Absolute Performance

May 19-20 l Washington, DC l Omni Shoreham

SaaS Market Opportunities

Jerry Champlin

Chief Executive Officer

Absolute Performance Inc.

Enabling Today’s Leading On Demand (SaaS) Business Applications

© 2008 Absolute Performance Inc. Enabling Today’s Leading On Demand (SaaS) Business Applications

Absolute Performance Inc.

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Who We Are Industry leader in On Demand solutions to Software as a Service

and content providers who require High business and service availability, Delivery of provable customer experience, Operations of their On Demand company with up-to-the minute business

and service delivery intelligence

We specialize in... Rapid and complex On Demand Application deployments Provable, validated customer experience Rich application and infrastructure management, instrumentation

and operations Business and operations intelligence Re-branded SLA and metrics to your end customers

Our channel programs give partners high value, differentiated, revenue generating services to add to their core product and service offering

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Parallels Partnership – New Offerings

Technology Partnership Product and Marketing initiatives to support Hosting Partners’ pursuit of the SaaS Marketplace

Integration System Shepherd® - Absolute’s Application Performance Management SaaS - to support Parallels Virtuoso containers

Marketplace Initiatives System Shepherd® supports APS and monitors key APS applications

Leverage Absolute’s Solutions To Enable High Value Managed Services Offerings for Service Providers

Empower SaaS business executives to focus on building their next winning application by providing a total SaaS delivery solution

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SaaS Market Challenges and Solutions Customer Challenge

Lacking in-house skills to deploy and manage On Demand application delivery in the cloud

Ensuring priority focus on the development and sales of their core business and service offering

Providing key “service performance” and “business intelligence” information to customers and partners

Integrating end-to-end performance view of virtualized technology application stack The Total SaaS Delivery Solution

End-to-End Visibility and SLA Based Management of Virtualized Apps Hosting Company or SaaS Vendor Branded Service Validation Portal Service Desk, Ticketing and Billing Solutions

Market demand is accelerating rapidly – this is a Hot Market! SaaS + Virtualization Services is $35B by 2011

Leverage Absolute Performance’s On Demand APM software and services, Parallels infrastructure technology and your infrastructure and services to create a highly differentiated market leading solution

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Value Chain for SaaS ISVs

Transition commodity infrastructure servicesto high value services

Penetrate SaaS Managed Services market Create drafting effect for today’s commodity

players

Extend beyond physical data center boundaries into Cloud services and applications

Solve challenges of highly distributed and virtualized SaaS businesses

Be the “Services to the Cloud”

Business metrics- customer acquisition- payments- delivered SaaS services

End-to-End- business visibility-customer experience

Bring full capabilities to new breed of SaaS ISVs

“THE” Business solution for Enterprise entrance into SaaS

Empowers the “Backoffice to the Cloud”

Tie in front end customer and business metrics for payment opportunities

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Multiple Customer Experiences

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Sc

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Infr

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Hosting Services

Pre

-Pro

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on

Str

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Hardware Virtualization Services

Network Infrastructure

Database and Application ServicesMonitoring and Management

Customized ApplicationMonitoring and Management

End User ExperienceMonitoring and Management

Dis

as

ter

Re

co

ve

ry

SaaS Vendor Experience

EnterpriseCustomer

Experience

Sa

aS

In

teg

rati

on

To

ols

Billing Services

PortalService Desk

Deep SLA Visibility

End to EndApplication

Performance View

Branded Realtime Service Assurance

SaaSApplication

Online Store andAdvertising

End to End SaaS Enablement Infrastructure, Software and Services

Hosting/Distribution Core Offerings Absolute Performance Offerings Billing Partner Offerings SaaS Integration Partner OfferingsBlended Offerings

Ticketing andService Desk

Ecommerce

Sa

aS

Pa

ym

en

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Fu

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Product Suite

WebWalk 1 Simulated User

Simulate Query, Start,

Stop, Transaction

Length

SystemShepherd StressWalk

StressWalk

Application

Metrics on SystemShepherd

Dashboard

WebWalk 2 Simulated User

WebWalk nSimulated User

Network

Application

Database

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System Shepherd – Executive Dashboard

Hosting Partner Branded

SaaS Partner Re-Branded

Visibility across entire Customer Base

Availability

Performance

Management Effectiveness

Capacity

… All driven by rollup of in-depth data collected at systems level

… Fine-tune application SLAs and manage vendor performance

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WebWalk™ End User Experience Mgmt

Measure application performance from end-user perspective

Ensure critical business application availability

Alerts trigger system-wide root cause analysis

Monitor ecommerce, SMS, email, intranet applications, video – and many more

Excellent service for hosting and SaaS companies

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Incremental SaaS Revenue Opportunities

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Expand service offerings

Create higher margin services

Attack New markets

Extend into SaaS and On Demand Content Markets

Deliver Enterprise On Demand Application services

Get fast entry into market

Get Re-branded / white labeled solutions

Tightly coupled with Parallels


Target Markets

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Absolute Performance Commitments

Absolute Performance will be an outstanding, committed partner to Parallels and Hosting Partners

Together we will drive new customers to your business We will provide extraordinary marketing, sales and

technical support to help position and sell performance monitoring and SaaS enablement solutions

We will continue to integrate complementary, world class SaaS enablement technologies

We will be a leader in monitoring and managing On-Demand Application Delivery in virtualized environments

Leading the way to new SaaS and On Demand revenue!

Documents

Absolute Performance