About Speak Asia Full

8/3/2019 About Speak Asia Full

1/60


2/60

Stages of Market Research

Stage One - Discovering

What people want, need or believe

How they act Stage Two Analysis

How to market a product or service


3/60

Business Gain From

Market Research

Market information

Market segmentation

Market trends


4/60

Need of Market Research

Understand & Anticipate Industry

Changes and Market Dynamics using

Competitive Intelligence

Competitors, Customers &

Technologies Are Complex

Interdependencies Competitive

Intelligence(CI) is about SeeingClearly through Market Illusions


5/60

What is Competitive Intelligence?

Is about substitutes, emerging new entrants, changingtechnologies and business models to address needs of

customers, as it is about competitors

Understand unarticulated customer needs today and

align assets & innovations for success tomorrow

Risk & Reward risk to the current status quo or goalsvector plus reward in addressing new market

objectives

CI is about Sensing, Interpreting & Acting to Mitigate

Threats & Exploit Opportunities in 3 Contexts: Strategy existential mission and competency applicability

Operations performance alignment of assets and interface to

industry/market

Tactics engagement with customers vis--vis equivalents


6/60

Market information

Understand & Anticipate Industry

Changes and Market Dynamics-

Products Price

Placement

Demand Supply Chain

etc


7/60

Market Segmentation

Understand and categorize market

Motivation

Geographic

Personality Demographic

Techno-graphic

Utility

Psychographic

Gender differences

etc


8/60

Market Trends

Market movements upward or

downward


9/60

Top 9 Market Research Companies

Top 9 (2009) ( In Million USD)

1. Nielsen Company 5,000.0

2. WPP Group (Kantar Group, TNS, 2,000

Millward Brown, BMRB, IMRB

International & Ziment Group)

3. IMS Health Inc. 1,958.6

4. GfK AG 1,397.3

5. Ipsos 1,077.0

6. Synovate 739.6

7. IRI 665.0

8. Westat 425.8

9. Arbitron 400.0

Total market size for Online Market Research in India for 2010 is estimated at USD 1500 Million

i.e. Rs,7500 Crores.


10/60

Speak Asia Online Entering India

Current scenario

Unstructured panels in India and urgent demand of

International online panel companies

Traditional methods of 90s (Offline methods)

Net penetration very low in rural markets (small towns& R1,R2 )

Individual mail IDs change frequently, Permanent Net

Address is not reliable yet.

Indian Net surfers are highly fragmented (26 languages

/ 8 prime languages )

Clients dont care , they want a high quality, Pan India

online survey panel, right here , right now.


11/60

Advantage

Effective Panels would require a

combination of innovative strategies& local experience


12/60

Advantage

The first effective Online Panel in

India from Speak Asia has a clear 1st

movers advantage


13/60

Building An Effective Panel

Identify the potential Panellist

Introduce Speak Asia

Offer him Opportunity to earn

Recruit and provide first level training throughFranchisees

Train on the job for 8 weeks

Re-address his concerns and worries

Reward his efforts generously Build his loyalty


14/60

Some Speciality Panels for India Car users with model & make

Car users with future purchase intention & views

Car sales men

Doctors General

Doctors with specialisation

Patients with specific ailments like heart disease

psychiatric

Pathological labs

Pregnant women & new mothers

Pre Teens & Teenagers with parental consent

IT hardware dealers

IT software & BPO professionals


15/60

Our Targets For India

1.2 Million Panelists by 31st December 2010.


16/60

Eligibility of Panelist

If you are an existing online panelist with top 10market research companies with a valid incomeproof of atleast $1000 in a year. You can join SpeakAsia absolutely free.

Fresh /other panelists are required to go throughtraining and read training material from OnlineSurveys Today which are also sent to them in E-Bulletin.

Subscription for 26/52 issues of Online SurveysToday E-Bulletins can be purchased fromFranchisees, newspaper agents and select bookstores.


17/60

Legal Information

Survey Today an E-Bulletin is a online periodical -No import duties, VAT and service tax as per theGovernment of India regulations

Subscriptions can be purchased in Indian Rupees

from authorized Franchisees, newspaper agents andselect book stores.

Income generated from working as a panelist or forrecruiting other panelist can be sent through bank bySpeak Asia from Singapore (As per Government ofIndia regulations).

The responsibility of payment of taxes from thisincome lies with the panelist.


18/60

Marketing Strategy Online Panels In

India

Based on our existing business from International

clients, we require about 100,000 panelists in India

by 30th June 2010

For long term business developments, we have

appointed an effective sales organization in India

with a large sales team


19/60

CareerWith Us Have Fun & Earn

Regular Income - A rewarding and interestingcareer generating an income of upto $ 800 per

month

Additional income - Support your company inrecruitment of panelists and get rewarded as high

as $6000 every day

Learn More - On job training of 8 weeks

Constant Improvement - Continuous feedback

with guidance.

