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ABU DHABINOVEMBER 2
DUBAINOVEMBER 7
The What’s On Abu Dhabi Awards highlight the strengthening food and entertainment scene that is developing in the UAE’s capital city. Each year there is a greater level of new additions to the Abu Dhabi categories than our Dubai event, showing that these industries are seeing strong growth in this city. The Abu Dhabi awards are now in their ninth year and with over 90,000 votes in 2015, this years event looks to be the strongest ever.
The What’s On Dubai Awards are in their 15th year in 2016 and remain the largest food and entertainment industry awards in the UAE. Each year the competition gets stronger, rivalry grows deeper and with the avent of social media, we saw votes ramp up to over 300,000 last year. The Dubai event is hotly anticipated by the industry and tables sell out long before the awards night.
With over 400 attendees to the awards evening, these awards are amongst the biggest in the industry in Abu Dhabi. This event is fast becoming one of the be-seen-at events of the city, with the who’s who of the hospitality, entertainment, nightlife and PR industries all in attendance.
These awards have grown in line with the burgeoning hospitality industry growth in the emirate with over 1200 attendees planned for the 2016 event. With the events unique outdoor venue, the What’s On Dubai Awards hosts Consul Generals, Managing Directors, Marketing and PR professionals, bloggers and other media.
overviewDUBAIABU DHABI
attendeesprofile
categories
2015 winners include:
EntErtainmEnt Favourite Sporting EventFavourite Day OutFavourite ConcertFavourite FestivalFavourite BarFavourite Ladies’ NightFavourite Nightclub
prEawardEdThe following categories will be preawarded and recognised on the night in an animated video:• All below Dhs 400 restaurants• Leisure categories - Favourite Spa - Favourite Nail Bar - Favourite Hair Salon - Favourite Fitness Clubs
Favourite Healthy Eating RestaurantFavourite Café Favourite Business LunchFavourite Pub GrubFavourite BrunchFavourite Food Truck (New for 2015)Favourite Middle Eastern Restaurant Favourite British Restaurant (Dubai only) Favourite Chinese Restaurant Favourite French Restaurant Favourite Indian Restaurant
Zuma, The GalleriaAl Maryah IslandAsia de Cuba, Nation RivieraThe Third PlaceIris, Yas Marina Kidz Factory
Robbie WilliamsJazz Bar And Dining, Hilton Abu DhabiBeats On The BeachPeople by Crystal Abu DhabiAbu Dhabi HSBC Golf Championship
La SerreCreeksideCoyaComptoir 102Ed SheeranQ43, Media One Tower
Q43, Media One TowerEmirates Airline Dubai Jazz FestivalRock Bottom Café, Ramee Rose HotelEmirates Airline Dubai Rugby SevensBubbalicious, The Westin DubaiMina Seyahi Beach Resort & Marina
OvErall awards What’s On Restaurant of the Year What’s On Chef of the Year What’s On Newcomer of the Year What’s On Indie Restaurant of the Year
rEstaUrants (OvEr dhs400, UndEr dhs400)
abU dhabi dUbai
Favourite International RestaurantFavourite Italian Restaurant Favourite Japanese Restaurant Favourite Modern European Restaurant Favourite Pakistani Restaurant(Under Dhs400 only, Dubai only) Favourite Pan-Asian Restaurant Favourite Seafood Restaurant Favourite Steakhouse Favourite Thai Restaurant Favourite The Americas Restaurant
nomination process
JUNE 15WOAD New nominations received and POS ordered
SEPT 30Voting closes at midnight
OCT 12Voting closes at midnight
abU dhabi & dUbai
abU dhabi
dUbai
For more information, contact theWhat’s On team on [email protected]
What’s On team on [email protected]
What’s OnFor voting terms and conditions, please visit
WhatsOn.ae
TO BE FILLED IN BY THE OUTLETNAME OF OUTLET:
CATEGORY:
NAME OF HOTEL (IF APPLICABLE): DATE:
NUMBER OF DINERS/CUSTOMERS:
OfficialCar Sponsor
Sponsors
Presented by
woA 2015 dxb voting slip (vote & win) - no Daman.indd 2
8/13/15 6:07 PM
OR VOTE FOR US ONLINE
Complete the voting slip and return it to the outlet management. Only one vote per bill.
