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ACA National Council of Leaders
Meeting
Friday, January 18, 20131:00 – 2:00 p.m. EST
(via webinar)
WELCOME!Kurt Podeszwa
GROWTH STRATEGY UPDATES
Professional Development Center – Deb Bialeschki
Our Goals….
ACA’s Professional Development opportunities are designed: •for ALL youth development and camp professionals regardless of experience level…•to equip them to deliver transformational experiences of high quality in all job positions •to promote the pursuit of professional goals
Successes!!!(and counting)
• 25 online courses• 31 recorded webinars• 1,527 eligible hours of
CECs for all courses and local, regional, and national events
• 5,395 total learners• Searchable events
calendar (local and national)
• 4 comprehensive staff training certificates– Entry-level program staff– Experienced program staff– Middle managers– Camp directors
• Educational history for members (track their own development and CECs)
• 13 Core Competencies Framework
Where and By Whom??WHERE???
• In your home/office (online courses, webinars, books & DVDs)
• At local ACA events (conferences, trainings)
• At camp or youth programs• At national and regional
events
WHO OFFERS???• Subject Matter Experts who
design online courses and webinars
• Outside organizations endorsed by ACA
• National staff• Local level trainers, experts,
and professionals
Professional DevelopmentEducational Opportunities
• E-Institute (online courses/webinars)
• Staff Training Certificates • Continuing Education
Credits (CECs)• ACA Conferences and
trainings • Educational Endorsement
Program• ACA Signature Courses
(NDO) (in-person training)
• Colleges/Universities Directory
• ACA Bookstore• Job Center
2013 Online Courses for Directors & Administrators
2013 Online Courses for Counselors & Front-Line Staff
Great PD Resources For Local Offices!!
• Searchable Calendar (all aligned/endorsed events): http://www.acacamps.org/events
• E-Institute (online courses/webinars): http://www.acacamps.org/einstitute
• ACA Learning Center (access online courses): http://learn.acacamps.org/
• Staff Training Certificates: http://www.acacamps.org/pdc/certificates-of-added-qualification
• Core Competencies: http://www.acacamps.org/pdc/core-competencies
• Resources for PD/Ed Chairs: http://www.acacamps.org/volunteers/edchairs/resources
– PD Inventory of Local Offerings– EEP Alignment Form– PDC Promotional Video– NDO Course Materials– Speaker Agreement Template– Sample Conference Budget– Insurance Certificate Request– Event Planning Checklist– PD/Ed Chair Planning Grid– Event Submission Form– Helpful ACA Links (Web Gems!)
• See Handout for MORE!
NEW!!! Professional Development Resource Catalog!!•Mailed to all members•Print copies available for local events!
Quality Staff = Quality Programs!
GROWTH STRATEGY UPDATES
Membership and Customer Growth – Grechen Throop
MEMBERSHIP
What’s Up with the Member CampPilot?
BackgroundBackground One of three growth
strategies ACA’s Mission 20/20 Vision
Positive impact on more camps and camp professionals who will have a positive effect on more children
More Recent BackgroundMore Recent Background
Atlanta meeting Design group Fiscal modeling Communications
ACA Membership TypesACA Membership Types
Individuals – 9,000+Camps – 2,700+ (2,400+ accredited)Businesses – 300+
* As of mid-December 2012
ACA Membership & ServicesACA Membership & Services
Member Camp Target Member Camp Target MarketsMarkets
Camp & Camp-Like Programs
1.Afterschool
2.Short-term Religiously Affiliated
3.Short-term Health Related
4.Government (Parks & Recreation)
5.Programs Outside the U.S.
* * CUSTOMIZABLE Locally* *
Is There a Logo?Is There a Logo?
LogosNO member camp YES accredited camp YES business affiliate YES Camp Gives Kids a World of Good
LanguageI’m a member of ACA
What about the Statement What about the Statement of Minimum Practices?of Minimum Practices?
Statement of Minimum Practices – IS NOT part of application process– IS part of follow-up education
How Much Does It Cost?How Much Does It Cost?
How Much Does It Cost?How Much Does It Cost?
What’s the Timing?What’s the Timing?
1/10 staff meeting
Now soft launch
1/25 web pages live
1/25 staff meeting
1/30 staff e-mail
1/30 mail to members
2/1 e-mail to members
The Launch LocallyThe Launch Locally
NowAvailable in all local areas
** Customizable **Investment pilot in some local areas
What Exactly Are We What Exactly Are We Selling?Selling?
Staff TrainingStaff Training
Modeling SpreadsheetsModeling Spreadsheets
New Member PacketNew Member PacketWelcome Letter Member Discount Code for BookstorePurchasingPoint ReminderResource CatalogTell Me MoreReview & Improve (Minimum Practices
Education)Whom to ContactBenefits (1-pager)
Resources!Resources!
Benefits
Benefits
Benefits
Benefits
PDCPDC
Resource CatalogResource Catalog
Voice for ExcellenceVoice for Excellence
ACA Fact SheetACA Fact Sheet
Post Cards & LabelsPost Cards & Labels
What Does Success Look What Does Success Look Like?Like?
More programs serving campers at a higher level
Increase number of camps / programsIncrease number of customers Identify challenge pointsIdentify success pointsCross-geography support
QUESTIONS?
DRAFT OPERATING CODE,INTRODUCTION
Kurt Podeszwa
FEBRUARY IN-PERSON MEETING
Jani Brokaw
Review of Draft Meeting Points
February Agenda•President’s Report•Affiliate & LCOL Task Force Reports•Emerging Issues Discussion•Growth strategies Work•Operating Code Review and Approval
•Feedback and Ideas
Expectations of NCOL Members Prior to Meeting
• Connect with respective local councils and boards re:– Emerging issues facing local area– Emerging societal issues impacting youth and
camp experience– Local priorities related to ACA’s growth strategies
• Review web pages for three growth strategies-be prepared to engage in discussions
• Review draft Operating Code
Logistics Overview for February Meeting – Jude Bevan
• Tuesday, February 12, 2013 8:30 am – 12pm., Hyatt Regency Dallas
• Two representatives from each local office• Notify ACA regarding who is participating
• Questions, comments
RECAP AND CLOSING
Kurt Podeszwa
