Image Consultant Training

Course Outline

©Imogen Lamport, 2010

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Becoming an Image Consultant

Are you interested in helping other people learn the skills, tips and tech-

niques to become more confident and happier with their appearance?

Image Consultants work in a variety of industries and roles. These include

everything from hairdressing, to opticians, bridal, plus size, corporate work-

shops, etiquette specialists, fashion design, personal shoppers, wardrobe

makeover artists, makeup artists and stylists. The list is endless. You may

choose one stream, or a variety.

Many people become image consultants to help them improve on existing

skills for their current position. Other want to be the masters of their des-

tiny and run an image consulting business – the choice is yours.

Image consulting is about empowering people with knowledge and raising

self-esteem, a recent study done at the University of Michigan proved its

value in achieving this.

Imogen Lamport, B. A. AICI CIP

About Your Trainer

Imogen Lamport AICI CIP is a past president of

the Association of Image Consultants Interna-

tional Australian Chapter, She is very active

within the image industry and regularly sought

for interview by the media when comment is

required on newsworthy image matters. Imogen

has a passion for colour and image, and enjoys

empowering her clients to look and feel their

best, gain confidence and watch their self-

esteem blossom.

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Course Modules

1. Personal Colour Analysis including Basic Makeup Application

Techniques

2. Style Analysis and Image Management for both men and

women, including wardrobe and personal shopping

3. Business Development—setting up, running and marketing

your image consulting business

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Colour Training—5 Days

Colour Theory including:

History of Colour Analysis

The Importance of Colour

Colour Theory

How We See Colour

Definition of Colour

The Visual Colour Wheel

Glossary of Colour Terms

Colour Relationships

Simultaneous Contrast

Munsell’s Three Scales of Colour

Harmony

Colour Psychology

Colour Personality Test

The Rules For Choosing Colours

Use of Colour in Clothing

Colour Talks

How Colour Analysis Works

Understanding the Absolute Col-our System of 18 palettes

Practical draping of models

Makeup application techniques

Choosing makeup colours for your client

Practical makeup application on models

The Absolute Colour System

Not all colour systems are equal

The Absolute Colour System is the most ad-

vanced Colour System available in Australia. It

uses a 18 directional palette, which is based on

scientific principles and Munsell’s properties of

colour.

You are guaranteed to find a palette of colours

to suit your client with this system as it has

more options than any seasonal or seasonal

flow system – which are limited to 4, 8 ,, 10 or

12 directions. You are also taught how to

personalize your client’s palette for complete

client satisfaction.

As our training is very experiential, you will

drape a variety of people during your course

and so gain the confidence to work with clients.

The system works so easily and well that suc-

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Colour Practical Working with a variety of live models

How to Analyze Personal Colouring using the Absolute Colour System

Absolute Colour System Predominant Characteristics - 18Colour Directions

What To Look For When Draping

Colouring and Age

After Determining The Colour Direction

Signature Colours

Natural Levels of Contrast

Colouring and Personality

Advancing and Receding Personality Types

Colouring Hair

Wearing Colour that Don’t Fit In to your Colour Direction

Visual Grouping

Fabric and Colour

Your Colour Swatch

Other Uses for the Colour Swatch

Makeup Theory and Practical Including Makeup in Your Colour Consultation

Principles of Good Makeup Selection

Advising your clients on makeup colours

Makeup Audit on client’s existing makeup

Introduction to makeup wholesaler

You'll receive: Full set of Draping Scarves for the 16 colour groups

plus neutrals, warm/cool indicator drapes. Colour Wheel. Set of

Colour Swatches with your Logo and Details on back covers. CD with

colour guides to use in consultations and give clients. Access to

makeup artist quality makeup wholesaler. You are also welcome to

repeat the training course at any time for free.

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Style Training Day 1 and 2—Image Management and Personality Style

An Introduction to Image Training

What your Image says about you

What are the Roles, Attributes and opportunities for An Image Consult-ant?

Services of an Image Consultant

The First Impression

What Is Image?

Elements of Visual Image

The Circle of Success

Personal Style

Self-Image/Self-Awareness

Maslow’s Hierarchy of Needs

Values

Body Image Personality Types

The Art of Dressing Well

What is Style?

Six Elements of Style

What is Fashion?

Fashion Cycles

Ideal Times to Shop

Understanding the language of clothes

Elements of Design

Advancing and Receding Elements

Style Training—6 Days

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Style Training Day 2 and 3— Face and Body Shapes and Styles

Face Shape and Features

The Face Shape

General Principles of Face Shape Determination

Face shapes: Women vs Men

Hairstyles

Other Facial Features

Accessories

Finding Your Balance Points

Principles of Line and Design

Related shape and line

Principles of coordination

Principles of Volume

The Psychological and Physical Effects of Lines

Body Shape Assessment Methods

Sizing

Body Shape Classifications

Horizontal Body Shapes

Body Shape – Side View

Body Variations

Body Proportions – Vertical Body Shapes

The Golden Mean

Somatypes

Body Scale

Fabric Selection

4 Dimensions of Fabric

Fabric Glossary

Language

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Style Training Day 4 - Lifestyle and Practical Consultation

Lifestyle Analysis

Understand The Needs Of The Client

Understand Levels of Refinement

Wearing Levels of Refinement

Using the Style File

Pre-consultation Questionnaire

Setting Goals and Outcomes

Preparing for the Consultation

Have the physiology of Excellence

Practical: Client consultation with a woman

Learning Outcomes from the consultation experience

Style Training—6 Days

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Style Training Day 5—Style for Men and Wardrobing Basics Men’s body shapes

