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About UQ Business School

UQ Business School is the business school of The University of Queensland, one of Australia’s oldest and most selective universities, located in Brisbane, Queensland. The University of Queensland is a founding member of the Group of Eight coalition, and consistently ranks among prestigious universities in global rankings for research, research commercialisation and education.

• Ranked number 1 in Australia and Asia Pacific for its MBA program (The Economist).

• Ranked number 10 in the world for its MBA program (The Economist).

• Awarded 5 stars for the MBA program for the last eight years (Graduate Management Association of Australia).

• 30,000 alumni in over 70 countries.

About Fudan University School of Management

Fudan University School of Management is part of Fudan University. Located in Shanghai, it is one of the most prestigious and selective universities in China. It is consistently ranked in the world’s top 100 academic universities, and is a member of the C9 League, an alliance of elite Chinese universities.

• Ranked number 47 globally for the MBA program (Financial Times).

• Ranked 155 in the world in the Times Higher Education World University Rankings.

• Four EMBA programs ranked in the world’s top 50 (Financial Times).

• One of the first nine higher education institutions approved by the Chinese State Council Academic Degrees Committee and the Ministry of Education.

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UQ-Fudan MBA iLab Consulting Program

Not the usual consulting teamEach iLab project is delivered by a consulting team of ten MBA students - five from Fudan University and five from UQ Business School. Selection is based on academic performance and a rigorous interview process. The consulting team is mentored by faculty and industry experts from the respective schools.

iLab consulting teams typically comprise of individuals who are highly-experienced leaders in their respective fields and industries. They bring a wealth of specialist knowledge, creative problem-solving skills, and industry-understanding to the process, to the benefit of the client.

Offered exclusively in Australaisa by UQ Business School

About the iLab Consulting ProgramThe iLab began as an experiential learning program for Fudan MBA students in 2005, and has since completed more than 200 projects for more than 100 domestic and international partner organisations. In Australasia, UQ Business School is Fudan University School of Management’s exclusive iLab partner.

The UQ-Fudan MBA iLab Consulting Program

The mission of the iLab is to provide innovative, operational solutions that add value to the partner organisations.

The UQ – Fudan MBA iLab Consulting Program (iLab) is an opportunity for Australian businesses, not-for-profits, non-governmental organisations, and governments to make lasting improvements to their performance.

The iLab is a six-month consulting project involving teams of outstanding MBA students from Fudan University School of Management, China and the UQ Business School at The University of Queensland, Australia. Under the guidance of leading faculty and industry experts from both universities, the iLab teams develop tailored, innovative, and decision-orientated deliverables for their clients.

The iLab caters to a range of projects, including Chinese market entry or expansion projects, capital-raising strategies, commercialisation recommendations, and discovery projects, such as international industry best practice research and methods of localised application. Common iLab projects include:

• developing a China-specific marketing plan and strategy for existing products/services

• deciding what product/service offerings to choose for Chinese market entry

• identifying new segments/creative applications for existing products/services

• executing deep research to enhance marketing decisions

• creating a go-to-market strategy for new products in development

• committing resources for a thorough evaluation before investing in China.

• Local knowledge: the Fudan team has ‘boots on the ground’ in China, providing direct access to local markets and contacts.

• Experience: over a decade of substantial financial success, with millions of dollars in additional annual revenue produced for clients.

• Breadth: success in a wide variety of countries, sectors and client challenges.

• Depth: access to the best of the world’s MBA students – backed by faculty, administration, alumni, and other expert networks from the world’s top business schools – resulting in an extraordinary depth of knowledge, range of contacts, and quality control.

• Data-driven insights: sound operational plans based on solid high-quality primary data, uniquely obtained for each client.

• Innovation: every project goes that extra mile to provide the client with innovative solutions – teams never stick to the same patterns.

• Utility: beyond the report, every project includes ‘bring alive’ activities, to introduce the client to contacts who can further help them implement their strategy.

The iLab is one of the world’s great investments, providing top-tier consulting services at a fraction of the cost of a conventional consulting engagement. As the iLab is primarily an academic learning experience, the client is only charged the costs directly related to academics expenses, including student travel, research, and administrative office support.

Additionally, eligible businesses can access federal government funding for export market development or research, to offset the project costs.

With partner universities in many areas of the world, there is the potential to perform consultancy projects under the iLab in multiple markets. These projects are undertaken by MBA students from three or more leading international business schools.

Investing in the future

Past projects

Place Design Group is an international planning and design firm with teams across Australia, China and South East Asia. In 2015, a UQ and Fudan consulting team developed a three year strategic roadmap for Place Design Group to ensure its sustainable growth in China.

“Given Place Design Group’s position within China as an international Australian firm, this was a unique opportunity to partner with teams from both China and Australia. The research developed and strategies formed would not have been possible without this partnership and provided a highly valuable outcome. This is a dynamic opportunity for any firm working across China/Australia or considering entering into the Chinese market.”Shaun Munday, Managing Director Place Design Group

Place Design Group

What are the bring-alive sessions?Bring alive sessions are a series of meetings or events designed to connect the client with the research the iLab team has conducted, and add value to the process. The sessions could include: meeting key in-market contacts to advance the recommended strategy or experiential activities, such as site visits and seminars, which relate to the final iLab recommendations.

Projects progress through three main stages: definition, analysis, and recommendation.

Project process

• Introduction to client.

• Conduct industry, market and competitor analysis.

• Analyse client’s capabilities, challenges, and competitive positioning.

• Market trends, size, and share.

• Develop high-level research questions.

• Define project objectives, scope, and detailed work plan.

Definition

• Conduct in-depth interviews.

• Define and conduct primary research plan.

• Gather additional facts and data.

• Conduct data analysis.

• Develop and investigate alternate strategic options.

Analysis

• Summarise research findings.

• Finalise recommended strategy.

• Develop tactical plans.

• Draft final report and presentation.

• Finalise ‘bring-alive’ sessions.

Recommendation

The advantage