No Loss Under training period has no penaltiesfor poorly submitted surveys


20/60

Some Rules for Panelists

Please be a part of Speak Asia Online only if careeras a panelist interests you. If you do not fill your

surveys properly, you do not get paid.

Merely registration on Speak Asia Online site or

going through the E-Bulletin and training programs

does not entitle you to any income whatsoever.

Surveys can be rejected on the following grounds :-

If you deliberately fill the survey with null value,

0 or ()

If you have given the answers mindlessly


21/60

Some Rules for Panelists The first question may be Are you are married ? and

Second question could be When are you planning to

get married ? If you answer both the questions as

married and planning to get married in 30 days. This

means you have answered without reading.

If identical answers are given for the same surveyfrom the same IP address, it could mean that a single

person has given the same answers for different

people without they actually filling up the survey.

Our system has a process to check if the survey was

filled too fast or by pasting from somewhere or

random keys were pressed like 123 or xyz such

surveys would get rejected.


22/60

Online Future

Starting as offline physical marketing research organization in2006, initiated Online panels in Feb 2010.

Preoperative phase in India up to 30th April 2010. Formallaunch in India on 1st May 2010.

Preoperative Phase starts in Malaysia on 15th May 2010.Expansion during 2010 to cover Indonesia, Thailand,Phillipines and Vietnam by December.

Each territory will have company owned training centres,outsourced call centre and a team of country Coordinators

headed by a CountryM

anager.


23/60

In India the call centre is operational w.e.f 20th April

2010. Call centre number 011-42531829 Timing : 10.00

a.m. 6.00 p.m.(Monday Friday)

Company owned training centre will be operational in

New Delhi in July 2010. This is for training Franchisees

and key leaders.

Online Future


24/60

National Franchisees, Franchisee and sub-Franchisee forselling subscriptions and providing 1st level trainingoperational at five locations in India.

Another 45 locations will be opened nationally by 30th

September 2010.

Tulsiyat Tek Pvt. Ltd. Appointed as sole distributor byOnline Surveys Today for E-bulletin for India.

Online Future


25/60

A brand New high technology frame based site launched

on 15th May 2010.

Online Future


26/60


27/60


28/60


29/60


30/60

Questionnaire

Series of questions asked to individuals to obtainstatistically useful information about a given topic

Reflects the views and opinions of the participants

A good questionnaire is critical to the success of a

survey


31/60

How to fill Survey

Questions marked * are compulsory

Respondents cannot skip * questions which may have

multiple number of options

Round radio buttons signifies only one option can beselected

Square radio buttons signifies respondents can selectmultiple answers


32/60

Example

Direct - to - Home (DTH)

Survey


33/60

Introduction

Introduction of product / service

Brief detail

Purpose of survey

Duration of survey


34/60


35/60

Demographic Details


36/60


37/60

Have DTH?

Yes

No


38/60


39/60

No DTH

Respondent taken to section with questions on Brand

awareness

Questions related to various brands in the market

Respondents are to select brands they know about


40/60


41/60

Opinion

Respondents asked for opinion on statements

Respondents are to express their opinion


42/60


43/60

Survey Completed

Thanks page displayed

Respondents to press done button on completion

Respondents redirected to personal account onSpeak Asia


44/60


45/60

Have DTH

Respondents taken to page with questions on DTHusage


46/60


47/60

Customer Behaviour

Customer taste

Customer preferences

Purchase behaviour

Opinion on DTH


48/60


49/60


50/60


51/60

Brand Awareness

Questions related to various brands in themarket

Respondents are to select brands they knowabout

Source of awareness


52/60


53/60

Opinion

Respondents asked for opinion on statements

Respondents are to express their view on

statements


54/60


55/60


56/60

Survey Completed

Thanks page displayed

Respondents to press done button on

completion

Respondents redirected to personal account

on Speak Asia


57/60

Thank You for your attention


58/60


59/60

Top 9 Market Research Companies

Top 9 (2009) ( In Million USD)

1. Nielsen Company 5,000.0

2. WPP Group (Kantar Group, TNS, 2,000

Millward Brown, BMRB, IMRB

International & Ziment Group)3. IMS Health Inc. 1,958.6

4. GfK AG 1,397.3

5. Ipsos 1,077.0

6. Synovate 739.6

7. IRI 665.0

8. Westat 425.89. Arbitron 400.0

Total market size for Online Market Research in India for 2010 is estimated at USD 1500 Million

i.e. Rs,7500 Crores.


60/60

Advantage

The first effective Online Panel in

India from Speak Asia has a clear 1st

movers advantage

Documents

About Speak Asia Full