint of each ring/petal. Then proceed by creating another bubble or "PINCH", insert another petal and twist the bubble or 3,1&+ LQWR WKH MRLQW RI WKH ULQJSHWDOProceed with this sequence of alternating a bubble and a petal. Each daisy will be composed of 12 petals.

19. A piece of the corolla with the petals of the daisy.

20. Once you have finished the sequence of step 18 tie the 2 ends of the modeling balloon to form a ring and obtain the daisy.

21. Make the center of the daisy with 2 round balloons. Inflate and create an "apple" shape with each round balloon. For each small daisy use 2 A50 balloons and for each large daisy use 2 G90 balloons.

22. Combine the 2 apple-shaped balloons together.

23. Insert the pair of balloons into the centre of the daisy. Continue by tying the daisies to the arch with deflated modeling balloons or use the laces of centre of the flower.

+HUHV D %ORRPLQJ $UFK RI 'DLV\)ORZHUV ,I \RX ZLVK \RX PD\ DGG Dgreater number of daisies but always in odd numbers.

18

Floral Arrangement of White Flowers

del PALLONCINO ITALIANOACCADEMIA

Colourful or just plain white flowers, the impor-tant is that they are "Fantasy Flowers". The range of flowers that you can achieve with this technique is infinite. For this composition, the choice lies with white flowers. The realization of the compo-sition is quite simple the only difficulty is in the realization of the flowers. This composition is

suitable for ceremonies or events, its an elegant but fresh arrangement.

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19

TULIP: *0 EDOORRQV LQ PHWDOOLF ZKLWH ROSE: * EDOORRQV LQ ZKLWH BUTTERCUP: * EDOORRQV LQ ZKLWH

Steps 1 through 4are valid for the Rose & Tulip.

Steps 5 through 9are valid for the Rose & Tulip.

Steps 10 through 13are valid for the Rose

Steps 14 through 19are valid for the Buttercup

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Materials & Equipment

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Once you have made all the flowers we can make our composition.The composition was made by creating a small bouquet in which the flowers are joined together in a semi-spherical form.

The green leaves an ornaments help to provide the right space and proportions in between the flowers and to complete the arrangment.

ROSE

20

6. Attach the petals around the styrofoam ball so that it emulates the classic form of the tulip.

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&RQWLQXH E\ FXWWLQJ WKH EDOORRQ OHQJWKZLVH WR FUHDWHtwo round petals.

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,QVHUW WKH ZLUH EHQW LQ D 8VKDSHG DQG FORVH LW LQ RUGHUto fully secure all the petals of the flower.

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21

A Bouquetdel PALLONCINO ITALIANOACCADEMIA

Imagination has no limits, with "Fantasy Flowers" it is possible to realize anything. Just a few flowers and short time we are able to create a fantastic and easy to make bouquet.This bouquet is suitable for both a modern & play-

ful bride or simply as an element of decor.

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22

FOR EACH ROSE: $ EDOORRQV LQ OLJKW JUHHQ FOR THE FANTASY FLOWER BOUQUET OF ROSES: 5RVHV IRU D WRWDO RI $ EDOORRQV LQ OLJKW JUHHQ

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23

)L[ WKH EDOORRQ WR WKH ZLUH ZLWK 6WHP 7H[ JUHHQflorist tape.

2SHQ WKH SHWDOV E\ ZLGHQLQJ ZLUHV LQVLGH WKHballoon.

6. Join the petals together to create the corolla of the rose. At the center of the corolla insert 3 deflated balloons (without wire) to create the rose bud.

)L[ DOO IDVWHQLQJV DQG MRLQWV ZLWK KDLU ZLUH &RYHU DOO IDVWHQLQJV DQG MRLQWV ZLWK 6WHP 7H[green florist tape.

7KH 5RVH LV FRPSOHWH URVHV DUH UHTXLUHG WRcreate the bouquet as illustrated.

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24

for Special Love!

del PALLONCINO ITALIANOACCADEMIA

Gemar Stuffer s for special people.

gemar.it

25

The Heart of Love

del PALLONCINO ITALIANOACCADEMIA

A heart symbolizes love always. It is often given to the loved one who receives it and has always been a strong emotion. It is a beautiful way to highlight the important moments that life offers. This decoration is extremely flexi-ble, by using different colours of balloons this backdrop is ideal for marriages, to create a romantic setting or to create a pendant in the center of a ballroom. In Italy is it also a custom for religious ceremonies.

This months proposal has been created with the use of a frame and small CR6 heart shape balloons instead of standard round balloons that really emphasize the meaning of the Heart and that also create a greater three dimensional impact.

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26

1. Equipment & Accessories: frame, tape, shears, pearlescent paper 2. With your hands shape the aluminum frame to create a heart shape. Start from the middle of its length, bend the frame into a "V" shape and then shape both sides into a heart without making the two ends touch.

3. Inflate the heart balloons to a 15 cm / 6 " size until the balloon is defined into the shape of a heart. If you are using an electronic inflator we recommend to set the timer at 0.7

4. Tie two hearts and create a pair 5. A pair of hearts

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