9.47

9.53

6.27

10.80 3.01 13.81

2.07

2.18

6.34

8.87 2.91 8.88

Marketing and Investment Projects

Moscow 2015

Company presentation

9.47

9.53

6.27

10.80 3.01 13.81

2.07

2.18

6.34

8.87 2.91 8.88

1998

2007

Member of ESOMAR since 1998

Founded in 1991

*Source: «Kommersantъ–Money»

№ 16 (974), April 2014

1991

Since 2007 “MIP” is the first-rate Russian marketing consulting

company *

Revenue in 2013 – 2 Million Euro

2

2014

2013 Member of MSPA since 2014 Member of CCIFR since 2014

First-rate marketing consulting company in Russia for the last 5 years

9.47

9.53

6.27

10.80 3.01 13.81

2.07

2.18

6.34

8.87 2.91 8.88

3

Wide experience

Strong team Long-term partnership

Over 270 consulting and 1 250 research projects

Retention rate – more than 80% Over 40 experienced professionals

“MIP” advantages are thoughtful & valid approach to the matter and absolute completeness

that’s why we maintain 80% retention in the course of 20 years

Solutions ready for implementation

We suggest not abstract strategies but strategically reasonable action programs

9.47

9.53

6.27

10.80 3.01 13.81

2.07

2.18

6.34

8.87 2.91 8.88

4

Oil & gas

Automotive industry

Service industries

… but our main areas are automotive, service industries, oil & gas and petrochemicals

Financial sector

Power engineering Petrochemicals

Transportation

Real estate

Metallurgy

As a company with a lot of experience under our belt, wide scope and capabilities we can realize both marketing or business consulting projects…

9.47

9.53

6.27

10.80 3.01 13.81

2.07

2.18

6.34

8.87 2.91 8.88

5

• Target markets

• Segmentation & positioning Strategic

marketing 1

• Portfolio strategy & brand architecture

• Brand identity

• Naming

Branding 2

• Marketing audit

• Marketing program development (4P) Operational marketing 3

• Extensive B2B Research experience

• Qualitative research: FGD, IDI, Expert Interviews

• Quantitative Research: F2F, CATI, CAPI, CAWI

• Ad hoc and tracking projects

• Other research methodologies: Mystery shopping, Hall test, Car clinic, Traffic measurement etc.

Marketing research 4

• Investment modeling

• Investment projects appraisal & consultation Investments

projects 5

• Economic & forecast model building

• Regression, evolutionary, time series analysis Forecasting 6

“MIP” core competencies are: strategic marketing & branding, investment modeling and ad-hoc marketing research

9.47

9.53

6.27

10.80 3.01 13.81

2.07

2.18

6.34

8.87 2.91 8.88

Key clients:

6

9.47

9.53

6.27

10.80 3.01 13.81

2.07

2.18

6.34

8.87 2.91 8.88

Regional coverage – Russia, CIS, Baltic countries, Eastern Europe and others

7

CIS:

Belarus Ukraine Kyrgyzstan Kazakhstan Azerbaijan

All Russian regions:

Baltic countries:

Latvia Lithuania Estonia

Eastern Europe :

Serbia Poland Romania Bulgaria Czech Republic

More than 180 partners in all Russian regions & abroad

9.47

9.53

6.27

10.80 3.01 13.81

2.07

2.18

6.34

8.87 2.91 8.88

8

Outstanding in-depth

9.47

9.53

6.27

10.80 3.01 13.81

2.07

2.18

6.34

8.87 2.91 8.88