About The eMerchantOnline Marketing PlanThe Thinking ProcessThe ResearchOnline Marketing MixWeb Resources to the RescueLeveraging New Business Models using Internet

Questions?

The eMerchant an Internet Marketing Company is founded in 2000 by professionals sharing a common vision of enhancing net worth of web property for its prospective clients. The track taken was to not only offer and ensure high marketability but also to have wide range scalability for the services.

Standing by its vision over the years has consolidated the-emerchant as a renowned Internet marketing services company. We strive to enhance and challenge our own capabilities in ever project we undertake to offer reliable internet marketing services.

Our global delivery system is one of a kind that anchors us as a top notch SEO services & Internet Marketing Company.

About The eMerchant

•What is the purpose of an online marketing plan?– Define measurable online objectives– Analyze online competitive landscape– Propose an online penetration strategy– Provide traffic & cost estimation

• Who needs it?– Any business looking to launch an Internet venture– Existing businesses looking to launch a large-scale online marketing campaign

• Same as business plan?– No! Complimentary to business plan– A business plan provides the core foundations for any marketing plan

Online Marketing Plan

•Understanding the business is Key– Goals and Vision– SWOT analysis– Target market (buyers, influencers, etc.)– Messages, value proposition

• Taking a Top-Down approach (GOSPA)– Align with Company Goals– Set measurable Objectives– Propose an online penetration Strategy– Provide a detailed action Plan– List actual Activities and timeline

The Thinking Process

•Competitive Analysis– Analyze top competitive websites / web applications– Discover their target keywords (density analysis, meta tags, etc)– Explore SEO data (Page Rank, incoming links, web directories, etc)– Reveal their online marketing tactics (PPC, SEO, advertising sources)– Explore statistics: monthly traffic estimation, demographics, and more

• Keywords Research– Identify relevant keyword (combinations, synonyms, plurals)– Estimate the monthly traffic per each keyword– Evaluate competition per each keyword– Select the most efficient keywords (maximum traffic – minimumcompetition)

The Research

•Online Marketing Mix (see next slide for details)– Has to match company’s goals and objectives– Has to be cost-effective and match company’s budget

• Cost per Traffic Estimation– Estimate cost per traffic (CPC, CPM, submission/distribution fees,service fees, etc...)– Measure costs over time

The Research (cont.)

Online Marketing Mix

Online Marketing Mix (cont.)

Online Marketing Mix (cont.)

Online Recourses To the Rescue

• Keyword Research– Google Keyword Tool– SEO Book Keyword Tool (based on Overture)– Trellian Keyword Discovery (paid service)– WordTracker (paid service)

• Traffic Estimator– Google Traffic Estimator– Alexa

• Competitive Analysis– Compete.com, Quantcast.com– URL Trends– Spyfu.com

Overview of the Web

Yahoo!

•200 million plus searches per day

•100,000 plus advertisers

Google

•350 million plus searches per day

•200,000 plus advertisers

•Worth $110 Billion

LookSmart

•75 million plus searches per day

•40,000 plus advertisers

THE INTERNET TODAY…

THE INTERNET TODAY…

Communications / Telephony – Skype136MM registered usersMay be fastest growing product in history.Skype traffic = approx. 7% of global international long distance minutes

Video – approx. 60% of internet traffic may be P2P file sharing of unmonitored video

Community / Social Media – likes of Wikipedia; MySpace; YouTube etc. have experienced extraordinary growth

Mobile - while 17% of global internet users have residential broadband,8% of global mobile phone subscribers use 3G.

Overview of the Web (cont.)

Shifting Ad Spend: Growth of Online

Marketersare voting with

their dollars

+3.2%Yellow Pages

+4.8%Newspaper

+5.0%Magazine

+7.0%Radio

+14.1%Cable TV

+27.0%Online

Web Marketing Framework...Inflection Points

Web Marketing Framework...Online Marketing

• Website development• Email Marketing• Banner/Pillar advertising• Search Marketing

What is Search Engine Marketing?

• Pay Per Click• Search Engine Optimization• Paid Inclusion• Pay Per Call

1.0

5.0

8.4

18.1

22.1

0

5

10

15

20

25

Direct Mail Banners Yellow Pages Email Search

Number of Leads per Cost of 1 Lead via Direct Mail

Targeted Online Service Industries

Scope of E-commerce

Electronic banking International banking Securities trading Online job market Travel Real estate

Market Research…E-commerce model of consumer behavior

What Services The eMerchant actually do

The eMerchant - Design• Latest design styles to choose from• Branding that stands out from the crowd• Look professional on the web• Consistent brand throughout your digital Marketing.• Compliant with all browsers, W3C and search engines• We can take your existing site design and restructure it to allow full web compatibility and a cleaner design style

What Services The eMerchant actually do (cont.)

The eMerchant – Content Management• Total control over the content within your website.• Ability to add, delete or change text, images, and headings.• 9 out of 10 SME websites are at least 1 month out of date, keeping yours up to date will increase the time a user spends browsing your site.• Using a simple "word document" style interface you can change all your content.• Secure password login to your administration area, ensuring no one else can alter your website.• As your business grows you can add as many pages as you like!!!

