About us

Adversus Consulting has been providing business servicesand project management to its customers since 2000.

Our teams are active in a broad variety of projects andindustries like real estate, banking, renewable energies, IT,medical, safety, retail, health, wellness, beauty, and manymore. Based on this broad experience, we hold a deepcross-industrial awareness of keys to success. Ourcustomers benefit from a rich and still growing bouquet ofbest-practice-tools that empower your business throughanalysis, advise, planning and implementation.

Adversus Consulting has enhances its capabilities throughstrategic partnerships both with industry partners like Bio-Clean Fuels (U.S.), CO2 Star Non-Profit (U.S.), and withservice partners like the Panta Rhei Group (U.S. andGermany). Our shared global experience helps us to provideour customers with an outstanding level of efficiency andknow-how.

Mission, Vision, Values

Our missionWe contribute to the strategic orientation and positionaldevelopment of our customers on their way through a fastchanging market environment.

Our visionSatisfied customers are key to sustained market success.

Our valuesWe believe in transparency, trust and fairness. As we needto precisely understand our customers’ goals and needs forthe sake of an optimized project outcome, we need yourtrust in us doing our best for you. We keep all our processesand tools transparent to the customer, and we know we canrely on our teams to share this spirit.

Success grows hand in hand.

People

Human resources are of special value in the consultingbusiness. We enhance our in house teams with all specialistsneeded to cover the full spectrum of your project needs. Ouranalyses and solutions, in a majority of the cases, are multi-discipline, integrated and 360 degrees.

To ensure this, Adversus Consulting teams typically includeexperienced engineers, economists, sociologists, financiers,marketing and business consultants.

Common to us all is the entrepreneurial spirit that we sharewith our clients.

Capabilities

We provide first hand market insight allowing for competent business planning and efficientmarket communication for national and international businesses. Technology and serviceindustries are our focus, as well as brand-driven consumer markets.

Our customers benefit from tailor-made solutions that focus on critical-to-success marketintelligence and competitive superiority. All our solutions are designed to transform intosuccessful decisions and action.

Core of our business improvement projects are our feasibility studies, which will show you indetail what it takes to make your visions come true in the reality of the market place. We alsosupport you in aligning your marketing concept and sales strategy accordingly – all for the sakeof sustainably increased outcomes.

Strategy Development

Business Plan

FeasibiltyStudy

IncreasedRevenues

Improved Market Share

Sales&

Distribution

Products &

Services

Market Analysis

Customer Loyalty

Poducts & Pricing

MarketingConcepts

& Sales

Strategies

Communication

PricingCommunicationEfficiency

Analytical Scope

Whatever we analyze for you -

Customer Satisfaction and Loyalty, Employee Satisfaction and Motivation, New Product and Price Acceptance, Brand Awareness and Equity

- the value of our work emerges throughan integrated consideration of all inherent layers. 360 degrees.

Market Analytics Market potential analysis / Cluster-Projections Product research / Adaptive conjoint analysis Segmentation studies / Discriminant analysis Price-sensitivity studies / Van-Westendorp Communication-efficiency-studies

Customer Analytics Customer satisfaction measurement Loyalty measurement Transaction-related feedback systems Relationship analytics / CRM-applications

Corporate Analytics Employee satisfaction and motivation Corporate value mapping Internal communication-efficiency Change program feedback-systems Event-efficiency

Customer Satisfaction

Customer satisfaction and loyalty analysis have frequently proven to be the key to improvedbusiness results. Results will drive the quality of your products, services and processes.Customer loyalty and recommendation rates will increase, while customer defection rates willgo down. You will attract more new customers and keep them yours for a longer time Crosssales will grow.

This is all you need for a sustainably growing market share.

Higher Customer

Satisfaction

More Recommen-

dation

More Loyalty

More Customer Orientation

in Product and Service Design

More Customer Proximity

through Communication and Relationship

Management

More Customer Enthusiasm

through Special Highlights

Fewer Momentsof Frustration

More Initial Sales

More Cross Sales

More Repurchase Increased

Revenues

Improved Market Share

More New

Customers

Stronger Customer Retention

CustomerSatisfaction

Analysis

Quality Improvementfor

Products and Processes

Positional Orientation and

Strategic Enforcement

Change andInnovation

Loyalty Monitoring and Management

Loyalty ManagementAction Plan

Distance to thecompetition

CompetitivePositions

Own Position

Market Strategy

Relative Impact

Trends

Relative Satisfaction

Open Comments

The loyalty of your customers is subject to numerous causes and impacts, all of themmeasurable by a professional loyalty survey. Some of them, like your competitors, are not underyour direct control. Still, the art of successful loyalty management is to take all of them intocareful consideration and make them part of your loyalty management plan.

