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ACADEMIC OUTREACHDEVELOPING AN ACTION PLAN FOR OUR PCC
Teaching Next-Gen Marketersthe Power of Mail
This presentation is intended for USPS internal and PCC use only. Not for distribution.
Program Status
• 60+ schools using curriculum!
• Nationwide representation
• New schools signing on every week
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“The Postal Service is taking a very
progressive and edgy approach to helping
a younger audience think of [direct mail] as a
tactic that deserves consideration.”
Georgetown UniversityProfessor Wendy Zajack:
Academic Outreach: Professor Feedback
Review the School Recruiting Pathway
Brainstorm prospective leads
Discuss next steps
Agenda / Action
School Recruiting Pathway
The Handbook guides PCCs through each step of the process, including:
• What you do• What we do• How we can help
This presentation is intended for USPS internal and PCC use only. Not for distribution. Back
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This presentation is intended for USPS internal and PCC use only. Not for distribution.
Find: The “Right” Schools
Schools Secured Department Decision maker Articulated Need
State School in Ohio Marketing Director Creating an industry advantage for students
State Technology College in New York Communications Department Chair Educating faculty as well as students
Private College in Pennsylvania Marketing Professor Creating a new curriculum from scratch
Specialty School in Georgia Advertising Co-Founder Improving understanding of integrated direct marketing
Private College in Chicago Business & Entrepreneurship Department Chair Increasing marketing effectiveness
Community College in Pennsylvania Communication Arts Assistant Professor Developing the workforce and integrating AR/VR and new technologies
Community College in Hawaii Communications Dean Adopting new, innovative coursework to combat declining enrollment
Private University in North Carolina Graphic Communications Assistant Professor Building designers’ understanding of channels and metrics
Private University in the District of ColumbiaMaster’s-level Integrated Marketing Communications
Faculty Director Demonstrating full breadth of the integrated marketing ecosystem
ACTION: Brainstorm list of schools
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Prospecting Leads
Network Introduction to Colleges/Universities
This worksheet is for your own use, to document connections made through professional or
community organizations.
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This presentation is intended for USPS internal and PCC use only. Not for distribution. Back
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KEY Contacts
Key Contacts forDirect Effect™ Program
Use this worksheet to inform the USPS headquarters team about the connections you have established.
To share a connection, complete the worksheet and email it to [email protected].
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This presentation is intended for USPS internal and PCC use only. Not for distribution.
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KEY CONTACT Action Plan
Name of School Assigned PCC Member Date for Initial Conversation
Due Date for Reporting Back
to PCC Team
ACTION: Develop Leads
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This presentation is intended for USPS internal and PCC use only. Not for distribution.
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This presentation is intended for USPS internal and PCC use only. Not for distribution.
Share: Resources
Program Goal
Once you’ve identified a Key Contact, the next step is to connect with your contact points and share some of the resources below to engage with the Key Contact.
Resources:
Fact Sheet
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Infographic
Curriculum Basics
Syllabus
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This presentation is intended for USPS internal and PCC use only. Not for distribution.
Share: Updated LinksResources available on PostalPro/Direct Effect:
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https://postalpro.usps.com/directeffect
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This presentation is intended for USPS internal and PCC use only. Not for distribution.
Connect: Guidance & Tools
The Handbook includes email templates, conversation guides, and key messages.
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This presentation is intended for USPS internal and PCC use only. Not for distribution.
Introduce: The USPS HQ Team
The Handbook features tools and guidance on how to bring the USPS headquarters team into the conversation.
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