Men’s Body Proportions

Men’s Face shapes and hairstyles for men

Fabric

Men’s Personality Styles

Grooming

Fit

Mixing Pattern and Texture

Business Dress Codes for Men

Levels of Refinement

Purpose of a Wardrobe Audit

How to perform a Wardrobe Audit

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Style Training Day 6—Wardrobe and Personal Shopping Wardrobe

The Wardrobe Puzzle

Reasons to Perform the Wardrobe Audit

Time

Supplies

Rules for Fit

Quality Indicators

Talking to the client about their clothes

Create Outfits

Wardrobe Categories

Creating the Wardrobe Plan

Budgeting

Working with the Colour-Blind Client

Wardrobe Care

Image Makers

Creating a shopping list for a client

How to Pre-shop for a client and create a shopping plan

Personal Shopping (including in-store

experience) trip with client

You'll receive: comprehensive training manual and work book plus

2 sets each of male and female Style Files to use with clients. A

PowerPoint presentation to use in group workshops. Free listing

on Absolute Image website. Monthly personal or phone coaching

sessions for 12 months after training. You are also welcome to re-

peat the training course at any time for free.

Style Training—6 Days

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Business Development—1 day

Business Basics – Qualities to Ensure Success

Personal Assessment

Business Vision

Mission Statement:

Branding

Unique Selling Proposition (USP)

Business Structure

Taxation

Liability

Business Name Register

Australian Business Number (ABN)

Tax File Number

GST

Website Development

Running a Business

Marketing Strategy

Product and Service Offerings

Pricing

Business Building Strategies

Track Marketing Effectiveness

Start-up Time-Line

You’ll receive a comprehensive manual with ideas to follow and ac-

tion plans to put into place. You are welcome to repeat the training

course at any time for free.

Business Development—1 Day

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This course in total is accredited for (7.7) AICI CEUs (continuing

education units). AICI is an IACET-approved (international adult

continuing education and training) provider.

These CEUs are recognized and required by AICI to earn and main-

tain accreditation levels.

Colour Analysis for 3.5 CEUs

Style Analysis for 4.2 CEUs

Participants will be completing an end of course evaluation and 2

client consultations each for the modules Colour Analysis and Style

Analysis and which will be submitted as a projects. Projects will be

assessed by the course facilitator and must be satisfactory to ob-

tain CEUs.

If you wish to receive a CEU certificate of completion, these require-

ments must be met.

Expectation of Participants Who Wish to Earn AICI CEUs

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Holistic Training

The Absolute Image Training Institute’s Difference

Absolute Image Training Institute’s Image Consultant Training is devel-

oped with the whole client in mind.

We do not measure or weigh clients, but teach you how to analyze body

shapes with your eyes and other simple, non-invasive techniques. Be-

cause you learn to use your eyes, you’re able to be mobile, don't need a

computer and therefore don’t need the added cost of a studio.

We believe that understanding the client’s goals, needs and preferred

outcomes is imperative and take a holistic approach, the client’s image is

an expression of who they are on the inside, not just which hemlines or

necklines work best for them.

We teach you how to teach your client how to break the rules.

We show you how to understand the client’s personality and how that

must be expressed through the styles of clothes they choose.

We take a very ‘hands on’ approach during the training, it’s not just book

learning but practical exercises and experiences to ensure you feel confi-

dent to work with clients immediately. We provide you with a range of

tools to use with your clients, but don’t lock you into expensive ongoing

fees or service agreements, you only pay for what you use.

Your brand—your image tools with your business image, your logo, your

slogan and details, not ours.

Full and part-time courses available—daytime and evening, contact Imo-

gen to discuss your requirements.

Phone: 0413 416 954

www.bespokeimage.com.au

E-mail: imogen@bespokeimage.com.au

32 Owens St

Doncaster East Vic 3109

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Pricing

Your Investment in Your New Career

Image Consultant Training—12 Days—$6000

Individual Modules

Colour Analysis —5 days $2800 (includes colour tools as described below

worth over $1000)

Style Analysis — 6 days $3000 (includes tools as described below worth

over $380)

Business Development $500 (includes training manual)

Colour Analysis tools included in the course:

You'll receive: Full set of Draping Flags for the 18 colour groups plus

neutrals, warm/cool indicator drapes. Colour Wheel. Set of Colour

Swatches with your Logo and Details on back covers. CD with colour

guides to use in consultations and give clients. Plus comprehensive

full-colour training manual. Access to makeup artist quality makeup

wholesaler. You are also welcome to repeat the training course at any

time for free.

Style Analysis tools included in the course:

You'll receive: comprehensive training manual and work book plus 2

sets each of male and female Style Files to use with clients. A

PowerPoint presentation to use in group workshops. Free listing on

Bespoke Image website. Monthly consultant meetings plus phone

coaching available. You are also welcome to repeat the training

course at any time for free.

Phone: 0413 416 954

www.bespokeimage.com.au

E-mail: imogen@bespokeimage.com.au

32 Owens St

Doncaster East Vic 3109

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Statement of Proprietary Interest

Written Materials:

The instructor (Imogen Lamport) of this course holds copyright of all

Style Files used in Style Analysis, Colour Guides used in Colour Analy-

sis, plus all training manuals and other materials provided during the

training course.

Colour Swatches and Colour Draping Tools

Imogen Lamport also holds copyright of the Absolute Colour System

of 18 colour directions and has a financial interest in this tool.