acasestudyontechnologymanagement_090724112018_

8/8/2019 acasestudyontechnologymanagement_090724112018_

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A Case study on

TechnologyManagement.

Divya Sindhu Lekha

M. Tech (TM) 08-10


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Technology Management

Set of management disciplines thatallows organization to manage its

technological fundamentals to createcompetitive advantage.

The integrated planning, design,

optimization, operation and control oftechnological products, processes andservices.


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Hewlett Packard

Stanford University classmates Bill Hewlett andDave Packard founded HP in 1939.

The company's first product was an audiooscillatoran electronic test instrument used bysound engineers.

Technology Portfolio: Personal systems,

Imaging & Printing, Technology solutions,Financial Services, HP Labs.

Over 1billion customers in 178 countriesworldwide.

2009 Fortune 500 rankin : No. 9.


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Concepts

Technology Base

Technology Cycle

Technology Transfer

Technology Diffusion

Knowledge Mapping


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Technology Base

Development Processes

ComplementaryAssets OrganizationalAssets

CoreTechnological

Assets

Products &Services

External AssetsEnvironment

Organization


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Technology AssetsOver 15,000 patents in the U.S. and over 25,000

patents worldwide.Central research lab HP Labs ($4million annually) 40 yr old

Organizational AssetsDivisional Organization BUs with clearly setcustomers and competition high degree of autonomy

Complementary Assets

Global customer base.


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Technology Cycle

1. TechnologyAwareness

4. TechnologyAdvancement

5. TechnologyAbandonment

3. TechnologyAdaptation

2. TechnologyAcquisition

Justification

Installation

Promotion

Demolition

Need drivenexpectations


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HP Deskjet D2545 printer

83% recycled materials

100% recyclable packaging

ENERGY STAR Certified

HP Photosmart D5460 - using recycledplastic.


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Technology Transfer


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Technology Transfer Office & Open InnovationOffice.

119 AcquisitionsHP Software's leadership in BusinessTechnology Optimization (BTO) by 2acquisitions

1. Bristol Technology Inc. (Feb 2007 -TransactionVision product monitors theperformance and reliability of transactions)

2. Mercury Interactive (Nov 2006 End to endmanagement of real-time businesstransactions.)

Industrys broadest portfolio of enterprise IT

management software.


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Technology Diffusion


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HP plays Early Majority often.Commoditize product for general purposeuse.

Distribute via low cost.Use competition based pricing tomaximize market share.

Position products horizontally as globalinfrastructure.


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Knowledge Map

Portrays a perspective of the players,sources, flows, constraints and sinks of

knowledge within an organization.A navigation aid to both explicitinformation and tacit knowledge, showing

the importance and the relationshipsbetween knowledge stores and thedynamics.


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KM Mission To increase reuse ofintellectual capital from engagements to

Increase win rateDrive down sales and delivery cost

Increase engagement quality

Create Engagement Knowledge Map


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Thank you.

Documents

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