About Florida State University

About Florida State University

$1+ Billion Annual Operating Budget

>> One of Florida’s largest public universities>> More than 40,000 students>> Second largest employer in Leon County; more than 5,000 employees

About FSView & Fsunews.com

About FSView & fsunews.com

>> Founded in 1915>> Published bi-weekly; Mondays & Thursdays; 20K distribution>> Sixth highest-circulated college newspaper in U.S.>> Third highest ratio of distribution-per-student in U.S.>> Diversity of media options including display, classified, stick-on, insert, rack card, specialty distribution and online advertising (including YAHOO! partnership)>> Student Welcome Pack direct mailed to incoming students>> Three annual Apartment & Living Guides published

About Florida State University’s Students

FSU Students & the Tallahassee Economy

FSU has more than

40,000 studentswho annually contribute in excess of

$168,000,000to the local economy

Student Spending

Monthly Discretionary Spending Exceeds $14M

Each month, FSU studentsspend an estimated

$14,269,168

Gender Students Avg $ Total

Male 18,482 $ 362 $ 6,690,484

Female 22,356 $ 339 $ 7,578,684

Total 40,838 *Anderson Analytics, 2005 & FSU Office of the Registrar

Monthly Discretionary Spending

What are they buying?

Electronics and Clothing account forspending of more than

$8,287,776

*National Retail Federation & BIG Research, 2009

School Supplies 10% $1,457,331

Furnishings 16% $2,243,022

Collegiate Gear 6% $840,605

Clothing/Accessories 20% $2,800,609

Shoes 10% $1,440,434

Electronics/Computers 38% $ 5,487,167

Has the current economy impactedhow they’re shopping?

YOY spending was up 13% during 2010

More than a third of college students indicate they’ll be more comparative

when making a purchaseand will use coupons more

*National Retail Federation & BIG Research, 2009

Buying more store-brand / generic products 38.9% 15,886

More comparative online shopping 21.3% 8,698

More comparative shopping w/circulars & newspapers 31.9% 13,027

Using coupons more 34.5% 14,089 Spending less overall 52.4% 21,399

However, college students were being more cautious with their spending

About FSU’sFaculty & Staff

FSU Faculty and Staff

FSU Salaries Exceed $468M >>Second largest employer in Leon County with more than 5,000 employees>> Highly-diverse workforce

Estimated Count Position Type

407 Exec Admin Manager

1,155 Faculty

2,088 Other Professionals

621 Clerical

24 Technical / Para-Professional

234 Skilled Craft

590 Service / Maintenance

FSU Faculty and Staff

Affluent, Highly-Educated Audience >> Diversity of age>> Faculty in excess of 1,000 tenured teaching professionals

Average Earnings

Annual Position

$ 107,250 Professor

$ 74,462 Associate Professor

$ 72,056 Assistant Professor

Instructional Faculty Salaries Exceed $65M

AGE %

26 - 45 38%

46 - 55 28%

56+ 34%