What Services The eMerchant actually do (cont.)

The eMerchant – Email Marketing• Direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience.• Sending E-mails with the purpose of acquiring new customers or convincing old customers to buy something immediately.• Allows you to monitor the E-mail delivery result in a report, knowing the number of recipients and who opened the message and clicked its links.• Gives you the hot top 5 leads from the report• Allows you to create lists from the report for further targeted marketing• Costs over 58 times less than standard mail!

What Services The eMerchant actually do (cont.)

The eMerchant – Ecommerce• A NEW Revenue stream for your business.• Sell goods over the internet• The cheapest means of doing business.• Tracking past and present orders, giving the ability to follow progress and customer data.• A range of payment methods including credit cards, debit cards, and other electronic methods of payment such asPay Pal.• All orders are stored to the marketing database automatically

What Services The eMerchant actually do (cont.)

The eMerchant – Search engine marketing• Your business has a great product and brand that everyone wantsa piece of. Its fantastic! But not if your customers cant find you onthe internet.• SEO - Search Engine Optimization can help your site feature onfront page listings within Google and other major search engines.• We structure your site so that it features highly within searchengines results relating to your company details.• Increases the amount of visitors to your website.

What Services The eMerchant actually do (cont.)

The eMerchant – Training

• WE WILL TRAIN YOU HOW TO:- build databases using your website- use email to get repeat business- use reporting software to learn about your clients- design effective email campaigns to tempt prospects- Update your site so that it is attracts potential customers- create content that attracts search engine traffic

So lets recap on just hoe emerchant can grow your business

It increases number of sales by driving traffic to the site through search engine marketing and through the way the site is developed to capture people’s attention. It offers an easy method of purchasing online and building a database to be later harvested for more sales.

What Next?

If you are interested but need a little push, take our questionnaireand we’ll send you a tailored report on exactly how emerchant canhelp your individual business. These reports are written once wehave analyzed your answers and will be specific to yourcompany.

Current Clients & Case Studies

An Indian SEO/ SEM Service ProviderAn Indian SEO/ SEM Service Provider

Some of Our Clients

Working with Big4.com since 2006 (organic search and consultancy) The eMerchant has achieved and surpassed all KPI’s to date

Big4 SEO Case Study

1. Big4.com - Exclusive Website for Big Four Accounting and Consulting Firm Alumni

2. When we have started SEO work Big4.com, The website brand new and traffic was “zero”. After 1 year we have reached 40, 000 unique visitors per month, and now it has reached 80,000 per month.

3. In coming 6 months we are planning to reaches 1, 00, 000 unique visitors per month.

4. We have achieved top rankings in major search engines with their related key phrases.(Big 4 Job Search Firm, Big 4 Consulting Firms, Big4 Firms News Delivery, Big 4 Alumni Business Directory,Global Big Four Career Services, Big Four Jobs,BearingPoint)

Traffic Results

Lookhook.com.au - Connecting People Australia - which is a social community to meet others in local Partners, meeting at clubs, dance sports, meetups, bars...

Lookhook.com.au SEO Case Study

1. Basically client requires promoting this website into Australian and Indian market.

2. We have analysed their website, competitor’s websites and analysed Australian and Indian market.

3. According our research we have build up a SEO strategy and online market plan.

4. We have selected the potential gain for a keyword is relative to the competition.

5. Just we have started one month back, and shortly we have got Search Engine Top Rankings by below keywords.(Connecting People Australia, Community of Local Meetups, Dating Local

Meetups, Local Meetups Australia, Singles Meetups Australia, Dating Meetups Australia, Australian Meetups Community, Local Meetups Community, Dating Singles Meetups, Australian Dating Meetups)

SEO / SEM / PPC Projects

www.ledointl.comwww.seodubai.comwww.tech1fx.comwww.247outsource.comwww.avval.comwww.ciotalkradio.comwww.grooveallnight.comwww.lookhook.com.auwww.bjsprinting.comwww.eupath.comwww.opinionindia.netwww.oceanminded.com

www.big4.comwww.innovatemedia.comwww.innovateads.comwww.localclick.comwww.koreone.comwww.tandberg.comwww.epipen.comwww.wheelmedia.comwww.internetmarketingcalifornia.comwww.printroom.comwww.expensable.comwww.innoatemotorsports.comwww.efi101.com

www.carambasearch.comwww.internetmarketingcalifornia.comwww.seodubai.comwww.tech1fx.comwww.designzplaza.comwww.videoproductionorangecounty.comwww.seoaliau.comwww.seosemppc.co.uk

Web Designing Projects

www.localclick.comwww.innovateads.comwww.designzplaza.comwww.it-training-consulting.comwww.carambasearch.comwww.oceanminded.comwww.grooveallnight.comwww.goanywherefitness.com

PHP / Joomla Projects

Questions?