Strategy development

We are well acquainted with your business processes andmarket structures, and know how to find out about theoptimal business setting in a competitive market place.

Our success stories live on the ability to adapt best practicebusiness plans both to mature and emerging markets, bothin periods of growth and in crisis.

Market insight will break down into market scenarios,feasibility assessment and business planning, and finally intomarket communication plans in a seamless, efficient way –all with the utmost respect to your existing businessprocesses.

Feasibility studies (1)

Many of our customers address us when they stand infront of an investment decision. They need a feasibilitystudy that reliably reflects all chances and risks and helpsyou to “play” around with a diversity of alternatives andscenarios.

These are the typical steps of our feasibility studies:

STEP 1. Analysis and evaluation

Review all existing documents and concepts Evaluate and complete the ideas and concepts Micro and macro analysis Demand and supply analysis Local and regional trend analysis Infrastructure , access possibilities, plan analysis Competitor analysis Motivational analysis of the target group identifying alternative scenarios Choosing the preferred scenarios (based on risk,

opportunities)

Feasibility studies (2)

STEP 2. Concept

2.1. Qualitative concept:

Brand definition: mission, vision, values, competitive advantage

Identifying the elements that support the brand Identifying social and environmental elements Target group definition Functional concept SWOT analysis Marketing concept Operational concept Software (services) Hardware (buildings, equipment)

2.2. Quantitative concept:

Financial analysis

STEP 3 Final report

Recommendations

Marketing Communication and Sales Support (1)

Market analysis, strategy development and businessplanning frequently result in a need for new marketingcommunication concepts and sales initiatives. To ensure aseamless and spirit-protecting translation of business plansinto marketing action. Together with our long termpartners from the advertisement industry, we offer to ourcustomers a variety of frequently needed services and BTL-programs, many of them having become a typical part ofour turn-key-projects:

INTERNAL LIVE COMMUNICATION Conventions, conferences and workshops Development of corporate culture and values Trade channel communication Merger and restructuring Change communication

EXTERNAL LIVE COMMUNICATION Trade fairs and exhibitions Exhibition stands Trade fair events Business centers

Marketing Communication and Sales Support (2)

LIVE COMMUNICATION: Events Customer events Corporate events Receptions Kick-offs and launches Product presentations Product trainings Annual conventions Sales conferences Trade channel events Incentive programs

SALES POS Communication Merchandizing Sales promotion

SERVICES Sales and promotion staff leasing Telemarketing Sales communication Trade channel communication Mystery Shopping Creation. Production. Implementation.

Sales Optimization

Screening your sales process for barriers to be removed:

InitiatingBusiness

PresentProducts or

Services

Proposal and Order

After-Sales

1. Awareness-Barrier2. Clarity-Barrier

3. Relevant Set-Barrier4. First Choice-Barrier

5. Proposal-Barrier6. Order-Barrier

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7. Satisfaction-Barrier8. Repurchase-Barrier9. Recommendation-Barrier

Excerpt from Customer List

Romania

British Romania Invest ¦ Calipso Romania ¦ Cromatic S.A ¦ Eurocomzet ¦ Femina

Group ¦ Murfatlar SA ¦ Raiffeisen Bank ¦ Sousa Pedro ¦ Tahoauto

Europe

3COM ¦ Alcatel ¦ Alfa Romeo ¦ Bang&Olufsen ¦ Black&Decker ¦ BMW ¦ British

Petroleum ¦ Condor ¦ Continental ¦ Dell ¦ Deutsche Bank ¦ Deutsche Telekom ¦

Draeger Safety ¦ Draeger Medical ¦ Fujitsu-Siemens-Computers ¦ Hewlett-

Packard ¦ Lufthansa ¦ Mannesmann/Vodafone ¦ MAN Roland ¦ Michelin ¦

Osram ¦ Postbank ¦ Raab Karcher ¦ Rexroth ¦ Rohde&Scharz ¦ Saab ¦ SAP ¦ SAS

¦ Schindler ¦ Siemens ¦ Swissair ¦ TUV Rheinland ¦ Volkswagen

USA

Cisco Systems ¦ Citicorp ¦ Compaq ¦ General Electric ¦ General Motors ¦ Intel ¦

Siemens ¦ Sun Microsystems ¦ The Wyatt Company ¦ USA Today

Adversus Consulting

Thank you for your attention.

Address: 36-40, Calea Dorobantilor, Bucharest, Sector 1Phone: 004.031.10.79.339Mobile: 004.0735.422.931Fax: 004.031.10.79.339

Web: www.adversus.ro

Your contacts:

Anca Saghiu, Head of Business Developmentanca.saghiu@adversus.ro

Klaus Koenig, Head of Market Analyticsklaus.koenig@adversus.ro