About Public Leading in the content distribution

and social media space

● India's largest local based social video network Provides a platform for people to connect with their local community, local authorities and famous personalities.

● India's no 1 app for vernacular video updatesAllows people to record and share happenings around them enabling real-time local updates.

Timeline Public App has grown exponentially in a span of one year

Apr’ 19

Beta Launch in 5 districts of

Rajasthan

Sep' 19

Ranked #1 on Playstore

in news & Magazine Category

Oct' 19Logged 10 Mn users

Becomes the fastest growing Indian social network within

6 months of launch

One million+ videos being created every month

Nov' 19

Ranked #2 Worldwide in the News & Magazine category as per Sensor

Tower

Jan' 20

Feb' 20Available in

5 Indian Languages viz. Hindi, Bengali,

Gujarati, Tamil & Telugu

Launched in 16 States and 8 Indian languages

June 20

May 20Doubled userbase

to 30 millionfrom 15 million in March

Logged 10 Mn users

July 20

Became India's Largest Social Network

Available in all major languages

Aug' 20

What does Public do?

Authorized Hyper Local

Updates

State &National Level

Updates

Local Community

for Quick Resolution

of Problem

ExclusiveInterviews

"Great content is the best sales tool in the world! "

Authorized Hyper Local Updates

Allows people across India to stay connected to their local community by viewing and sharing all verified updates inreal time through short videos

Especially during Covid-19, people could easily access information regarding essential services like groceries stores, hospitals, their timings, quarantine arrangements in their surroundings

State & National Level Updates

● Stay informed about all the major events in a language of your preference

● Get news from a source of your liking with more than 50+ partner publications on Public including BBC, ABP, Zee, TV9, NewsX, News24 among many others

Exclusive Interviews Watch exclusive interviews of national and local public figures on relevant issues

Community for quick response to problems

5000+ politicians, local authorities, government officers, policemen, bureaucrats use Public to connect with the local people and resolve their issues/concerns

References of case studies that showcase how the voice of the people got addressed.

Follow for daily updates

One stop for all infotainment needs

Get regular updates from top local news channels,

content creators, politicians among others.

Popular Hashtags Know what people are talking about and join the conversation hub

Popular UsersConnect with your city's famous people

Trending Videos Get instant updates and discover all local happenings around you

Product Overview

Product Overview

Share Your Opinions Share your opinions on every issue

Local Languages Get Updates in your local languages

OurCommunity

AdministrativeAuthorities

Politicians

Users

Creators

Regional & NationalNews Outlets

Politicians

News Outlets

Tech & Business Sports Entertainment Health & Lifestyle

Regional News Outlets

Creators

Saloni GaurContent Creator

Sri Sri RavishankarSpiritual Leader

Deepak ChaurasiaJournalist

Sonu SharmaMotivational Speaker

Ranveer BrarChef Technical Sagar

Content Creator

Aditya Raj KaulJournalist Atul Agarwal

Journalist

User17%(35-44)

11%(44+)

30%(18-24)

42%(25-34)

AGE DEMOGRAPHICS GENDER SPLIT

77%

23%

Tier-1

Tier-2

Tier-3

31%

32%

37%

50+ mn Monthly active users

28 mins

10+ Bn

Time spend per user per day

Page views per month

State-wise UsersTop States Monthly active user (Mn)

UPMP & Chhattisgarh

Rajasthan

BengalMaharashtra

Gujarat

AP & TelanganaTamil Nadu

Punjab

Haryana

Bihar & Jharkhand

10

7

5

4

3.5

4

2.3

1.4

0.8

1.1

7.1

Public vs other social media apps

Our Stand on Key Points

Brand Safety Content is our core and each news goes live after a KYC check to eliminate any

possibility of fake news and/or objectionable content.

Ad FraudsWe use 3rd party SDK to maintain

complete transparency and will extend complete support to implement any fraud

elimination mechanism.

Viewability

Every ad slot on Public, is 100% viewable. We don't charge for what

we don't display.

How will local language messaging help you in advertising your brand?

Crossing the language barrier would aid in gaining a whole new captive audience

Helps in building more meaningful relationships with customers and drive stronger conversions

Contextualized content based on languages/regions helps to improve consumer engagement and ensure better ROI

Helps in creating more inclusive & impactful campaigns

Brandingopportunities

Content Option:Brand Card

Digital Magazine

Video Story

Gallery

Premium Story

Display:Interstitial

2 in 1 Video

Vertical Video

Native Banner

Fact Card

A set of 3-4 amusing cards based on brand or product

The user sees one card each session at a timeThe property is highly engaging and is shareable by the users

The positioning of the card is generally at the second position on the app

Digital Magazine

A series of 8-10 swipeable cards with insightful content

Placed on 2nd and 8th position on the app

The cards support Jpeg, Videos and GIF

Shareable cards with CTA

Video Story

Storytelling format that allows showcasing multiple scenarios based on the user's choice

User interactive and gesture controlled frames

Immersive experience pulls in viewers to register maximum conversion rates

Gallery

An interactive card that provides artful content about brand/product

Features 4-6 clickable tiles that pop up on screen upon clicking

This property with shareable cards is displayed on 2nd position

Premium Story

Short and crisp communication related to the brand/product

Content can be presented in multiple regional languages

Is generally placed on the 1st position of the app

Interactive full-screen ads to give high visibility & engagement

Interstitial

Offers a unique blend of text, image, gif, video and rich media content

Meddling ad property cleverly placed between news shorts

2-in-1 Video Interstitial

An interesting ad property divided in to two halves

One half has a contextual content the other a video

It has a CTA to help user to browse more info about the brand

Vertical Video Interstitial

The property has a full screen video of the brand or product

It has a CTA text to help user to browse more about the brand

The video remains on auto play

Native Banner

Non-disruptive ad format that matches the form and function of the app

The banner remains clickable to help user browse the website; delivers a higher click-through rate

Breakouts

Visually compelling motion graphics that appear to break the fourth wall

High-performing ad captures user attention and makes your brand stand out from the crowd

Personalised content and animation to deliver high conversion rates

Interactive Interstitial

Interactive full-screen ads with carousel/widget buttons for the user to engage with

Can include text, images, gifs, videos

Allows the user to navigate and explore features of the product

Video Carousel

This generally has two sentences of 48 characters each

Brand communication is done in short & crisp content

The banner remains clickable to help user browse the brand site

Our Clients

Case Study

Food Delivery Automobile Education BFSI

CTR Achieved

2.005%CTR Achieved

1.38%CTR Achieved

1.017%CTR Achieved

3.37%

Contact Us sales@public.app