WhatsOn.ae
YOUR DETAILS
MR MRS MISS OTHER
FIRST NAME:
FAMILY NAME:
PHONE:
E-MAIL:
#WOawardsWhatsOnDubai
VOTE & WINA VIP DAY OUT FOR FOUR
AT OUR FANTASTICMUSIC FESTIVAL
woA 2015 dxb voting slip (vote & win) - no Daman.indd 1 8/13/15 6:06 PM
The AwArds
All OuTleTsIf your venue is shortlisted for a What’s On Award you
will be contacted by a member of the What’s On team.
The top three outlets with the most votes in each
category will be shortlisted and will receive two
complimentary tickets to the 2015 award ceremony
in their city.
FOr resTAurAnTsPlease note that only restaurants in the Dhs400 or
over category will be presented with an award on the
night. Under Dhs400 restaurants will be presented
with their award before the event.
evenT dATeNovember 10
whATsOn.Ae
Sponsors
vOTing clOsesOcTOber 12
dOn’T FOrgeT yOu cAn useyOur Own e-mAils, FAcebOOkPAge And TwiTTer AccOunT TO
encOurAge vOTing. gOOd luck!
WhatsOn.ae
vOTingPrOcess
cOnTAcT us
General [email protected]
Sponsorship EnquiriesKatie Sadler
Sponsorship Sales Manager [email protected]
Official Car Sponsor
Presented By
#WOawardsWhatsOnDubai
#WOawards
WhatsOnDubaiWhatsOnDubaiWhatsOnDubai #WOawards
WhatsOn.ae
VOTE & WINA VIP DAY OUT FOR FOURAT OUR FANTASTICMUSIC FESTIVAL
woA 2015 dxb business card (vote & win) - no Daman.indd 17/29/15 5:14 PM
#WOawardsWhatsOnDubaiWhatsOnDubaiWhatsOnDubai #WOawards
WhatsOn.ae
VOTE & WINA VIP DAY OUT FOR FOUR
AT OUR FANTASTICMUSIC FESTIVAL
woA 2015 dxb business card (vote & win) - no Daman.indd 1 7/29/15 5:14 PM
JUNE 18 WOD New nominations received and POS ordered
OCT 1 All paper votes returned to Jacobsons before 5pm
OCT 15 All paper votes returned to Jacobsons before 5pm
JUL 5 Website beta goes live
OCT 12Shortlist & Pre-awarded winners announced
NOV 1PRE-AWARDING (1-2)Email invitations sent out to the shortlist (Top 3)
AUG 1Voting commences& nominees display outlet collateral
NOV 2Shortlist & Pre-awarded winners attend WOADAwards Ceremony – Yas Viceroy
NOV 7Shortlist & Pre-awarded winners attend WODubai Awards ceremony
JUL 30POS delivery deadline
OCT 14PRE-AWARDING ( 14-15)Email invitations sent out to the shortlist (Top 3)
OCT 29Shortlist & Pre-awarded winners announced
eventelements
Event: What’s On Abu Dhabi AwardsDate: Wednesday, November 2Venue: Yas Viceroy, Abu DhabiTime: 7:30-11:30Pax: 400
Event: What’s On Dubai AwardsDate: Monday, November 7Venue: Dubai Media City AmphitheatreTime: 7:30-11:30Pax: 1200
markEting plan fOr what’s On awards 2016mediaplan
ChannEl TiTlE FormaT
augusT sEPTEmbEr oCTobEr noVEmbEr DECEmbEr ValuE
W1 W2 W3 W4 W1 W2 W3 W4 W5 W1 W2 W3 W4 W1 W2 W3 W4 W1 W2 W3 W4 W5INSER-TIONS
VALUE PER INSERT
TOTAL (US$)
Print Advertsing WO Dubai Full page 1 1 1 1 1 5 3,750 18,750
WO Abu Dhabi Full page 1 1 1 1 1 5 3,750 18,750
Stuff Full page 1 1 2 4,000 8,000
Golf Digest Full page 1 1 1 3 3,750 11,250
Emirates Woman Full page 1 1 1 3 4,500 13,500
Emirates Man 1 1 2 6,000 9,000
BTME Full page 1 1 1 3 6,500 19,500
Gulf Business Full page 1 1 1 3 5,500 16,500
GOOD Full page 1 1 1 3 3,500 10,500
HYPE Full page 1 1 1 1 1 1 1 1 8 3,750 30,000
The Week Full Page 1 1 1 1 1 1 1 7 6,000 42,000
Identity Full page 1 1 2 3,500 7,000
Campaign Full page 1 1 1 1 1 1 6 5,000 30,000
Digital Advert-sing
WO Dubai Email Database
EDM1 1 1 1 1 1 1
7 150 105,000
WO Abu Dhabi Email Database
EDM1 1 1 1 1 1 1
7 150 63,000
Campaignme.com MPU display banner 40 $60 CPM 2,400
stuffmiddleeast.com MPU display banner 30 $60 CPM 1,800
gulfbusiness.com MPU display banner 60 $60 CPM 3,600
emirateswoman.com MPU display banner 40 $60 CPM 2,400
whatson.ae MPU display banner 50 $60 CPM 3,000
WO Dubai Voting App on FB Page 1 4,000 4,000
WO Abu Dhabi Voting App on FB Page 1 4,000 4,000
elevision Vote Now animated ad 1 1 1 1 1 1 1 1 1 1 10 5000 50,000
PR Press Release 1 1 1 3 500 1,500
Media interviews TBC 1 1 2 500 1,000
Editorial WO Dubai 1 1 1 1 4 3,750 15,000
WO Abu Dhabi 1 1 1 3 3,750 11,250
Other media 7 days 1/4 pages 1 1 1 1 1 1 1 7 4,000 28,000
Dubai 92 30sec spots 30 30 30 30 30 30 180 500 90,000
Virgin 30sec spots 30 30 30 30 30 30 180 500 90,000
VOX Cinemas 30sec spots 1 1 1 1 1 1 1 1 1 1 1 1 12 40,838 490,056
Total US$ 1,200,756
goldsponsorship US$75,000
pOst-awards bEnEfits• Comprehensive Post-Event Report• Listed in post-event coverage across the Motivate titles• Logo on official post-event letter sent to all winners
at thE awards bEnEfits• Presentation of two awards (e.g. Favourite French Restaurant & Favourite Seafood Restaurant)• Two tables of 10 to entertain clients• Logo on all branding at the event, including (but not limited to) photo backdrop, welcome boards, outdoor banners, presentation screens and in the menu• Full-page advertisement in the menu• Dedicated space at each event, where company representatives can educate guests about your brand• Opportunity to insert gifts/promotional material in event goody bags
spOnsOrship Of bOth what’s On dUbai awards and what’s On abU dhabi awards
prE-awards bEnEfits• Logo on all event collateral, plus media plan worth over US$1,200,000• Logo on event invitations, website (incl. 250-word company profile) and e-mail campaigns• 1 full page advertorial in What’s On magazine• 1 EDM sent to What’s On database
silversponsorship
pOst-awards bEnEfits• Comprehensive Post-Event Report• Listed in post-event coverage across the Motivate titles• Logo on official post-event letter sent to all winners
at thE awards bEnEfits• Presentation of one category (e.g. Favourite Café Restaurant)• One table of 10 to entertain clients• Logo on all branding at the event, including (but not limited to) photo backdrop, welcome boards, outdoor banners, presentation screens and in the menu• Opportunity to insert gifts/promotional material in event goody bags
prE-awards bEnEfits• Logo on all event collateral, plus media plan worth over US$1,200,000• Logo on event invitations, website (incl. 150-word company profile) and e-mail campaigns
US$35,000spOnsOrship Of bOth what’s On dUbai awards and what’s On abU dhabi awards
Head OfficeMedia One TowerPO Box 2331, Dubai, UAETel +971 4 427 3000 Fax +971 4 428 2274
Bespoke packages can be tailored to meet your company objectives.For more details, please contact:
Susan McKeenSponsorship Sales Manager
T +971 4 427 3000D +971 4 427 3420M +971 55 129 9778
Varsha BhatiaGroup Sales Manager
T +971 4 427 3000D +971 4 427 3436M +971 50 657 0213
Violeta PopescuSenior Sales Manager
T +971 4 427 3000D +971 4 427 3435M +971 55 527 9305
David BurkePublisher
T +971 4 427 3000D +971 4 427 3449M +971 50 624 7697
Dubai media CityOffice 508, 5th Floor, Building 8, Dubai, UAE, Tel: +971 4 390 3550 Fax: +971 4 390 4845
abu DhabiPO Box 43072, UAE, Tel: +971 2 677 2005 Fax: +971 2 677 0124 E-mail: [email protected]
londonAcre House, 11/15 William Road, London NW1 3ER, UK Email: [email protected]